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J. S. Dababneh200

5 Power of Suppliers

Not all bariatric surgeons perform every procedure; Not all hospitals provide these surgeries.
Therefore, suppliers exert low to medium bargaining power in this domain.
What about the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis?

5.1 Strengths

Gastric Bypass Surgery: has a long history of success and clinical studies to vali­date its effectiveness [1, 2].
Average Excess Weight Loss: 60–80%
Serious Complication Rate: 1.25%
Average 30 Day Mortality Rate (Death Rate): 0.14%
May reduce hunger.
Excellent rate of diabetes cessation after surgery.
May relieve heartburn and acid reflux.
Gastric Sleeve Surgery [3, 4]:
Average Excess Weight Loss: 57–70%
Serious Complication Rate: 0.96%
Average 30 Day Mortality Rate (Death Rate): 0.08%
An average hospital stay of 2 nights, but in some cases, can be performed as an
outpatient procedure.
May reduce hunger.
No foreign objects like that with Lap Bands.
No re-routing of the intestines as seen with gastric bypass.
A straightforward procedure that is relatively easy to replicate.
Duodenal Switch Surgery [5]:
Average Excess Weight Loss: 80–90%
Serious Complication Rate: 2–3%
Average Mortality Rate (Death Rate): 0.29–2.7%
The best weight loss profile, up to 85% excess weight loss.
The best long-term weight loss success rate (better than 50% excess weight
loss) of 95%.
Best rate of comorbidity reduction.
Analysis of LSG Competitors
201

5.2 Weaknesses

There are trade-offs. Bariatric surgery carries some long-term risks for patients, including: Dumping syndrome, a condition that can lead to symptoms like nausea and dizziness. Low blood sugar and malnutrition.
Bypass is more effective for weight loss, but has a greater risk of short-term complications.
It is a technically challenging procedure and typically requires longer time under anesthesia compared to other popular bariatric surgeries.
There is a risk of long-term nutritional deficiencies. Vitamins and minerals are required for life. However, the risk of vitamin and mineral deficiencies is lower than the duodenal switch and gastric bypass.

5.3 Weaknesses of Duodenal Switch Surgery

Duodenal Switch surgery is not a new surgery, many surgeons avoid it and prefer LSG to it, due to the following complexities:
The highest risk for malnutrition.
Strictest dietary guidelines.
The longest and most complex procedure of the three primary bariatric proce-
dures (bypass, sleeve, and duodenal switch).
Highest 30-day serious complication rate.
Strict adherence to vitamins and minerals and post-operative diet are required
for success and to prevent malnutrition.
However, it is important to keep in mind that these complexities are not perma­nent. Lifestyle changes are paramount for lasting weight loss for any procedure and must be made clear to all patients before undergoing bariatric surgery. When considering gastric balloons, patients can expect 10 to 30% excess weight loss.

5.4 Opportunities

According to data from the Centers for Disease Control and Prevention (CDC), over a third of adults in the United States live with obesity.
Obesity is the next major epidemiologic challenge facing today’s doctors, with the annual allocation of healthcare resources for this disease and related comor­bidities projected to exceed $150 billion in the United States.
Furthermore, the incidence of obesity has risen in the United States over the past 30 years; it has been shown that 60% of adults are currently either obese or overweight.
J. S. Dababneh202
Obesity is associated with a higher incidence of a number of diseases, includ­ing diabetes, cardiovascular disease, and cancer.
Consumption of fast food, trans fatty acids (TFAs), and fructose—combined with increasing portion sizes and decreased physical activity—has been implicated as a potential contributing factor in the obesity crisis.

5.5 Threats

New procedures are entering this market e.g. Gastric Balloons are a new tool for patients with a Body Mass Index (BMI) of 30–40 that want to lose weight but do not want to have surgery.
This new option now offers the patient a pill to swallow, and a balloon is then inflated and left in the stomach for six months. This results in reduced hunger and an increase in the feeling of satiety.

