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ɫɨɫɬɚɜɥɹɸɳɢɟ ɫɨɜɟɬɫɤɨɟ ɬɟɪɦɢɧɨɜɟɞɟɧɢɟ ɜ ɰɟɥɨɦ ɨɮɨɪɦɢɥɢɫɶ ɤ
ɫɟɪɟɞɢɧɟ ɯ ɝɨɞɨɜ ɗɬɨ ɜɪɟɦɹ ɩɪɢɧɹɬɨ ɫɱɢɬɚɬɶ ɧɚɱɚɥɨɦ
ɮɨɪɦɢɪɨɜɚɧɢɹɬɟɪɦɢɧɨɜɟɞɟɧɢɹɤɚɤɧɚɭɤɢ
ɉɪɟɞɩɨɫɵɥɤɢ ɞɥɹ ɪɚɡɜɢɬɢɹ ɬɟɪɦɢɧɨɜɟɞɟɧɢɹ ɩɨɹɜɢɥɢɫɶ ɜ
ɧɚɭɱɧɨɣ ɢ ɮɢɥɨɫɨɮɫɤɨɣ ɦɵɫɥɢ XIX ɜɟɤɚ Ɍɨɝɞɚ ɭɠɟ ɭ ɭɱɟɧɵɯ
ɡɚɪɨɞɢɥɫɹɨɩɪɟɞɟɥɟɧɧɵɣɢɧɬɟɪɟɫɤɬɟɪɦɢɧɚɦɱɬɨɤɚɤɢɜɫɥɟɞɭɸɳɟɦ
ɫɬɨɥɟɬɢɢ ɨɛɴɹɫɧɹɥɨɫɶ ©ɩɪɨɦɵɲɥɟɧɧɵɦ ɛɭɦɨɦª ɪɟɜɨɥɸɰɢɨɧɧɵɦ
ɪɚɡɜɢɬɢɟɦɧɚɭɤɢ ɢɬɟɯɧɢɤɢ Ʉɚɤ ɨɬɦɟɱɚɥ ɘɋ ɋɨɪɨɤɢɧ ©ɧɚɱɢɧɚɹɫ
ɯ ɝɨɞɨɜ XIX ɜɟɤɚ ɥɢɬɟɪɚɬɭɪɧɵɣ ɹɡɵɤ ɚɤɬɢɜɧɨ ɜɛɢɪɚɟɬ ɜ ɫɟɛɹ
ɫɩɟɰɢɚɥɶɧɭɸ ɬɟɪɦɢɧɨɥɨɝɢɱɟɫɤɭɸ ɥɟɤɫɢɤɭª ɰɢɬ ɩɨ ɋɭɩɟɪɚɧɫɤɚɹ
ɫȼɨɡɪɚɫɬɚɸɳɚɹɬɟɪɦɢɧɨɥɨɝɢɡɚɰɢɹɹɡɵɤɚɢɪɟɱɢɩɪɢɜɟɥɚɤ
ɬɨɦɭ ɬɟɪɦɢɧ ɫɩɟɰɢɚɥɶɧɨɟ ɫɥɨɜɨ ɛɵɥ ɜɵɞɟɥɟɧ ɢɡ
ɨɛɳɟɥɢɬɟɪɚɬɭɪɧɨɝɨ ɩɥɚɫɬɚ ɥɟɤɫɢɤɢ ɢ ɛɵɥɢ ɩɪɨɜɟɞɟɧɵ ɩɟɪɜɵɟ
ɩɨɩɵɬɤɢ ɟɝɨ ɚɧɚɥɢɡɚ ɢ ɤɥɚɫɫɢɮɢɤɚɰɢɢ ɉɟɪɜɵɣ ɷɬɚɩ ɪɚɡɜɢɬɢɹ
ɬɟɪɦɢɧɨɜɟɞɟɧɢɹɤɚɤ ɧɚɭɤɢ ɢɦɟɥ ɩɪɟɫɤɪɢɩɬɢɜɧɭɸ ɧɚɩɪɚɜɥɟɧɧɨɫɬɶ ȼ
ɷɬɨɬ ɩɟɪɢɨɞ ɛɵɥɢ ɜɜɟɞɟɧɵ ɩɨɧɹɬɢɹ ©ɢɞɟɚɥɶɧɵɣ ɬɟɪɦɢɧª ɢ
©ɬɟɪɦɢɧɨɫɢɫɬɟɦɚª Ⱦɋ Ʌɨɬɬɟ ©ɬɟɪɦɢɧɨɥɨɝɢɱɟɫɤɨɟ ɩɨɥɟª ɅȺ
Ʉɚɩɚɧɚɞɡɟɛɨɥɶɲɚɹɱɚɫɬɶɞɪɭɝɢɯɛɚɡɨɜɵɯɩɨɧɹɬɢɣɬɟɪɦɢɧɨɜɟɞɟɧɢɹ
ɋɪɟɞɢɨɫɧɨɜɧɵɯɩɪɢɡɧɚɤɨɜɬɟɪɦɢɧɚɜɵɞɟɥɹɥɢ
x ɨɞɧɨɡɧɚɱɧɨɫɬɶɜɩɪɟɞɟɥɚɯɬɟɪɦɢɧɨɫɢɫɬɟɦɵ
x ɬɨɱɧɨɫɬɶɡɧɚɱɟɧɢɹ
x ɨɬɫɭɬɫɬɜɢɟɷɤɫɩɪɟɫɫɢɢɢɫɬɢɥɢɫɬɢɱɟɫɤɨɣɨɤɪɚɫɤɢ
x ɞɟɮɢɧɢɬɢɜɧɨɫɬɶɧɚɥɢɱɢɟɞɟɮɢɧɢɰɢɢ
x ɧɨɦɢɧɚɬɢɜɧɨɫɬɶ
x ɤɨɧɬɟɤɫɬɭɚɥɶɧɚɹɧɟɡɚɜɢɫɢɦɨɫɬɶ
Ʉɧɚɱɚɥɭ -ɯ ɝɨɞɨɜ ɨɬɧɨɫɹɬ ɧɚɱɚɥɨ ɜɬɨɪɨɝɨ ɷɬɚɩɚ ɜ ɪɚɡɜɢɬɢɢ
ɬɟɪɦɢɧɨɜɟɞɟɧɢɹ ɤɨɬɨɪɵɣ ɩɨɥɭɱɢɥ ɧɚɡɜɚɧɢɟ ɞɟɫɤɪɢɩɬɢɜɧɨɝɨ Ⱦɥɹ
ɧɟɝɨ ɯɚɪɚɤɬɟɪɟɧ ɨɬɤɚɡ ɨɬ ɩɪɟɞɴɹɜɥɟɧɢɹ ɤ ɬɟɪɦɢɧɭ ɠɟɫɬɤɢɯ
ɫɟɦɚɧɬɢɱɟɫɤɢɯ ɬɪɟɛɨɜɚɧɢɣ ɂɦɟɧɧɨ ɜ ɷɬɨɬ ɩɟɪɢɨɞ ɩɪɨɢɡɨɲɥɨ
ɮɨɪɦɚɥɶɧɨɟ ɨɬɞɟɥɟɧɢɟ ɬɟɪɦɢɧɨɥɨɝɢɢ ɨɬ ɫɩɟɰɢɚɥɶɧɨɣ ɥɟɤɫɢɤɢ ɢ ɜ
ɞɚɥɶɧɟɣɲɟɦ ɬɚɤɨɟ ɩɨɞɪɚɡɞɟɥɟɧɢɟ ɫɱɢɬɚɥɨɫɶ ɨɛɳɟɩɪɢɡɧɚɧɧɵɦ ȼ
ɪɚɛɨɬɟȺ ȼɋɭɩɟɪɚɧɫɤɨɣ ɬɟɪɦɢɧɨɥɨɝɢɹɪɚɫɫɦɚɬɪɢɜɚɟɬɫɹ ɤɚɤ
ɱɚɫɬɶɫɩɟɰɢɚɥɶɧɨɣɥɟɤɫɢɤɢɤɨɬɨɪɚɹɬɚɤɠɟɜɤɥɸɱɚɟɬɜɫɟɛɹɧɨɦɟɧɵɢ
ɢɦɟɧɚ ɫɨɛɫɬɜɟɧɧɵɟ ɜɫɟɯ ɜɢɞɨɜ ɡɧɚɦɟɧɢɬɵɯ ɥɸɞɟɣ ɛɨɝɨɜ
ɝɟɨɝɪɚɮɢɱɟɫɤɢɟ ɧɚɡɜɚɧɢɹ ɧɚɡɜɚɧɢɹ ɤɨɫɦɢɱɟɫɤɢɯ ɨɛɴɟɤɬɨɜ
ɭɱɪɟɠɞɟɧɢɣɢɬɞ
ɇɚ ɫɟɝɨɞɧɹɲɧɢɣɞɟɧɶ ɨɛɴɟɦ ɫɩɟɰɢɚɥɶɧɨɣ ɥɟɤɫɢɤɢ ɜɨ ɦɧɨɝɨ ɪɚɡ
ɩɪɟɜɨɫɯɨɞɢɬ ɨɛɴɟɦ ɨɛɳɟɣ ɥɟɤɫɢɤɢ ɋɭɩɟɪɚɧɫɤɚɹ ɫ
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Ʉɨɥɢɱɟɫɬɜɨ ɬɟɪɦɢɧɨɜ ɩɨɫɬɨɹɧɧɨ ɪɚɫɬɟɬ ɢɡ-ɡɚ ɢɧɬɟɧɫɢɜɧɨɝɨ ɧɚɭɱɧɨɬɟɯɧɢɱɟɫɤɨɝɨ ɪɚɡɜɢɬɢɹ ɢɡ-ɡɚ ɱɟɝɨ ɩɪɨɢɫɯɨɞɢɬ ɜɫɟ ɭɫɢɥɢɜɚɸɳɚɹɫɹ
ɬɟɪɦɢɧɨɥɨɝɢɡɚɰɢɹɹɡɵɤɚɢɪɟɱɢɈɛɴɟɦɬɟɪɦɢɧɨɥɨɝɢɱɟɫɤɨɝɨɚɩɩɚɪɚɬɚ
ɩɨɡɜɨɥɹɟɬɛɨɥɶɲɢɧɫɬɜɭ ɬɟɪɦɢɧɨɜ ɮɭɧɤɰɢɨɧɢɪɨɜɚɬɶɥɢɲɶɜ ɧɚɭɱɧɨɣ
ɫɮɟɪɟɧɚɭɱɧɨɦɬɟɤɫɬɟɭɫɬɧɨɣɧɚɭɱɧɨɣɪɟɱɢɢɫɩɟɰɢɚɥɶɧɵɯɫɥɨɜɚɪɹɯ
Ʉɚɤɜɢɞɧɨɢɡɜɵɲɟɫɤɚɡɚɧɧɨɝɨɞɥɹɫɨɜɪɟɦɟɧɧɨɝɨɬɟɪɦɢɧɨɜɟɞɟɧɢɹ
ɨɫɬɚɟɬɫɹ ɚɤɬɭɚɥɶɧɵɦ ɜɨɩɪɨɫ ɨ ɩɪɢɪɨɞɟ ɬɟɪɦɢɧɚ ȼ ɢɫɬɨɪɢɢ
ɬɟɪɦɢɧɨɜɟɞɟɧɢɹ ɧɚɫɱɢɬɵɜɚɟɬɫɹ ɧɟɫɤɨɥɶɤɨ ɫɨɬɟɧ ɨɩɪɟɞɟɥɟɧɢɣ
ɬɟɪɦɢɧɚ ɗɬɨ ɤɨɥɢɱɟɫɬɜɨ ɦɨɠɧɨ ɫɪɚɜɧɢɬɶ ɫ ɱɢɫɥɨɦ ɨɩɪɟɞɟɥɟɧɢɣ
ɬɚɤɢɯ ɛɚɡɨɜɵɯ ɩɨɧɹɬɢɣ ɹɡɵɤɨɡɧɚɧɢɹ ɤɚɤ ©ɫɥɨɜɨª ɢ ©ɩɪɟɞɥɨɠɟɧɢɟª
