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тингу

salesman -

продавец, торговец

senior –

старший, вышестоящий

senior executive -

старший администратор

set out a strategy –

установить стратегию

skill –

умение; навык

software –

программное обеспечение

staff department -

штабной отдел (не имеющий пря-

 

мого отношения к производству, но

 

его обслуживающий)

staff -

штат

subsidiary –

дочерняя компания

supervise –

наблюдать, надзирать

support –

поддерживать

survey –

опрос, анкетирование, обозрение

take orders -

принимать приказы

training -

обучение

vice president –

вице-президент

V O C A B U L A R Y E X E R C I S E S

Exercise 1. Answer the following questions.

1.What does the organization structure mean?

2.What does the organization structure provide?

3.What is historically the oldest type of organization structure?

4.In what position is a sales manager in attitude to a vice-president of marketing and a salesman?

5.What is the difference between line and staff departments?

41

6.Why is an advertising department or a credit department considered staff structure rather than line structure?

Exercise 2. Choose the necessary word and put it in the sentence.

1.

Organization structure shows ___ between

a.

relationships

 

each position and positions above and below.

b.

holds a position

2.

A sales manager has direct ___over a sales-

c.

authority

 

man.

d.

complex

3.

As a rule a ___ usually does not give orders to

e.

task

 

other departments.

f.

line department

4.

When the business gets more ___ there is a

g. staff department

 

need for staff departments.

 

 

5.My friend ___ of sales manager.

6.The ___ of staff departments is to do different services.

7.My friend works in a ___, he is responsible for the company product.

Exercise 3. Look at the managers listed in Picture 1 above. Match each task (1-6) to the manager most likely to be responsible for doing it.

1.Meet with advertising agency to discuss new advertisements for the company's holidays.

2.Study possible new holiday destinations in detail.

3.See the research director to discuss new holiday destinations.

4.Contact newspapers to advertise new jobs.

5.Deal with complaints from customers.

6.Discuss sales figures with sales team.

42

Exercise 4. Who's who on this company board? Look at Picture 2 above and

complete the diagram.

My names Montebello and I’m president and CEO. We have some excellent people on our board, including two who are not involved in the day-to-day running of the

company: Gomy and Jones.

My name’s Smith and it’s my job to look after the accounts and balance the books. I work closely with Chang and Roberts, as they tell me what their departments need for marketing and research, and I allocate them an annual budget.

My name’s Dawes and I head up personnel, on the same level in the company as Chang and Roberts.

 

_____________________

 

_non-executive director

 

_____________________

 

 

__Montebello_________

 

___________________

 

_____________________

 

 

_

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

______________

_______________

_______________

_______________

______________

_______________

_______________

__Dawes_______

Exercise 5. Square Hole Engineering Inc. has four white-collar grades and four blue-collar grades. Write the names of all eight grades in the list, from the top (1) to the bottom (8).

clerical grades, junior management, middle management, semi-skilled grades, senior management, skilled grades, supervisory grades, unskilled grades

43

1___senior management________

2______________________________

3______________________________

4______________________________

5______________________________

6______________________________

7______________________________

8______________________________

Exercise 6. Match the departments on the left with the correct definition on

the right:

 

 

1.

sales

a. is responsible for manufacturing goods

2.

purchasing

b. deals with recruiting new staff

3.

planning

c. deals with invoices and payments

4.

research and

d. handles advertising and new product

 

development

launches

5.

quality control

e. buys in products and services

6.

production

f.

tries to develop new products

7.

personnel

g.

makes sure that standards are maintained

8.

finance

h.

persuades people to buy the company’s products

9.

distribution

i.

sets out a strategy for the company’s future

10. marketing

j.

transports goods to different places

44

1

 

2

 

3

 

4

 

5

 

6

 

7

 

8

 

9

 

10

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Exercise 7. Underline the verbs which form partnerships with these nouns. Two verbs do not make partnerships in each example.

1. make, ask, design, buy, meet, market, sell

A PRODUCT

2. visit, fax, keep, work, lose, market, meet

A CUSTOMER

help

 

3. give, meet, improve, offer, market, ask, sell

A SERVICE

4. run, give, visit, manage, sell, operate,

A FACTORY

develop, make

 

Exercise 8. The organization is in trouble. Match the problems (a-l) with the correct departments (1-12).

1

Distribution

7 Telephone After-sales

2

Personnel

8

Marketing

3

Research

9 Reception

4

Finance

10

Switchboard

5

Public Relations

11

Information Technology

6

Production

12

Quality

a.One of the robots on the assembly line has stopped working.

b.Cash flow is much worse than I thought.

c.There’s a national newspaper on the phone. They want to talk about water pollution near the factory.

d.There’s something wrong with the network: all the screens have gone blank.

e.We have ten lorries waiting outside the main warehouse and there’s nothing to put in them.

f.The unions have just asked for another 10%.

g.If we don’t start producing some more useful ideas soon, they’ll close

45

down the laboratory.

h.Last month, there were problems with 0.31% of the bottles. This month I want that figure to be zero.

i.I’m very sorry, madam. We certainly asked the taxi to be here at three o’clock. I’ll call them again immediately.

j.The latest survey shows that the majority of 18to 25-year-old women think our perfume smells terrible.

k.I’m very sorry, sir. I’ve tried to reach his secretary several times but there’s no reply.

l.If this doesn’t work, I’ll send an engineer to your this afternoon.

