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- •INTRODUCTION
- •1.3. Semantic analysis of the concepts "competition" and "competitiveness"
- •2.1. The structure of competitive markets
- •2.2. A market of perfect competition
- •2.3. A market of imperfect competition
- •3.1. Defining an innovative strategy. Types of innovation strategies
- •3.2. Types of innovative behavior of firms
- •4.3. Evolution of a violent firm
- •5.4. Evolution of patient firms
- •6.3. Evolution of explerent
- •7.3. Types of commutant firms
- •7.4. Dangers of a small firm expansion
- •10.2.4. The open market policy
- •Appendices
- •Appendix A
- •Appendix B
- •SAMPLE PROBLEMS
- •Appendix C
- •THE SUBJECTS OF STUDENTS’ PAPERS
- •Appendix D
- •Appendix E
- •BASIC CONCEPTS
- •Appendix F
- •TESTS
- •FINAL TEST

CHAPTER 11.
FEATURES OF COMPETITIVE
RELATIONS IN BELARUS
11.1. TRANSNATIONAL CORPORATIONS
AND THEIR COMPETITIVE ADVANTAGES,
THE ROLE OF TRANSNATIONAL CORPORATIONS
IN THE REPUBLIC OF BELARUS
In the UN experts’ opinion, transnational corporations
(TNCs) are "engines of the world economy". Today, these subjects of the international economic relations are as valid as the
state itself. Besides, some largest transnational corporations are
even much more powerful (economically) than a number of
states in the world. The welfare of the nation, its participation
in the international labor division, and finally its international
competitiveness are getting more and more dependent on how
successful multinational corporations based in this or than
country are.
TNCs are international firms having branches in two or
more countries and managing these branches from one or several centers on the basis of a decision-making mechanism that
allows to coordinate the policies and work out the general
strategy, distribute resources, technologies and responsibilities
to achieve a desirable result, which is profit earning.
The features of transnational corporations are as follows:
• the firm supplies its products to more than just one
country;
• its enterprises and branches are located in two and
more countries;
• its owners are residents of different countries.
Consequently, the features of transnational corporations
have to do with the service, production and equity spheres.
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The country exporting
the capital
Transnational corporations promote a
Transnational corporations
products
Positive and negative effects of transnational
corporations on the economy
Receiving country
Table 11.1
proper distribution of all types of
resources and a proper location of the
economic activity;
thanks to transnational corporations,
new goods and technologies appear
and spread more rapidly;
Transnational corporations promote
competition, undermining the leading
position of local monopolies;
thanks to transnational corporations
international cooperation extends;
Benefits
inflows of direct foreign investments
of multinational corporations
promote modernization and a
competitiveness increase of entire
industries of the national industry
allow the home country to
provide access to natural
resources of recipient
countries and, thus, to
ensure that their
enterprises are supplied
with the necessary raw
materials;
differences between the
environmental regulations
and standards of various
countries allow to use
cheaper technologies,
which reduces the price for
the cost of resources for
the home countries;
capital investments in a
foreign economy is an
effective tool stimulating
the demand for local
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Receiving country
The country exporting
the capital
Transnational corporations interfere
countries of the home company
state regulation of foreign
with the spheres that were
traditionally considered as areas of
the state’s interests and try to put
pressure upon the national
governments;
intra-corporate trade and pricing
manipulations (concealment of tax
income through transfer pricing);
transnational corporations don’t
observe environmental standards,
there is also the problem of
Greenwash (false information
Problems
extended by transnational
corporations to have a certain
ecological image in the public’s eye);
Multinational corporations usually
center their scientific research around
the home country, as a result of
which receiving countries are less
developed in the field of science and
technology in comparison with the
investments: prohibition
on investments in separate
industries, special
conditions of investment
(use of local labor unions,
training of local personnel,
carrying out Research and
Development in the
receiving country,
expansion of the
production export);
losses in the merchandize
trade balance;
potential risks of
investments forfeiture
The following characteristics could be regarded as real
competitive advantages of transnational corporations:
• a managerial organization characterized by the decen-
tralization of some of its functions;
• a possibility to diversify their activities to reduce risks
and crises;
• additional opportunities to increase their efficiency
and competitive potential thanks to their ability to reach re-
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sources of foreign states (a possibility to take advantage of spe-
cial features of different countries’ state policy (in particular,
the taxation policy) as well as to take advantages of the differences in the rate of exchange, etc.);
• foreign branch’s proximity to the consumer and a pos-
sibility to receive information about the perspectives of the
markets and competitive capacity of the firms of the receiving
country;
• an ability to prolong the lifecycle of their technologies
and products.
