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xii
About the Authors
Published Books
• The Art and Science of Thread Lifting Based on Pinch Anatomy and Moving Plane (2024) Springer Nature Singapore Pte Ltd.
• Arteries & Veins of the Face (2024) MDWORLD Medical Publishing Co.
• The Art and Science of Thread Lifting (Korean Version) (2024) KOONJA Publishing Inc.
• The Art & Science of Filler Procedure (Korean Version) (2024) KOONJA Publishing Inc.
• All About Fillers (2023) MDWORLD Medical Publishing Co.
• HA Filler Guide Book for Restylane (2023) MDWORLD Medical Publishing Co.
• Minimally Invasive Aesthetic Surgery Techniques (2022) Springer Nature Singapore Pte Ltd.
• Nerves of the Face (2021) MDWORLD Medical Publishing Co.
• The Art and Science of Filler Injection (2021) Springer Nature Singapore Pte Ltd.
• Botulinum Toxin Clinical Usage (2020) MDWORLD Medical Publishing Co.
• Thread Lifting Clinical Usage (2020) MDWORLD Medical Publishing Co.
• Practical Guidelines for Effective and Safe Filler Procedures (2019) KOONJA Publishing Inc.
• Clinical Application of Thread Lifting (2019) MDWORLD Medical Publishing Co.
• Clinical Application of Botulinum Toxin (2019) MDWORLD Medical Publishing Co.
• Clinical Anatomy for Filler & Toxin (2018) MEDICAL Observer
• Practical Guideline for Effective and Safe Filler Procedure (2018) KOONJA Publishing Inc.
• Filler.Toxin Practical Knowhow (2017) MDWORLD Medical Publishing Co.
• Practical Knowhow of Minimally Invasive Aesthetic Surgery (2016) Most M.D&PS Publishing Inc.
• Minimally Invasive Plastic Surgery (MIPS) Hand Book (2015) Medimembers
About the Authors
xiii
SeungminOh, MD, MMBA Specialty
Aesthetic Physician Director of ON Clinic Dermatology & Plastic
Surgery
Education & Professional Background
• Graduated from Seoul National University College of Medicine
• Trained at Seoul National University Hospital
• Clinical Lecturer at Seoul National University Hospital
• Chair of Academic Committee, Korean Association for Laser, Dermatology and Trichology (KALDAT)
• Board Member, ICLAS
• CEO, OK Medi Co. Ltd.
• Advisory Board Member, Galderma— Restylane
• Advisory Board Member, S.Thepharm—QT ll
Books
• The Art and Science of Thread Lifting based on Pinch Anatomy and Moving Plane. Springer Nature, 2024
• The Art and Science of Thread Lifting. Springer Nature, 2019
• The Art and Science of Filler Injection. Springer Nature, 2020
Awards
• Best Experimental Paper Award 2021. Plastic and Reconstructive Surgery (PRS)
Scientic Articles (SCI & SCIE)
• Changes in the neck tissue layers during pinch manipulation: implications for lipolytic deoxy­cholate injections for double chin. Journal of Cosmetic Dermatology. https://doi.
