Английский язык для студентов-физиков. Кинооператорство. English for physics students. Cinematography. Учебное пособие

Traditional TV Advertising vs. OTT Advertising

DEVELOPING PROFESSIONAL VOCABULARY

WORKING OUT THE MEANING OF UNKNOWN WORDS

2. The following words in the box are all from the text above. Find them in the text:

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3. For each word, read the sentence it occurs in and answer the questions:

a)Is the word positive, negative or neutral?

b)Is it a noun, adjective, adverb or verb?

c)Can you think of a word with a similar meaning (synonym) and one with an opposite meaning (antonym)?

READING COMPREHENSION 4. Answer the following questions:

1.What is television advertising?

2.What does television advertising enable?

3.How does TV advertising work?

4.What are the main characteristics of television advertising?

5.What are the main types of TV advertising?

6.Can you give examples of television advertising?

7.What are the main advantages of television advertising?

8.What are the main disadvantages of television advertising?

ANALYZE

5. Match the words with their definitions:

6. Give the Russian equivalents:

1.distinctive features of television advertising-

2.an unparalleled ability to reach a vast and diverse audience –

3.to offer a unique and immersive experience-

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4.provide in-depth information about a product or service-

5.to attract specific demographics-

6.to influence consumer perception positively-

7.to resonate with the right viewers-

8.key performance indicators-

9.to broadcast through cable or satellite providers-

10.to be delivered over the internet through streaming services-

WORD BUILDING

7. Give the initial words of the following derivatives:

Example: agreement – to agree

1.distribution

2.broadcasting

3.communication

4.technological

5.unparalleled

6.targeting

7.redefined

8.seamlessly

9.engagement

10.memorable

GRAMMAR

THE PARTICIPLE. REVISION

8. Fill in the gaps with the verbs. Choose the correct form of the participle

Know, animate, generate, launch, associate

1.One of the most iconic examples is Coca-Cola’s holiday commercials featuring (...) polar bears.

2.These heartwarming ads use the charm of the bears to evoke emotions (...) the brand with festive cheer and celebration.

3.Brands invest heavily in creative and memorable ads during the Super Bowl, (...) that it attracts millions of viewers.

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4.These commercials often become cultural phenomena, (...) extensive discussions and social media buzz.

5.(...) during the Super Bowl, Apple’s “1984” commercial is legendary.

9. Choose the correct form of the participle

1.(Direct) by Ridley Scott, the ad positioned Apple as an innovative and rebellious brand, (break away) from the conformity of the tech industry at the time.

2.Old Spice’s humorous and surreal commercials (feature) the character Isaiah Mustafa became a viral sensation.

3.Television advertising provides unparalleled access to a broad audience (make) it an effective tool for brands with products or services that appeal to a diverse demographic.

4.The emotional resonance (create) through visuals, music, and narration can leave a lasting impression on viewers, contributing to increased brand recall.

5.Viewers often associate the credibility of the channel with the products or services advertised (establish) a sense of trust that can positively influence consumer perception.

LISTENING

10. Watch the ads and decide which type each of them belongs to:

WRITING

11.Write the summary of the text “WHAT IS TELEVISION ADVERTISING?”

12.Write an essay on the topic “The advantages and disadvantages of television advertising?”

SPEAKING

13. Speak about various aspects of television advertising

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What Is Film Production?

Film production is a lengthy, multi-step process of making movies that can sometimes take years to complete. Film productions go through five main phases. The first step of film production is the development stage, where all the initial details of the movie are figured out before entering pre-production, which focuses on research, casting, and location scouting.

After pre-production is complete, shooting can commence. Shooting time varies between projects, and the type of film you’re making (short or featurelength) will determine the length of the production phase.

After shooting concludes, you’ll move into the post-production phase, where footage is edited and arranged into a complete narrative. The production will then move into the distribution phase, and the final product is sent to theaters, DVD, or a streaming service.

The 5 Stages of Film Production:

The five stages of production are an essential part of the filmmaking process:

1.Development: The development stage is the first step in film production. This phase of the production process includes fleshing out the story idea, writing a draft of the script, and figuring out the financial logistics of the project. Depending on the type of film you’re making and who you can get involved, development can last anywhere from a few months to a few years.

