- •Пояснительная записка
- •U n I t 1 Entrepreneurship
- •10 Secrets of Successful Entrepreneurs
- •1. Think success.
- •2. Be passionate with what you do.
- •3. Focus on your strengths.
- •4. Never consider the possibility of failure.
- •5. Plan accordingly.
- •6. Work hard!
- •7. Constantly Look for Ways to Network.
- •8. Willingness to Learn.
- •9. Persevere and have faith.
- •10. Discipline yourself.
- •U n I t 2 Company
- •Ford Organizational Chart
- •U n I t 3 Management
- •First-level managers
- •Leadership
- •1. Tell your team what you need
- •Results
- •U n I t 4 Marketing
- •Imagine that you are a marketing expert. Give a talk about how to determine one’s target audience.
- •Advertising
- •Branding
- •U n I t 5 Human Resources
- •Ex.10. Discuss the following issues.
- •U n I t 6 Business Communication
- •Important points to remember
- •Ex.27. Analyze the golden rules to successful negotiations:
- •Language to use to show understanding/agreement on a point:
- •Language to use for objection on a point or offer:
- •Formalize the agreement/negotiation
- •Vocabulary Unit 1 Entrepreneurship
- •Unit 2 Company
- •Unit 3 Management
- •Unit 4 Marketing
- •Unit 5 Human Resources
- •Web Sites
- •Содержание
7. Constantly Look for Ways to Network.
In business, you are judged by the company you keep – from your management team, board of directors, and strategic partners. Businesses always need assistance, more so small businesses. Maybe the lady you met in a trade association meeting can help you secure funding, or the gentleman at a conference can provide you with management advice. It is important to form alliances with people who can help you, and whom you can help in return. To succeed in business, you need to possess good networking skills and always be alert to opportunities to expand your contacts.
8. Willingness to Learn.
You do not need to be a MBA degree holder or PhD graduate to succeed in your own business. In fact, there are a lot of entrepreneurs who did not even finish secondary education. Studies show that most self-made millionaires have average intelligence. Nonetheless, these people reached their full potentials achieved their financial and personal goals in business because they are willing to learn. To succeed, you must be willing to ask questions, remain curious, interested and open to new knowledge. This willingness to learn becomes more crucial given the rapid changes in technologies and ways of doing business.
9. Persevere and have faith.
No one said that the road to success is easy. Despite your good intentions and hard work, sometimes you will fail. Some successful entrepreneurs suffered setbacks and resounding defeats, even bankruptcy, yet managed to quickly stand up to make it big in their fields. Your courage to persist in the face of adversity and ability to bounce back after a temporary disappointment will assure your success. You must learn to pick yourself up and start all over again. Your persistence is the measure of the belief in yourself. Remember, if you persevere, nothing can stop you.
10. Discipline yourself.
Thomas Huxley once said, “Do what you should do, when you should do it, whether you like it or not.” Self-discipline is the key to success. The strength of will to force yourself to pay the price of success – doing what others don’t like to do, going the extra mile, fighting and winning the lonely battle with yourself.
Ex.5. Find in the text equivalents to the following words and word-combinations:
Управлять бизнесом; зарабатывать на жизнь; иметь ясное представление; достигать (2); мысленно представлять (2); доход; банковский счет; начать дело; компетентный; задача; достигнуть успеха (2); иметь что-либо против; деятельность; сильная сторона; слабая сторона; усилия; бухгалтерский учет; сдаваться; вносить вклад; способности; уверенность; минимизировать риск; прибыль; вера в себя ( 2); предвидеть; запустить в производство; ставить цель; ориентированность на достижение цели; неудача; выживание; управленческая команда; совет директоров; стратегический партнер; безопасное финансирование; связь; обладать; способность заводить знакомства и связи; расширять контакты; желать; любопытный; решающий; потерпеть неудачу; терпеть спад; банкротство; преуспеть; собраться c силами; настойчивость; самодисциплина; ключ к успеху; сила воли; заставить себя.
Ex.6. Match the words to their meanings.
profit a) of the greatest importance
achieve b) to be unsuccessful
income c) full trust, belief in one’s own or another’s ability
curious d) to join with others in giving (money, help, etc.)
fail e) to finish successfully, to gain an aim as a result of action
confidence f) payment for one’s work or interest from investment
foresee g) to cause (an activity, plan) to begin
crucial h) money gained by business
launch i) to form an idea about what is going to happen in the future
contribute j) eager to know or learn
Ex.7. Translate the sentences using the vocabulary of Exercise 5 .
1. Иногда сложно заставить себя встать рано утром и пойти на занятия. Но если вы хотите достигнуть успеха в учебе, вы должны собраться с силами, потому что самодисциплина – это ключ к успеху. 2. Совет директоров компании решил, что для получения прибыли необходимо минимизировать риски. 3. Во время кризиса многие компании терпели спад, но усилия команд менеджеров помогли им выжить. 4. Если вы обладаете способностью заводить знакомства и связи, вам будет легче начать свой бизнес. 5. Для того, чтобы заработать на жизнь, приходится много трудиться. 6. Чтобы управлять бизнесом, нужно иметь ясное представление о том, чего ты хочешь добиться, и ориентированность на достижение цели. 7.У каждого человека есть слабые стороны, которые нужно преодолевать усилием воли. 8.Когда компания запустила в производство новый продукт, ее прибыль увеличилась.
Ex.9. Write down the main idea of each paragraph of the text. Discuss them with your group.
Ex.10. Which of the secrets of successful entrepreneurs do you consider to be the most important? Make a list of 5 most important secrets. Compare your list with your partner’s. Discuss your choice with your partner.
Ex.11. Would you like to become an entrepreneur? Why? What are the benefits of being an entrepreneur? What problems can one face with? Share your ideas with the group.
Ex.12. Watch Video 3. Try to write down 10 myths of entrepreneurship shown there. Compare your results with your partner’s. Watch the video another time. Make the list of the myths complete. Expand on the ideas of the video. Discuss them with your group.
Ex.13. Role-play.
A university graduate is going to start a business. His parents are trying to talk him out of it because they know how extremely difficult it is going to be. His friends are sure he is going to succeed. They give their own arguments. Have a talk and decide which way to take. Work in groups of three.