Effects of transnational corporations
on the performance of Belarusian enterprises
Objectively, foreign trade is an important factor of social
and economic development of countries characterized by a
highly open economy. In fact, in Belarus, the foreign trade volume is more than the country’s GDP. That’s why, the economy
of the Republic of Belarus is highly dependent on the world
economic processes.
Due to the expanding globalization of the world economy, a
number of Belarusian enterprises are increasingly becoming in-
ternationally exposed. Any business activities of the firm can be
internationalized. Transnational production and capital have be-
come the necessary requirement for enterprises to operate and ex-
pand under current conditions. They have also become a growth-
rate and scope driver of any economic system.
There are both positive and negative effects of the ex-
tending domination of transnational corporations on the nation-
al economy.
In the Republic of Belarus, the structural basis of the
economy is constituted by large enterprises. However, these
enterprises, being public monopolists, are still economically,
financially and structurally weak in the world markets. Bela-
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rusian enterprises that count only on local markets, are running
a high risk because they can lag behind current trends of the
world economy and lose their strategic character, as a result of
which foreign competitors can drive them out not only of all
the markets, but even of the local ones. Therefore, it is highly
important today to consider the problem of the Belarusian
business globalization and to choose the most effective international strategy as a key to success. In this regard, it is necessary
to work out an action plan to be guided by while creating and
developing competitive Belarusian transnational corporations.
Economic globalization dictates the need to modernize
the managerial system and technologies of our industry so as to
establish a network of transnational corporations, the home
country of which is to be Belarus. What is needed is to change
the focus of the international activity of Belarusian enterprises
from exporting goods to foreign manufacturing, which offers a
possibility to sell products in foreign markets.
The need for Belarusian transnational corporations is
predetermined by the commitment of large domestic enterprises to surviving in an international competitive struggle. Do-
mestic transnational corporations will also help to overcome
numerous trade and political barriers. Besides, domestic transnational corporations should give new benefits driven by the
differences between the economic conditions of Belarus and
those of the countries where their subsidiaries will be located.
In this case, Belarusian companies can gain extra profit on account of the difference in the levels of natural resources en-
dowment and cost as well as in the difference in the levels of
the staff competence, wage rates, depreciation policies, taxation levels, currency stability levels, etc.
We should note the fact that Belarusian enterprises have
to be as close (not only in terms of the geographical setting, but
also in terms of similar characteristics of a business environ-
ment) as possible to our country when they start engaging in
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globalization processes. Besides, they have to begin with transferring only a small part of resources.
Belarusian enterprises, especially in technically advanced
industries, have to focus on doing business on a global scale,
rather than in some particular countries. Belarusian transnational corporations will allow competitive and perspective en-
terprises to direct their efforts to expand the products export on
a permanent and steady basis.
There are also negatives about transnational corporations’ being represented in the world markets. Today, practically all economists share the view that globalization aggravates
competition to a great extent. There are fears that competition
being the main engine for progress and most significant pro-
duction efficiency stimulus can turn into a terrible devastating
force exercising a destructive impact not only on separate en-
terprises, but also on national economies.
The global economy is characterized by such mechanisms that provide producers of different types of products
with unequal chances for success. While manufacturers of hitech, knowledge-intensive products are usually on the winning
side, producers of low technological, resource-intensive products suffer losses. The latter can’t survive even if they become
a part of a transnational corporation. What is to be blamed for
are (among other things) the so-called value "chains" used by
the nerve centres of transnational corporations for a deliberate
income redistribution.
The value "chain" is a whole range of different types of
business activities thanks to which manufactured products pass
through a complete business cycle: "designing — production —
delivery to the end consumer — utilization". It is a storage of
the economic rent created within it. It is based on the efficiency
of the whole system rather than that of its separate elements.
The economic rent results from different efficiency levels of
different production factors as well as from deficit, both of
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which are regarded as barriers to reach the value "chain". This
phenomenon is a dynamic one, i.e. it constantly migrates from
one link to another.
This fact was take to advantage by the nerve centres of
transnational corporations to implement a deliberate redistribution of revenues generated by business entities that are the participants of the "chain". A management system like that suggests that all managerial functions (having to do with goods
dispatching and product components integration in the course
of their development and industrial production) are in the
hands of the executives of the TNC. It helps them to make the
other participants of the corporation have different chances for
an economic efficiency of their production-and-financial activities, which aggravates a competitive struggle between the participants of the corporation, which forces them to minimize
prices for manufactured products.
Thus, it is not enough for the enterprise to become a
member of a transnational corporation and an active participant
of its business so as to feel comfortable under the conditions of
the globalizing economy. It is also necessary for the enterprise
to try to get into and consolidate its position in those links of
the value "chain" in which the economic rent accumulates.
