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Competition theory. Учебное пособие.pdf
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CHAPTER 11.
FEATURES OF COMPETITIVE
RELATIONS IN BELARUS
11.1. TRANSNATIONAL CORPORATIONS
AND THEIR COMPETITIVE ADVANTAGES,
THE ROLE OF TRANSNATIONAL CORPORATIONS
IN THE REPUBLIC OF BELARUS
In the UN experts’ opinion, transnational corporations (TNCs) are "engines of the world economy". Today, these sub­jects of the international economic relations are as valid as the state itself. Besides, some largest transnational corporations are even much more powerful (economically) than a number of states in the world. The welfare of the nation, its participation in the international labor division, and finally its international competitiveness are getting more and more dependent on how successful multinational corporations based in this or than country are.
TNCs are international firms having branches in two or more countries and managing these branches from one or sev­eral centers on the basis of a decision-making mechanism that allows to coordinate the policies and work out the general strategy, distribute resources, technologies and responsibilities to achieve a desirable result, which is profit earning.
The features of transnational corporations are as follows:
the firm supplies its products to more than just one
country;
its enterprises and branches are located in two and
more countries;
its owners are residents of different countries.
Consequently, the features of transnational corporations have to do with the service, production and equity spheres.
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The country exporting
the capital
Transnational corporations promote a
Transnational corporations
products
Positive and negative effects of transnational
corporations on the economy
Receiving country
Table 11.1
proper distribution of all types of resources and a proper location of the economic activity; thanks to transnational corporations, new goods and technologies appear and spread more rapidly; Transnational corporations promote competition, undermining the leading position of local monopolies; thanks to transnational corporations international cooperation extends;
Benefits
inflows of direct foreign investments of multinational corporations promote modernization and a competitiveness increase of entire industries of the national industry
allow the home country to provide access to natural resources of recipient countries and, thus, to ensure that their enterprises are supplied with the necessary raw materials; differences between the environmental regulations and standards of various countries allow to use cheaper technologies, which reduces the price for the cost of resources for the home countries; capital investments in a foreign economy is an effective tool stimulating the demand for local
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Receiving country
The country exporting
the capital
Transnational corporations interfere
countries of the home company
state regulation of foreign
with the spheres that were traditionally considered as areas of the state’s interests and try to put pressure upon the national governments; intra-corporate trade and pricing manipulations (concealment of tax income through transfer pricing); transnational corporations don’t observe environmental standards, there is also the problem of Greenwash (false information
Problems
extended by transnational corporations to have a certain ecological image in the public’s eye); Multinational corporations usually center their scientific research around the home country, as a result of which receiving countries are less developed in the field of science and technology in comparison with the
investments: prohibition on investments in separate industries, special conditions of investment (use of local labor unions, training of local personnel, carrying out Research and Development in the receiving country, expansion of the production export); losses in the merchandize trade balance; potential risks of investments forfeiture
The following characteristics could be regarded as real competitive advantages of transnational corporations:
a managerial organization characterized by the decen-
tralization of some of its functions;
a possibility to diversify their activities to reduce risks
and crises;
additional opportunities to increase their efficiency
and competitive potential thanks to their ability to reach re-
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sources of foreign states (a possibility to take advantage of spe- cial features of different countries’ state policy (in particular, the taxation policy) as well as to take advantages of the differ­ences in the rate of exchange, etc.);
foreign branch’s proximity to the consumer and a pos- sibility to receive information about the perspectives of the markets and competitive capacity of the firms of the receiving country;
an ability to prolong the lifecycle of their technologies and products.
Effects of transnational corporations
on the performance of Belarusian enterprises
Objectively, foreign trade is an important factor of social and economic development of countries characterized by a highly open economy. In fact, in Belarus, the foreign trade vol­ume is more than the country’s GDP. That’s why, the economy of the Republic of Belarus is highly dependent on the world economic processes.
Due to the expanding globalization of the world economy, a number of Belarusian enterprises are increasingly becoming in- ternationally exposed. Any business activities of the firm can be internationalized. Transnational production and capital have be- come the necessary requirement for enterprises to operate and ex- pand under current conditions. They have also become a growth- rate and scope driver of any economic system.
There are both positive and negative effects of the ex- tending domination of transnational corporations on the nation- al economy.
