Том 3

. . , .5. " , 3; . . . " , .0. ., . (& ! " '. * )

!

&@ @ &* E ## % # 8 #% ## A 8# # Y #C @ C# &* > # # > "#" 8>. ' "& # " $ - $# #/ " ?" > " " , ? #8> & % ## # #- C $"" , % " % # ?@ / "#" 8> Y # "- 8 $& # # # 8# % > .

% $# # C " " C $& # # # / - &* " *@ $%> , " = " @= "#" 8 C " " C !#- "# # # # / &* " # # > "$#!# " # " ? " # # # C $# & " ?Š Y, C#- &* > # # > # ! " [1]. $# # " = " / #"$ $## !# "# ## # " / A!! # " # $ -88 # % ## # # > E #/. "8 $ - & >/ " % ?@ / "#" 8> Y !# "# # # C #- % #@ # # / &* " # % $%> , # ?Š 8 " C 8 " # " @ & #@ " ? "$# 8>8 C# 8 / &* " #.

& ! 8# # A!! # / 8 C / "#" 8> $& # # # 8#, &@ @= / ! &* >/, C# &* >/ # 8 # #$&*- >/ #, ? #8 % * "& @=# 8$# # .

1.< # % ? ! &* > $C 88 C #% ## # # / &* " # # > * # # >/ $# & " ?Š Y.

2.C #% * A!! # @ "#" 8 8 # # C % &* # " # " # " " ?@ , " % > " # # / &*- " *@, " #"$&*% # 8 # $% & /, ?Š 8 # # / $ - ## ''<, " # > #" # > $# %- ## # # > $ # . .

3." = " & * " 8 $ ! 8# # " " @=# "- / ?@ " ? & E# #8 $# & # 8 " # # # C $"" C# &* 8 .

$" & " , % # > 8$# #/ $% ? "$ - # * $>E # A!! # " # #"$&*% # " " " #- C ?@ # # @ &* " *, ? "$" ?" * " "$" ? " # C# &* > A 8# .

0 +

1. >! . ., + . . ? "$# A!! # C % #8 /" # A& 8 # # / " > C# // C &. 2008. ƒ2.

51

. . , . . 7% " , 3; . . . 32 , . . ., . (& ! " '. * )

'" = 8 $"> ! 8# # > "& " C E @ " 8 #"$&*% # # # > # " 8 8 # C . & $>E # A!! # " # &* " # $ $# # > #"$&*% @ " $ % ## " C## " C8 ##: #% # " = " @=# > "?> " &*@ > & # $# &* > > > #E " $"& @= / # # / # # # % /- " # $# &* >/ > " &*@ C ! 8# # .

""& # > > # " "" $%> @ , $ - $# #/ ? # $#" &* #8 # $"> ! 8# # 8 &- > " ? &* " # % # %8 " # ? "$# " ? - C ?Š 8 " / # C "?> $##. ' # # # > > " ?>" " @= / 8 / $##, #- " # # $## & $" # & / " ? &* & @ " " / # >8# # &* C $8 8 #.

' >8 " # " 8 > $## & $" # & / " ? &*-& " %8 " * C #% ## " > 88 # #/, $%- & $>"# * A!! # " * 8 # C / &* " # $ $# # % " " # # «? "$& % C ».

'" = 8 "$E ! # # & " * "$# %#- > 8 C %# & $" # & / " ? &* , #% " "$# %# > & . & 8 > " ? &* 8 " # * # > =# 8# > ? , , ? % "& , $% & $#% # & 8 8 / > "E# # * > "?> " # % # % " > #" # .

'>E #%& $% & " & * "& @=# > >.

'-$> , ? > $## & $" # & / " ? &* $% & ? "$# * $ $# # 8 " " / # $& # , $# A 8 > # C #$ % # &* 8 *E $> #%8 # 8, 8 # # > > #, $& 8> # 8# 8 # #% / .

