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Файл:English for designers. Английский язык для дизайнеров. Учебное пособие
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7. Переведите текст письменно.
ИДЕАЛ КРАСОТЫ В ПЕРИОД РОМАНТИЗМА
В период романтизма в костюме от стиля ампир пока еще
осталась завышенная линия талии. Линия плеч расширилась
вследствие больших объемных рукавов, глубокое декольте стало
сердцевидным. Тонкая талия за счет корсета, большого
количества рюшей, воланов создали своеобразный силуэт
женского платья. Оголенные плечи позволили выделить
прическу.
Идеал женской красоты – нежность, хрупкость,
мечтательность, романтичность. Обнаженные плечи, шея и
слегка открытая грудь придавали дамам особое очарование.
8. Перескажите текст упражнения 4, используя в
приложении.
51
Unit 9
TWENTY FIRST CENTURY
1. Прочитайте следующие слова вслух и определите их
значение:
notorious, regardless, unsurprisingly, evidence, arguably, bygone,
feminine, excessive, mainstream, counterparts, desperate, attempts,
undercurrent, palpable, worshiping, maestros, amazingly.
2. Прочитайте и переведите следующие глаголы:
to infiltrate, to establish, to acclaim, to clash, to emulate, to
overshadow, to suggest, to burden, to restrict
3. Подберите эквивалентный перевод словосочетаний из
колонки A в колонке В.
A B
1. artisan roots
2. financial factors
3. increasingly bleak
4. electric colours
5. bygone styles
6. became mainstream
7. desperate attempts
8. overshadow the reality
9. consumer preference
10. advertising initiatives
11. fundamental authority
12. international praise
a) сине-голубоватые цвета с сероватым
оттенком (цвета «электрик»)
b) пережитый стиль
c) корни ремесленников
d) стал господствующей тенденцией
e) рекламные инициативы
f) финансовый фактор
g) все более мрачным
e) заслонять реальность
h) безнадежные попытки
i) потребительские предпочтения
j) фундаментальное влияние
k) международное одобрение
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4. Прочитайте и переведите текст.
2000s
In the 2000s, regardless of the notorious Parisian industry
which infiltrated the 1900's, the quality and mystique of Italian
fashion is unsurprisingly dominant in the twentieth century and
Milan well established as the "center" of fashion and design. This is
evidenced through the famous "Vogue Italia", being the most
internationally acclaimed and most respected magazine in the fashion
world. Thus Milan replacing Paris as the most prestigious center.
As the future began to seem increasingly bleak, fashion, and
indeed the Arts in general, looked to the past for inspiration, arguably
more so than in previous decades. Vintage clothing, especially from
the 1960s, 1970s, and 1980s (the 1980s idea of clashing, electric
colours becoming especially popular in mid-late 2007) became
extremely popular and fashion designers often sought to emulate
bygone styles in their collections. The early 2000s saw a continuation
of the minimalist look of the 1990s in high fashion, adopted and
incorporated into Giorgio Armani's designs.
Later on, designers began to adopt a more colorful, feminine,
excessive, and 'anti-modern' look, which is seen in the Dolce &
Gabbana brand, in grounding some of their inspiration from Italy's
past. Name brands have became of particular importance among
young people and many celebrities launched their own lines of
clothing. Tighter fit clothing and longer hair became mainstream for
many men and women, this sense of modernism and futurism as well
as the growing interest of young people was heavily influenced, for
instance, by the Calvin Klein and Armani brand names, with their
"Jeans" lines targeting young professionals. Therefore, Italian
fashion has obviously replaced the French "Couture" influence of old
times, however to the envy of some Parisian counterparts in their
desperate attempts of claiming international media attention and
outlets such as advertising in major magazines, have attempted to
overshadow the reality of Italy's success and dominance over French
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designs and the undercurrent consumer preference to Italian name
brands, although in some media outlets it suggests otherwise, as seen
through the lack of advertising "balance" between French and Italian
brands - the growth of French designers claiming more advertising
space, and financial priority in advertising initiatives.
Therefore, there is very strong evidence that the fundamental
authority in the fashion industry still rests strongly with Europe,
particularly Milan and Italian designers - evidenced through the
palpable international praise and worshiping of the quality and
superiority of Italian tailoring and "Alta Costura" or "high-end"
Italian designer products. Regardless of the modern phenomena of
the growth of luxury resorts and products being manufactured
outside Europe, such as in Asia and the Middle-East, amazingly,
Milan is still the dominant center of luxury and prestige in the world,
supported by its history and superior quality surpassing the other socalled "centers" labelled by the media which are based mainly on
industry and advertising, rather than quality and elegance. These
trends suggest that Milanese dominance will continue, as designers
from foreign nations look up to and completely depend on Italian and
French maestros and masters of the art to teach them. There is an
increasing need for excellence and "hyper-luxury", stated in Vogue
Australia March 2012, as seen through Italian and French designer
prices climbing even higher in spite of the recent economic crisis.