In the Republic of Belarus, the structural basis of the economy is constituted by large enterprises. However, these enterprises, being public monopolists, are still economically, financially and structurally weak in the world markets. Bela-
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rusian enterprises that count only on local markets, are running a high risk because they can lag behind current trends of the world economy and lose their strategic character, as a result of which foreign competitors can drive them out not only of all the markets, but even of the local ones. Therefore, it is highly important today to consider the problem of the Belarusian business globalization and to choose the most effective interna­tional strategy as a key to success. In this regard, it is necessary to work out an action plan to be guided by while creating and developing competitive Belarusian transnational corporations.
Economic globalization dictates the need to modernize the managerial system and technologies of our industry so as to establish a network of transnational corporations, the home country of which is to be Belarus. What is needed is to change the focus of the international activity of Belarusian enterprises from exporting goods to foreign manufacturing, which offers a possibility to sell products in foreign markets.
The need for Belarusian transnational corporations is predetermined by the commitment of large domestic enterpris­es to surviving in an international competitive struggle. Do- mestic transnational corporations will also help to overcome numerous trade and political barriers. Besides, domestic trans­national corporations should give new benefits driven by the differences between the economic conditions of Belarus and those of the countries where their subsidiaries will be located. In this case, Belarusian companies can gain extra profit on ac­count of the difference in the levels of natural resources en- dowment and cost as well as in the difference in the levels of the staff competence, wage rates, depreciation policies, taxa­tion levels, currency stability levels, etc.
We should note the fact that Belarusian enterprises have to be as close (not only in terms of the geographical setting, but also in terms of similar characteristics of a business environ- ment) as possible to our country when they start engaging in
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globalization processes. Besides, they have to begin with trans­ferring only a small part of resources.
Belarusian enterprises, especially in technically advanced industries, have to focus on doing business on a global scale, rather than in some particular countries. Belarusian transna­tional corporations will allow competitive and perspective en- terprises to direct their efforts to expand the products export on a permanent and steady basis.
There are also negatives about transnational corpora­tions’ being represented in the world markets. Today, practical­ly all economists share the view that globalization aggravates competition to a great extent. There are fears that competition being the main engine for progress and most significant pro- duction efficiency stimulus can turn into a terrible devastating force exercising a destructive impact not only on separate en- terprises, but also on national economies.
The global economy is characterized by such mecha­nisms that provide producers of different types of products with unequal chances for success. While manufacturers of hi­tech, knowledge-intensive products are usually on the winning side, producers of low technological, resource-intensive prod­ucts suffer losses. The latter can’t survive even if they become a part of a transnational corporation. What is to be blamed for are (among other things) the so-called value "chains" used by the nerve centres of transnational corporations for a deliberate income redistribution.
The value "chain" is a whole range of different types of business activities thanks to which manufactured products pass through a complete business cycle: "designingproductiondelivery to the end consumer utilization". It is a storage of the economic rent created within it. It is based on the efficiency of the whole system rather than that of its separate elements. The economic rent results from different efficiency levels of different production factors as well as from deficit, both of
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which are regarded as barriers to reach the value "chain". This phenomenon is a dynamic one, i.e. it constantly migrates from one link to another.
This fact was take to advantage by the nerve centres of transnational corporations to implement a deliberate redistribu­tion of revenues generated by business entities that are the par­ticipants of the "chain". A management system like that sug­gests that all managerial functions (having to do with goods dispatching and product components integration in the course of their development and industrial production) are in the hands of the executives of the TNC. It helps them to make the other participants of the corporation have different chances for an economic efficiency of their production-and-financial activi­ties, which aggravates a competitive struggle between the par­ticipants of the corporation, which forces them to minimize prices for manufactured products.
Thus, it is not enough for the enterprise to become a member of a transnational corporation and an active participant of its business so as to feel comfortable under the conditions of the globalizing economy. It is also necessary for the enterprise to try to get into and consolidate its position in those links of the value "chain" in which the economic rent accumulates.
For most Belarusian enterprises, this goal is very difficult to achieve. No entry to some of the most profitable links of the "chain" is available to them. It is mainly the case of strategic management and marketing being an exclusive responsibility of the nerve centres of transnational corporations.