'-> , # > , &* > A& 8 >, > & # # > " ? &* , ?&@ @ " # $## & # # > > >, ? # # " "" , 8 " & * $ $& # ? # 8 " ## $> $ $# #/ & C / $8>E& " # !- 8# ## " ? &* # $# & ## #8 > $"& & /.

0 +

1.# PR # & 8> / . . D# , '. . "& , . . 8 ,

'.'.D# . .: • # #-, 2011.

52

. . " , ., . . . > ", .0. ., . (& ! " '. * )

& " #8 #% " > ! $#% " , # A!! #- " * E # $" C $& > " & " % & C 8 "$E C ! # # # A 8# " C " ?Š . ' " " ## " >8 " 8 ""#/" / Y ## $& ? # (% ? $&- ) $" & " ? / % C # % % #"#8 " # !#- ## ? # , "& " #, " , " # "& #/ >$& 8 / ? >, &@ " ? 8$" # > # " #8 @=# >- $& >. " #8 @=#8 >$& 8 " " $& > # ? # " #8- @= C , $8## # # > $= # &* > >$& > [1].

< = # % 8 >"$* ! 8 & # $"# &- C# " # $? " / ? # ( ?Š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

0 +

1. + & " ""#/" / Y ## 30.12.2001 ƒ 197-YF ( . YF28.07.2012 ƒ 136-YF).

53

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-

'" $/" # C " " C " E 8#, > ?> "- % > # $8# # " $8 " @ , " & "* #8 "&- " . F " # # "" & # $8 # &* > *# & E / " >.

€&*E# " C #% #/, $" & @=# 8-"- # > "& C#, " & # @ " " 8 $?& 8, # $#" $/ # E- # & " &* / % /. > * "& @=# $?& 8>: " !# "# # ?Š " ##, !# # !#- # > "$# " , & C#/ " ##, " " # ? #8> 8 # & , >" # # ## & $& # - %## $# ? .

/ #% " 8> " * % > $?& 8, " =# $ ""8 # 8>8# C #% # 8#, & " " !# "# # ?Š , - @=# " " ##, "& " # C $# 8- " # > ? " & " A 8# " # & " ? % >8.

D 8 % & D " C D @% $" 8 " ## ?Š &* C "& # & " " #8 # . ' # "- " # # " $# $## " # > ? ?&@- " !# # !# # > "$# " : #-"- , &$=# , & " # , $% & # .

& " = " & # ? $ " ## ? #8> 8 # &>, - & C## $#% " > >. ' % &* ? #8 - %# * > " # &* > 8 # & # #% 8 C ? %# " 8 > ?# * , > @ ? # 8 # " " # 8 # & 8, #"- $&*% 8>8 $E& 8.

& E # $?& 8> " C !# "# # C #% # 8 ? #8 ? # * #8 # C C " " / & " # " "- # ?Š &* C "& # & > & # $& # &* > - > " " .

& $ $& # E !# # >8# "$# " 8# ?& " # " ## $8 # &* > ? #8 C #% * ? " ? >8# # 8# " &*@ >$" #-" , &$=# , & " # , $% & # .

#8 ? % 8, ? &*E# " $?& 8, " =# $ 8- " # >8# C #% # 8#, ? @ 8$& " C $ # - @ " $& # &* 8 #""& ##.

54

. . % " /, .#. 5 " , 3; . .$. % " , . . ., . (& ! " '. * )

'""## $#"* 8 "E ? > #""& # , > $8 C ?> $" # % &* # " # 8 # C . < # # " - " " ## # / "#" 8> $% & / # ", ! 8 % / " C## 8 # C , " " ## "#" 8 "? # ! 8 ##. 8 $ - A 8 >? 8 #""& # $" & " "*8 &* /.

< #""& # $ 8 $% & $& # * >/ $ -! 8# #@ ? $% & / #, $" & @= C " ? / 8?# #@ ?& > : " C # " C .

