Advertising interns

These are university juniors and seniors who are interested in advertising. Interns are involved in one of six areas of expertise: account services, creative, interactive, media, public relations and traffic.

Interns often take part in the internal creative process, create and manage a website or develop an advertising campaign.

During their internship the intern will learn about the development of an ad, brochure and broadcast project from beginning to end.

Word Study

1. Translate the following lexical units from the text from English into Russian, prepare questions with these lexical units, based on the text

a creative director; to implement ideas; work production; Internet advertising; a permanent partnership; intern; to negotiate; brochure; coordinating; to regulate the workflow; account service; an art director; reduction of false gob starts; to generate creative ideas; internship; a supplier; to determine sales goals; a printer; a copywriter; a university junior; incomplete information sharing; expertise; the need for media extensions; account management; inappropriate job initiation; an account executive; a university senior.

2. Translate the following word combinations from Russian into English, restore the context of the their use

Копирайтер, неполный обмен информацией, старшекурсник, регулировать делопроизводство, арт-директор, на основе создания проектов, выполнять идеи, понижение неудачного выполнения работы, реклама в Интернете, поставщик, постоянное партнерство, креативный директор, служба работы с клиентами, неправильное начало работы, типографщик, определить цели продаж, производство работы, потребность в увеличении СМИ, компетенция (знание дела), менеджер по работе клиентами, вести переговоры, младшекурсник, генерировать креативные идеи, управление заказами (руководство службой исполнения заказов), стажер, брошюра, стажировка.

3. Find the words in the text which mean approximately the same, use them in the examples of your own

1. a decrease of unsuccessful attempts to begin a work

2. to carry out plans or suggestions for a possible course of actions

3. a person in an advertising agency responsible for managing client’s accounts

4. smn who works out advertising slogans and logo

5. to discuss smth in order to reach an agreement, especially in business or politics

6. special skills or knowledge in a particular subject

7. smn who organizes the product styling

8. the necessity of the increase of means of delivering information

9. to manage and control the process of work

10. the control of clients’ accounts

4. Define the following notions

• a permanent partnership

• coordinating

• a supplier

• work production

• account service

• incomplete information sharing

5. Complete the following sentences with the lexical units form the previous exercises

1. Such professions as ___, ___ and ___ ___ exist in the Creative Department.

2. Art directors and copywriters have to ___ ___ ___.

3. People who work in the Account Service are called ___ ___.

4. ___ ___ are the most successful and popular companies.

5. The functions of the traffic department include ___ of false ___ ___, inappropriate ___ ___, ___ ___ sharing.

6. Interns are university ___ or ___.

7. The time of their work in an ad agency is called ___.

After-reading activities