Contents
Introductory Lesson……………………………………………………………………. 5
Unit I
Meeting people
Lesson 1.Early Business Contacts…………………………………………………………7
Lesson 2. Further contacts…………………………………………………………………11
Lesson 3. Telling a story…………………………………………………………………...12
Lesson 4. Describing a personality………………………………………………………...14
Lesson 5. Making, accepting and declining offers…………………………………………15
Unit II
Dealing with people
Lesson 1.Asking for something…………………………………………………………...17
Lesson 2.Consultunts. Making suggestions………………………………………………19
Lesson 3.Reacting to suggestions…………………………………………………………21
Lesson 4.Praise……………………………………………………………………………23
Lesson 5.Compromise…………………………………………………………………….24
Unit III
Applying for a job
Lesson 1. Careers………………………………………………………………………….26
Lesson 2. Winning an interview…………………………………………………………..29
Lesson 3. Your ideal job…………………………………………………………………..33
Lesson 4 .Writing a CV and a Resume……………………………………………………35
Lesson 5 .Team Project Work……………………………………………………………..40
Unit IV
Business trip
Lesson 1. Travelling………………………………………………………………………40
Lesson 2. Business travel…………………………………………………………………44
Lesson 3. Buying a ticket…………………………………………………………………49
Lesson 4. Staying at the hotel……………………………………………………………..52
Lesson 5.Getting around the town………………………………………………………...57
Lesson 6 Getting a taxi……………………………………………………………………63
Unit V
Eating Out
Lesson 1. Meals. Eating out………………………………………………………………..66
Lesson 2. Describing taste of food………………………………………………………....70
Lesson 3. The working lunch………………………………………………………………76
Lesson 4. Dining etiquette………………………………………………………………….82
Lesson 5. International cuisine……………………………………………………………..87
Unit VI
Technical means of communication
Lesson 1. Telephoning skills……………………………………………………………….91
Lesson 2. Making telephone calls………………………………………………………….96
Lesson 3. Telephone arrangements………………………………………………………….102
Lesson 4. Multilingual Internet……………………………………………………………...106
Lesson 5. E-mail………………………………………………………………………….....112
Unit VII
Companies
Lesson 1. Types of companies……………………………………………………………….118
Lesson 2. Business organization forms………………………………………………………122
Lesson 3. Company portfolio…………………………………………………………………126
Lesson 4. Competition of companies…………………………………………………………131
Lesson 5. Project-presentation………………………………………………………………..137
Unit VIII
Management styles
Lesson 1. Manager’s role…………………………………………………………………….138
Lesson 2. Style of behaviour…………………………………………………………………141
Lesson 3. Men vs. women……………………………………………………………………144
Lesson 4. Culture and style of management………………………………………………….147
Lesson 5. Leadership…………………………………………………………………………149
Unit IX
Business ethics
Lesson 1. Business cards……………………………………………………………………..155
Lesson 2. Glass ceiling……………………………………………………………………….156
Lesson 3. Discrimination……………………………………………………………………..157
Lesson 4. Product tampering…………………………………………………………………158
Lesson 5. Flowers in Business………………………………………………………………..159
Unit X
Negotiating skills
Lesson 1. Presenting…………………………………………………………………………..160
Lesson 2.Presentation Tips……………………………………………………………………163
Lesson 3.Negotiating………………………………………………………………………….165
Lesson 4. The Language of Negotiations……………………………………………………..168
Unit XI
Advertising
Lesson 1.Advertisement Ideas…………………………………………………………………172
Lesson 2.Advertizing Teqniques………………………………………………………………176
Lesson 3. Advertizing Tips……………………………………………………………………178
Lesson 4. Ways of Advertizing………………………………………………………………..181
Lesson 5. Analyzing Advertisement…………………………………………………………..184
Unit XII
Business Correspondence
Lesson 1. Business Letter Writing……………………………………………………………..186
Lesson 2. Making a deal……………………………………………………………………….191
Supplementary texts………………………………………………………………………….197
Word list………………………………………………………………………………………215
Introductory lesson
What is Business English?
Warm up
What is Business English?
What qualities does a person need to have to go up in the world?
What qualities do you need to have or do you have to go up in the world?
Active Vocabulary
I. Read the list of adjectives below and find the pairs of opposite words.
INERT
VALIANT IRRESPONSIBLE
SENSITIVE SPENDTHRIFT
THRIFTY CARELESS
RESOLUTE WITHDRAWN
SOCIABLE SLOWPOKE
CALM COWARD
COMPOSED WAVERY
NEAT IGNORANT
OBEDIENT IRRITABLE
SELF-CRITICAL SHALLOW
QUICK BLUNT
CONSCIENTIOUS NARROW-MINDED
DEEP HOT-TEMPERED
WITTY SLOPPY
BROAD-MINED DISOBEDIENT
ACTIVE CALLOUS
ERUDITE TOUCHY
RESPONSIBLE
II. Read the list of adjectives above and choose those, which describe an ideal businessman. Make up sentences like in the example.
Example: It will never do for a businessman to be inert, he should be active.
Speaking
Look at the list of famous people and try to imagine what qualities helped them to go up in the world. Why do you think so?
A. Shcwartzeneger
A. Kurnikova
J. Aniston
Sherlock Holmes
Bill Clinton
Boris Yeltsin
Britney Spears
Princess Dianne
Reading
Skim the text and say what BE is.
Business English
Business English(BE) is English especially related to international trade. It is a part of English for Specific Purposes and can be considered a specialism within English language learning and teaching. Many non-native English speakers study the subject with the goal of doing business with English-speaking countries, or with companies located outside the Anglosphere but which nonetheless use English as a shared language or lingua franca. Much of the English communication that takes place within business circles all over the world occurs between non-native speakers. In such cases the object of the exercise is efficient and effective communication. The strict rules of grammar are in such cases sometimes ignored, when, for example, a stressed negotiator's only goal is to reach an agreement as quickly as possible.
Business English means different things to different people. For some, it focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. For others it refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. In both of these cases it can be taught to native speakers of English, for example, high school students preparing to enter the job market.
It can also be a form of international English.
It is possible to study Business English at college and university; institutes around the world have on offer courses (modules) in BE which can even lead to a degree in the subject.
From Wikipedia, the Free Encyclopedia