" >/ ?& $/ & #"$&*% # $ $# # 8, $#- 8 @=#8 # &* > " C## # # >/ $ % ## 8- # C > 8$# #/. ' # "& $% 8 # C / - &* " # # # % ? > @ " # # # &* : 1) "$E " * % ? > > # ; 2) # # "$* % # # #&-

" / " #; 3) # # "$* % # # #""& &*" C & ; 4) # 8# "$" % &* " # " " & 8 >8# 8$#- 8#. ' " > A!!# # > & C $ $& C " # * " $8 =*@ ! C # & " C % , " A "$ - > [1].

' " $#8 $ "? > & # $C $%- & " C ?& " # " " "8 & " #8 & # 8 8 C "8 # " C Oriflame. " / &*@ ?>- & > " # "$E " # $# # C $.

# # $% & , 8$# ?& E# / #% " " *@, " 8& " * / $# 98 % $E > =# . & 65 % $&*% "* # $&*% @ " $# / 8$## #, " " #, #- / ($/). % # 92 % & > " 8 $##.

%# % &* , 8 " & * > 8, $C 88 $ - # # $> ?>& $ "$E , 8 >" #/ $ #%- " " # 8 # # C . & C# > #""& # 8 C ?> * $> $ " 8 " 8 ?& .

#8 ? % 8, $& C 8 8 # ! 8# # ? $%- & / $% $& # * " @ A!! # " # 8 # C- / &* " # ""#/" # 8$# " 8# #8 &* >8# % 8# 8$# # $ "? # ? ? > .

0 +

1. ( & 0. ., 0+ . . 8# " #/ %. .: !-, 2008.

55

#. . 6 " , .; . . . ", . . ., . ( « ! »)

#%8 " = 8 & " / #% #? & 8 = > , #- 8# % # @=# " # >" > "& / 8# / A 8# #.

8# " A!! # " * #%8 & " " " >8 A& 8 8 ?= / A!! # " # ?= " C # > " $& >8# # # 8# # $% & 8#. < # # 8 "& $#8 * " ? # $#&* " # E # $" & / % # $8 $# # $& " C E # . < "" $# # $& " C E # " " # #% $"& &* > " #/, # : $& # $ - ?& 8>, # C " # " " # $"" C #% ##, % ? E- # # &* % #"$& # 8 $& # 8> 8$# #/.

'" A # A$> & @ " ? #8>8# "$* 8# $# A!!- # " # $& # #" # " 8 ?#% " . F &@ # C " #% " >8 $8, ! 8& # $ 8 & #" — A $#8 > $# # $& " # E #/ #%8 [1].

!! # " * $& " # E #/ — A "$" * $%- & /, " # &*" @= " # ## & / C #% ## # $& ##$& > % &* &* " #; " / % &* &* " # $& @=# $ $? % #@ "#" 8> $& # # $"" , $#" =# C #% ##.

!! # " * $& " # E #/ #" # " 8 ?#% "$& " 8 " >8# C$$8# $% & / &* " # C- #% ##. $% " # &* / A!! # " #, $% "

# % &* # " # , $% A 8# " / A!! # " # ($#?>&*, > % ##, " *, " ? " #8 " *, ? &*- " *, # " *, $& " # % >). " A 8# " / A!- ! # " # $# " $8 " # % " A 8# " #8 A!!- 8 >8 > # 8 % &* [2]. % # # #%8 , $ - & @= " C 8 C "& 8 # " / ! / " %# $# " # " " 8# "! 8# #% &* " #, $% & #"$&*%- * C " # " 8 " #8 # " # &*- A 8# " C " # &* 8 # C# &* 8 .

0 +

1. / . . % ? $& " # E #/ #" # " # C- #% # // $# >/ 8 8 . 2009. ƒ 3.

2. F / ! .>. # C. .: • # #-, 2001.

56

+. . #' " .; . #. . 9 / " , . . ., . ( « ! »)

C $8>E& " * & " / #% /E# "& /, -$& & # $? " / " & # " >," % #8 " % " C#8# "& 8# $8>E& " # # ?- #8 $# *. ' " = 8 8 & C / $8>E& " # & " $8 & 8 C# "$ # #" ""#/, $" &* / - " " " $?& 8 # C " " > # " # #/. < #- 8 # # " 8 &* > " " $% " # * % &* ?- 8 C " , " #%# * #" , $>"# * " *, " # * 8 # "-C# " " , C& , "A 8# * *C#, & " " >8

"& # E /" "# ## [1].