org/10.1111/jocd.14696
• Tissue changes over time after polydioxanone thread insertion: an animal study with pigs. Journal of Cosmetic Dermatology. 2018:1–7
xiv
About the Authors
• Changes in the layers of the temple during pinch manipulation: implications for thread lifting. Dermatologic Surgery. 2019;00:1–6
• Development and usability of a virtual reality­based ller injection training system. Aesthetic Plastic Surgery. 2020. https://doi.org/10.1007/
s00266- 020- 01872- 2
• Comparative effectiveness of different inter­ventions of perivascular hyaluronidase. Plastic and Reconstructive Surgery. 145:957, 2020
• Comparison of hyaluronic acid ller ejection pressure with injection force for safe ller injection. Journal of Cosmetic Dermatology. 2021;00:1–6
• Current practices and perceived effectiveness of polynucleotides for treatment of facial ery­thema by cosmetic physicians. Skin Research and Technology. 2023:29:e13466
• Lateral facial thread lifting procedure with temporal anchoring in deep temporal fascia: Anatomical perspectives of supercial tempo­ral artery. Skin Research and Technology. 2024:30:e13587
• Aesthetic doctors’ perception and attitudes toward tolerance in botulinum toxin. Skin Research and Technology. 2024:30:e13691
• Investigating the mechanisms of intradermal injection for easier “skin booster” treatment: a uid mechanics approach to determine optimal delivery method. Plastic and Reconstructive Surgery– Global Open. 2024;12:e5723. https://
doi.org/10.1097/GOX.0000000000005723
• Polynucleotide injection treatment for iatro­genic fat atrophy in two patients: Potential for safe volumization in aesthetic medicine. Skin Research and Technology. 2023;29:e13439
• Assessment of current practices and perceived effectiveness of injectable polynucleotide for enlarged facial pores among cosmetic physi­cians: A survey-based evaluation. Skin Research and Technology. 2024;30:e13738
• High-Intensity Focused Ultrasound Increases Facial Adipogenesis in a Swine Model via Modulation of Adipose-Derived Stem Cell Cilia. International Journal of Molecular Sciences. 2024;25:7648. https://doi.
org/10.3390/ijms25147648
About the Authors
xv
YongwooLee
• Board-certied Plastic Surgeon
• President of LIKE Plastic Surgery Clinic
• Director of External Relations, Committee of Korean Association of MIPS (Minimally Invasive Plastic Surgery)
• Member of The Korean Society of Plastic and Reconstructive Surgery
• Member of The Korean Society of Aesthetic Plastic Surgery
• Clinical Professor, Department of Plastic Surgery, Han-Yang University Medical Center
• Editorial Board Member of AA (Atlas Aesthetics) Journal
• Advisory Board Member of Samyang holdings
• Advisory Board Member of Galderma Korea
• Advisory Board Member of Medytox
• Advisory Board Member of Hugel
• Advisory Board Member of Dongbang medical
• Advisory Board Member of N-nders
Published Books
• Minimally Invasive Aesthetic Surgery Techniques (2022) Springer Nature Singapore Pte Ltd.
• The Art and Science of Filler Injection (2021) Springer Nature Singapore Pte Ltd.
• Botulinum Toxin Clinical Usage (2020) MDWORLD Medical Publishing Co.
• Thread Lifting Clinical Usage (2020) MDWORLD Medical Publishing Co.
• Practical Guidelines for Effective and Safe Filler Procedures (2019) KOONJA Publishing Inc.
• Clinical Anatomy for Filler & Toxin (2018) MEDICAL Observer
• Filler techniques based on in-depth anatomical deliberation (2018) KOONJA Publishing Inc.
xvi
About the Authors
JeongmokCho
• Board Certied Plastic Surgeon
• President of Etonne Plastic Surgery Clinic
• Seoul National University College of Medicine
• Residency, Dept of Plastic and Reconstructive Surgery, Seoul National University Hospital
• Master’s degree, Dept of Plastic and Reconstructive Surgery, Seoul National University College of Medicine
• Ph. D candidate, Dept of Plastic and Reconstructive Surgery, Seoul National University College of Medicine
• Active member, Korean Society of Plastic and Reconstructive Surgeons
• Active member, Korean Society of Aesthetic Plastic Surgery
• Active member, Korean Cleft Palate­Craniofacial Association
• Director of General Affairs, Breast Plastic Surgery Research Society of the Korean Society of Plastic and Reconstructive Surgeons
• Director of General Affairs, The Association of Minimal Invasive Plastic Surgery of the Korean Society of Plastic and Reconstructive Surgeons (MIPS)
• Executive Director, Korean Association of Plastic Surgeons
• Medical Advisor for Jungheon Pharmaceutical
• Medical Advisor for MERZ Korea
• Medical Advisor for Galderma Korea
• Editorial Board Member for Restylene AA
• Editorial Board Member for Filler & Toxin
Textbook Publications
• Minimally Invasive Aesthetic Surgery Techniques (2022) Springer Nature Singapore Pte Ltd.