For most Belarusian enterprises, this goal is very difficult
to achieve. No entry to some of the most profitable links of the
"chain" is available to them. It is mainly the case of strategic
management and marketing being an exclusive responsibility
of the nerve centres of transnational corporations.
To do it, an enterprise has to be able to provide not only a
minimum level of costs, but also high-quality products, as well
as to quickly develop and produce qualitatively new types of
products and technologies, to regularly improve and to effi-
ciently use procedures and methods of the manufacturing pro-
cess management. Only dynamically developing enterprises
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that are not only economically mature but also have a promising future can completely meet these strict requirements.
Unfortunately, it is not the case of most of our enterprises. One of the reasons for this is their indifference to the latest
developments of scientific and technological progress.
Of course, fundamental changes in the HR organization
and scientific and technical structure cannot be made quickly — it takes years to do it. What is important today is to start
moving in this direction not to be on the outskirts of the world
technological progress and not to aggravate the challenging
circumstances in which Belarusian enterprises and the whole
national economy find themselves when functioning under the
conditions of the world financial crisis and the expanding globalization of the world economy.
11.2. ANTITRUST LAWS IN BELARUS
AND THEIR INFLUENCE ON COMPETITION
PROMOTION
For providing a fair competitive environment, establishing effective goods markets and protecting consumers, the Re-
public of Belarus has implemented a special policy aiming at
preventing and restraining monopolistic activities.
The antitrust legislation of the Republic of Belarus con-
sists of the following acts:
• The law dated December 10, 1992 No. 2034-XII (new
versions of the Laws of the Republic of Belarus dated January
10, 2000 No. 364-Z, dated December 2, 2002 No. 154-Z)
"Concerning both the Counteraction of Monopolistic Activities
and Competition Promotion" (from there — the Law "Concerning the Counteraction of Monopolistic Activities");
• The law of the Republic of Belarus dated December
16, 2002 No. 162-Z "Concerning Natural Monopolies" (from
there — the Law "Concerning Natural Monopolies");
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• other legal acts as well as international agreements
one of the parties to which is the Republic of Belarus.
The law of the Republic of Belarus "Concerning both the
Counteraction of Monopolistic Activities and Competition
Promotion" defines the organizational and legal basis of re-
straining, suppressing and preventing monopolistic activities,
and aims at creating a competitive envi ronment.
Legal actions for establishing efficient goods markets,
promoting fair competition, protecting consumers, and taking
other measures for ensuring the antitrust law operation (for ex-
ample, providing the national registry of major business enti-
ties in goods markets) are performed by the authorized Republican agencies of the State administration unless another one is
established by legislation.
The state control over the efficiency of the antitrust legislation of the Republic of Belarus is exercised by the Depart-
ment of Economic Affairs.
In general, the purview of the antitrust legislation of the
Republic of Belarus focusing on the main types of illegal mo-
nopolistic activities features the following things: business actions aiming at competition restriction (or legal interests of
other economic subjects), business agreements that restrain
competition, governmental acts and agreements restraining
competition.
Against the Law of the Republic of Belarus:
• any activities of major business entities in a goods
market if they restrict or can restrict competition or to violate
the rights, freedoms and legitimate interests of other business
entities or consumers;
• any production or sales monopolization, exercising
powers illegal restrict or can restrict competition as well as
conglomeration of business entities monopolizing production
and sales of goods or other forms of competition restriction.
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The constraints mentioned above do not spread to "legal
monopolies".
Statute-allowed monopolies:
• the state monopoly — a public relations system imply-
ing that the state on behalf of certain state bodies or other authorized legal agencies has an exclusive right to perform certain activities;
• natural monopoly — a public relations system that is
authorized by the state and occurs if a lack of competition can
better satisfy the demand in a goods market owing to specific
production characteristics; some particular goods cannot be re-
placed by other products as a result of which the demand for
these goods is less dependent on price fluctuations if compared
to the demand for other goods;
• exceptional monopoly — a public relations system in a
goods market authorized by the state for a certain period characterized by a lack of competition.
State bodies aren’t allowed:
• to adopt acts, make agreements, or t ake other actions
if they restrict or can restrict competition or violate the rights,
freedoms and legal interests of business entities or citizens;
• to make agreements with other state bodies or business
entities that aim at restraining competition; goods market sharing;
eliminating or restricting access to goods markets of other busi-
ness entities; an illegal price increase, decrease or support, including those at auctions and in trading; as well as at violating free-
doms and legal interests of business entities or citizens.
In order to prevent business entities from taking the lead in
a goods market, the Department of Economic Affairs of the Re-
public of Belarus exercises control over equity transactions, asset
contributions of the authorized funds of these business entities.
To make these transactions, corporate and individual customers are obliged both to petition the antimonopoly authority
for their consent and to provide the necessary information that
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