Английский язык для профиля «Менеджмент в спорте». Учебное пособие для студентов 1 курса факультета Международного туризма, спорта и гостиничного бизн

Unit 4. Sport management

3)Make sure you look at the __________ below before you buy or upgrade a computer for Lumion. (to require)

4)The Declaration specifically mentions three rights which human beings possess by birth or by nature-life, liberty and the _________ of happiness. (to pursue)

5)If you are _________to a particular risk or hazard, you are in danger from it. (exposure)

6)The _________ of something is the act of giving it or making it available to people. (to provide)

7)_________ focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. (to sustain)

2.Match up the words to make collocations.

3.Fill in the gaps with the collocations from 3.

1)_________ __________ is a field of education concerning the business aspects of sports.

2)The _________ _________ has a significant effect on employee motivation, job satisfaction and team morale.

3)Keeping up to date with today’s trends for _________

_________, here’s how you can make your web presence really stand out.

4)Starting your own ________ _________ can be a very rewarding and profitable career choice.

5)But why should you ________ ________ in marketing?

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Unit 4. Sport management

4. Read Text A and answer the questions.

TEXT A

Sport management involves any combination of skills related to planning, organizing, directing, controlling, budgeting, leading, and evaluating within the context of an organization or department whose primary product or service is related to sport or physical activity. Sport managers carry out these skills in a variety of organizational settings, for example: college sports; professional sports; amateur sports including the Olympics, sport marketing and management firms; sport communications and news media firms; corporate sponsorship and advertising firms; sporting goods firms; arenas, stadium, and civic centers; among many others.

Sports management and coaching is a rapidly growing area which covers youth and elite sport, community and organisational development, business and enterprise, health and wellbeing and how sport can contribute to positive social change.

The largest events on the planet are all sports-related — FIFA World Cup, the Olympics and Tour De France to name a few. Professional sports management is an integral part of a multi-billion dollar global industry. It spans everything from the management of elite athletes and major teams to the administration of mass market, mass participation sports and the myriad of industries and government bodies that support them.

The business of sports management requires people with skills across many areas, including management, marketing, law, finance, commercial development, sponsorship, event management, player and performance management, coaching, psychology, human performance and health. The wide range of organizational settings where sports occur means that individuals can select and pursue careers in the kind of work environment of their choice and for which they are best suited. Besides traditional sports, the sports industry now involves new alternative, action, and extreme sports (skateboarding, boogie boarding, ice climbing, snow kayaking, etc) and new professional sports, especially for women. An upsurge in the numbers and variety of sports publications, sports-related internet sites, and enhanced mass media presentation and exposure of sports events and activities is resulting in an increase in

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Unit 4. Sport management

the need for individuals with special qualifications in sport communications/media. Likewise, growth in the number and variety of specialized sports facilities, an increase in sports tourism and adventure travel, the rapid progression of the globalization of sports, and the provision of sport related goods and services for diverse market segments, is contributing to the continued growth of the sports industry. These developments ensure that the sports industry will continue to rank among the largest and most diverse industries in the nation, thereby, sustaining career opportunities for the future.

(https://www.shapeamerica.org/career/fields/ sport-management.aspx

https://www.icms.edu.au/course/bachelor-sports-man- agement-0

https://www.edgehill.ac.uk/courses/sports-manage- ment-and-coaching/)

Questions

1)What does sport management refer to?

2)Where can one need sport management skills?

3)What sports-related events are there?

4)What does professional sports management comprise?

5)What does the sports industry involve today?

6)What is resulting in an increase in the need for individuals with special qualifications in sport communications/media?

7)What ensures that the sports industry will continue to rank among the largest and most diverse industries in the nation?

5.Find a word in the text that matches each definition below. The words appear in order.

1)The act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising.

2)The state of being comfortable, healthy, or happy.

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Unit 4. Sport management

3)The ability to do something well; expertise.

4)An occupation undertaken for a significant period of a person’s life and with opportunities for progress.

5)A sudden and usually large increase in something.

6)The state of having no protection from something harmful.

7)An official record showing that you have finished a training course or have the necessary skills, etc

6.Find in the text the English equivalents of the following:

1)набор навыков

2)демонстрировать навыки

3)быстро растущая сфера

4)широкий спектр организационных структур

5)усовершенствованные презентации сми

6)специализированные спортивные объекты

7)обеспечение продуктами и услугами, относящимися к спорту

8)разнообразные сегменты рынка

9)способствовать продолжительному росту

10)возможности карьерного роста

7.Read Text B and match the headings with the paragraphs given.

TEXT B

•Diversity

•Pay for play

•Health and fitness ethical issues

•Steroids

Sports management is a term that encompasses professional sports, collegiate sports, recreational sports, and health and fitness. Because it covers so many aspects of the sports industry, many ethical issues arise. Part of every sport manager’s job is to make sure he is acting in an ethical way and facing any ethical issues head on.