'8# $& C 8 >/ $> $#8 # " " $& # $ - 8#. " 8 &* > " " $#8 @ " " $> 8- $# 8# . ' E / " " ? &*E C #% #/ $#8 &- C#@ $& # $8#, # # " A / & C## $> %- " . " ? @ $ $& " * $# ? # $C 88 > " " ,Project Expert, " $8 =*@ C 8 $" # $& >/ % # " # # / $# & &* " # $ # "$8 C &* >/ # "- 8 Microsoft Project, >/ $% & A!! # $& * $8" A$ C % # # [2].

'" 8 8 8# $ $# #@ ? #8 ?>" # ? % = ?$# *" "# ## > , $" &* # , "- " C $# $ $# # " ? , % $?# &* 8 * $# # C 8 . ' / "# ## ? #8 $#8 # $C 88 > " " , > $8 C ?>" # & C "$& *" " $" & / % /, $& * $#8 = " $ - 8#, $>"# * " $## # "& C # ?> * " #- # 8#. "$&*% # # " 8 &* > " " $ $# ## & C- / $8>E& " # & " E#8 E # 8 & " &* $?& 8 /

# 8 ? #8 / ". $# E ## / $ - ?& 8> $8 $# $C 88 > " " / ", #8 ? % 8 & # " $#% " , " $##, " # " 8 , " 8 C& 8 *E " % >.

0 +

1.H ! $8: " > $C $& # : ? # / $ . . . % . — .: ", 2011.

2.+ . . ! 8 # > & C## & 8 . – 2- #% ., $?. # $. – .: Y# "> # " #" # , 2009.

57

. . # * ", .; . #. . & " , . . (& ! " '. * )

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" / &*@ " & ##, % # ## A 8# " / " > " 8 C ?= " #C C " " C # ," = " & " $& >? / & " *@ A 8# " / $ # #. D 8>8 C& >8 8 #%8 8, @=#8 $ C " " >- $& * A 8# " # " # &* C # , & " !# "- >/ 8 #%8, " * A !# " "#" 8 ?= " , $& @=#8 % 8 / & " C " " >/ ?@ . €& C !# " / "#" 8 C " " " % % > ! > > " "

# % /" ? % # % > ! , 8 " 8>8 ? "$# %8 " * >$& # %& > C " " > C > ! #/.

Y# " >/ #%#", $"& C ""# % & "* C # ?- " , ? "& #& $ $" $& # C " " >8 &C 8 % " 8> C& > . €" ## # $& # &C C ?- 8 # ? =# $& # — A $" " #, > $ " C # C " " 8 &C . “ " " / $" " #, C "- " >/ &C & " " " 8 $8 = # A 8# " C ? 8 # " C $& # C . " C " " C &C &-% " ? / C # > A 8# " # $"& " # . $& # # " =- " # ? &*E C C " " C &C 8 $* A 8#- " #/ " .

" ? C " " >/ &C, ? = $& # "& A 8# " 8 *E >8 $#% " >8 $# & 8. "@ "&- , $# $# > "& # * #% # ? # , 8 C# "& . < 8#8 A C , " E C &C " # 8- >/ # " >, >%> $"# & C# " #/ A!! , 8 " 8>8 "# " * " & # " > % E 8 . - # , % # " ? #8 " * $& # &C 8.

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1. + )& ?@ / D. . 8# ? # . &8 >, 2011. — 632 ".