To do it, an enterprise has to be able to provide not only a minimum level of costs, but also high-quality products, as well as to quickly develop and produce qualitatively new types of products and technologies, to regularly improve and to effi- ciently use procedures and methods of the manufacturing pro- cess management. Only dynamically developing enterprises
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that are not only economically mature but also have a promis­ing future can completely meet these strict requirements.
Unfortunately, it is not the case of most of our enterpris­es. One of the reasons for this is their indifference to the latest developments of scientific and technological progress.
Of course, fundamental changes in the HR organization and scientific and technical structure cannot be made quick­ly it takes years to do it. What is important today is to start moving in this direction not to be on the outskirts of the world technological progress and not to aggravate the challenging circumstances in which Belarusian enterprises and the whole national economy find themselves when functioning under the conditions of the world financial crisis and the expanding glob­alization of the world economy.
11.2. ANTITRUST LAWS IN BELARUS
AND THEIR INFLUENCE ON COMPETITION
PROMOTION
For providing a fair competitive environment, establish­ing effective goods markets and protecting consumers, the Re- public of Belarus has implemented a special policy aiming at preventing and restraining monopolistic activities.
The antitrust legislation of the Republic of Belarus con- sists of the following acts:
The law dated December 10, 1992 No. 2034-XII (new versions of the Laws of the Republic of Belarus dated January 10, 2000 No. 364-Z, dated December 2, 2002 No. 154-Z) "Concerning both the Counteraction of Monopolistic Activities and Competition Promotion" (from there — the Law "Concern­ing the Counteraction of Monopolistic Activities");
The law of the Republic of Belarus dated December 16, 2002 No. 162-Z "Concerning Natural Monopolies" (from there the Law "Concerning Natural Monopolies");
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other legal acts as well as international agreements one of the parties to which is the Republic of Belarus.
The law of the Republic of Belarus "Concerning both the Counteraction of Monopolistic Activities and Competition Promotion" defines the organizational and legal basis of re- straining, suppressing and preventing monopolistic activities, and aims at creating a competitive envi ronment.
Legal actions for establishing efficient goods markets, promoting fair competition, protecting consumers, and taking other measures for ensuring the antitrust law operation (for ex- ample, providing the national registry of major business enti- ties in goods markets) are performed by the authorized Repub­lican agencies of the State administration unless another one is established by legislation.
The state control over the efficiency of the antitrust legis­lation of the Republic of Belarus is exercised by the Depart- ment of Economic Affairs.
In general, the purview of the antitrust legislation of the Republic of Belarus focusing on the main types of illegal mo- nopolistic activities features the following things: business ac­tions aiming at competition restriction (or legal interests of other economic subjects), business agreements that restrain competition, governmental acts and agreements restraining competition.
Against the Law of the Republic of Belarus:
any activities of major business entities in a goods market if they restrict or can restrict competition or to violate the rights, freedoms and legitimate interests of other business entities or consumers;
any production or sales monopolization, exercising powers illegal restrict or can restrict competition as well as conglomeration of business entities monopolizing production and sales of goods or other forms of competition restriction.
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The constraints mentioned above do not spread to "legal
monopolies".
Statute-allowed monopolies:
the state monopoly a public relations system imply- ing that the state on behalf of certain state bodies or other au­thorized legal agencies has an exclusive right to perform cer­tain activities;
natural monopoly a public relations system that is authorized by the state and occurs if a lack of competition can better satisfy the demand in a goods market owing to specific production characteristics; some particular goods cannot be re- placed by other products as a result of which the demand for these goods is less dependent on price fluctuations if compared to the demand for other goods;
exceptional monopoly a public relations system in a goods market authorized by the state for a certain period char­acterized by a lack of competition.
State bodies aren’t allowed:
to adopt acts, make agreements, or t ake other actions if they restrict or can restrict competition or violate the rights, freedoms and legal interests of business entities or citizens;
to make agreements with other state bodies or business entities that aim at restraining competition; goods market sharing; eliminating or restricting access to goods markets of other busi- ness entities; an illegal price increase, decrease or support, includ­ing those at auctions and in trading; as well as at violating free- doms and legal interests of business entities or citizens.
In order to prevent business entities from taking the lead in a goods market, the Department of Economic Affairs of the Re- public of Belarus exercises control over equity transactions, asset contributions of the authorized funds of these business entities.
To make these transactions, corporate and individual cus­tomers are obliged both to petition the antimonopoly authority for their consent and to provide the necessary information that
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