• Minimal Invasive Plastic Surgery (2022) MDWORLD Medical Publishing Co.
Journal Publications
• Etiology of Delayed Inammatory Reaction Induced by Hyaluronic Acid Filler. Arch. Plast. Surg. 51, 020–026 (2023).
• Effect of platelet-rich plasma on ultraviolet b-induced skin wrinkles in nude mice. Journal of Plastic, Reconstructive & Aesthetic Surgery: JPRAS. 2011;64(2):e31–9.
The Art andScience ofFiller Procedures foraMore Attractive Face
1
1.1 History ofFiller Procedures
The current trend and prevailing issue in aesthetic medicine are creating natural beauty. In addition to enhancing natural beauty with cosmetics, hair products, and fashion items, more and more peo­ple are fervently striving for healthier lifestyles and well-being. Such social and cultural changes have not only impacted the eld of aesthetic medicine but have also changed how people react to facial changes related to aging. People seek to age beautifully but focus has shifted. From delib­erately reverting and masking the signs of aging and inadvertently looking awkward, more and more people are pursuing beauty that is natural, graceful, and effortless.
Minimally invasive cosmetic procedures, including ller procedures, do not require the patient to go under the knife. There is less swell­ing, and there are barely any signs of having undergone a medical aesthetic procedure. Patients can be discreet and are able to return to their daily lives with more convenience. Moreover, because minimally invasive procedures do not cause sig­nicant changes to the facial skin and tissue, they are highly unlikely to cause any permanent side effects. Moreover, additional procedures may be performed at any time.
Facial llers are in widespread use today and have rmly established their place in the aes­thetic armamentarium among the minimally invasive cosmetic procedures. Unlike in the ear-
lier years, the materials and manufacturing meth­ods used to produce llers have become much more sophisticated. The indications for ller pro­cedure have broadened, and the efcacy of ller procedures has also advanced extensively. Fillers account for a signicant portion of the medical aesthetics market, and ller procedures per­formed indiscriminately by professionals who lack adequate medical knowledge regarding clin­ical anatomy, accurate injection techniques, and the potential complications have led to reports of many adverse events. To ensure optimal out­comes without complications, in-depth studies and discussions regarding the most appropriate procedural methods is paramount. In addition, the physician must assess the patient’s psychoso­cial, philosophical, and cultural perspectives on beauty during the initial consultation and take these factors into consideration when coming up with a treatment plan.
Filler administration, a minimally invasive procedure, offers the advantages of immediate results, short recovery time, high satisfaction rel­ative to the convenience of the procedure, aver­age results relative to ease of procedure, and ease of repeat treatments. Disadvantages include low protability due to price competition, limitations in procedural outcomes when compared to sur­gery, short duration of effect, sensation of a for­eign body, post-procedure swelling, intra- and post-procedure pain, and concerns about proce­dure process including anesthesia.
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025 G. Hong et al., The Art and Science of Filler Injection,
https://doi.org/10.1007/978-981-96-9215-6_1
1
2
1 The Art andScience ofFiller Procedures foraMore Attractive Face
However, ller types and quality have improved markedly, and volumizing ller proce­dures are supplanting fat graft procedures. Fillers are used beyond the scope of merely lling out supercial wrinkles and depressions. Fillers can create facial shape harmonization and even improve skin quality.
Although ller injections have become preva­lent recently, the actual practice of using sub­stances such as Vaseline to ll depressed areas was practiced as early as the 1900s. Subsequently, parafn wax with a low-melting point was used and became very popular as a ller material for nearly 20years. However, these substances have disappeared from the market as they caused adverse events with serious sequelae. Then dur­ing the 1940s, liquid silicone injections into the breast, hip, and face became very popular in the United States. However, this too was plagued by reports of foreign body reactions, and the prac­tice of using chemical substances as llers was discontinued. Even in Korea, there have been reports of removing foreign substances from patients who experienced adverse events. These patients had illegally received ller injections from unlicensed practitioners, and the substances removed were identied as parafn wax and industrial silicone.
