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Файл:Практика делового общения на английском языке. Учебное пособие
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- Садитесь, пожалуйста. Воронов разговаривает сейчас по
телефону. Не хотите ли Вы посмотреть этот журнал?
- С удовольствием.
- Вот, пожалуйста.
- Спасибо.
2. Воронов работает в «Казаньэкспорте». Эта фирма продает
машины во многие страны. Машины «Казаньэкспорта» высокого
качества и отвечают требованиям заказчиков. Недавно наши
заводы начали выпускать новую модель, и в этом месяце
«Казаньэкспорт» получил несколько заказов.
На этой неделе «Казаньэкспорт» получил запрос на эти машины
от «Блэк энд Ко». Заказчики заинтересованы в покупке 20 машин
у советской фирмы.
Г-н Хэролд (Harold), управляющий фирмы «Блэк энд Ко», хотел
бы встретиться с нашими инженерами, чтобы обсудить некоторые
вопросы и получить типовой контракт «Казаньэкспорта».
Ex. 16. Read and reproduce
How to Prepare for a Meeting
Every successful project is built upon a foundation of planning.
Here are seven tips that will make your next meeting a success.
1) Involve key participants in preparing agendas for meetings that
deal with complex or controversial issues. Your agenda will then have
their approval because they helped create it.
2) Set a policy of no surprises. Insist that people tell you about
new information, discoveries, or events as soon as possible. This will
help you avoid calling a meeting to work on issues that have been
resolved or that have a different scope than you expected. It also
protects you from being ambushed by surprises.
3) Inform key participants about new policies, solutions, or
programs before the meeting. People resist sudden changes. Thus,
give them time to become comfortable with the new issues before the
meeting. If necessary, schedule your meeting at a later date to allow
people to prepare for new issues.
4) Solicit volunteers before the meeting. People are often reluctant
to volunteer for new activities without knowing what their
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participation entails. Advance information allows the participants to
study your requests and to work them into their schedules.
5) If you plan to include a presentation in your meeting, write out
the goal for that presentation. Then be sure to tell the speaker about
this goal and what you expect from the presentation. Provide
supporting information that will help the speaker, such as a
description of the audience’s interest or agreement with the topic and
key issues to include or avoid.
6) Call those who are scheduled to give a presentation to check
their degree of preparation. Ask if they have rehearsed the
presentation. Also, remind them about the time allotted for their
presentations.
7) If appropriate (or possible), have the presenters preview their
presentations with you before the meeting. This provides practice for
1
them and gives you a chance to request changes
.
How to Plan a Successful Business Meeting
It can take just as much time and preparation to arrange a
successful business meeting as to plan all the 'business' to be covered
within the meeting itself. And if one thing hasn't changed in the realm
of business over the years, it's a sense of timeliness, precision, and
utmost professionalism. How can you ensure that your next business
meeting goes over flawlessly? By keeping a few very basic directives
in mind...
No matter what the anticipated size of your meeting is, you'll need
a thought out strategy to ensure everything unfolds smoothly. Before
you even begin to implement a plan, it's always a good idea to make
sure all the specifics are laid out and organized - keeping in mind that
you'll need to consider the fundamentals, as well as any small but
important details which might become an issue throughout the scope
of your event. After you've addressed basics like the date, location,
and budget for your meeting, you can begin to fine tune your plans
with a focus on particulars such as any equipment required for your
event, transportation, or specifics concerning accommodation.
Once you've designed a strategy for how your meeting will take
place, you can begin applying your resources to carry out your plan.
It's always wise to double check your arrangements, reservations,
1
http://www.squidoo.com/OneGreatMeeting/
12

