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Файл:Практика делового общения на английском языке. Учебное пособие
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product
technological innovation in
e.g. innovation in technology to make innovations
to achieve one's purpose an objective a good reputation an
understanding
to reach
Не reached success early in life.
decline
trade sales economic activity
a decline
to go into to suffer
e.g. Sales are going into decline.
to decline
e.g. Trade is declining.
sales support
due to
e.g. He failed due to the lack of knowledge.
to cut into
to cut into a budget
gradual
eventually
unit cost
to upgrade
to upgrade a product
whatever
e.g. You may take whatever book you like.
to respond
a suggestion an appeal changes treatment
e.g. Different customers respond differently to a new product on the
market.
to adapt to
e.g. She quickly adapted (herself) to new conditions.
stringent
to impose
to impose restrictions to impose a tax on smth.
estimate
estimate for expenses
to make an estimate
to give an estimate for
171

e.g. Can you give us an estimate for this
flexible
policy process
fashion
to be in fashion to be out of fashion to come into fashion to get out of
fashion to set a fashion for smth. the latest current
fashion
market segment
lawyer
to involve
e.g. This job involves a lot of traveling
to be involved in smth.
e.g. I'm involved in a very interesting experiment.
shark
to explode
to sink (sank, sunk)
e.g. The ship sank.
constant rain
problems
to deteriorate v to abandon
hope attempts a project
172

СОДЕРЖАНИЕ
ВВЕДЕНИЕ………………………….……………………………..3
UNIT I. BUSINESS-MEETING……………………………………..5
UNIT II. BUSINESS-CONVERSATION…………………….….15
UNIT III. TRADE AND BALANCE OF PAYMENTS…………32
UNIT IV. EXCURSION TO BUSINESS-PARTNER……….…..50
UNIT V. CONTRACT…………..………………..….…………….72
UNIT VI. PROMOTION OF BUSINESS……………………..…90
UNIT VII. TERMS OF PURCHASE…………….………………99
UNIT VIII. BUSINESS-LETTERS………………………….…..115
UNIT IX. BUSINESS OPPORTUNITY…………………………...134
UNIT X. CAPITAL AND FINANCIAL MARKETS………..…152
БИБЛИОГРАФИЯ………..…………………………………..…174
173

БИБЛИОГРАФИЯ
1. Крупнов В.Н., Активная бизнес лексика, И. «АСТ», М, 2007
2. Лари Кинг, Разговаривать с кем угодно и как угодно,
Издательство Альпина Бизнес Букс, 2007 г.
3. Мердок-Стерн С., Деловые приемы и встречи на
английском, ИЗД-ВО "АСТ", М, 2007 г.
4. Семко С.А., Учебник коммерческого перевода. Английский
язык, ИЗД-ВО "АСТ", М, 2007 г.
5. Goodman S., Economics, Macmillan business, 2004.
6. John Black, A dictionary of economics. Longman, 2005
7. Nick Brieger,Jeremy Comfort, Language Reference for Business
English Book, Longman, 2004
8. P. A. Samuelson, Economics. Mac-Graw Hill, 2004
9. http://www.squidoo.com/OneGreatMeeting/
10. http://www.8mmedia.com
11. www.smallbusinessconsulting.com
12. http://www.slave2work.com/products/ematerials/ebooks/ydom2
ebook
13. http://www.mostexpensiveinternetad.com/
14. http://www.acquisitionservicesgroup.com
15. http://www.the-retail-advisor.com
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