ɋɨɜɪɟɦɟɧɧɚɹ ɠɟ ɮɨɪɦɭɥɢɪɨɜɤɚ ɩɪɢɜɟɞɟɧɧɚɹ ɜ ©Ʌɢɧɝɜɢɫɬɢɱɟɫɤɨɦ
ɷɧɰɢɤɥɨɩɟɞɢɱɟɫɤɨɦ ɫɥɨɜɚɪɟª ɢɦɟɟɬ ɫɥɟɞɭɸɳɢɣ ɜɢɞ ©Ɍɟɪɦɢɧ ɨɬ
ɥɚɬ Terminus – ɝɪɚɧɢɰɚ ɩɪɟɞɟɥ - ɫɥɨɜɨ ɢɥɢ ɫɥɨɜɨɫɨɱɟɬɚɧɢɟ
ɨɛɨɡɧɚɱɚɸɳɟɟ ɩɨɧɹɬɢɟ ɫɩɟɰɢɚɥɶɧɨɣ ɨɛɥɚɫɬɢ ɡɧɚɧɢɹ ɢɥɢ
ɞɟɹɬɟɥɶɧɨɫɬɢªɅɗɋɫ8)
Ɍɚɤɠɟ ɜ ɩɨɫɥɟɞɧɢɟ ɝɨɞɵ ɩɨɜɵɲɚɟɬɫɹ ɪɨɥɶ ɢɡɭɱɟɧɢɹ
ɮɭɧɤɰɢɨɧɢɪɨɜɚɧɢɹɬɟɪɦɢɧɨɜ ɜ ɬɟɤɫɬɚɯɌɟɤɫɬɨɜɨɣ ɯɚɪɚɤɬɟɪ ɬɟɪɦɢɧɚ
ɧɟɤɨɬɨɪɵɟ ɥɢɧɝɜɢɫɬɵ ɬɚɤɠɟ ɫɱɢɬɚɸɬ ɨɞɧɢɦ ɢɡ ɨɫɧɨɜɧɵɯ ɟɝɨ
ɩɪɢɡɧɚɤɨɜ
ȼɚɠɧɨɟ ɡɧɚɱɟɧɢɟ ɜ ɬɟɪɦɢɧɨɜɟɞɟɧɢɢ ɢɦɟɸɬ ɫɩɨɫɨɛɵ ɫɨɡɞɚɧɢɹ
ɬɟɪɦɢɧɨɜ ȼɆɅɥɟɣɱɢɤ ɪɚɫɫɦɚɬɪɢɜɚɟɬ ɫɥɟɞɭɸɳɢɟ ɨɫɧɨɜɧɵɟ
ɨɫɧɨɜɧɵɟɫɩɨɫɨɛɵɫ-32):
ɋɟɦɚɧɬɢɱɟɫɤɢɣ ɫɟɦɚɧɬɢɱɟɫɤɚɹ ɞɟɪɢɜɚɰɢɹ – ɡɚɢɦɫɬɜɨɜɚɧɢɟ
ɰɟɥɨɝɨɧɟɢɡɦɟɧɧɨɝɨɫɥɨɜɚɢɡɨɛɳɟɥɢɬɟɪɚɬɭɪɧɨɝɨɹɡɵɤɚ.
Ɍɟɪɦɢɧɨɨɛɪɚɡɨɜɚɧɢɟ ɷɤɜɢɜɚɥɟɧɬɧɨɟ ɫɥɨɜɨɨɛɪɚɡɨɜɚɧɢɸ ɜ
ɨɛɳɟɥɢɬɟɪɚɬɭɪɧɨɦ ɹɡɵɤɟ ɜɤɥɸɱɚɟɬ ɚɮɮɢɤɫɚɰɢɸ ɫɢɧɬɚɤɫɢɱɟɫɤɢɟ
ɫɩɨɫɨɛɵɫɥɨɜɨɫɥɨɠɟɧɢɟɢɞɪ
Ɂɚɢɦɫɬɜɨɜɚɧɢɟ Ɍɟɪɦɢɧ ɦɨɠɟɬ ɡɚɢɦɫɬɜɨɜɚɬɶɫɹ ɢɡ ɟɫɬɟɫɬɜɟɧɧɨɝɨ
ɹɡɵɤɚɢɥɢɢɡɞɪɭɝɨɣɬɟɪɦɢɧɨɫɢɫɬɟɦɵ
Ɍɟɪɦɢɧɚɦɢ ɦɨɝɭɬ ɛɵɬɶ ɤɚɤ ɫɥɨɜɚ ɬɚɤ ɢ ɫɥɨɜɨɫɨɱɟɬɚɧɢɹ
Ɉɛɳɟɩɪɢɧɹɬɨ ɫɱɢɬɚɬɶ ɱɬɨ ɫɥɨɜɚ ɫɨɫɬɚɜɥɹɸɬ ɦɟɧɶɲɢɧɫɬɜɨɜ ɥɸɛɨɣ
ɬɟɪɦɢɧɨɫɢɫɬɟɦɟɜɫɪɟɞɧɟɦɨɬɞɨɜɪɭɫɫɤɨɦɹɡɵɤɟɨɬɞɨ
ɜ ɚɧɝɥɢɣɫɤɨɦ ɨɤɨɥɨ Ƚɪɢɧɟɜ ɫ ɉɪɟɨɛɥɚɞɚɧɢɟ
ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ ɨɛɴɹɫɧɹɟɬɫɹ ɬɟɦ ɱɬɨ ɬɟɪɦɢɧɵ-ɫɥɨɜɚ ɟɫɬɶ
ɧɚɢɦɟɧɨɜɚɧɢɹ ɜɫɟɯ ɪɨɞɨɜ ɬɟɪɦɢɧɨɜ ɜ ɬɨ ɜɪɟɦɹ ɤɚɤ ɬɟɪɦɢɧɵɫɥɨɜɨɫɨɱɟɬɚɧɢɹ ɨɬɪɚɠɚɸɬ ɪɨɞɨɜɢɞɨɜɵɟ ɨɬɧɨɲɟɧɢɹ ɢ ɤɪɨɦɟ ɬɨɝɨ
ɧɚɢɛɨɥɟɟɩɨɥɧɨɩɟɪɟɞɚɸɬɜɫɟɩɪɢɡɧɚɤɢɩɨɧɹɬɢɹɉɚɜɥɨɜɚɫ
Ɍɟɪɦɢɧɵ-ɫɥɨɜɨɫɨɱɟɬɚɧɢɹ ɦɨɝɭɬ ɛɵɬɶ ɩɪɟɞɫɬɚɜɥɟɧɵ ɜɫɟɦɢ
ɬɢɩɚɦɢ ɫɜɹɡɢ ɢ ɤɨɧɫɬɪɭɤɰɢɹɦɢ ɨɞɧɚɤɨ ɜ ɪɭɫɫɤɨɦ ɢ ɚɧɝɥɢɣɫɤɨɦ
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ɹɡɵɤɚɯ ɧɚɢɛɨɥɟɟ ɭɩɨɬɪɟɛɢɬɟɥɶɧɵɦɢ ɹɜɥɹɸɬɫɹ ɚɬɪɢɛɭɬɢɜɧɵɟ
ɤɨɧɫɬɪɭɤɰɢɢ ɮɢɧɚɧɫɨɜɵɟ ɬɟɪɦɢɧɵ ©negotiated commission»
ɞɨɝɨɜɨɪɧɨɟ ɜɨɡɧɚɝɪɚɠɞɟɧɢɟ ɛɪɨɤɟɪɭ ©tangible assetsª ɦɚɬɟɪɢɚɥɶɧɵɟ
ɚɤɬɢɜɵ Ⱥɬɪɢɛɭɬɢɜɧɵɟɫɨɱɟɬɚɧɢɹ ɫɨɫɬɚɜɥɹɸɬ ɜ ɫɪɟɞɧɟɦɨɤɨɥɨ
ɦɧɨɝɨɫɥɨɜɧɵɯ ɬɟɪɦɢɧɨɜ ɗɬɨ ɨɛɴɹɫɧɹɟɬɫɹ ɩɪɟɠɞɟ ɜɫɟɝɨ ɢɯ
ɧɨɦɢɧɚɬɢɜɧɨɫɬɶɸ
Ʉɪɨɦɟ ɟɞɢɧɢɱɧɵɯ ɫɥɨɜ ɢ ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ ɬɟɪɦɢɧɨɥɨɝɢɱɟɫɤɢɣ
ɫɬɚɬɭɫɦɨɝɭɬɢɦɟɬɶɩɪɟɞɥɨɠɧɵɟɤɨɧɫɬɪɭɤɰɢɢɜɚɧɝɥɢɣɫɤɨɦɹɡɵɤɟɫɪ
ɬɟɪɦɢɧɵ ©at the marketª ɩɨ ɧɚɢɥɭɱɲɟɣ ɰɟɧɟ ɩɪɢɤɚɡ ɛɪɨɤɟɪɭ ©ex
dividendªɛɟɡ ɩɪɚɜɚ ɩɨɥɭɱɟɧɢɹ ɞɢɜɢɞɟɧɞɚ ɭɫɥɨɜɢɹ ɩɪɨɞɚɠɢ ɚɤɰɢɢ
ɬɠ ©dividend off»), «at parª ɩɨ ɧɨɦɢɧɚɥɭ ɢ ɞɪ Ⱥɧɝɥɨɹɡɵɱɧɵɟ
ɩɪɟɞɥɨɠɧɵɟ ɤɨɧɫɬɪɭɤɰɢɢ ɨɛɥɚɞɚɸɬ ɩɪɢɡɧɚɤɚɦɢ ɬɟɪɦɢɧɨɜ ɱɬɨ
ɜɨɡɦɨɠɧɨɩɨɤɚɧɟɥɶɡɹɫɤɚɡɚɬɶɨɛɢɯɪɭɫɫɤɢɯɷɤɜɢɜɚɥɟɧɬɚɯ
ɍɜɟɥɢɱɟɧɢɟ ɪɨɥɢ ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ ɨɬɪɚɡɢɥɨɫɶ ɢ ɜ ɫɥɨɜɚɪɹɯ ɢɯ
ɞɨɥɹ ɫɬɚɥɚ ɫɨɫɬɚɜɥɹɬɶ ɜ ɫɪɟɞɧɟɦ ɦɟɧɟɟ - ɫɦ ɧɚɩɪɢɦɟɪ
ȻɨɥɶɲɨɣɷɤɨɧɨɦɢɱɟɫɤɢɣɫɥɨɜɚɪɶɆ
Ʉɪɨɦɟɬɨɝɨɚɧɝɥɢɣɫɤɢɣɹɡɵɤɨɬɦɟɱɟɧɛɨɥɶɲɟɣɤɨɦɩɚɤɬɧɨɫɬɶɸ
ɱɟɦɪɭɫɫɤɢɣɩɨɷɬɨɦɭɨɞɧɨɫɥɨɜɧɵɣɬɟɪɦɢɧɜɚɧɝɥɢɣɫɤɨɦɹɡɵɤɟɱɚɫɬɨ
ɬɪɟɛɭɟɬɪɭɫɫɤɨɝɨɷɤɜɢɜɚɥɟɧɬɚ-ɫɥɨɜɨɫɨɱɟɬɚɧɢɹɧɚɩɪɢɦɟɪ©overheads»
