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Unit 1 traditional company

I

General Information

“Rieker” is an international company which specializes in producing footwear. It is located in Switzerland. About two hundred employees work for this company. Its head office is in Berne. The head office makes general policy decisions and the local managers look after the daily business in branches. The company has branches in different cities and countries. These branches are independent. Each year the company exports 60 % of its total output. It sells a small number of products in Russia. It imports raw materials and equipment from European countries. The company invests significant sums in promoting its products. It takes part in international exhibitions. The turnover of the company is increasing rapidly and the net profit grows every year.

Active Vocabulary

to specialize in – специализироваться в

to locate – размещать

local – местный

employee – служащий

to work for – работать в

head office – главный офис

to make decisions – принимать решения

branch – филиал

total output – общий объем продукции

to sell – продавать

raw materials – сырье

equipment – оборудование

to invest – инвестировать

significant sums – значительные суммы

to promote – продвигать продукцию на рынок

to take part in – принимать участие

exhibition – выставка

turnover – товарооборот

to increase – увеличиваться

net profit – чистая прибыль

rapidly – быстро

Tasks to the text

1 Find the following English expressions in the text:

  1. международная компания

  2. специализироваться в производстве обуви

  3. располагаться в Швейцарии

  4. двести служащих

  5. работать в компании

  6. принимать решения по вопросам общей линии

  7. местные руководители

  8. следить за ежедневными делами в филиалах

  9. независимые филиалы

10) экспортировать 60% от общего объема продукции

11) продавать небольшое число товаров

12) импортировать сырье и оборудование

13) инвестировать значительные суммы

14) продвижение товаров

15) принимать участие в международных выставках

16) товарооборот компании

17) быстро увеличиваться

18) расти каждый год

2 Make your own sentences using the active vocabulary.

3 Answer the questions:

  1. What does “Rieker” specialize in?

  2. Where is it located?

  3. How many employees work for it?

  4. Is its head office in Vien or in Berne?

  5. What does its head office make?

  6. What do the local managers do?

  7. What does the company have in different cities and countries?

  8. How many per cent does the company export every year?

  9. Where does it sell a small number of products?

10) What does it import from European countries?

11) Where does it invest significant sums?

12) What does it take part in?

13) What is increasing rapidly?

14) What grows every year?

4 Correct the sentences:

  1. “Rieker” specializes in producing personal computers.

  2. It is located in France.

  3. About two hundred employees work for Volgogradobuv.

  4. Its head office is in Paris.

  5. The head office makes breakfast for employees.

  6. The local managers look after the daily business in the head office.

  7. The company has branches in Volgograd.

  8. The company exports raw materials and equipment.

  9. It sells a great number of products in Russia.

10) It imports footwear from European countries.

11) The company invests significant sums in local schools.

12) It takes part in the international concerts.