Note.

In production and distribution, modern manufacturing is becoming very complex. Parts can come into the factory from many different suppliers and finished goods then have to go customers. Managing the process is called managing the supply chain.

Making products or providing services of good quality – that is, to a high standard – should be important for every company. S ome companies have quality managers. But even if there is a quality manager, quality is everyone’ responsibility.

People in telephone after-sales help callers who may have problems with products they have bought. For example, if you buy a computer and you don’t understand how to make it work, someone in telephone after-sales will tell you what to do.

Exercise 9. In the extracts below some managers of ABEX, a Lagos-based manufacturing company, are describing their departments. Use the words below to complete the gaps in the extracts and write the names of the depart-

ments in the spaces provided.

 

 

background

recruiting

supervise

maintain

46

biggest

standards

consumers

sacking

responsible

scientific

technical

launching

check

improving

shifts

questionnaires

1. Robert Ngara

In my department we’re_______ for making sure that _______know about our products. We also deal with_______ new products. We use _______ and surveys to find out what products people want to buy.

Robert is head of the_______ department.

2. Hassan Abdelkader

Our department is the _______ in the company. In fact there are over 250 of us altogether, and most of the people work in a system of three _______. Our work never really stops, unless there are _______ problems. One of my main jobs is to _______ part of the assembly line.

Hassan is a supervisor in the _______ department .

3. Tessa Mkrana

We work very closely with Hassan’s department although there are fewer of us. One of our most important tasks is to _______ items on the assembly line to make sure there are no problems. We have to _______ very high

_______in the factory. I also liaise with our principal customers to make sure there are no problems.

Tessa is head of the _______ department.

4. Hafiz Ahmed

Mine is the smallest department in the company. In fact there are only five of us and we all come from a _______or engineering _______. Basically what we do is to devise new products or to look at ways of _______ the products we make at the moment. It’s a Hafiz works in the _______ department.

5. Tamara Oku

I work in the «human» side of the business. My depa rtment is involved in

47

_______ new staff, training them, and dealing with a whole range of problems, including personal problems. I suppose that’s why some people refer to our activities as «human resources». And the part o f my job I don’t like? Well, it’s me who’s in charge of _______ people if their work is not up to standard.

Tamara works in the _______ department.

Exercise 10. Use the spaces below to write a short description of your department:

I work in the _______ department/section. There are _______ people working in this department. Our main tasks are _______ and _______. We also

_______ .

I deal with _______.

Exercise 11. Choose from these words to complete the gaps in the conversation:

software

heard

free

meet

introduce

company

exactly

employee

Lisa:

Excuse me. Is anyone sitting here?

 

Louise:

No, it’s ____________ . Have a seat.

Lisa:

Thank you. Are you here for the marketing seminar?

Louise:

That’s right.

 

 

Lisa:

Let me ____________ myself by the way. My name’s Lisa

 

Moran. I’m marketing director with BDT products.

Louise:

Pleased to ____________ you. I’m Louise Swan.

Lisa:

So, you’re in marketing too.

 

Louise:

Not ____________ . I work more on the product development

 

side. I’m R+D director with Hilmex. You might have heard of

 

us. We’re a small ____________producer.

48

Lisa:

Yes, I’ve ____________ the name. You make the Deskworld

 

series, don’t you?

Louise:

Yes, that’s us.

Exercise 12. Use your own information to complete the conversation below:

Paula:

Let me introduce myself. My name’s Paula Winter. I’m with

 

WTR.

You:

________________________________________________

Paula:

Pleased to meet you. So you’re in management training too?

You:

________________________________________________

Paula:

Really? Who do you work for?

You:

________________________________________________

Paula:

Oh. What kind of company is that?

You:

________________________________________________

Paula:

That sounds really interesting.

Exercise 13. Use these words to complete the gaps:

 

call

flying

moved

research

 

produce

months

departments

involve

1

That’s right. We ___________ integrated circuits.

2

No. I ___________ to Rome last month.

 

3

Quite a lot, yes. In fact, I’m ___________ to Paris tomorrow.

4

Gina Moretti. She joined us six ___________ ago.

5 What does your job actually ___________?

 

6

That’s right. I work in the accounts ___________ .

7

Yes. But we ___________

it ‘’ human resources’’now.

8

I’m doing some ___________ on the Nigeria market.

49

Exercise 14. Complete these short dialogues with phrases from Exercise 13. 1 So, you’re in finance, Tom.

>

Well, let’s hope you are solvent! 2 Do you travel a lot in your job?

>

Lucky you are!

3

?

A bit of everything really. From promotion to accounts. 4 Who is in charge of sales now?

>

I’ve heard she’ excellent.

5 What are you working on at the moment, Louise?

>

Of course. It’s one of your main markets, isn’t it? 6 So Norcon is an electronics company?

>

Then you’re just the person I need to talk to! 7 Are you still based in Milan, Daniel?

>

Don’t you miss all your friends?

8 Maria, you’re still in personnel, aren’t you?

>

I don’t understand why they changed the name.

50