- ©ɧɚɤɥɚɞɧɵɟ ɪɚɫɯɨɞɵª Ɍɚɤɢɦ ɨɛɪɚɡɨɦ ɞɚɧɧɵɣ ɮɚɤɬɨɪ ɬɚɤɠɟ
ɫɩɨɫɨɛɫɬɜɭɟɬ ɩɪɟɨɛɥɚɞɚɧɢɸ ɬɟɪɦɢɧɨɜ-ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ ɧɚɞ
ɬɟɪɦɢɧɚɦɢ-ɫɥɨɜɚɦɢɜɪɭɫɫɤɨɦɹɡɵɤɟ
ɋ ɞɪɭɝɨɣ ɫɬɨɪɨɧɵ ɫɭɳɟɫɬɜɭɸɬ ɮɚɤɬɨɪɵ ɞɨ ɨɩɪɟɞɟɥɟɧɧɨɣ
ɫɬɟɩɟɧɢɫɞɟɪɠɢɜɚɸɳɢɟɪɨɫɬɫɥɨɜɨɫɨɱɟɬɚɧɢɣɌɟɧɞɟɧɰɢɹɤɷɤɨɧɨɦɢɢ
ɭɫɢɥɢɣ ɩɪɢɜɨɞɢɬ ɤ ɢɫɩɨɥɶɡɨɜɚɧɢɸ ɛɨɥɟɟ ɤɪɚɬɤɢɯ ɢɧɨɹɡɵɱɧɵɯ
ɜɤɪɚɩɥɟɧɢɣ ©ɨɜɟɪɞɪɚɮɬª ɜɦɟɫɬɨ ©ɩɪɟɜɵɲɟɧɢɟ ɤɪɟɞɢɬɚª ɂɧɨɝɞɚ
ɪɭɫɫɤɢɣ ɷɤɜɢɜɚɥɟɧɬ ɧɚɫɬɨɥɶɤɨ ɞɥɢɧɟɧ ɱɬɨ ɜɵɯɨɞɢɬ ɡɚ ɪɚɦɤɢ
ɫɥɨɜɨɫɨɱɟɬɚɧɢɹ ɫɛɥɢɠɚɹɫɶ ɩɨ ɫɜɨɟɣ ɩɪɢɪɨɞɟ ɫ ɞɟɮɢɧɢɰɢɟɣ
ɧɚɩɪɢɦɟɪ ©unit-short method» - ©ɦɟɬɨɞ ɩɨɩɨɥɧɟɧɢɹ ɡɚɩɚɫɨɜ
ɨɫɧɨɜɚɧɧɵɣ ɧɚ ɪɚɡɦɟɪɟ ɞɟɮɢɰɢɬɚª ɛɭɯɝ ɱɬɨ ɡɚɬɪɭɞɧɹɟɬ ɟɝɨ
ɢɫɩɨɥɶɡɨɜɚɧɢɟ
Ɉɞɧɚɤɨɮɚɤɬɨɪɷɤɨɧɨɦɢɢɭɫɢɥɢɣɧɟɢɦɟɟɬɪɟɲɚɸɳɟɝɨɡɧɚɱɟɧɢɹ
ɢ ɫɥɨɜɨɫɨɱɟɬɚɧɢɹ ɫɬɚɛɢɥɶɧɨ ɩɪɟɨɛɥɚɞɚɸɬ ɧɚɞ ɨɞɧɨɫɥɨɜɧɵɦɢ
ɬɟɪɦɢɧɚɦɢ
ȼ ɤɪɭɩɧɵɯ ɪɭɫɫɤɨɹɡɵɱɧɵɯ ɢ ɪɭɫɫɤɨ-ɚɧɝɥɢɣɫɤɢɯ ɷɤɨɧɨɦɢɱɟɫɤɢɯ
ɫɥɨɜɚɪɹɯɫɥɨɜɨɫɨɱɟɬɚɧɢɹɩɨɧɚɲɢɦɩɨɞɫɱɟɬɚɦɜɫɪɟɞɧɟɦɫɨɫɬɚɜɥɹɸɬ
ɨɤɨɥɨ Ɋɨɫɬ ɱɢɫɥɚ ɬɟɪɦɢɧɨɜ-ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ – ɫɪɚɜɧɢɬɟɥɶɧɨ
ɧɟɞɚɜɧɢɣ ɩɪɨɰɟɫɫ ɯɚɪɚɤɬɟɪɧɵɣ ɞɥɹ ɪɭɫɫɤɨɹɡɵɱɧɨɣ ɬɟɪɦɢɧɨɥɨɝɢɢ
23
1990-ɯ ɝɨɞɨɜ ɪɚɧɟɟ ɫɥɨɜɚɪɢ ɨɪɢɟɧɬɢɪɨɜɚɥɢɫɶ ɜ ɨɫɧɨɜɧɨɦ ɧɚ
ɨɞɧɨɫɥɨɜɧɵɟɬɟɪɦɢɧɵ
Ȼɨɥɶɲɢɧɫɬɜɨ ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ ɨɬɧɨɫɹɬɫɹ ɤ ɚɬɪɢɛɭɬɢɜɧɨɦɭ ɬɢɩɭ
ɨɩɪɟɞɟɥɟɧɢɟɨɩɪɟɞɟɥɹɟɦɨɟ Ⱦɚɧɧɵɣ ɬɢɩ ɹɜɥɹɟɬɫɹ ɫɚɦɵɦ
ɪɚɫɩɪɨɫɬɪɚɧɟɧɧɵɦ ɬɢɩɨɦ ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ ɜɨ ɜɫɟɯ ɬɟɪɦɢɧɨɥɨɝɢɹɯ
ɟɜɪɨɩɟɣɫɤɢɯ ɹɡɵɤɨɜ ɩɨɫɤɨɥɶɤɭ ɧɚɢɛɨɥɟɟ ɨɬɜɟɱɚɟɬ ɩɪɢɧɰɢɩɭ
ɧɨɦɢɧɚɬɢɜɧɨɫɬɢ Ʉɨɦɩɨɧɟɧɬɵ ɚɬɪɢɛɭɬɢɜɧɵɯ ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ
ɫɨɟɞɢɧɟɧɵ ɫɨɝɥɚɫɨɜɚɬɟɥɶɧɨɣ ɫɜɹɡɶɸ Ɍɚɤɢɟ ɫɥɨɜɨɫɨɱɟɬɚɧɢɹ
ɫɨɫɬɚɜɥɹɸɬ ɨɬ ɜɫɟɯ ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ ɢ ɩɨɞɪɚɡɞɟɥɹɸɬɫɹ ɧɚ
ɫɥɟɞɭɸɳɢɟɬɢɩɵ
- ɩɪɢɥɚɝɚɬɟɥɶɧɨɟɫɭɳɟɫɬɜɢɬɟɥɶɧɨɟ
«gross margin» - ɜɚɥɨɜɚɹɩɪɢɛɵɥɶ
«end-to-end solution» - ɤɨɦɩɥɟɤɫɧɨɟ ɪɟɲɟɧɢɟ
«fixed networks» - ɫɬɚɰɢɨɧɚɪɧɵɟɫɟɬɢ
- ɩɪɢɱɚɫɬɢɟɫɭɳɟɫɬɜɢɬɟɥɶɧɨɟ
«phased-out equipment» - ɭɫɬɚɪɟɜɲɟɟ ɨɛɨɪɭɞɨɜɚɧɢɟ
«limited responsibility» - ɨɝɪɚɧɢɱɟɧɧɚɹɨɬɜɟɬɫɬɜɟɧɧɨɫɬɶ
Ɋɚɫɩɪɨɫɬɪɚɧɟɧɧɵɟ ɫɥɨɜɨɫɨɱɟɬɚɧɢɹ ɦɨɝɭɬ ɫɨɞɟɪɠɚɬɶ ɞɜɚ ɢ
ɛɨɥɟɟɨɩɪɟɞɟɥɟɧɢɣɧɚɩɪɢɦɟɪ
«adjusted gross margin» - ɫɤɨɪɪɟɤɬɢɪɨɜɚɧɧɚɹɜɚɥɨɜɚɹɩɪɢɛɵɥɶ
«adjusted operating expenses» - ɫɤɨɪɪɟɤɬɢɪɨɜɚɧɧɵɟɨɩɟɪɚɰɢɨɧɧɵɟ
ɪɚɫɯɨɞɵ
«adjusted operating income» - ɫɤɨɪɪɟɤɬɢɪɨɜɚɧɧɵɣ ɨɩɟɪɚɰɢɨɧɧɵɣ
ɞɨɯɨɞ
Ɋɭɫɫɤɨɹɡɵɱɧɵɟ ɬɟɪɦɢɧɵ-ɫɥɨɜɨɫɨɱɟɬɚɧɢɹ ɫ ɬɢɩɨɦ ɫɜɹɡɢ
ɭɩɪɚɜɥɟɧɢɹɫɨɫɬɚɜɥɹɸɬɦɟɧɶɲɭɸɝɪɭɩɩɭɋɪɟɞɢɩɪɢɦɟɪɨɜ
«capital gain» - ɩɪɢɪɨɫɬɤɚɩɢɬɚɥɚ
«switching system» - ɫɢɫɬɟɦɚɩɟɪɟɤɥɸɱɟɧɢɣ
ɇɟɤɨɬɨɪɵɟ ɫɥɨɜɨɫɨɱɟɬɚɧɢɹ ɜ ɪɭɫɫɤɨɦ ɹɡɵɤɟ ɹɜɥɹɸɬɫɹ
ɫɨɟɞɢɧɟɧɢɟɦ ɫɨɝɥɚɫɨɜɚɧɢɹ ɢ ɭɩɪɚɜɥɟɧɢɹ ɗɬɨ ɫɥɨɜɨɫɨɱɟɬɚɧɢɹ
ɫɦɟɲɚɧɧɨɝɨɬɢɩɚ
«multimedia messaging services» - ɫɥɭɠɛɚ ɦɭɥɶɬɢɦɟɞɢɣɧɵɯ
ɫɨɨɛɳɟɧɢɣ