58

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"

% !# " C " " # > / A 8# " " & - @ " * # ! 8 # C ? "$# & $# # $& " # E #/ " 8 A 8# " C " ?Š . ' $& ## $? / # ! 8 ## !# " / "# ## A 8# " 8 " ?Š , - &* " # % # " > $# " # " " ?Š > > > E- #/: " ?" # #, # >, # " >, # >, ? # # # > #- >, ?# #, $" =# # # $ $, " > 8$## # & 8 > C " . % &* > #""& # $%> @ , " = " % #- &* " 8 # $ % !# " C " " # $ $#- # . 8 &* > # " # # 8 # " # $"> % !# " C " " # , # " ? , $& "$" ? " #, # !#- " / " / # " # A 8# " C " ?Š " % ? >. 8 C , #8 @ " $& > " # C #% ## ? > $ $#@ % !# " C " " # A 8# " C " ?Š $# . $ $& &* " * $?& 8, $" & > # - E > ? [1]. ' ? $& 8 # % !# " C " " # A 8# " C " ?Š " & # "$" # - # " # $% & / ? ?= @=# # " > . < 8 #@ " *#, ? ?= @= @ !# " C " " # # C #%8 # - @ "& @=# $% : A!!# # = / # " #, A!!#- # ?= / $& "$" ? " #, A!!# # !# " / % #"#8- " #, $& # &* " * ? " # , ? &* " * #8 = " . “ " > $% $% > & ? & C& ?& /, %#- / # !# " C " " # . < & 8 # % $% & #& E#8 ? % 8 " 8# #8 &* >8# % 8# 8 # - # * * !# " C " " # " ?Š . < # !# " C " " # " ?Š #%? >8 " # " " # ! # " C$% & / " # 8 # >8# % # 8#. ' ? $" & $* 8 # , >/ $& C #"$&*% * $# ? ?- = @= / !# " C " " # A 8# " # " ?Š , %- > 8 # > % # $% & /, # A 8# " " # , 8 8 # " 8 # .

0 +

1. & ! & . . 8# " #/ %. .: • / , 2011.

59

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"

< # "‘8 8 C ? %## # % /" @=# " ?Š , &@ @ &* " 8 / > / A 8# #C @ $##: # ?- % @ $# >/ " A 8# #. $> $## % #8 @ 8# # @= $& # &* 8 " ""#/" / A 8# # [1].

#8 #% C& > $#8 = " $#/ & " %8 " * $# & * $& # &* >/ $# &. $#" # $# $8 =# A8#"- "## > ? 8 C # % ## # ! 8 > [2].

% $#8 = " $#/ 8 8 # * " 8- # " % & # & " # 8 % &* >8# ( ?= " ? # # ), #"$& # &* >8 (" 8 # # $& # ) # - &* >8# C 8# ( #%# 8#""# # ? % &* >/ E #/ # ). & "$E / ? > A C % & # D " % #- "#8> ( ? @=# $##, #8 @=# #/ # . .) #- , $" # > , $?# &*" # # C# C #% #/. F- &*" # " $## & > $8 C * E #@ C " / $?& 8>, " C& " #@ # " # , # " , 8 , ? # , , 8 " > & " / # ?= " " #. % # # - $#/ ? #8 & C , ?> "$&*% *" $#8 = " 8# C& ? % ## A 8# # (" % # 8# C > # "& C, #- ! 8 ## # & C#/, > " " , $# & , >? " - @= @ " ) # # ! 8 #% ## ( "$" # & C#/, > ? "$# @ #" # $& # , % &@ # # $&-A& >8# *C 8#, #" # @ $& "$" ? " # $ $& / # "$" ? " * $" =# ), % C # $ - C %# # # 8$& " $& # # , $ # # " # " >8 " 8 [3]. $## $% & @ " C& " * " > # ?= " > # ">, # # # " " # # 8 "#8 &* / $#?>, "E# # " # $%# #/ 8# 8 > # "& C " >" / ? & / " #8 " *@.

0 +

1.) !# "> / $ . . 8 " C , . ' " /. D<?.: <# , 2011.

2.(! C$ 0. . < ?& 8> " 8 / A 8# #. 2007. ƒ 2 (22).

3.0O . ""#/" #/ A 8# " #/ &. 2012. ƒ 1.

60