- •Часть 1
- •Английский язык для делового общения
- •Unit 1 customers
- •Unit 1 customers
- •Unit 1 customers
- •IV. Test yourself Translate into English Give the definitions below Unit 1 customers Card 1
- •Customer repeat business facilities Unit 1 customers Card 2
- •Unit 1 customers Card 3
- •Unit 2 companies
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 2 companies
- •Unit 2 companies
- •IV. Test yourself Translate into English Give the definitions below Unit 2 companies Card 1
- •Competition salary trademark profit Unit 2 companies Card 2
- •Unit 2 companies Card 3
- •Unit 3 travel
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 3 travel Card 1
- •Unit 3 travel Card 2
- •Unit 3 travel Card 3
- •Social conventions guide colleague to experience Unit 4 troubleshooting
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 4 troubleshooting Card 1
- •Unit 4 troubleshooting Card 2
- •Unit 4 troubleshooting Card 3
- •Dealership advisory panel turnover goal Unit 5 company history
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 5 company history Card 1
- •Household name advertisement feature to launch Unit 5 company history Card 2
- •Benefit licence customer profile disposable Unit 5 company history Card 3
- •Innovation disposable advertising licence Unit 6 retailing
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 6 retailing
- •Unit 6 retailing
- •III. Study the definitions of a few key words of the Unit
- •IV. Test yourself Translate into English Give the definitions below Unit 6 retailing Card 1
- •Unit 6 retailing Card 2
- •Manufacturer door-to-door sales margin chain store Unit 6 retailing Card 3
- •Unit 7 product
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 7 product
- •Unit 7 product
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 7 product Card 1
- •Branded product advertising to launch feature Unit 7 product Card 2
- •UsPs brand feature invention Unit 7 product Card 3
- •Unit 8 people
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 8 people
- •Unit 8 people
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 8 People Card 1
- •Unit 8 People Card 2
- •Unit 8 People Card 3
- •Unit 9 business environment
- •Unit 9 business environment
- •Unit 9 business environment
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 9 Business Environment Card 1
- •Unit 9 Business Environment Card 2
- •Unit 9 Business Environment Card 3
- •Infrastructure technology recession tax Unit 10 finance
- •Unit 10 finance
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 10 finance
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 10 Finance Card 1
- •Interest rate stock liabilities overdraft Unit 10 Finance Card 2
- •Cost of living interest assets to draw up Unit 10 Finance Card 3
- •Overheads cost of living liabilities stock Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 11 Corporate Responsibility Card 1
- •Unit 11 Corporate Responsibility Card 2
- •Unit 11 Corporate Responsibility Card 3
- •Unit 12 competition
- •Unit 12 competition
- •Unit 12 competition
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 12 Competition Card 1
- •Stock Exchange rival booming business open market Unit 12 Competition Card 2
- •Domestic market to float competitive edge relevant Unit 12 Competition Card 3
Unit 5 company history
II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
основать компанию, партнёрство
успешная компания с большим опытом работы
основатель (компании)
годовой отчет
основные даты, события
получать поддержку у кого-либо
быть первооткрывателем, первым
сойти с конвейера
запатентовать
получить лицензию (право на производство)
рекламная литература
появиться в продаже
насчитывать, составлять
отношение к чему/кому-либо
формула успеха
известная марка
представить товар на рынок
повседневная привычка
заявлять
назвать в честь кого-либо
улучшать и изменять дизайн
вести переговоры по поводу получения прав на что-либо
быть достаточным для выполнения какого-либо действия
вести дела
товар разового пользования
изобретать, изобретение, изобретатель
простота и надежность
значительная прибыль
бороться за лидерство на рынке
развивать новое направление
сосредотачиваться на чем-либо
иметь дело с кем-либо, чем-либо
текущее состояние (компании)
рисковать
скупить, "поглотить" (о бизнесе)
распределять что-либо на рынке
внедриться на новый рынок
государственный сектор
объединяться, "сливаться" (о компании); объединение
всемирный
Unit 5 company history
III. Study the definitions of a few key words of the Unit:
Asset management – the managing of a company’s property so that it is used in a way that makes as much profit as possible
Contest – a competition
Disposable – intended to be used once or for a short time and then thrown away
Established – having existed in a long time and therefore recognized as good or successful
Founder – a person who started the company
Household name – a name of a product, company etc that is very well known
Insurance – a sum of money is paid to a company to take on a risk for you
Licence – an official document giving someone a permission to own or do something for a period of time
Merge – to join together to form a new company
Re-insurance – an insurance company buys its own insurance from other insurance company, to share risk of loss
IV. Test yourself Translate into English Give the definitions below Unit 5 company history Card 1
изобретать; изобретатель; изобретение
бороться за лидерство на рынке
вести переговоры по поводу получения прав на что-либо
всемирный
товар одноразового пользования
запатентовать
основные даты и события
Компании обычно дают информацию о себе во время презентаций или в ежегодных отчетах.
Если нас поддержат местные власти, мы сможем получить лицензию на ведение дел.
Первый грузовик модели АА сошёл с конвейера в октябре 1931 г.
Формула успеха товаров компании «Bic» – в их простоте и надёжности.
Швейцарская компания имеет дело с государственным сектором экономики.
Только очень известная и преуспевающая компания может изменить наши повседневные привычки.
Сегодня ежедневные продажи одноразовых товаров насчитывают почти 4 млн.