References

1. Phillips E, Ponce J, Cunneen SA, et al. Safety and effectiveness of REALIZE adjustable gas-
tric band: 3-year prospective study in the United States. Surg Obes Relat Dis. 2009;5:588–97.
2. Tice, et al. Gastric banding or bypass? A systematic review comparing the two popular proce-
dures. Am J Med. 2008;121:885–93.
3. O’Brian P, et al. Systematic review of medium-term weight loss after bariatric surgery. Obes
Surg. 2006;16:1031–40.
4. Tice JA, Karliner L, Walsh J, et al. gastric banding or bypass? A systematic review comparing
the two most popular procedures. Am J Med. 2008;121:885–93.
5. Cottam et al. A case-controlled match-paired cohort study of lap. RNY gastric bypass and lap
band patient in a single US center with three year follow up. Obes. Surg. 2006;16: 534–40.

Medical Tourism: Global Bariatric Healthcare

Ahmad Bashir

1 Introduction

With the increase in world connectivity and ease of travel, ASMBS issued its posi­tion statement on medical tourism in bariatric surgery calling it ‘Global Bariatric Healthcare’ [1]. They feared the term ‘Medical Tourism’ would not accurately describe all the issues or concerns associated with bariatric surgery. They defined global bariatric healthcare as “travel to undergo bariatric surgery across any dis­tance that precludes routine follow-up and continuity of care with the surgeon or program”. Any distance associated with such conditions, was seen to fulfill this definition, even if within the same country, across cities, regions or states.
Based on commercial estimates, in 2018, the medical tourism market size was valued at 36.9 billion USD [2]. It is projected to be 179.6 billion USD by 2026, not including all potential countries, suggesting that physicians, societies and med­ical industry should put more emphasis on studying this sector, along with work­ing to decrease the risks, concerns and burdens associated with it.
The number of publications addressing medical tourism has been increasing exponentially since 2004 (Fig. 1), in line with the increase in value mentioned above. However, there are plethora of areas for potential research to understand the realities of this sector. In this chapter, we will try to review the available lit­erature to understand the impact of global bariatric healthcare on bariatric surgery outcomes worldwide, while identifying the areas of deficiency to promote more research to address them.
A. Bashir (*) Gastrointestinal, Bariatric and Metabolic Center (GBMC), Jordan Hospital, Amman, Jordan e-mail: ahmad.bashir.md@gmail.com
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021 S. Al-Sabah et al. (eds.), Laparoscopic Sleeve Gastrectomy,
https://doi.org/10.1007/978-3-030-57373-7_22
203
A. Bashir204
Fig. 1 Pubmed publications 1957–2019 on ‘Medical Tourism’—CSV file obtained from pumed. com