In 1976 collagen llers were introduced but failed to gain much popularity for various rea­sons. In 1996, rst-generation HA ller Hylans was introduced for the rst time. That same year, second-generation HA ller Restylane entered the market. Widespread use of llers was observed in the 2000s. Introduction of Restylane in Europe was followed by the introduction of Juvéderm in 2000. The company that manufac­tured Juvéderm was acquired by an American company in 2006 and is still being produced today. Subsequently, many new products have been introduced, including Teosyal (2003), Esthelis (2005), Stylage (2007), Glytone (2008), and Hylaform (2008). European countries are still producing various types of HA-based llers. Currently, these countries have established their positions as industry leaders and produce approx­imately 300 different ller products (Table1.1).
Table 1.1 History of injectables
Vaseline: 1900~1910 Parafn: 1900~1920 Liquid injectable silicone: Early 1940~1965 Collagen: 1976~2003 PMMA (Polymethyl
methacrylate): PAAG (Polyacrylamide gel): 1984, 1996~2001 HA (Hyaluronic acid): 1996~2003 PTFE (Polytetrauoroethylene): Late 1990s PLA (Polylactic acid): 1999~2009 Polyalkylimide: Early 2000s Ca-HA (Hydroxyapatite): 2001~2006 PCL (Polycaprolactone): 2010s
1992~2006
1.2 The Meaning ofanAttractiveFace
The sociologist Beverley McNamara stated that people all have inner desires to look good for their age, albeit to a different degree. In addition, there are scholars who state that human health today does not simply signify physical health, but also comprises mental, sexual, and aesthetic health.
An anecdote about Dr. Ivo Pitanguy, a famous Brazilian plastic surgeon, illustrates this point. In 1961, a re broke out during a cir­cus performance in Rio de Janeiro, Brazil, causing burns and other injuries to many chil­dren. Dr. Pitanguy treated children whose faces had been disgured by the re and became a national hero. After this event, he became a phi­lanthropist who offered free cosmetic surgeries to the rich and poor and gained international acclamation. He played a pivotal role in creat­ing a favorable public opinion toward cosmetic surgery in Brazil. Subsequently, Brazil became one of the world leaders in cosmetic surgery. Dr. Pitanguy stated that “even poor people have the right to beautiful,” suggesting that pursuit of beauty is a universally fundamental human desire and may be one of the driving factors in people’s lives.
Historically, some Western philosophers emphasized “inner beauty” or the person’s char-
1.2 The Meaning ofanAttractiveFace
3
acter as opposed to his or her external appearance when discussing beauty. Likewise, up until the mid-twentieth century, Koreans, strongly inu­enced by Confucian philosophy, believed that they should not be reckless with the faces and bodies they had inherited from their parents. Even just few decades ago, satirical cartoons and edito­rials appeared in newspapers, lamenting the fact that women had received cosmetic surgery from doctors who had been trained in Japan. In this context, it is astonishing that Korea has become a leader in cosmetic surgery, surpassing even Japan.
The initial surge in popularity of cosmetic sur­gery and introduction of Western culture coin­cided with patients undergoing extreme cosmetic surgeries to attain Caucasian facial characteris­tics. This led to numerous complications and in the disappearance of traditional Korean beauty. In the early 2000s, there was a shift from the materialistic “fast food” culture to the “slow food” movement that encompassed a return to nature. With the “slow food” movement gaining momentum, there was also a shift from drastic, articial altering of the face to minimally inva­sive cosmetic procedures that produced subtle and natural results. In addition, with increase in life expectancy, people are socially active until a later stage and more people seek to recover younger versions of themselves and do not wish to alter their faces. The shift allowed minimally invasive cosmetic procedures to meet the patients’ desires and thus underwent tremendous advance­ment since 2005.