Ȼɨɥɶɲɢɧɫɬɜɨ ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ ɜɵɪɚɠɚɟɬ ɫɩɟɰɢɮɢɱɟɫɤɨɟ
ɮɢɧɚɧɫɨɜɨɟ ɷɤɨɧɨɦɢɱɟɫɤɨɟ ɢɥɢ ɬɟɯɧɢɱɟɫɤɨɟ ɡɧɚɱɟɧɢɟ ɢ ɢɦɟɟɬ
ɩɟɪɜɢɱɧɭɸ ɨɡɧɚɱɟɧɧɨɫɬɶ Ȼɨɥɶɲɚɹ ɢɯ ɱɚɫɬɶ ɛɵɥɚ ɩɟɪɟɜɟɞɟɧɚ ɢɡ
ɞɪɭɝɢɯɹɡɵɤɨɜɬɨɟɫɬɶɹɜɥɹɟɬɫɹɤɚɥɶɤɚɦɢɢɩɨɥɭɤɚɥɶɤɚɦɢ
«investment fund» - ɢɧɜɟɫɬɢɰɢɨɧɧɵɣ ɮɨɧɞ
«overall market share» - ɫɭɦɦɚɪɧɚɹ ɪɵɧɨɱɧɚɹ ɞɨɥɹ
24
«content delivery solution» - ɪɚɡɪɟɲɟɧɢɟɞɨɫɬɚɜɤɢɤɨɧɬɟɧɬɚ
ɋɪɟɞɢ ɬɟɪɦɢɧɨɜ-ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ ɩɟɪɜɢɱɧɨ ɨɡɧɚɱɟɧɧɵɟ
ɫɨɫɬɚɜɥɹɸɬ ɚɛɫɨɥɸɬɧɨɟ ɛɨɥɶɲɢɧɫɬɜɨ ɉɪɢɦɟɪɵ ɫɚɦɨɫɬɨɹɬɟɥɶɧɵɯ
ɨɛɪɚɡɨɜɚɧɢɣ ɜɬɨɪɢɱɧɨ ɨɡɧɚɱɟɧɧɵɯ ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ
ɧɟɦɧɨɝɨɱɢɫɥɟɧɧɵ ©ɨɛɳɢɣ ɮɨɧɞª ©ɜɡɚɢɦɧɵɟ ɭɫɬɭɩɤɢª ɉɪɢɦɟɪɵ
ɤɚɥɶɤɢɪɨɜɚɧɧɵɯ ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ «parent company» - ©ɦɚɬɟɪɢɧɫɤɚɹ
ɤɨɦɩɚɧɢɹª©soft landing» - ©ɦɹɝɤɨɟɩɪɢɡɟɦɥɟɧɢɟª ɩɥɚɜɧɨɟɫɧɢɠɟɧɢɟ
ɤɭɪɫɚɜɚɥɸɬɵ
Ɉɞɧɢɦ ɢɡ ɫɩɨɫɨɛɨɜ ɧɨɦɢɧɚɰɢɢ ɜ ɥɸɛɨɣ ɬɟɪɦɢɧɨɫɢɫɬɟɦɟ
ɹɜɥɹɟɬɫɹɚɛɛɪɢɜɢɚɰɢɹɇɚɢɛɨɥɟɟɪɚɫɩɪɨɫɬɪɚɧɟɧɧɵɣɬɢɩɚɛɛɪɟɜɢɚɰɢɢ
– ɫɨɤɪɚɳɟɧɢɟ ɫɥɨɜɨɫɨɱɟɬɚɧɢɹ ɩɨ ɧɚɱɚɥɶɧɵɦ ɛɭɤɜɚɦ ɫɨɫɬɚɜɥɹɸɳɢɯ
ɟɝɨ ɫɥɨɜ ɢɥɢ ɡɧɚɱɢɦɵɯ ɱɚɫɬɟɣ ɷɬɢɯ ɫɥɨɜ Ɇɨɠɧɨ ɩɪɢɜɟɫɬɢ ɦɧɨɝɨ
ɩɪɢɦɟɪɨɜ ɞɚɧɧɨɝɨ ɫɩɨɫɨɛɚ ɧɨɦɢɧɚɰɢɢ ɩɪɢɱɟɦ ɥɢɲɶ ɧɟɤɨɬɨɪɵɟ ɢɡ
ɧɢɯ ɢɦɟɸɬ ɪɭɫɫɤɨɹɡɵɱɧɵɟ ɚɛɛɪɟɜɢɚɬɭɪɧɵɟ ɫɨɨɬɜɟɬɫɬɜɢɹ-ɚɧɚɥɨɝɢ
MMS (Multimedia Messaging Services) – ɋɆɋ ɋɥɭɠɛɚ
Ɇɭɥɶɬɢɦɟɞɢɣɧɵɯ ɋɨɨɛɳɟɧɢɣ ɛɨɥɶɲɢɧɫɬɜɨ ɠɟ ɬɪɟɛɭɸɬ
ɨɩɢɫɚɬɟɥɶɧɨɝɨ ɩɟɪɟɜɨɞɚ ɫ ɬɨɥɤɨɜɚɧɢɟɦ ɨɬɞɟɥɶɧɵɯ ɬɟɪɦɢɧɨɜ
ɫɨɨɬɜɟɬɫɬɜɭɸɳɚɹɚɛɛɪɟɜɢɚɬɭɪɚɜɪɭɫɫɤɨɦɹɡɵɤɟɨɬɫɭɬɫɬɜɭɟɬ
EDGE (Enhanced Data for Global Evolution) – ɭɫɨɜɟɪɲɟɧɫɬɜɨɜɚɧɧɚɹ
ɫɢɫɬɟɦɚɩɟɪɟɞɚɱɢɞɚɧɧɵɯɞɥɹɝɥɨɛɚɥɶɧɨɣɷɜɨɥɸɰɢɢɫɢɫɬɟɦɫɜɹɡɢ
WCDMA (Wideband Code Division Multiple Access) – ɬɟɯɧɨɥɨɝɢɹ
ɪɚɞɢɨɢɧɬɟɪɮɟɣɫɚ ɩɪɟɞɧɚɡɧɚɱɟɧɧɚɹ ɞɥɹ ɨɛɟɫɩɟɱɟɧɢɹ
ɲɢɪɨɤɨɩɨɥɨɫɬɧɨɝɨɞɨɫɬɭɩɚ
3G Technology – ɬɟɯɧɨɥɨɝɢɹɬɪɟɬɶɟɝɨɩɨɤɨɥɟɧɢɹ
Ɍɚɤɢɦ ɨɛɪɚɡɨɦ ɜ ɞɚɧɧɨɣ ɪɚɛɨɬɟ ɧɚɦ ɭɞɚɥɨɫɶ
ɩɪɨɞɟɦɨɧɫɬɪɢɪɨɜɚɬɶ ɱɬɨ ɤɨɥɢɱɟɫɬɜɨ ɬɟɪɦɢɧɨɜ-ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ
ɩɪɟɜɵɲɚɟɬ ɤɨɥɢɱɟɫɬɜɨ ɨɞɧɨɫɥɨɜɧɵɯ ɬɟɪɦɢɧɨɜ ɱɬɨ ɦɨɠɧɨ
ɪɚɫɫɦɚɬɪɢɜɚɬɶɤɚɤɨɞɢɧɢɡɩɪɢɡɧɚɤɨɜɫɢɫɬɟɦɧɨɫɬɢɬɟɪɦɢɧɨɥɨɝɢɢɬɤ
ɫɥɨɜɨɫɨɱɟɬɚɧɢɹɦ ɫɜɨɣɫɬɜɟɧɧɨ ɛɨɥɟɟ ɬɨɱɧɨɟ ɜɵɪɚɠɟɧɢɟ ɡɧɚɱɟɧɢɹ ɢ
ɫɥɟɞɨɜɚɬɟɥɶɧɨ ɛɨɥɶɲɚɹ ɫɩɟɰɢɚɥɢɡɚɰɢɹ Ⱦɥɹ ɪɭɫɫɤɨɝɨ ɹɡɵɤɚ
ɯɚɪɚɤɬɟɪɧɨɧɚɥɢɱɢɟɞɥɢɧɧɵɯɨɩɢɫɚɬɟɥɶɧɵɯɩɟɪɟɜɨɞɨɜɚɧɝɥɨɹɡɵɱɧɵɯ
ɬɟɪɦɢɧɨɜ-ɫɥɨɜɨɫɨɱɟɬɚɧɢɣɧɚɩɪɢɦɟɪ
«equity method» - ɦɟɬɨɞɞɨɥɢɱɢɫɬɵɯɚɤɬɢɜɨɜɤɨɦɩɚɧɢɢ
«desk support» - ɩɨɞɞɟɪɠɚɧɢɟ ©ɫɩɪɚɜɨɱɧɨɝɨ ɫɬɨɥɚª ɫɢɫɬɟɦɚ
ɩɨɞɞɟɪɠɤɢɩɨɥɶɡɨɜɚɬɟɥɟɣɜɫɟɬɢɢɥɢ
«adjusted income after financial items» - ©ɫɤɨɪɪɟɤɬɢɪɨɜɚɧɧɵɣ
ɞɨɯɨɞɡɚɜɵɱɟɬɨɦɡɚɬɪɚɬɧɚɮɢɧɚɧɫɨɜɵɟɨɩɟɪɚɰɢɢª,
ɚ ɬɚɤɠɟ ɫɥɭɱɚɢ ɩɟɪɟɜɨɞɚ ɚɧɝɥɨɹɡɵɱɧɵɯ ɬɟɪɦɢɧɨɜ-ɫɥɨɜ
ɫɥɨɜɨɫɨɱɟɬɚɧɢɹɦɢɧɚɩɪɢɦɟɪ
25
«Headcount» - ɲɬɚɬɤɨɦɩɚɧɢɢ
«sales» - ɨɛɴɟɦɩɪɨɞɚɠ
Ɍɚɤɢɦɨɛɪɚɡɨɦ ɩɪɟɨɛɥɚɞɚɧɢɟ ɫɥɨɜɨɫɨɱɟɬɚɧɢɣɜ ɪɭɫɫɤɨɹɡɵɱɧɨɣ