For many of the own-label designers who emerged in the early
years of the 21st century, financial factors became increasingly
critical. Many new young talents found they now depended on
investors (to whom, in extreme cases, they would even surrender
their names) and were always burdened by the risk that their
partners, motivated by market realism and the desire for quick
returns, would severely restrict their autonomy.
Designers like Berny Martin struck out on their own to places
like the US Midwest. Their hopes were to bring fashion design back
to its artisan roots.
54
5. Определите, являются ли следующие утверждения
верными в соответствии с текстом упражнения 4:
The famous "Vogue Italia" is the most internationally acclaimed
and most respected store in the fashion world.
The art looked to the past for inspiration in the 2000s.
Tighter fit clothing and longer hair became mainstream for many
men and women.
Milan has always been the dominant center of luxury and
prestige in the world.
Many new young talents depended on investors who could
severely restrict their autonomy.
6. Ответьте на вопросы к тексту упражнения 4.
Why did Milan replace Paris?
How did the fashion of the 1990s influence the beginning of the
21st century?
Can you describe the fashion of the 2000s?
Can you name designers of this period?
Where is the dominant center of luxury and prestige in the
world?
7. Переведите предложения.
Материал, техника и эксклюзивный дизайн – вот решающие
факторы успеха стиля Армани.
Особенность стиля Валентино можно охарактеризовать
лишь одним словом «роскошь».
Самый успешный дизайнер Италии специализируется на
утонченных, великолепно скроенных по фигуре и
доставляющих максимум удовольствия своим владельцам
изделиях как мужского, так и для женского гардероба.
55
Модели Дольче и Габбана легко узнать по гибким линиям,
корсетам и бюстье, черному цвету в леопардовых пятнах,
зебровых полосках.
Смешение материалов, техник, стилей, эпох – основные
черты нарядов от D&G.
8. Переведите текст письменно.
Fashion today
Today fashion cycles run their course at breakneck speeds.
Whereas in recent decades one could describe any composition of
various styles as a collage, the current assemblage is better compared
to a film montage, because it is in perpetual in motion. From year to
year, season to season, and even week to week, the fashion industry
borrows and blends from all manner of garments and every
conceivable historical reference. For some customers, this constant
flux of fashion constitutes a never-ending race to keep up with
trends. For other it means adopting a deliberately slower pace that
allows them to focus on any number of niche markets that appeal.
They pick and choose among designers, all the while building their
distinct style. For designers, a keen historical awareness provides an
advantage as the twenty-first century tests their facility at producing
fashions that serve as a conduit for self-expression in a culture where
anything goes.
9. Составьте рассказ о модных тенденциях XXI века.
56
Unit 10
2010s IN FASHION
1. Прочитайте следующие слова вслух и определите их
значение:
teal, epaulette, madras, conventional, stonewash, lapels, sweatpants,
uggs, deliberately, scraps.
2. Прочитайте и переведите следующие глаголы:
to define, to remain, to into reconstruct, to response, to rise, to sew.
3. Подберите эквивалентный перевод словосочетаний из
колонки A в колонке В.
A B
1. large-scale revival
2. cobalt blue
3. skinny jeans
4. military uniforms
5. hipster subculture
6. modern patterns
7. cotton tape
8. navy blue
a) хлопчатобумажная тесьма
b) синий кобальт
c) темно-синий
d) представитель субкультуры
e) масштабное возрождение
f) военная форма
g) современные модели
h) узкие джинсы
4. Прочитайте и переведите текст.
FASHION TRENDS IN 2010s
The early 2010s (2010-present) have thus far been defined by a
mix of military influenced fashions, early 1990s neon colors, and a
large-scale revival of 1930s, 1950s and 1980s fashions. In the early
2010s, many mid and late 2000s fashions remain popular, including
the 1960s Mod-inspired indie pop look combined with alternative
fashion styles.
57
General trends:
1. Colors such as teal, cobalt blue, pink and neon yellow have
been popular for t-shirts and jackets, along with skinny jeans.
Western fashion trends have been inspired by World War II and Cold
War military uniforms, with trenchcoats, dress uniforms, combat
boots and epaulettes on casual button-down shirts and jackets.