orders and appointments to make certain everything runs accordingly,
down to the coffee - which, of course, they'll all thank you for.
Finally, take advantage of all the resources available to you when
it comes to planning an event. Hotels can often help you prepare for
corporate and business meetings, making necessary arrangements for
everything from accommodation for attendees, to meeting rooms and
meals. Wherever your meeting is to take place, you can be sure to find
a number of hotels which would be happy to host your event. Some
can even provide you with a comprehensive checklist to make sure
you don't leave any of the essentials out.
Don't allow the planning process of a business meeting to drain
you before you even make it to your event. Plan ahead, weigh up all
your options, and if possible seek the advice of someone who has
planned a business meeting before. With all things considered, you'll
find there's nothing quite like a breezy business meeting to kick off
those heels or loosen that necktie.
How to Present with Passion and Energy
“Jennifer, I am expecting you to come back with the order.
Really, we need this sale to hit our numbers for the quota. Remember
everything that we talked about.” Does this sound familiar? We’ve all
been there, the requirement to give presentations or present proposals
has been an essential part of the selling process for a long time. Many
salespeople get anxious and are just happy to get through the
presentation without the use of 40 “ums” and sweat dripping off their
brow. Is it really that bad? There are some very simple yet effective
techniques that can be used to make you feel better prepared thus
increasing your presentation’s power.
First, there are several different factors that must be considered
when preparing a presentation, regardless if it is for a small group or
an individual. Here are some common guidelines to use prior to giving
your presentation. 1)Define your purpose-Typically, for sales staff
your purpose is to communicate the value of your product or service
to the client, thus wanting them to purchase. Keep in mind that you
want to keep your presentation relevant, simple and to the point. It is
also essential that you are able to answer the who, what, where and
why questions for the audience, if you are able to do this your purpose
is defined.
13

Second, you need to have your questions written out in advance. It
is highly encouraged that you have a good high level understanding of
the prospect’s business, a good place to learn more about this is the
web. Take a look at relevant news on their website and who the key
decision makers are in the organization. By having your questions
written out in advance it will allow you to stay focused on the client
and get the information needed in order to propose a solution.
Third, when arriving at the actual location clap your hands 20
times. You may be asking yourself, “why?” It has been proven that by
changing your physiology puts you in a positive frame of mind and
relaxes your muscles. This change of physiology will assist in making
you appear less nervous.
Fourth, use 3 positive adjectives in your introduction. Just like
positive self talk, this communication style will put you in the right
frame of mind to have a good interaction with the client. You will
look and feel upbeat.
Finally, ask good questions. Avoid the use of closed questions
that will not allow you to find out the information you need to do
active problem solving. Asking questions that use the words “how”
and “why” will go a long way towards moving the sales process
along. The more information that you are able to find out about the
client’s level of pain, the better.
In summary, by incorporating some of these simple practices into
your everyday presentations to clients can make a big difference in
anxiety levels and your performance. Remember the audience wants
to hear what you have to say, and they also want you to succeed, if
they didn’t they wouldn’t be allowing you the opportunity. So, the
next time you are in front of a group don’t forget to incorporate some
of these ideas and your passion and energy will be very clear. Don’t
forget enthusiasm is contagious, if you are excited about your
products/services, your clients are bound to be as well!
Ex. 17. Vocabulary
a machine
a requirement
to meet the requirements of smb.
to meet smb.'s requirements
e.g. These goods meet the requirements of our customers
14

a contract form
to let e.g. Let me do it.
Let's go to Kiev.
again
next talks
lesson
Sunday week
ever
yet
time
e.g. What's the time, please?
past
e.g. It's 20 minutes past two.
to
e.g. It's 20 minutes to two.
half
e.g. It's half past two.
a quarter
e.g. It's a quarter past two.
frosty
UNIT II
BUSINESS-CONVERSATION
Talking Business
A
Kazanimport is interested in buying pumps for a new shop of a large
plant in Siberia. The shop is already under construction and the
customers require the goods urgently, as they must complete the
construction of the shop by the end of the year.
Borisov, a representative of Kazanimport, who deals in this kind of
equipment, got instructions to buy pumps from a British company. As
soon as he arrived in London he contacted Bond & Co, a leading
manufacturer of pumps. Mr.Stanley, the manager of the company,
invited him to come to his office.
15