ɮɢɧɚɧɫɨɜɨ-ɷɤɨɧɨɦɢɱɟɫɤɨɣ ɬɟɪɦɢɧɨɥɨɝɢɢ ɨɬɱɚɫɬɢ ɨɛɴɹɫɧɹɟɬɫɹ
ɦɟɧɶɲɟɣ©ɤɨɦɩɚɤɬɧɨɫɬɶɸªɫɢɧɬɚɤɫɢɫɚɜɪɭɫɫɤɨɦɹɡɵɤɟɄɪɨɦɟɬɨɝɨ
ɛɨɥɶɲɚɹɱɚɫɬɶ ɪɭɫɫɤɢɯ ɫɥɨɜɨɫɨɱɟɬɚɧɢɣ ɧɟ ɛɵɥɚɧɟɡɚɜɢɫɢɦɨɫɨɡɞɚɧɚ
ɞɥɹ ɜɵɪɚɠɟɧɢɹ ɮɢɧɚɧɫɨɜɵɯ ɢɥɢ ɬɟɯɧɢɱɟɫɤɢɯ ɡɧɚɱɟɧɢɣ ɤɚɤ ɜ
ɚɧɝɥɢɣɫɤɨɦ ɹɡɵɤɟ ɧɨ ɫɤɚɥɶɤɢɪɨɜɚɧɚ ɫ ɫɨɨɬɜɟɬɫɬɜɭɸɳɢɯ
ɚɧɝɥɨɹɡɵɱɧɵɯɜɵɪɚɠɟɧɢɣ
Ɍɚɤɠɟ ɧɟɨɛɯɨɞɢɦɨ ɩɨɞɱɟɪɤɧɭɬɶ ɱɬɨ ɜ ɩɪɨɰɟɫɫɟ ɩɟɪɟɜɨɞɚ
ɬɟɪɦɢɧɨɜɧɚ ɪɭɫɫɤɢɣ ɹɡɵɤ ɱɚɫɬɨ ɩɪɢɯɨɞɢɬɫɹ ɩɪɢɛɟɝɚɬɶɤɨɩɢɫɚɧɢɸ
ɬɨɥɤɨɜɚɧɢɸ ɩɨɫɥɟ ɤɨɧɫɭɥɶɬɚɰɢɢ ɫɨ ɫɩɟɰɢɚɥɢɫɬɚɦɢ ɚ ɢɧɨɝɞɚ ɢ ɤ
ɞɟɮɢɧɢɰɢɢɩɪɢɩɟɪɟɜɨɞɟɚɧɝɥɨɹɡɵɱɧɵɯɬɟɪɦɢɧɨɜɇɚɩɪɢɦɟɪ
«as reported» - ɪɚɫɱɟɬɧɵɟɩɨɤɚɡɚɬɟɥɢ
«adjustment» - ɜɟɥɢɱɢɧɚɩɨɩɪɚɜɤɢ
«adjusted» - ɫɤɨɪɪɟɤɬɢɪɨɜɚɧɧɵɣɪɟɡɭɥɶɬɚɬ
«less» - ɦɢɧɭɫɪɚɫɯɨɞɜɫɬɚɬɶɹɯɛɚɥɚɧɫɚ
ɋɥɨɜɨɫɨɱɟɬɚɧɢɹ – ɬɟɪɦɢɧɵ ɤɨɬɨɪɵɟ ɜ ɚɧɝɥɢɣɫɤɨɦ ɹɡɵɤɟ
ɹɜɥɹɸɬɫɹɦɨɬɢɜɢɪɨɜɚɧɧɵɦɢɢɧɟɫɭɬɜɫɟɛɟɨɩɪɟɞɟɥɟɧɧɭɸɨɛɪɚɡɧɨɫɬɶ
ɧɚɩɪɢɦɟɪ «break-even result
»
ɱɚɫɬɨ ɩɪɢ ɩɟɪɟɜɨɞɟ ɧɚ ɪɭɫɫɤɢɣ ɹɡɵɤ
ɬɟɪɹɸɬ ɫɜɨɸ ɨɛɪɚɡɧɨɫɬɶ ɢ ɢɯ ɡɧɚɱɟɧɢɟ ɩɟɪɟɞɚɟɬɫɹ ɩɨɫɪɟɞɫɬɜɨɦ
ɬɨɥɤɨɜɚɧɢɹ ȼ ɞɚɧɧɨɦ ɫɥɭɱɚɟ ɫɨɱɟɬɚɧɢɟ «
result»
ɦɨɠɧɨɩɟɪɟɜɟɫɬɢɤɚɤ©ɞɥɹɬɨɝɨɱɬɨɛɵɢɡɛɟɠɚɬɶɭɛɵɬɤɨɜªɱɬɨ
to reach a break-even
ɹɜɥɹɟɬɫɹɫɟɦɚɧɬɢɱɟɫɤɢɨɩɪɚɜɞɚɧɧɵɦɬɚɤɤɚɤɞɚɧɧɨɟɫɥɨɜɨɫɨɱɟɬɚɧɢɟ
– ɬɟɪɦɢɧ ɢɦɟɟɬ ɫɥɟɞɭɸɳɭɸ ɞɟɮɢɧɢɰɢɸ ɜ ©ɇɨɜɨɦ ɚɧɝɥɨ-ɪɭɫɫɤɨɦ
ɛɚɧɤɨɜɫɤɨɦ ɢ ɷɤɨɧɨɦɢɱɟɫɤɨɦ ɫɥɨɜɚɪɟª ȻȽɎɟɞɨɪɨɜɚ ©ɪɟɡɭɥɶɬɚɬ
©ɩɪɢ ɫɜɨɢɯª ɪɟɡɭɥɶɬɚɬ ɩɪɢ ɤɨɬɨɪɨɦ ɜɫɟ ɩɪɨɞɚɠɢ ɩɨɫɬɭɩɥɟɧɢɹ
ɤɨɦɩɚɧɢɢ ɪɚɜɧɵ ɜɫɟɦ ɢɡɞɟɪɠɤɚɦ ɧɚ ɩɪɨɢɡɜɨɞɫɬɜɨ ɬɟ ɨɧɚ
ɫɬɚɧɨɜɢɬɫɹɩɨɤɪɚɣɧɟɣɦɟɪɟɛɟɡɭɛɵɬɨɱɧɨɣª.
Ʌɢɬɟɪɚɬɭɪɚ
1. Ⱥɯɦɚɧɨɜɚ Ɉɋ Ɉ ɪɚɡɝɪɚɧɢɱɟɧɢɢ ɫɥɨɜɚ ɢ ɫɥɨɜɨɫɨɱɟɬɚɧɢɹ
Ⱥɜɬɨɪɟɮɟɪɚɬɞ-ɪɚɮɢɥɨɥɧɚɭɤ– Ɇ– ɫ
2. Ƚɪɢɧɟɜɋȼȼɜɟɞɟɧɢɟ ɜ ɬɟɪɦɢɧɨɜɟɞɟɧɢɟ– ɆɆȽɍ–
ɫ
3. Ʉɚɫɶɹɧɨɜ ȼȼ ɋɪɚɜɧɢɬɟɥɶɧɚɹ ɬɢɩɨɥɨɝɢɹ ɮɢɧɚɧɫɨɜɨɣ
ɥɟɤɫɢɤɢ ɚɧɝɥɢɣɫɤɨɝɨ ɢ ɪɭɫɫɤɨɝɨ ɹɡɵɤɨɜ Ⱥɜɬɨɪɟɮ ɞɢɫ ɤɚɧ-ɬɚ
ɮɢɥɨɥɨɝɧɚɭɤ– Ɇ
4. Ʉɢɬɚɣɝɨɪɨɞɫɤɚɹ Ɇȼ ɋɨɜɪɟɦɟɧɧɚɹ ɷɤɨɧɨɦɢɱɟɫɤɚɹ
ɬɟɪɦɢɧɨɥɨɝɢɹ ɋɨɫɬɚɜ ɍɫɬɪɨɣɫɬɜɨɎɭɧɤɰɢɨɧɢɪɨɜɚɧɢɟ Ɋɭɫ ɹɡɵɤ
26
ɤɨɧɰɚXX ɫɬɨɥɟɬɢɹ-ɈɬɜɊɟɞȿȺɁɟɦɫɤɚɹ– Ɇ– ɫ
162-236
5. Ʉɨɦɢɫɫɚɪɨɜ ȼɇ ɋɨɜɪɟɦɟɧɧɨɟ ɩɟɪɟɜɨɞɨɜɟɞɟɧɢɟ ɍɱɟɛɧɨɟ
ɩɨɫɨɛɢɟ– ɆɗɌɋ– 2002. – ɫ
6. ɄɨɦɢɫɫɚɪɨɜȼɇɄɨɪɚɥɥɨɜɚȺɅɉɪɚɤɬɬɢɤɭɦɩɨɩɟɪɟɜɨɞɭɫ
ɚɧɝɥɢɣɫɤɨɝɨ ɹɡɵɤɚ ɧɚ ɪɭɫɫɤɢɣ ɍɱɟɛɧɨɟ ɩɨɫɨɛɢɟ ɞɥɹ ɢɧɫɬɢɬɭɬɨɜ ɢ
ɮɚɤɭɥɶɬɟɬɨɜɢɧɨɫɬɪɹɡ– Ɇȼɵɫɲɲɤ– ɫ
7. Ʌɟɣɱɢɤȼɇɉɪɟɞɦɟɬɦɟɬɨɞɵɢɫɬɪɭɤɬɭɪɚɬɟɪɦɢɧɨɜɟɞɟɧɢɹ
Ⱥɜɬɨɪɟɮɞɢɫɞ-ɪɚɮɢɥɨɥɧɚɭɤ– Ɇ– ɫ
8. Ʌɢɧɝɜɢɫɬɢɱɟɫɤɢɣ ɷɧɰɢɤɥɨɩɟɞɢɱɟɫɤɢɣ ɫɥɨɜɚɪɶ Ƚɥ ɪɟɞ
ȼɇəɪɰɟɜɚ– Ɇɋɨɜɟɬɫɤɚɹɷɧɰɢɤɥɨɩɟɞɢɹ– ɫ
9. Ʌɨɬɬɟ Ⱦɋ Ɉɫɧɨɜɵ ɩɨɫɬɪɨɟɧɢɹ ɧɚɭɱ-ɬɟɯ ɬɟɪɦɢɧɨɥɨɝɢɢ
ȼɨɩɪɨɫɵɬɟɨɪɢɢɢɦɟɬɨɞɢɤɢ– Ɇɂɡɞ-ɜɨȺɇɋɋɋɊ– ɫ
10. ɉɚɜɥɨɜɚ Ɉɂ Ɇɟɫɬɨ ɢ ɪɨɥɶ ɬɟɪɦɢɧɨɜ-ɫɥɨɜ ɢ ɬɟɪɦɢɧɨɜɫɥɨɜɨɫɨɱɟɬɚɧɢɣ ɜ ɬɟɪɦɢɧɨɫɢɫɬɟɦɚɯ Ɍɟɪɦɢɧɨɥɨɝɢɹ ɢ ɩɟɪɟɜɨɞ ɜ
ɩɨɥɢɬ ɷɤɨɧ ɢ ɤɭɥɶɬ ɫɨɬɪɭɞɧɢɱɟɫɬɜɟ Ɍɟɡ ɞɨɤɥ Ɇɟɠɞɭɧɚɪ
©ɤɪɭɝɥɨɝɨɫɬɨɥɚª-ɢɸɥɹ 1991. – Ɉɦɫɤ– ɫ
11. ɋɭɩɟɪɚɧɫɤɚɹȺȼɉɨɞɨɥɶɫɤɚɹ ɇȼ ȼɚɫɢɥɶɟɜɚɇȼ Ɉɛɳɚɹ
ɬɟɪɦɢɧɨɥɨɝɢɹ ȼɨɩɪɨɫɵ ɬɟɨɪɢɢ Ɉɬɜ ɪɟɞ ɌɅɄɚɧɞɟɥɚɤɢ ɂɡɞ -ɟ
ɫɬɟɪɟɨɬɢɩɧɨɟ– ɆȿɞɢɬɨɪɢɚɥɍɊɋɋ– ɫ
ɄɨɫɨɥɚɩɨɜɚɆȼ.aɋɜɨɛɨɞɢɧȼȺ.