2. Madras shirts with tartan prints and bright colored casual
clothing are popular for both men and women in the West. While
Western shirts remain fashionable, especially in the UK and southern
US, they are generally made in more subdued colors than those of the
mid-2000s: browns, greys, blues, and distressed stonewash denim
with conventional buttons rather than the popular press studs as
designers moved towards a more authentic Old West or American
pioneer look.
3. Vintage clothing remained popular, although it was
becoming increasingly common to cut unused stock of older fabric to
modern patterns or remake older garments into reconstructed
clothing, for example, by sewing white cotton tape around the lapels
of a navy blue 1990s blazer, or go to extremes and make a shirt from
deliberately mismatched scraps of fabric.
4. The minimalist casual fashion of the 1990s remains popular
in the US, especially sweatpants, uggs, Nike sneakers, baseball caps,
and dark wash straight leg jeans. Some believe that this is a response
to the 1960s inspired hipster subculture, popularized by British indie
pop bands between 2003-2012, which ended with the rise of
underground electronic music and hardcore punk inspired aesthetics.
5. Ответьте на вопросы к тексту упражнения 4.
What is popular for both men and women in the West?
Can you describe the minimalist casual fashion?
What colours are popular in the 2010s?
What includes the minimalist casual fashion of the 1990s?
58
6. Переведите следующие предложения.
Черное коктейльное платье приобретет новую элегантность,
если будет дополнено узким синим поясом или ярким
клатчем-конвертом.
Выбирая синее платье для вечернего выхода, подбирайте к
нему украшения или бижутерию более сдержанных,
холодных тонов.
Один из самых популярных фасонов этого сезона –
пастельные скинни-джинсы.
Самым недооцененным трендом Недель моды стал
оригинальный тандем «юбка и брюки до щиколотки»,
представленный Карлом Лагерфельдом.
Благородные миди-платья с кружевами и длинными
рукавами, окрашенные в синие оттенки эффектно
представят вас в высшем свете.
7. Переведите текст письменно.
Women's clothing in the early 2010s
The early 2010s, so far, have seen many recycled fashions from
the 1950s, 1970s and 1980s as designers from stores like Topshop
replicated original vintage clothing. In America it is very popular to
wear designer brands like Gucci, Abercrombie & Fitch, Baby Phat,
Sperry Top-Sider, or Eastland boat shoes, Dooney & Bourke, neon
colors such as pink, green, teal, black, purple, and yellow.
Popular tops for American, British and Australian women
include tunics, 1980s style baseball jackets, oversized cardigans,
1940s New Look dresses and trenchcoats, Tube tops, western shirts,
Perfecto motorcycle jackets customized with studs, floral camisoles
worn with matching hot pants, sundresses, and short dresses worn
over leggings or jeans.
59
European women wear sparkly dresses, baggy one-size-fits-all
Empire line skirts, blouses and dresses, and lace, figure-hugging
white organza maxi dresses inspired by Pippa Middleton.
From 2010-2012 many late 2000s fashions remained popular,
including acid wash skinny jeans worn with black leather jackets for
a “rock chick” look,bell-bottoms, microskirts, romper suits, job
skirts, pencil skirts, jean skirts, skirts with opaque tights and preppy
colored jeans.
Other notable European, Australasian and American trends
include alpaca wool Peruvian hats, geek chic inspired nerd glasses,
clutches, high top sneakers, In Britain and Australia, Uggs, flip-flops,
Ballerina flats, cavalier boots, Doc Martens, and gladiator sandals are
very popular footwear for women.
Women aged 20-50 often wear Ray-Ban Wayfarer or aviator
sunglasses, leg warmers, knee socks peeking out over flat knee high
boots, rain boots, stilettos, Keds, TOMS Shoes, and Chucks. Smaller
handbags replaced Birkin bags and the large designer It bags of the
early-2000s.
Originally restricted to the gym, Tracksuits, sweatpants, yoga
pants, denim print jeggings, and dark spandex leggings are often
worn as street fashion by younger women like Paula Patton or
TOWIE’s Lauren Goodger, usually without underwear to avoid
panty lines and covered by a long blouse to prevent exposure.
Also, an increasingly popular type of nightwear is the sleeved
blanket: a sleeping bag combined with a dressing gown known as a
“Snuggie” in America. In winter, retro union suits and long
underwear were worn as pajamas by both sexes in the UK.
8. Прочитайте текст и озаглавьте его.
Bright colors and retro styles
Neon colors and elaborate T-shirts were popular for much of
the early 2010s, especially graphic print hoodies, novelty socks, red
60
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