2 The Impetus Behind Global Healthcare

The incentives behind the global healthcare growing vary according to different perspectives. From the eyes of surgeons accepting medical tourism; patients travel seeking bariatric surgery due to higher cost of care in the private sector of their own country, with long waiting lists within their national health system, lack of insurance coverage for bariatric surgery or lack of service providers able to per­form bariatric surgery [3]. In a survey by Kowalewski et al. in which 93 bariatric surgeons from thirty-three countries responded to, bariatric surgery costs ranged from 2,300 to 35,000 USD with a mean of 7760 USD (±4035). The cost of treat­ment correlated weakly with gross domestic product GDP, influencing the flux of patients to nearby countries with lower cost of care as mentioned in several pat­terns within the survey (Fig. 2). This phenomenon is not unique to bariatric sur- gery, as it is noted in cosmetic surgery, fertility medicine, dental care, transplant, orthopedic surgery among several others [4].
The patients’ view is similar, however with more barriers. Snyder et al. [5] interviewed patients who pursued care outside Canada (9% undergoing bariatric surgery). Long wait times for necessary procedures were seen as unethical and the primary driver for patients to seek treatment abroad. Having the ability to travel for treatment heightened the patients sense of control, as they felt justified to do so. Patients perceived the health system, in their study, as stifling to surgeons’ abil­ity to innovate, as it lacks the proper incentives to do so. Canada provided cov­erage for patients to undergo bariatric surgery in the United States in the recent past [6]. As the need for regional and local ability to provide these services was recognized, the country invested in building these services. However, the long
Medical Tourism: Global Bariatric Healthcare
205
Fig. 2 Flux of patients in different regions by Kowalewski et al. [3]—copyrights to Springer
A. Bashir206
wait times of 5 years at times, with 1% out of 20% suffering from obesity getting access to care seems to drive patients to travel outside despite the patients having to pay out of pocket to undergo bariatric surgery [7]. Jackson et al. [8] showed that patients experienced all of the above barriers: long wait time, strict criteria for surgery, on top of limited options in certain areas, which incentivized them to seek different treatment abroad.
In the United Kingdom (UK), Hanefeld et al. [9] reported besides all of the mentioned above, the patients’ lack of trust towards the National Health System (NHS) while on the waiting list for bariatric surgery. Informal networks, support groups and patient referrals seemed to boost the process of traveling abroad once trust is established with a physician accepting medical tourism. Providers abroad tended to have networks within the UK, and some would offer follow up even in the UK.
As for the effect of the industry, Sa Dang et al. [10] recently showed the impact of economy and competition in the medical tourism industry among six south-east Asian countries. In addition to excellent innovative and relatively cheaper medical services, additional tourism activities are a factor in driving more patients to that region. Healthcare facilities and infrastructure, together with the quality of medi­cal tourism providers are the first conditions to any traveler, prior to considering lower costs of care. Governments in those countries play a major role in reducing other burdens: providing educational information on the travel experience, lower air fare costs, tax returns, and travel insurances. Among many reports, Thailand seemed to perform best among countries in that region. Cosmetic surgery is the number one reason to travel to Thailand, but bariatric surgery is second on the list and gaining momentum as a reason to travel [2], although this differs according to the different sources (Fig. 3 and Table 1).
In a systemic review of ‘Patient care without borders’, Foley et al. [11] also recognized the cultural proximity as a motive for patients to travel to destinations with similar language, culture and values. The positive economic impact has influ­enced more job creation, with additional sectors developed and geared towards promoting and facilitating medical tourism.
Sleeve gastrectomy, as a procedure, may have contributed to the increase in medical tourism. Kowalewski et al. [3] reported that the number one procedure offered to patients seeking bariatric surgery abroad, was sleeve gastrectomy in
89.1% of surgeons surveyed. Worldwide, sleeve gastrectomy is the number one procedure done among all bariatric procedures [12]. The procedure’s relative simplicity and steep learning curve (easier to learn) [13] also led to an increase in number of surgeons offering bariatric surgery [14], with many being sleeve only surgeons [15]. One can only include with these factors, that the procedure increased access to care along with increasing number of bariatric tourists under­going this procedure.
Rokni et al. [16] summarized all of these into push and pull factors: push fac­tors pushing patients away from their current national health system, while pull factors pulling them into another medical tourism healthcare system or provider (Table 2).
Medical Tourism: Global Bariatric Healthcare
Fig. 3 Top 10 worldwide destinations according to (AJN July 2017 Vol. 117, No. 7): From left to right: India, Malaysia, Thailand, Turkey, Costa Rica, Mexico, Taiwan, South Korea, Singapore and Brazil. The percentage ranges above each bar indicate cost saving range of receiv­ing medical treatment in each country compared to receiving it in USA. Image courtesy in the report was given to IgeaHub.com (no longer active). If displaying this image is not feasible, then the second option below
207
Table 1 Top ten medical tourism destinations, based on value and numbers
Top ten medical tourism destinations by value
USA 3,500 Malaysia 900 South Korea 655 USA 500 Turkey 600 South Korea 365 Thailand 600 Thailand 350 Germany 575 Dubal 350 India 450 South Africa 300 UK 350 Taiwan 300 Malaysia 350 Germany 255 Mexico 350 Mexico 250 Iran 315 Turkey 200