2.Pre-production: When you get the green light to start the pre-produc- tion stage, you’ll establish a production company and set up a production office. This is where the planning of your film shoot will take place. Pre-pro- duction involves finalizing the shooting script, finding shoot locations, and figuring out the production budget. You’ll establish your shooting schedule, as well as all the equipment and gear you’ll need before setting foot on your film set, and the casting director will start auditioning actors for the director’s approval. This is also the stage where you’ll acquire key film crew members for your production team, like the director of photography, assistant directors, unit production managers, and costume designers. Once all the pieces are in place, creative planning begins. Each department works with the line producer to break down what each field needs to properly execute the director's vision. This is also where creatives finalize the sound design for the auditory experience of the film.

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3.Production: The production stage, also known as principal photography, is when shooting begins. During this short timeframe, additional crew will be hired – like a script supervisor to check for script continuity while filming, and a property master to acquire and oversee any of your film’s props. The hair, makeup, and costume departments will handle the actors' visual appearance, and actors will rehearse their lines and block scenes. Your production coordinator will supervise the day-to-day and make sure all supplemental departments like catering, billing, and scheduling have the necessary resources to stay on track. Camera operators and grips will follow the shooting plan set by the director and cinematographer, capturing all the necessary footage. Picture and sound editors are also hired during this time, choosing the best takes of the day and assembling them into a sequence so that a rough cut is ready by the time filming ends.

4.Post-production: Post-production phase is when the audio and visual materials are cut together to create a film, and happens after principal shooting is complete. An editor assembles footage shot-by-shot, adds music (either original or licensed), and incorporates other sound and visual effects. Some elements of filming, like pick-up shots, voiceover may be included in the post-production phase. These elements are woven together to create a multisensory experience we call a movie.

5.Distribution: Distribution is the final stage of production, which occurs after your movie has been edited, and is ready for viewing. Promotional marketing will advertise the movie, and any commitments to investors and rights holders will be completed. Depending on your distribution deal, your film may be released into theaters, on DVD, or onto an alternative digital media platform.

DEVELOPING PROFESSIONAL VOCABULARY

WORKING OUT THE MEANING OF UNKNOWN WORDS

2. The following words in the box are all from the text above. Find them in the text

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3. For each word, read the sentence it occurs in and answer the questions:

a)Is the word positive, negative or neutral?

b)Is it a noun, adjective, adverb or verb?

c)Can you think of a word with a similar meaning (synonym) and one with an opposite meaning (antonym)?

READING COMPREHENSION 4. Answer the following questions:

1.How many stages of filmmaking do you know?

2.What is film production?

3.Can you characterize the development stage as the first step in film production?

4.What are the main features of the pre-production stage?

5.What is principal photography?

6.What can you say about the post-production stage?

7.Can you characterize the distribution stage as the last step in film production?

ANALYZE

5. Match the words with their definitions:

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6. Give the Russian equivalents:

1.a lengthy, multi-step process of making movies-

2.to determine the length of the production phase-

3.to involve finalizing the shooting script and finding shoot locations-

4.to establish shooting schedule-

5.to acquire key film crew members for the production team-

6.to check for script continuity while filming-

7.to create a multi-sensory experience-

8.commitments to investors and rights holders-

WORD BUILDING

7. Form nouns adding the suffixes a)-age, b)-ment to the given verbs and adjectives and translate them.

Example:

a)to leak - течь leakage - утечка

b)to equip – оборудовать equipment - оборудование

1.to use, to cover, to store, to break, to pass, to carry, to link, to stop, to assemble, to short(en);

2.to develop, to arrange, to achieve, to move, to measure, to improve, to manage, to establish, to excite, to require.

GRAMMAR FOCUS

Abstract nouns

Nouns can be abstract or concrete. Concrete nouns are tangible and you can experience them with your five senses. Abstract nouns refer to intangible things, like actions, feelings, ideals, concepts and qualities. Here are some suffixes of abstract nouns.

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8. Identify the suffixes and find the verbs from which the nouns were formed

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