b
Ɇɟɬɨɞɨɥɨɝɢɱɟɫɤɢɟɩɨɥɨɠɟɧɢɹɬɟɨɪɟɬɢɤɨ-ɩɪɢɤɥɚɞɧɨɝɨ
ɢɫɫɥɟɞɨɜɚɬɟɥɶɫɤɨɝɨɤɨɦɩɥɟɤɫɚɷɤɨɧɨɦɢɱɟɫɤɢɯɧɚɭɤ
a
- ɞɷɧɩɪɨɮɟɫɫɨɪɩɪɨɮɟɫɫɨɪȾɟɩɚɪɬɚɦɟɧɬɚ
©ȻɭɯɝɚɥɬɟɪɫɤɢɣɭɱɟɬɚɧɚɥɢɡɢɚɭɞɢɬªɎɢɧɚɧɫɨɜɨɝɨɭɧɢɜɟɪɫɢɬɟɬɚ
b
- ɞɷɧɩɪɨɮɟɫɫɨɪɩɪɨɮɟɫɫɨɪ ɤɚɮɟɞɪɵ©Ȼɭɯɝɚɥɬɟɪɫɤɢɣɭɱɟɬɢ
ɩɪɢɉɪɚɜɢɬɟɥɶɫɬɜɟɊɎ
ɫɬɚɬɢɫɬɢɤɚªɎȽɈȻɍȼɉɈ©Ɋɨɫɫɢɣɫɤɢɣɝɨɫɭɞɚɪɫɬɜɟɧɧɵɣ
ɫɨɰɢɚɥɶɧɵɣɭɧɢɜɟɪɫɢɬɟɬª
Ⱥɧɧɨɬɚɰɢɹ ɜ ɫɬɚɬɶɟ ɪɚɫɫɦɚɬɪɢɜɚɸɬɫɹ ɫɭɳɧɨɫɬɶ ɫɥɚɝɚɟɦɵɯ
ɉɚɫɩɨɪɬɚȼȺɄ– Ɏɨɪɦɭɥɚ ɫɩɟɰɢɚɥɶɧɨɫɬɢ ɢ Ɉɛɥɚɫɬɢ ɢɫɫɥɟɞɨɜɚɧɢɣ
ɨɩɪɟɞɟɥɹɸɳɢɟ ɫɨɞɟɪɠɚɧɢɟ ɫɢɫɬɟɦɧɨ-ɜɨɫɩɪɨɢɡɜɨɞɫɬɜɟɧɧɨɣ ɦɟɬɨɞɨɥɨɝɢɢ ɫɨɞɟɪɠɚɧɢɟ Ɉɛɥɚɫɬɢ ɢɫɫɥɟɞɨɜɚɧɢɣ ©ȺɉɄ ɢ ɫɟɥɶɫɤɨɟ ɯɨɡɹɣɫɬɜɨª ɪɚɫɫɦɚɬɪɢɜɚɸɬɫɹ ɝɪɭɩɩɵ ɦɧɨɝɨɮɭɧɤɰɢɨɧɚɥɶɧɵɯ ɢ ɮɭɧɤɰɢɨɧɚɥɶɧɵɯɷɤɨɧɨɦɢɱɟɫɤɢɯɧɚɭɤɢɯɜɡɚɢɦɨɫɜɹɡɶ
Ʉɥɸɱɟɜɵɟ ɫɥɨɜɚ ɉɚɫɩɨɪɬɚ ɫɩɟɰɢɚɥɶɧɨɫɬɟɣ ȼȺɄ
ɷɤɨɧɨɦɢɱɟɫɤɢɟɧɚɭɤɢ ɩɪɨɰɟɫɫ ɜɨɫɩɪɨɢɡɜɨɞɫɬɜɚ ɨɛɴɟɤɬ ɢ ɩɪɟɞɦɟɬ
27
ɢɫɫɥɟɞɨɜɚɧɢɹ ɮɨɪɦɭɥɚ ɫɩɟɰɢɚɥɶɧɨɫɬɢ ɨɛɴɟɤɬ ɢɫɫɥɟɞɨɜɚɧɢɹ
ɷɤɨɧɨɦɢɱɟɫɤɚɹɫɢɫɬɟɦɚɜɡɚɢɦɨɫɜɹɡɶɷɤɨɧɨɦɢɱɟɫɤɢɯɧɚɭɤ.
Annotation: in the article examined essence of elements of Passport
of ȼȺɄ- Formula of speciality and Areas of researches, qualificatory
maintenance of system-reproduction methodology, description over of the
socio-economic system is brought, maintenance of Area of researches 1.2.
"ȺɉɄ and agriculture", the groups of multifunction and functional
economic sciences, their intercommunication, are examined
Keywords: Passports of specialities of ȼȺɄ (economic sciences),
process of reproduction, object and article of research, formula of
speciality, research object, economic system, intercommunication of
economic sciences.
Ɇɟɬɨɞɨɥɨɝɢɱɟɫɤɨɣ ɨɫɧɨɜɨɣ ɢɫɫɥɟɞɨɜɚɧɢɹ ɮɭɧɤɰɢɨɧɢɪɨɜɚɧɢɹ ɢ
ɪɚɡɜɢɬɢɹ ɧɚɰɢɨɧɚɥɶɧɨɝɨ ɯɨɡɹɣɫɬɜɚ ɹɜɥɹɸɬɫɹ ɬɟɨɪɟɬɢɱɟɫɤɢɟ
ɩɨɥɨɠɟɧɢɹ ɷɤɨɧɨɦɢɱɟɫɤɨɣ ɬɟɨɪɢɢ ɤɨɬɨɪɵɟ ɨɩɪɟɞɟɥɢɥɢ
ɦɟɬɨɞɨɥɨɝɢɱɟɫɤɢɟ ɩɨɥɨɠɟɧɢɹ ɉɚɫɩɨɪɬɚ ɫɩɟɰɢɚɥɶɧɨɫɬɟɣ ȼȺɄ
ɷɤɨɧɨɦɢɱɟɫɤɢɟɧɚɭɤɢɄɚɠɞɵɣɉɚɫɩɨɪɬ ȼȺɄɢɯɲɟɫɬɶɫɨɫɬɨɢɬɢɡ
ɞɜɭɯɱɚɫɬɟɣ– Ɏɨɪɦɭɥɚɫɩɟɰɢɚɥɶɧɨɫɬɢ ɢɈɛɥɚɫɬɢɢɫɫɥɟɞɨɜɚɧɢɣ
Ɏɨɪɦɭɥɚ ɫɩɟɰɢɚɥɶɧɨɫɬɢ ɪɚɫɤɪɵɜɚɟɬ ɫɨɞɟɪɠɚɧɢɟ ɞɜɭɯ
ɦɟɬɨɞɨɥɨɝɢɱɟɫɤɢɯɩɨɥɨɠɟɧɢɣ ɨɩɪɟɞɟɥɹɸɳɢɯɫɭɳɧɨɫɬɶ ɫɨɞɟɪɠɚɧɢɹ
ɷɤɨɧɨɦɢɱɟɫɤɢɯɢɫɫɥɟɞɨɜɚɧɢɣ ɩɨɞɚɧɧɨɣ ɫɩɟɰɢɚɥɶɧɨɫɬɢ Ɋɚɫɫɦɨɬɪɢɦ
ɷɬɨ ɧɚ ɩɪɢɦɟɪɟ ɫɩɟɰɢɚɥɶɧɨɫɬɢ ©ɗɤɨɧɨɦɢɤɚ ɢ ɭɩɪɚɜɥɟɧɢɟ
ɧɚɪɨɞɧɵɦɯɨɡɹɣɫɬɜɨɦª Ɉɛɥɚɫɬɶ ɢɫɫɥɟɞɨɜɚɧɢɹ © ȺɉɄ ɢ ɫɟɥɶɫɤɨɟ
ɯɨɡɹɣɫɬɜɨª ɤɨɬɨɪɚɹ ɩɨ ɫɭɳɟɫɬɜɭ ɩɪɟɞɫɬɚɜɥɹɟɬ ɫɨɛɨɣ ɨɬɪɚɫɥɟɜɭɸ
ɷɤɨɧɨɦɢɱɟɫɤɭɸɬɟɨɪɢɸ