В
Borisov: Good morning! I'm Borisov. Here is my card.
Stanley: Glad to meet you, Mr. Borisov. Will you take a seat, please.
Borisov: Thank you.
Stanley: Did you have a good trip?
Borisov: Yes, it was quite nice, thank you.
Stanley: Have you seen any places of interest in London yet?
Borisov: Yes, but not many. I arrived in London only two days ago
and it has rained all the time.
Stanley: Oh, I hope the weather will change for the better and it'll
stop raining soon. You'll enjoy sightseeing in London.
Well, Mr. Borisov, let's discuss business now. What can I do for
you?
Borisov: We know you've started producing a new model of pumps.
The quality of the model meets our requirements and we'd like to
place an order with you. Can you make us an offer for 150 pumps?
Stanley: Sure! When would you like to have the pumps?
Borisov: We require the pumps for immediate shipment.
Stanley: Well, you see, Mr.Borisov, we're heavy with orders at
the moment and can offer you only 50 pumps for now.
Borisov: And what about the balance of 100 pumps?
Stanley: We can start shipping them six months after we sign the
contract. I think we can deliver the pumps in four lots of 25 pumps
each at regular intervals within eight months. Is that all right with
you?
Borisov: Not altogether. We require the pumps earlier. Could you
start the deliveries, say, four months after we sign the contract?
Stanley: I'm afraid not. We can guarantee, however, that there won't
be any delay in shipment.
Borisov: All right. I think we could agree to that.
Stanley: Is there anything else you'd like to discuss, Mr. Borisov?
Borisov: Yes, there's another point. I'd like to clarify. It's about your
delivery terms.
Stanley: As we can provide shipping facilities we usually sell our
goods on CIF terms.
Borisov: Well, Mr.Stanley, we can accept your delivery terms. When
shall we meet to discuss the price and terms of payment?
Stanley: Let's meet in two days' time. I've got a crowded programme
16

tomorrow and the day after.
Borisov: Fine. Good-bye, Mr. Stanley.
Stanley: Good-bye, Mr. Borisov.
Ex. 1. Read the text.
Ex. 2. Agree or disagree. Give your reasons.
1. The customers of Kazanimport did not require the pumps urgently.
2. Borisov got instructions to buy pumps from a large British
company.
3. Borisov invited Mr.Stanley to come to his office in Moscow.
* * *
1. Borisov knows Mr. Stanley very well.
2. Borisov saw a lot of places of interest in London.
3. Mr.Stanley could offer Kazanimport only 50 pumps for immediate
shipment.
4. Bond & Co agreed to deliver the balance of the pumps in six
months.
5. Bond & Co usually sell their goods on FOB terms.
Ex. 3. Say what you have learned from the text about:
1. the goods Kazanimport was interested in; 2. Bond & Co; 3. the time
and terms of shipment which Bond & Co offered to Каzanimport; 4.
the terms of delivery of the pumps of Bond & Co.
Ex. 4. Think and answer.
1. Why was Kazanimport interested in buying pumps from Bond &
Co?
2. Why did the company guarantee the delivery of the goods without
delay?
3. Why did Borisov agree to CIF delivery terms?
4. Why did Mr. Stanley have a crowded programme?
Ex. 5. a) Supply the correct articles where necessary.
17

1. Passengers for ... flight 452 to London, please collect your hand
luggage and go to ... gate four.
2. Can I check in for ... flight to London here?
3. It's ... non-stop flight.
4. The plant has just started producing the Model AB pumps. ... pumps
of this Model are of high quality and meet the requirements of the
customers.
5. The price for ... pumps is 500 £.
* * *
Smith & Co, ... leading manufacturer of compressors, received ...
enquiry from Kazanimport for ... Model CD 35 compressors.
Kazanimport required 20 compressors for ... plant in Siberia. Smith &
Co sent ... Buyers ... offer for goods they were interested in. When
Kazanimport received ... offer ... manager of ... company gave ...
instructions to Semin, their representative in London, to contact
Smith & CO.
During ... talks ... representatives of Smith & Co offered to deliver
five compressors for immediate shipment and balance of 15
compressors in three lots of five compressors each at regular intervals
within ... year. ... offer suited Buyers and Semin decided to sign ...
contract on those terms.
b) Say what you have learned from the text about:
1. Smith & Co's goods; 2. Smith & Co's terms.
Ex. 6. a) Supply the correct tense-forms.
1. The manager of Kazanimport (to phone) the Russian Trade
Delegation in London before their representative (to go) on business
there next month.
2. We (cannot, to give) you our answer until we (to contact) Smith &
Co, a leading manufacturer of compressors.
3. We (to go) sightseeing if it (to stop) raining.
4. We just (to discuss) the time of delivery with White & Co.
Kazanexport (to start) shipping the goods nine months after we (to
sign) the contract.
5. If Bell & Co (to agree) to buy 100 compressors Kazanexport (to
give) the British company a 5% discount.
18