According to statistics from the United States on data from 1997 to 2013, the number of people who received surgical cosmetic procedures increased by 73%, whereas the number of people who received minimally invasive cosmetic proce­dures increased by 356%.
Patients today seek three-dimensional con­touring and rejuvenation of the entire face over adding volume to a specic part of the face, removing wrinkles, or making the face look slim­mer. Standards of beauty are ever changing and relative. They are inuenced by many factors including historical period, culture, and geo­graphical location. Accordingly, there is a need
for objective standards or references to dene the attractive face archetype that people desire.
Undertakings of this mission have persisted since ancient times. Artists and scholars histori­cally used the concept of the “golden ratio” to dene the ideal form and stated that when the face is divided into numerous compartments in relation to the eyes, nose, and mouth, the ratio of shortest and longest sides that make up each compartment should have a ratio of 1:1.618 to be considered beautiful. As an example, Dr. Stephen Marquardt, an American oral and maxillofacial surgeon, created the Marquardt mask so that indi­viduals can measure how close his/her face was to the ideal ratio. In the Marquardt mask, ratios such as lower lip-nasal tip distance/nasal tip­sellion distance and width of the eye/sellion­lateral canthus distance are measured. Marquardt claimed that the facial ratios of people recog­nized around the world as being beautiful have ratios that are closer to the golden ratio masks that he created for each ethnicity.
However, many questions have been raised as to whether Marquardt’s claim is valid. Indeed, there are counterclaims stating that when the Marquardt mask was used to create the ideal beau­tiful female face using 3D graphics, the resulting face had masculine characteristics. Moreover, although the golden ratio can be used as a means to assess beauty from an artistic or academic per­spective, there are limitations to using this tool in clinical practice on the faces of actual patients.
In addition, according to a study conducted by David Perrett, a professor of psychology at the University of St. Andrews in Scotland, there are both absolute and relative standards of beauty when determining facial attractiveness. According to his theory, absolute standards of beauty are standards that apply universally. “Left- right symmetry,” “proximity to average ratios,” “emotions and facial expressions,” “skin condition,” and “severity of wrinkles” are exam­ples of absolute standards. Relative standards may include “similarity in appearance,” “differ­ence,” and “differences in values,” and what is perceived as beautiful varies from individual to individual.
4
1 The Art andScience ofFiller Procedures foraMore Attractive Face
The author agrees with this latter theory more than the golden ratio. Specically, having a higher degree of “left-right symmetry,” which is one of the absolute standards of beauty, is an indication of health and normal genes, and the provision of visual harmonization enhances attractiveness. Biologically, the “average ratio” refers to the proportions of the average human face. Proportions of facial structures relative to the eyes, nose, and mouth and features such as hair, eyebrows, and mustache are considered. Faces closer to the “average ratio” are perceived to be more beautiful and associated with good health. Indeed, people perceive faces with pro­portions closest to the average facial ratios over faces that are unique or different to be more attractive. Proportions close to the average ratio signies the optimum for that given physical trait.
Skin color varies by race but regardless of skin color, skin quality, facial wrinkles, and degree of sagging are all absolute standards of beauty. In addition, positive emotions and bright and cheer­ful facial expressions are important factors in cre­ating a favorable impression. People have a tendency to place importance only on the physi­cal appearance of the face. The fact that emotions and facial expressions also play a signicant role in how attractive a person is perceived to be is often overlooked. In fact, study results have shown that patients with Moebius syndrome, who are not capable of forming facial expres­sions, do not give a psychologically favorable impression to others due their expressionless faces. Guillaume Duchenne, a French neurolo­gist, stated that only a genuine true smile that involves both the contraction of the orbicularis oculi and zygomaticus major muscles is consid­ered to be emotionally pleasing. Moreover, the Pan Am smile, which refers to a smile involving just the mouth, is perceived as a false smile and is associated with disingenuity.