ȼ ɷɤɨɧɨɦɢɱɟɫɤɨɣ ɞɢɫɫɟɪɬɚɰɢɢ ɢ ɜ ɚɜɬɨɪɟɮɟɪɚɬɟ ɞɢɫɫɟɪɬɚɰɢɢ
ɟɫɬɶɪɚɡɞɟɥɵ– ɩɪɟɞɦɟɬɢɫɫɥɟɞɨɜɚɧɢɹ
ɫɨɫɬɚɜɥɹɸɳɢɟ ɩɪɨɰɟɫɫɚ ɜɨɫɩɪɨɢɡɜɨɞɫɬɜɚ ɨɛɴɟɤɬ ɢɫɫɥɟɞɨɜɚɧɢɹ
– ɫɨɞɟɪɠɚɧɢɟ ɜɰɟɥɨɦɢɥɢɟɝɨ
-
ɮɨɪɦɚ ɩɪɨɰɟɫɫɚ ɜɨɫɩɪɨɢɡɜɨɞɫɬɜɚ ɜɵɫɬɭɩɚɸɳɚɹ ɜ ɜɢɞɟ
ɷɤɨɧɨɦɢɱɟɫɤɨɣɫɢɫɬɟɦɵɱɬɨɜɫɨɜɨɤɭɩɧɨɫɬɢɨɩɪɟɞɟɥɹɟɬɫɨɞɟɪɠɚɧɢɟ
ɫɢɫɬɟɦɧɨ-ɜɨɫɩɪɨɢɡɜɨɞɫɬɜɟɧɧɨɝɨ ɩɨɞɯɨɞɚ ɫɢɫɬɟɦɧɨɜɨɫɩɪɨɢɡɜɨɞɫɬɜɟɧɧɚɹɦɟɬɨɞɨɥɨɝɢɹ
ɋɨɰɢɚɥɶɧɨ-ɷɤɨɧɨɦɢɱɟɫɤɢɟ ɫɢɫɬɟɦɵ – ɫɨɜɨɤɭɩɧɨɫɬɶ
ɜɡɚɢɦɨɫɜɹɡɚɧɧɵɯɢɜɡɚɢɦɨɞɟɣɫɬɜɭɸɳɢɯɫɨɰɢɚɥɶɧɨ-ɷɤɨɧɨɦɢɱɟɫɤɢɯ ɢ
ɦɚɬɟɪɢɚɥɶɧɵɯ ɷɥɟɦɟɧɬɨɜ ɮɚɤɬɨɪɨɜ ɞɥɹ ɨɛɟɫɩɟɱɟɧɢɹ ɩɪɨɰɟɫɫɚ
ɜɨɫɩɪɨɢɡɜɨɞɫɬɜɚ ɮɭɧɤɰɢɨɧɢɪɭɸɬ ɜ ɮɨɪɦɟ ɫɟɦɶɹ ɨɪɝɚɧɢɡɚɰɢɹ
ɩɪɟɞɩɪɢɹɬɢɟ ɝɨɪɨɞɫɤɢɟ ɢ ɫɟɥɶɫɤɢɟ ɫɨɰɢɚɥɶɧɨ-ɬɟɪɪɢɬɨɪɢɚɥɶɧɵɟ
ɨɛɪɚɡɨɜɚɧɢɹɪɟɝɢɨɧɧɚɰɢɨɧɚɥɶɧɨɟɯɨɡɹɣɫɬɜɨɟɝɨɨɬɪɚɫɥɢ
28
Ɋɚɡɞɟɥ ɉɚɫɩɨɪɬɚ ȼȺɄ Ɉɛɥɚɫɬɶ ɢɫɫɥɟɞɨɜɚɧɢɣ
©ȺɉɄɢɫɟɥɶɫɤɨɟɯɨɡɹɣɫɬɜɨª ɫɨɫɬɨɢɬɢɡɞɜɭɯɱɚɫɬɟɣ
ȼ ɩɟɪɜɨɣ ɱɚɫɬɢ ©ɋɨɞɟɪɠɚɧɢɟ ɨɛɥɚɫɬɢ ɢɫɫɥɟɞɨɜɚɧɢɣª
ɪɚɡɜɢɜɚɟɬɫɹ ɩɨɥɨɠɟɧɢɟ Ɏɨɪɦɭɥɵ ɩɚɫɩɨɪɬɚ – ɩɪɟɞɦɟɬɨɦ
ɢɫɫɥɟɞɨɜɚɧɢɹ ɹɜɥɹɸɬɫɹ ɷɤɨɧɨɦɢɱɟɫɤɢɟ ɨɬɧɨɲɟɧɢɹ ɭɩɪɚɜɥɟɧɱɟɫɤɢɟ
ɨɬɧɨɲɟɧɢɹɜɫɮɟɪɟɚɝɪɨɩɪɨɦɵɲɥɟɧɧɨɝɨɤɨɦɩɥɟɤɫɚɢɟɝɨɨɬɪɚɫɥɟɣɜ
ɩɪɨɰɟɫɫɟ ɩɪɨɢɡɜɨɞɫɬɜɚ ɨɛɦɟɧɚ ɪɚɫɩɪɟɞɟɥɟɧɢɹ ɢ ɩɨɬɪɟɛɥɟɧɢɹ ɱɬɨ
ɨɬɪɚɠɚɟɬ ɫɨɞɟɪɠɚɧɢɟ ɜɨɫɩɪɨɢɡɜɨɞɫɬɜɚ ɢ ɨɫɭɳɟɫɬɜɥɹɟɬɫɹ ɜ ɮɨɪɦɟ
ɤɪɭɝɨɨɛɨɪɨɬɚ ɮɭɧɤɰɢɨɧɚɥɶɧɵɯ ɩɨɞɫɢɫɬɟɦ ȼ ɪɚɡɞɟɥɟ ©Ɉɛɴɟɤɬ
ɢɫɫɥɟɞɨɜɚɧɢɹª ɩɟɪɟɱɢɫɥɹɸɬɫɹ ɤɨɧɤɪɟɬɧɵɟ ɷɤɨɧɨɦɢɱɟɫɤɢɟ ɫɢɫɬɟɦɵ
ȺɉɄɢɫɟɥɶɫɤɨɝɨɯɨɡɹɣɫɬɜɚ.
ȼɨ ɜɬɨɪɨɣ ɱɚɫɬɢ ɩɪɢɜɨɞɢɬɫɹ ɩɟɪɟɱɟɧɶ ɧɚɭɱɧɵɯ ɩɪɨɛɥɟɦ ɩɨ
ɞɚɧɧɨɣ ɫɩɟɰɢɚɥɶɧɨɫɬɢ ɧɚɩɪɚɜɥɟɧɢɹ ɤɨɬɨɪɵɟ ɪɚɫɤɪɵɜɚɸɬ
ɫɨɞɟɪɠɚɧɢɟ ɬɟɨɪɟɬɢɱɟɫɤɢɯ ɦɟɬɨɞɨɥɨɝɢɱɟɫɤɢɯ ɦɟɬɨɞɢɱɟɫɤɢɯ
ɨɪɝɚɧɢɡɚɰɢɨɧɧɵɯ ɢ ɩɪɚɤɬɢɱɟɫɤɢɯ ɧɚɩɪɚɜɥɟɧɢɣ ɫɨɰɢɚɥɶɧɨɷɤɨɧɨɦɢɱɟɫɤɢɯ ɢɫɫɥɟɞɨɜɚɧɢɣ ɩɨ ɩɪɨɛɥɟɦɚɦ ©ɡɨɥɨɬɨɣ ɬɪɢɚɞɵª –-
ɢɧɬɟɧɫɢɮɢɤɚɰɢɹ ɷɮɮɟɤɬɢɜɧɨɫɬɶ ɢ ɜɨɫɩɪɨɢɡɜɨɞɫɬɜɨ ȺɉɄ ɢ
ɫɟɥɶɫɤɨɟ ɯɨɡɹɣɫɬɜɨ ȼ ɧɚɫɬɨɹɳɟɟ ɜɪɟɦɹ ɢɧɬɟɧɫɢɮɢɤɚɰɢɹ ɩɪɢɧɹɥɚ
ɮɨɪɦɭ ɢɧɜɟɫɬɢɰɢɨɧɧɨ-ɢɧɧɨɜɚɰɢɨɧɧɨɣ ɞɟɹɬɟɥɶɧɨɫɬɢ ɧɚɩɪɚɜɥɟɧɧɨɣ
ɧɚ ɩɨɜɵɲɟɧɢɟ ɷɮɮɟɤɬɢɜɧɨɫɬɢ ɤɚɤ ɨɫɧɨɜɭ ɩɪɨɰɟɫɫɚ ɪɚɫɲɢɪɟɧɧɨɝɨ
ɜɨɫɩɪɨɢɡɜɨɞɫɬɜɚ
Ⱦɚɧɧɵɟ ɧɚɩɪɚɜɥɟɧɢɹ ɢɫɫɥɟɞɨɜɚɧɢɣ ɫ ɨɩɪɟɞɟɥɟɧɧɨɣ
ɭɫɥɨɜɧɨɫɬɶɸ ɦɨɠɧɨ ɩɨɞɟɥɢɬɶ ɧɚ ɝɪɭɩɩɵ ɨɬɪɚɠɚɸɳɢɟ ɫɮɟɪɵ
ɞɟɹɬɟɥɶɧɨɫɬɢ ɷɤɨɧɨɦɢɱɟɫɤɨɣ ɫɢɫɬɟɦɵ ɤɚɤ ɩɪɢɦɟɪ ɩɪɢɜɟɞɟɦ ɩɨ
ɧɚɩɪɚɜɥɟɧɢɹ
ɬɟɯɧɨɥɨɝɢɱɟɫɤɚɹ
– Ɉɫɨɛɟɧɧɨɫɬɢ ɪɚɡɜɢɬɢɹ ɦɚɬɟɪɢɚɥɶɧɨ-
ɬɟɡɯɧɢɱɟɫɤɨɣɛɚɡɵȺɉɄɢɟɝɨɨɬɪɚɫɥɟɣ
- ɂɧɧɨɜɚɰɢɢ ɢ ɧɚɭɱɧɨ-ɬɟɯɧɢɱɟɫɤɢɣ ɩɪɨɝɪɟɫɫ ɜ ȺɉɄ ɢ
ɫɟɥɶɫɤɨɦɯɨɡɹɣɫɬɜɟ
ɫɨɰɢɚɥɶɧɚɹ
– 1.2.35 - Ɉɫɨɛɟɧɧɨɫɬɢ ɮɨɪɦɢɪɨɜɚɧɢɹ ɢ
ɢɫɩɨɥɶɡɨɜɚɧɢɹɱɟɥɨɜɟɱɟɫɤɨɝɨɤɚɩɢɬɚɥɚɜɚɝɪɚɪɧɨɦɫɟɤɬɨɪɟɡɚɧɹɬɨɫɬɶ
