I. Find in the text English equivalents for the following Russian phrases.

огромный успех, интернет-журнал, выгодный/прибыльный, торговцы, вести дела по телефону, средство маркетинга, зарабатывать деньги, внутренняя сеть, игнорировать, получит скидку, уверенность в чем-либо, кодировать информацию.

II. Read the text once again. Define the main idea of each paragraph.

III. Which of the following topics does the text discuss?

a) net is a marketing tool

b) the growth of the Internet

c) buying on-line

d) commercial aspect of the Web

e) advertising

IV. Look at the sentences below about the usage of the Internet as a sales tool and mark the sentences true (T) or false (F) according to the text.

1. In the last decade the number of consumers has multiplied.

2. Banner ads are very popular nowadays and you can see them practically everywhere.

3. There is a question about the role of the Internet as a place of information or as a profitable market place for business.

4. It is easier to go shopping than to order by computer.

5. People freely give personal information on-line.

V. Answer the questions upon the text.

1. Why the Internet has made extraordinary progress?

2. Where can the consumer see banner ads?

3. What do cyberstores offer?

4. What is the major problem vendors have?

5. Do people freely give personal information?

6. What is the difference between extranet and intranet?

7. In what case commercialization may overtake the Web?

8. Do you know any successful examples of extranets?

Listening

I. You are going to listen to Magda, a college librarian, showing Vijay how to order a book online.

1. Match the words in the box with the definitions a–f below.

сlick cursor favorites password online mouse

a. secret word that gives you permission to do something____________________

b. connected to the Internet___________________________________________

c. the flashing line which indicates your position on the screen________________

d. a device you use to control movement around the screen and to select items___

e. a list you use for quick access to websites you visit regularly_______________

f. you do this to select an item_________________________________________

2. Listen and decide if the statements are true (t) or false (f).

a. Magda has ordered books from Orinoco before.

b. Vijay types in the author’s name.

c. They check the details at the checkout.

d. Vijay types in the password.

3. Listen to these extracts from the conversation and complete the instructions.

1_____________, use the mouse to move the cursor to “favourites”.

2______________the shopping basket in the corner of the screen.

3______________that the details are the same.

4______________you’ve only ordered one copy.

4. Which words does Magda stress in her instructions? Practice saying them.

5. Now put the words in these instructions in the right order.

1. type–sure–you–make–your–in–first–password–all–of

2. move–to–the–shopping–the–basket–cursor–click–icon–and–on–it

3. screen–the–around–use–move–the–cursor–to–the–mouse

6. Have you or anyone else in the group ever ordered anything online? What stages did you have to go through to place your order?

Lexical exercises

Active Vocabulary

I. Match the words to the correct definitions.

1. Chat room	a)the ability of a computer to run several programmes at once
2.E-commerce	b)the screen you see after you’ve switched your computer
3. Joystick	c)an area on the Internet where people can communicate with each other in real time
4.Cyberspace	d)the business of buying and selling goods and services on the Internet
5. Desktop	e)a stick which helps you move in computer games
6.Multitasking	f) the imaginary place where electronic messages, information pictures, etc. exist when they are sent from one computer to another.