In his book titled “The Expression of the Emotions of Man and Animals,” Charles Darwin claimed the universal nature of expression. According to his theory, humans universally feel six emotional states, happiness, sadness, anger, fear, disgust, and surprise. Each emotional state
is conveyed by the same facial expression. However, Paul Ekman, an American psycholo­gist, made the argument that throughout the world a specic emotion is not communicated with the same facial expression and in fact varies depending on culture. To support this claim, he investigated the indigenous people of Papua New Guinea. As these people had lived in isolation, the way they expressed and reacted to the six major human emotions would not have been inuenced by Western culture. The results showed that the indigenous people responded similarly to people from the West. Contrary to Ekman’s initial theory, the study results demon­strated that human response to the six universal emotional states does not vary by race or culture. The portrayal of and response to emotions was not relative but universally shared, absolute, and innate. These ndings show that plastic surgeons must take natural facial expressions into consid­eration when performing procedures on patients.
There are instances when patient express dis­satisfaction despite successful aesthetic outcomes with effective correction of wrinkles and sagging. When procedure results are too drastic or cause discomfort in forming facial expressions, patients feel that their face has become abnormal. Naturally, the eld has also seen an emergence of a new trend called “dynamic cosmetic surgery,” and practitioners consider aesthetic outcomes of the face in the dynamic state as well.
The relative standards of beauty which are “similarity in appearance,” “difference,” and “differences in values” will be discussed. First “similarity in appearance” denotes that people will generally perceive family and friends or peo­ple with whom they have a relationship to be more attractive. The opposite, people being attracted to others who possess traits that they do not have, may be true. However, people are pre­dominantly attracted to familiarity.
“Difference” is based on the concept that women are attracted to men who are masculine and men are attracted to women who are femi­nine. Men also show preferences for women with child-like appearances. In particular, women who are considered beautiful today have facial ratios similar to that of a 6–7years old child.
1.2 The Meaning ofanAttractiveFace
5
Lastly, beauty standards may vary by “differ­ence in values.” Standards vary from one genera­tion to another and are inuenced by societal and cultural factors. In particular, humans have a ten­dency to emulate the appearance of the ruling class due to inner desires to obtain higher societal status. This is exemplied in Asia where there are both people who aspire to Asian beauty ideals but also people who, under the notion that Western culture is superior, seek Caucasian features.
The four common factors identied in both the absolute and relative standards of beauty are “factors that contribute to a youthful appear­ance,” “left-right symmetry,” “facial harmoniza­tion close to average ratio,” and “gender and age appropriate characteristics.” In particular, skin quality and wrinkles affect all four factors. Skin brightness, evenness of skin tone, size of moles, and blemishes, all have a major impact on a per­son’s perceived age.
According to a study, when one facial feature looks older than another, people tend to judge that person by the oldest looking feature. For example, no matter how young the person may
be, if that person is bald, people would perceive that person as being old. In addition, there are studies showing that an individual with severe wrinkles imparts a negative impression as the wrinkles serve as a distraction to the individual’s positive facial traits. As negative traits obscure positive traits, it is necessary to correct the nega­tive trait(s). For optimal results, a comprehensive approach should be taken over partial correction.
In 2011, Dr. Seung-Chul Rhee, a plastic sur­geon, presented composite photographs of the archetypal attractive face by race. The aforemen­tioned factors contributing to facial attractiveness were evident in all the faces regardless of race. As racial groups have their own distinct characteris­tics, cosmetic procedures appropriate for that race should be performed rather than attempting to “Westernize” the appearance of Asian people (Fig.1.1).
According to Yong-Jin Cho, a face scientist, the perception of beauty has changed in Korea as a result of cultural adaptation by cultural learn­ing. These shifts in beauty standards occur over time with changes in culture and values.
Fig. 1.1 Differences in standards of beauty according to race and culture