ɢɞɨɯɨɞɵɫɟɥɶɫɤɨɝɨɧɚɫɟɥɟɧɢɹ
- 1.2.50 – Ɇɧɨɝɨɮɭɧɤɰɢɨɧɚɥɶɧɵɣɯɚɪɚɤɬɟɪɫɟɥɶɫɤɨɝɨɯɨɡɹɣɫɬɜɚ
ɭɫɬɨɣɱɢɜɨɟ ɪɚɡɜɢɬɢɟ ɫɟɥɶɫɤɢɯ ɬɟɪɪɢɬɨɪɢɣ ɢ ɫɨɰɢɚɥɶɧɨɣ
ɢɧɮɪɚɫɬɪɭɤɬɭɪɵ
ɷɤɨɥɨɝɢɱɟɫɤɚɹ
- 7.13–Ɋɚɡɪɚɛɨɬɤɚ ɦɟɯɚɧɢɡɦɚ ɷɤɨɥɨɝɢɡɚɰɢɢ
ɷɤɨɧɨɦɢɤɢ
- ɍɩɪɚɜɥɟɧɢɟ ɪɚɡɜɢɬɢɟɦ ɫɨɰɢɨ-ɷɤɨɥɨɝɨ-ɷɤɨɧɨɦɢɱɟɫɤɢɯ
ɫɢɫɬɟɦ
29
ɷɤɨɧɨɦɢɱɟɫɤɦɹ - Ɏɭɧɤɰɢɨɧɢɪɨɜɚɧɢɟ ɢ ɪɚɡɜɢɬɢɟ
ɚɝɪɨɩɪɨɞɨɜɨɥɶɫɬɜɟɧɧɵɯ ɢ ɪɟɫɭɪɫɧɵɯ ɪɵɧɤɨɜ ȺɉɄȺ ɦɟɬɨɞɵ ɢɯ
ɡɚɳɢɬɵ
- ɗɤɨɧɨɦɢɱɟɫɤɢɟ ɩɪɨɛɥɟɦɵ ɮɨɪɦɢɪɨɜɚɧɢɹ ɢ
ɮɭɧɤɰɢɨɧɢɪɨɜɚɧɢɹ ɢɧɬɟɝɪɢɪɨɜɚɧɧɵɯ ɫɬɪɭɤɬɭɪ ɜ ȺɉɄ ɢ ɫɟɥɶɫɤɨɦ
ɯɨɡɹɣɫɬɜɟ
ȼɫɟ ɢɫɫɥɟɞɨɜɚɧɢɹ ɩɨɫɜɹɳɟɧɵ ɩɨɜɵɲɟɧɢɸ ɷɮɮɟɤɬɢɜɧɨɫɬɢ
ɢɫɫɥɟɞɭɟɦɨɝɨɩɪɨɰɟɫɫɚɧɚɨɫɧɨɜɟɫɨɜɟɪɲɟɧɫɬɜɨɜɚɧɢɸɷɤɨɧɨɦɢɱɟɫɤɢɯ
ɨɬɧɨɲɟɧɢɣ ɤɨɬɨɪɵɟ ɜɵɪɚɠɚɸɬ ɫɢɫɬɟɦɭ ɥɢɱɧɵɯ ɤɨɥɥɟɤɬɢɜɧɵɯ ɢ
ɝɨɫɭɞɚɪɫɬɜɟɧɧɵɯ ɢɧɬɟɪɟɫɨɜ ɨɬɪɚɠɚɸɳɢɯ ɰɟɥɶ ɭɱɚɫɬɧɢɤɨɜ
ɫɨɰɢɚɥɶɧɨ- ɷɤɨɧɨɦɢɱɟɫɤɨɝɨɩɪɨɰɟɫɫɚɫɟɦɶɹɤɨɥɥɟɤɬɢɜɨɛɳɟɫɬɜɨɪɚɫɲɢɪɟɧɧɨɟɜɨɫɩɪɨɢɡɜɨɞɫɬɜɨ
ɗɤɨɧɨɦɢɱɟɫɤɢɟ ɨɬɧɨɲɟɧɢɹ ɨɬɨɛɪɚɠɚɸɬ ɫɬɚɞɢɢ ɩɪɨɰɟɫɫɚ
ɜɨɫɩɪɨɢɡɜɨɞɫɬɜɚɩɨɮɭɧɤɰɢɨɧɚɥɶɧɵɦɩɨɞɫɢɫɬɟɦɚɦɬɟɯɧɨɥɨɝɢɱɟɫɤɚɹ
ɩɨɞɫɢɫɬɟɦ ɜɨɫɩɪɨɢɡɜɨɞɫɬɜɨ ɩɪɨɢɡɜɨɞɫɬɜɟɧɧɨɝɨ ɩɨɬɟɧɰɢɚɥɚ
ɩɪɨɞɭɤɰɢɢɫɨɰɢɚɥɶɧɚɹɩɨɞɫɢɫɬɟɦɚ ɜɨɫɩɪɨɢɡɜɨɞɫɬɜɨɱɟɥɨɜɟɱɟɫɤɨɝɨ
ɤɚɩɢɬɚɥɚ ɫɨɰɢɚɥɶɧɵɯ ɪɟɫɭɪɫɨɜ ɪɟɲɟɧɢɟ ɫɨɰɢɚɥɶɧɵɯ ɜɨɩɪɨɫɨɜ
ɷɤɨɥɨɝɢɱɟɫɤɚɹɩɨɞɫɢɫɬɟɦɚɪɟɲɟɧɢɟɷɤɨɥɨɝɢɱɟɫɤɢɯɜɨɩɪɨɫɨɜɡɚɳɢɬɵ
ɩɪɢɪɨɞɵ ɩɪɨɢɡɜɨɞɫɬɜɨ ɷɤɨɥɨɝɢɱɟɫɤɢ ɱɢɫɬɨɣ ɩɪɨɞɭɤɰɢɢ
ɷɤɨɧɨɦɢɱɟɫɤɚɹ ɩɨɞɫɢɫɬɟɦɚ ɝɚɪɦɨɧɢɡɚɰɢɹ ɷɤɨɧɨɦɢɱɟɫɤɢɯ ɢɧɬɟɪɟɫɨɜ
– ɢɧɞɢɜɢɞɭɚɥɶɧɵɯɤɨɥɥɟɤɬɢɜɧɵɯɝɨɫɭɞɚɪɫɬɜɟɧɧɵɯɞɥɹɨɛɟɫɩɟɱɟɧɢɹ
ɪɟɲɟɧɢɹ ɬɟɯɧɨɥɨɝɢɱɟɫɤɢɯ ɫɨɰɢɚɥɶɧɵɯ ɢ ɷɤɨɥɨɝɢɱɟɫɤɢɯ ɜɨɩɪɨɫɨɜ
ɪɚɡɜɢɬɢɹɷɤɨɧɨɦɢɱɟɫɤɨɣɫɢɫɬɟɦɵ
ɗɤɨɧɨɦɢɱɟɫɤɢɟ ɧɚɭɤɢ ɩɨ ɢɯ ɪɨɥɢ ɜ ɩɪɨɰɟɫɫɟ ɢɫɫɥɟɞɨɜɚɧɢɹ
ɷɤɨɧɨɦɢɱɟɫɤɢɯ ɫɢɫɬɟɦ ɦɨɠɧɨ ɩɨɞɟɥɢɬɶ ɫ ɨɩɪɟɞɟɥɟɧɧɨɣ
ɭɫɥɨɜɧɨɫɬɶɸɧɚɬɪɢɝɪɭɩɩɵ
ɝɪɭɩɩɚ – ɨɩɪɟɞɟɥɟɧɢɟ ɤɚɱɟɫɬɜɟɧɧɵɯ ɩɨɥɨɠɟɧɢɣ ɪɚɡɜɢɬɢɹ
ɷɤɨɧɨɦɢɱɟɫɤɢɯ ɫɢɫɬɟɦ ɬɟɨɪɟɬɢɱɟɫɤɢɟ ɩɨɥɨɠɟɧɢɹ ɪɚɡɜɢɬɢɹ
ɷɤɨɧɨɦɢɱɟɫɤɢɯɫɢɫɬɟɦ– ©ɗɤɨɧɨɦɢɱɟɫɤɚɹɬɟɨɪɢɹª
ɝɪɭɩɩɚ– ɧɚɨɫɧɨɜɟ ɬɟɨɪɟɬɢɱɟɫɤɢɯɩɨɥɨɠɟɧɢɣɷɤɨɧɨɦɢɱɟɫɤɨɣ
ɬɟɨɪɢɢ ɪɚɡɪɚɛɨɬɤɚ ɦɟɬɨɞɨɥɨɝɢɱɟɫɤɢɯ ɢ ɦɟɬɨɞɢɱɟɫɤɢɯ ɩɨɥɨɠɟɧɢɣ
ɪɚɡɜɢɬɢɹ ɷɤɨɧɨɦɢɱɟɫɤɢɯ ɫɢɫɬɟɦ – © ɗɤɨɧɨɦɢɤɚ ɢ
ɭɩɪɚɜɥɟɧɢɟ ɧɚɪɨɞɧɵɦ ɯɨɡɹɣɫɬɜɨɦª Ⱦɚɧɧɚɹ ɝɪɭɩɩɚ ɫɨɫɬɨɢɬ ɢɡ
Ɉɛɥɚɫɬɟɣ ɢɫɫɥɟɞɨɜɚɧɢɹ ɨɬɪɚɠɚɸɳɢɯ ɫɨɞɟɪɠɚɧɢɟ
ɦɧɨɝɨɮɭɧɤɰɢɨɧɚɥɶɧɵɯɢɮɭɧɤɰɢɨɧɚɥɶɧɵɯɷɤɨɧɨɦɢɱɟɫɤɢɯɫɢɫɬɟɦ
ɝɪɭɩɩɚ - ɷɤɨɧɨɦɢɱɟɫɤɢɟ ɧɚɭɤɢ ɨɛɟɫɩɟɱɢɜɚɸɳɢɟ
ɮɭɧɤɰɢɨɧɢɪɨɜɚɧɢɟ ɢ ɪɚɡɜɢɬɢɟ ɷɤɨɧɨɦɢɱɟɫɤɢɯ ɫɢɫɬɟɦ ©
Ɏɢɧɚɧɫɵɞɟɧɟɠɧɨɟɨɛɪɚɳɟɧɢɟɢ ɤɪɟɞɢɬª© Ȼɭɯɝɚɥɬɟɪɫɤɢɣ
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