* * *
Petrov, a representative of Kazanimport, who (to deal) in compressors
just (to arrive) in London to discuss some business matters with White
& Co. On Monday Mr.White (to receive) Petrov in his London office.
White: Well, Mr. Petrov, what I (can, to do) for you?
Petrov: Mr. White, we (to study) your latest catalogues closely. The
Model AC compressors (to meet) our requirements and we'd like to
place an order with you.
White: You (to be going) to place a big order?
Petrov: We'd like to buy 50 compressors from you.
White: When you (to require) the compressors?
Petrov: We'd like to have them for immediate shipment.
White: I (to be afraid) we (cannot, to offer) you 50 compressors so
soon.
Petrov: What (to be) your suggestion then?
White: We (can, to offer) 10 compressors for immediate shipment and
we (to deliver) the balance of 40 compressors in three lots at regular
intervals. It (to be) all right with you?
Petrov: I think it (to suit) us if you (to agree) to deliver the first lot in
March.
White: We (can, to do) that for you.
Petrov: Thank you, Mr. White.
b) Say what you have learned from the dialogue about:
1. the position of the Seller; 2. the position of the Buyer.
Ex. 7. a) Supply the correct prepositions where necessary:
Bell & Co are interested ... the Model 25 machines. Mr.Smith, a
representative ... Bell & Co who deals ... these goods ... Kazanexport,
got instructions to place an order ... 30 machines ... the Russian
company.
...Monday Mr. Smith contacted ... the Russian Trade Delegation and ...
2 o'clock ... the afternoon he met Lavrov to discuss the terms ...
shipment and delivery dates. The Buyers required the goods ... CIF
terms ... immediate shipment.
19

As Kazanexport had a lot ... orders ... that time they could offer the
goods ... three lots ... a year ... regular intervals. They offered to
deliver the first lot ... eight machines four months after they signed the
contract and the balance ... 22 machines eight and 12 months later.
Kazanexport guaranteed the delivery ... each lot ... any delay. Mr.
Smith agreed ... the terms ... the Russian company.
b) Say what you have learned from the text about Mr Smith's visit
to the Russian Trade Delegation.
Ex. 8. Choose and use.
for, during, within
1. Voronin lived in London ... two years.
2. ... the talks Mr. Smith offered to deliver the goods to Kazanimport
in three lots of 50 machines each at regular intervals ... a year.
3. Petrov will stay in London ... two weeks. ... his stay in London he
will contact some British firms to discuss business with them.
4. Kazanexport will give an answer to White & Co ... a week.
5. The talks were very difficult and lasted ... four hours.
6. The Lavrovs' children swam a lot in the Black Sea ... their holiday
in the Caucasus.
7. Kazanimport will make payment ... 10 days.
Ex. 9. a) Read the dialogue.
Remember: to take part deliveries — принимать частичные
поставки
Belov, a representative of Kazanimport, has arrived in New York to
discuss some business matters with the people of Black & Co.
Kazanimport is interested in buying the Model BS 25 machines.
Mr. Blake, a representative of Blake & Co, a leading manufacturer of
this type of machines, meets him at his office.
Blake: Good morning, Mr.Belov, glad to see you in New York. Did
you have a good trip?
Belov: Oh yes. Thank you. Everything was all right.
Blake: Is it your first visit to New York?
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