- •Money (наизусть 4 балла)
- •Active Vocabulary (наизусть 1 балл)
- •1 Translate the following combinations into Russian.
- •2 Translate the following combinations into English.
- •3 Translate into English.
- •Reading (перевод каждого текста 1 балл)
- •1 How did the first British settlers exchange goods with native Americans?
- •III Currency
- •IV What are the causes of inflation?
- •Marketing
- •Active Vocabulary (наизусть 1 балл)
- •1 Translate the following combinations into Russian.
- •2 Translate the following combinations into English.
- •3 Translate into Russian using the expressions from previous tasks.
- •Reading (перевод каждого текста 1 балл)
- •What is marketing?
- •1 Match the questions (1-6) with the paragraphs (a-f).
- •2 Match the highlighted words and phrases in the text with the definitions (1-8).
- •3 Look at the text again. Find and underline.
- •1 Match the questions (1-4) with the paragraphs (a-d).
- •2 Which ways of advertising do you think is most suitable for these situations?
- •III The Role of the Government in the American Economy
- •Unit III Marketing Complex (наизусть 4 балла)
- •Active Vocabulary (наизусть 1 балл)
- •1 Translate the following combinations into Russian.
- •2 Translate the following combinations into English.
- •3 Translate into Russian using the expressions from previous tasks.
- •Reading (перевод каждого текста 1 балл)
- •Product, Price, Promotion and Place: the four p’s of Marketing
- •III Learning to use advertising
- •1 What are the benefits of advertising?
- •2 What are its disadvantages?
- •IV Advertising Strategies
- •1 What advertising strategies can you name?
- •Unit IV
- •Management
- •(Наизусть 4 балла)
- •Active Vocabulary (наизусть 1 балл)
- •1 Translate the following combinations into Russian.
- •2 Translate the following combinations into English.
- •3 Translate the sentences into English.
- •Reading
- •II Managerial performance (for written translation)
- •Ш The Chairperson of the Board (for written translation)
- •IV Ford 2000
- •1 Decide whether these statements are true or false.
- •2 Look at this summary and replace the phrases in italic with words and phrases that are underlined in the text.
- •3 Below are three pieces of management jargon which are used in the text. Try to explain what they mean.
- •4 Match them to the three definitions.
UNIT 1
Money (наизусть 4 балла)
Money is anything that is generally accepted in payment for goods and services. Almost every country uses a different currency. Currency is paper money and coins issued by federal government. The monetary value of all goods and services produced in one country may be compared with that of other country by using currency exchange rate. Exchange rate is the relation in value between kinds of money used in different countries. Currency appreciates when it can buy more units of another currency. Currency depreciates when it can purchase fewer units of another currency. Management of the amount of money placed into economy by the government and management of interest rates is known as the monetary policy of the government. Interest is the money we pay for borrowing money from a bank or the income from lending money. There are two kinds of interest: nominal interest that is not adjusted for inflation and real interest adjusted for inflation. Inflation is the rise of prices for goods and services over time.
Active Vocabulary (наизусть 1 балл)
to accept – принимать
currency – валюта
coin – монета
value – ценность, стоимость
to compare – сравнивать
exchange rate – обменный курс
to appreciate – повышаться в цене
to depreciate – обесцениваться
amount – объем, количество
interest – процент
interest rate – процентная ставка
to lend – одалживать
to adjust – приспосабливать
Tasks
1 Translate the following combinations into Russian.
1 to accept in payment for goods and services
2 to use a different currency
3 paper money and coins
4 to issue by federal government
5 monetary value
6 to use currency exchange rate
7 relation in value
8 management of the amount of money
9 to place into economy
10 management of interest rates
11 the monetary policy of the government
12 to borrow money from a bank
13 income from lending money
14 nominal interest
15 to adjust for inflation
16 real interest
17 the rise of prices for goods and services
2 Translate the following combinations into English.
(наизусть 2 балла)
1 приниматься в оплату товаров и услуг
2 использовать различную валюту
3 бумажные деньги и монеты, выпускаемые федеральным правительством
4 денежная стоимость товаров и услуг
5 использовать валютный обменный курс
6 отношение в стоимости
7 валюта повышается в цене
8 валюта обесценивается
9 покупать больше единиц другой валюты
10 управление денежной массой
11 управление процентными ставками
12 денежная политика правительства
13 доход от одалживания денег
14 приспосабливаться к инфляции
15 подъем цен на товары и услуги
3 Translate into English.
(перевод 2 балла)
1 Деньги это все, что принимается в оплату за товары и услуги.
2 Валюта – это бумажные деньги и монеты, выпускаемые федеральным правительством.
3 Обменный курс – это соотношение стоимости денежных единиц в разных странах.
4 Денежная политика правительства – это управление денежной массой, размещенной правительством в экономике и управление процентными ставками.
5 Процент – это деньги, которые мы платим при займе денег в банке или доход от одалживания денег.
6 Инфляция – это повышение цен на товары и услуги в определенный период времени.