Source [16] Rokni et al. adopted from medical tourism and travel market briefing 2018
US $m Top ten medical tourism destinations
by numbers
000K
A. Bashir208
Table 2 Pull and Push factors
Pull factors Low-cost High cost of private treatment High-quality healthcare Inefficient healthcare system Expert physicians Limited access to care Cultural similarities Lack of several professional treatments Geographical proximity Lack of trust in the national system Touristic attractions with tourism support Geographical, political or safety concerns Level of trust
Push factors
3 The Deficiencies, Downside and Upside of Medical
Tourism
Unfortunately, the countries with national health systems with long waiting lists, are on the receiving end of their own residents returning at times with complica­tions, after undergoing bariatric or other procedures elsewhere. Before we delve into such reports, it is important to note that patients doing well otherwise are pos­sibly not well represented in the medical literature, as they either follow up with their primary care only, or are just not following up with any physician. Eventually patients tend to seek medical advice if they are vigilant on maintaining their good health, or are experiencing a health problem. Those who only see physicians due to a health problem, will never do so if they are well in their own opinion. This raises the possible matter of medical tourism being impacted with a larger number of negative publications, especially among the countries on the receiving end of complications.
Foley et al. [11] in their systemic review recognized the challenges of having a current well-defined denominator of the number of patients inflowing or out­flowing. Several survey studies are limited to specific number of medical tourism providers, without the ability to extrapolate the entire number. Noree et al. [17], showed conflicting numbers between the origin (UK) and recipient (Thailand) countries on the number of patients and types of procedures performed. This con­fusing conflict in the literature, has led to difficulty in estimating accurate costs, revenue and health outcomes. Commercial reports are also said to overestimate the industry, but without any alternative, several studies quoted these numbers and possibly misrepresented the reality.
Sheppard et al. [18] estimated that the complication rate of medical tourism within Alberta, Canada ranged between 42.2 and 56.1%, a leak rate alone of 12.8– 17%, an estimate that far exceeds the complication rate of bariatric surgery per­formed of 16.6% in Alberta. Venous thromboembolic events (VTE) occurred 4–6 times higher in tourist patients. They estimated that the cost of these complications to exceed performing 250 bariatric procedures within Alberta and managing their
Medical Tourism: Global Bariatric Healthcare
209
potential complications. Their group showed similar results again in 2016 [7]. Unfortunately, bariatric tourists returning home with acute complications, may end up in non-specialized hospitals without proper knowledge of bariatric complica­tions, which may worsen their outcome. This has led some to educate general sur­geons on various bariatric procedures, their complications and how to effectively deal with them [19].
Unique bacterial infections have been reported away from bariatric surgery [20]. Usually the ones reported are either rare otherwise or multidrug resistant. Among transplant tourism utilizing commercial organs, this was highest.
In patients from relatively poorer countries seeking treatment when local exper­tise is not present, a good portion would end up paying catastrophic amount of money leading to a huge financial burden on the individual, family and even the society where patients reside [20].
Other social difficulties were reported by Awano et al. [21] in Japan. Language barriers, inadequate or inaccurate referral information, difference in cultural habits led to more confusion in some patients, with a few going elsewhere for treatment. Caregiver-companions; family or friends traveling with medical tourists, also face a great burden while abroad [22]. They have a heightened sense of responsibility, with most feeling vulnerable emotionally and strained financially if complications occur while abroad.
Perhaps one of the major criticisms of the ethical side of the tourism industry, is the lack of proper informed consent on potential risks of medical tourism [11]. Only 11.7% of a Canadian broker sites reported in Foley et al. review, mentioned the risks properly. Although the risks in the literature may be overstated, they felt the current status had to be mentioned and the tourism sites have to be encouraged to share their outcomes.
Still, several gaps exist that need to be addressed in research. This has led some as Peters et al. [23] to call for national bariatric tourism registry to define the actual cohort of patients seeking bariatric tourism. Till then, together with ASMBS position statement [1], they suggested increasing patients awareness on risks, iden­tifying good providers within a Joint Commission International (JCI) accredited healthcare facility, while enforcing payers to maintain continuity of care with maintaining access to complications.
With all negatives mentioned above, there is still an upside to medical tour­ism. The economic upside as mentioned above, with expected growth to countries investing in health tourism [2, 10, 23]. This may aid in decreasing costs to health­care for locals. It also may improve the level of overall care provided.
The overall access to care with decrease in the burden of overall wait time can be achieved at a lower cost, if complication rates were low or minimized. A standard enforced by societies together with a unified global registry may aid in identifying profile of patients seeking bariatric tourism with their true outcomes. Established registries, such as American College of Surgeons (ACS) National Surgery Quality Improvement Project (NSQIP) or Metabolic & Bariatric Surgery