- •Часть 1
- •Английский язык для делового общения
- •Unit 1 customers
- •Unit 1 customers
- •Unit 1 customers
- •IV. Test yourself Translate into English Give the definitions below Unit 1 customers Card 1
- •Customer repeat business facilities Unit 1 customers Card 2
- •Unit 1 customers Card 3
- •Unit 2 companies
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 2 companies
- •Unit 2 companies
- •IV. Test yourself Translate into English Give the definitions below Unit 2 companies Card 1
- •Competition salary trademark profit Unit 2 companies Card 2
- •Unit 2 companies Card 3
- •Unit 3 travel
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 3 travel Card 1
- •Unit 3 travel Card 2
- •Unit 3 travel Card 3
- •Social conventions guide colleague to experience Unit 4 troubleshooting
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 4 troubleshooting Card 1
- •Unit 4 troubleshooting Card 2
- •Unit 4 troubleshooting Card 3
- •Dealership advisory panel turnover goal Unit 5 company history
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 5 company history Card 1
- •Household name advertisement feature to launch Unit 5 company history Card 2
- •Benefit licence customer profile disposable Unit 5 company history Card 3
- •Innovation disposable advertising licence Unit 6 retailing
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 6 retailing
- •Unit 6 retailing
- •III. Study the definitions of a few key words of the Unit
- •IV. Test yourself Translate into English Give the definitions below Unit 6 retailing Card 1
- •Unit 6 retailing Card 2
- •Manufacturer door-to-door sales margin chain store Unit 6 retailing Card 3
- •Unit 7 product
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 7 product
- •Unit 7 product
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 7 product Card 1
- •Branded product advertising to launch feature Unit 7 product Card 2
- •UsPs brand feature invention Unit 7 product Card 3
- •Unit 8 people
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 8 people
- •Unit 8 people
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 8 People Card 1
- •Unit 8 People Card 2
- •Unit 8 People Card 3
- •Unit 9 business environment
- •Unit 9 business environment
- •Unit 9 business environment
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 9 Business Environment Card 1
- •Unit 9 Business Environment Card 2
- •Unit 9 Business Environment Card 3
- •Infrastructure technology recession tax Unit 10 finance
- •Unit 10 finance
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 10 finance
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 10 Finance Card 1
- •Interest rate stock liabilities overdraft Unit 10 Finance Card 2
- •Cost of living interest assets to draw up Unit 10 Finance Card 3
- •Overheads cost of living liabilities stock Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 11 Corporate Responsibility Card 1
- •Unit 11 Corporate Responsibility Card 2
- •Unit 11 Corporate Responsibility Card 3
- •Unit 12 competition
- •Unit 12 competition
- •Unit 12 competition
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 12 Competition Card 1
- •Stock Exchange rival booming business open market Unit 12 Competition Card 2
- •Domestic market to float competitive edge relevant Unit 12 Competition Card 3
Министерство образования и науки российской федерации
НОВОСИБИРСКИЙ ГОСУДАРСТВЕННЫЙ ТЕХНИЧЕСКИЙ УНИВЕРСИТЕТ
81.2 Англ. № 3155
А 647
АНГЛИЙСКИЙ ЯЗЫК для делового общения
Приложение к учебнику First Insight into Business
Методические указания для студентов и преподавателей
Часть 1
Новосибирск 2006
ББК 81.432.1-923
А 647
Рецензент Л.С. Шестопалова, канд. филол. наук, доцент каф. ин. яз. ТФ НГТУ
Работа выполнена на кафедре иностранных языков ТФ и бизнеса
Составители: преп. О.О. Аронова
ст. преп. Т.Б. Ганичева
ст. преп. И.В. Гришкина
ст. преп. Н.В. Елфимова
ст. преп. Т.Н. Климентьева
ст. преп. Е.А. Рыжова
Новосибирский государственный технический университет, 2006
Английский язык для делового общения
Приложение к учебнику First Insight into Business
Методические указания
В авторской редакции
Компьютерная верстка В.Ф. Ноздрева
Подписано в печать 27.06.2006. Формат 6084 1/16. Бумага офсетная. Тираж 450 экз. Уч.-изд. л. 3,72. Печ. л. 4,0. Изд. № 172. Заказ № . Цена договорная
Отпечатано в типографии Новосибирского государственного технического университета 630092, г. Новосибирск, пр. К. Маркса, 20
оглавлеНИЕ
Пояснительная записка 4
Unit 1 CUSTOMERS 5
Unit 2 COMPANIES 10
Unit 3 TRAVEL 15
Unit 4 TROUBLESHOOTING 20
Unit 5 COMPANY HISTORY 25
Unit 6 RETAILING 30
Unit 7 PRODUCT 35
Unit 8 PEOPLE 40
Unit 9 BUSINESS ENVIRONMENT 45
Unit 10 FINANCE 50
Unit 11 CORPORATE RESPONSIBILITY 55
Unit 12 COMPETITION 60
Пояснительная записка
Настоящие методические указания предназначены для студентов, использующих учебник “First Insight into Business” (автор Sue Robbins) для изучения английского языка делового общения. Основная цель указаний – помочь студентам освоить лексический материал учебника. Опираясь на свой многолетний опыт работы с данным учебником, составители выделили в каждом разделе перечень тех слов и выражений (включая материалы текстов аудиозаписей), которые, с одной стороны, необходимы студенту для ведения беседы по теме раздела, а с другой – наиболее часто встречаются не только в деловом общении, но и экономическом контексте в целом.
Данные указания могут использоваться студентами и преподавателями для аудиторной и самостоятельной работы.
При составлении настоящих указаний использовались следующие лексикографические источники:
Англо-русский синонимический словарь / Под рук. А.И. Роземана и Ю.Д. Апресяна. – М., 2000.
Англо-русский экономический словарь /Под ред. А.В. Аникина. – М., 1977.
Большой англо-русский словарь. В двух томах /Под общ. рук. И.Р. Гальперина. – М., 1997.
Жданова И.Ф., Вартумян Э.Л. Англо-русский экономический словарь.- М., 2000.
Новый большой англо-русский словарь. В трех томах /Под общ. рук. Ю.Д. Апресяна. – М., 2000.
Cambridge International Dictionary of English, CUP, 1995.
Longman Business English Dictionary, Pearson Education Ltd, 2000.
Macmillan English Dictionary for Advanced Learners, Macmillan Publishers Limited, 2002.
Oxford Dictionary of Business for Learners of English. Oxford, 1993.