1_________________

Not so long ago white men dominated the sports industry at all levels. From front offices to head coaches to behind-the-

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Unit 4. Sport management

scenes workers to intercollegiate sports, diversity has become not only a major issue but a priority that needs to be addressed. From Title IX, which forces colleges to have gender-equitable teams, to a rule in the NFL that forces coaches to look at a more diverse candidate pool, it is obvious that the sports industry is not immune to the ethical issue of diversity. While white men used to dominate the industry, as of late, more women and minorities are breaking into the field and are becoming very successful. As diversity as an ethical issue continues to grow in society, so too will the diversification of minorities into the sporting industry.

2_________________

Professional athletes make millions of dollars. Although this fact in itself may be seen as an ethical issue, the bigger issue arises when college athletes are viewed to be “exploited.” College athletics brings in more than a billion dollars every year, with roughly 64 basketball schools and approximately 25 football schools bringing in over 80 percent of this money, yet the athletes don’t see a dime. They are given athletic scholarships, which allow them to receive a college education for free. The ethical issues that arise with this is that many of these student-ath- letes are using college as a stepping stone to the professional leagues, and they don’t care about the college education. And as student-athletes, they are continually asked to miss classes due to travel for their sport and miss study time because of long practice hours. Although a free education may seem like reasonable pay for some college athletes, what about the big-name athletes who are seen as celebrities on campus, and whose names are used for advertising to bring in money for their schools?

3_________________

One of the less-known aspects of sports management is the health and fitness industry. Health clubs and fitness centers have a unique set of ethical issues that they face. Many health clubs have high-pressure sales, which is a term that describes the quota their employees must meet on a monthly basis to keep their jobs. The problem in many of these clubs is that if each employee met his quota, there would be too many members to

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Unit 4. Sport management

provide services to. Another ploy that many of these places use is getting members to sign up for lifetime memberships or forcing them to sign long contracts even though the person may quit after only a few months.

4_________________

Barry Bonds, Mark McGwire, Jose Conseco -- these are only a few of the professional athletes who have been found to have taken illegal steroids. Although what players do is not necessarily a sports management issue, handling the aftermath of the steroid era is a big sports management issue. This is an issue that needs to be addressed to young children, who must be shown that using steroids is not the correct way to become better in a sport. Managers now are forced with a big ethical question. Do they let their players continue to use and perform at an increased level or do they follow the rules and report the violations? Other ethical issues arising from the use of steroids have to do with testing and stopping the creation of new steroids that can’t be detected by the tests. What punishment do you hand down? These are some of the questions that are being addressed by sports managers today.

(https://bizfluent.com/info-8465775-ethical-is- sues-sports-management.html)

8. Answer the questions based on the text in 7.

1)Why do many ethical issues arise in sports management?

2)What changes is sport management experiencing?

3)What problem do many clubs face?

4)What issue should be addressed to young children?

5)What ethical problems do managers have to solve today?

9. Find synonyms in the text for the following words:

1)to comprise

2)main

3)to be dealt with

4)to appear

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Unit 4. Sport management

5) to be considered

6)a number of

7)trick

8)to leave

9)to stick to

10)to be found/discovered

10.Write a summary of Text B.

11.Comment upon the statements:

1)Sports management and coaching is a rapidly growing area.

2)The business of sports management requires people with skills across many areas

3) Since sport management covers so many aspects of the sports industry, many ethical issues arise.

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Unit 5

Sport event and facility management

Lead-in

Match the pictures with the sport events given below. Discuss with your partner the most exciting of them. Share ideas on how to hold such events, what aspects should be taken into consideration.

1)Formula One Racing 2) Rugby World Cup 3) Tour

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Unit 5. Sport event and facility management

Vocabulary

1)to stage (v.) — организовывать, осуществлять, ставить syn. arrange, organise

2)a stakeholder (n.) — заинтересованное лицо, посредник

3)to establish relationaships — выстраивать отношения

4)to strengthen (v.) — усиливать syn. enhance, improve strength — сила

5)a target market — целевой рынок

6)to embody (v.) — воплощать, включать syn. involve, represent

7)to evolve (v.) — развиваться, эволюционировать syn. develop

evolution — эволюция

8)to give a priority to smth — отдавать предпочтение чему-то

syn. prefer

prioritize — расставлять приоритет prior — первоочередной

9)to procure (v.) — обеспечивать syn. provide

procurement — приобритение, обеспечение

10)intricacy (n.) — сложность, запутанность intricate — сложный, запутанный

11)to ascertain (v.) — устанавливать, выяснять, удостоверяться

syn. make sure

12)feasibility (n.) — осуществимость feasible — осуществимый

13)to bid (v.) — предлагать цену, приглашать, просить a bid — ценовое предложение, заявка

14)comprehensive (adj.) — всесторонний, исчерпывающий, обширный

syn. in-depth

comprehensively — всесторонне

to comprehend — постигать, понимать, охватывать

15)paramount (adj.) — первостепенный, важнейший

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Unit 5. Sport event and facility management

syn. prime, chief

16)assessment (n.) — оценка syn. evaluation

to assess — оценивать

17)consecutive (adj.) — последовательный conseсutively — последовательно

18)determination (n.) — определение, решимость to determine — определять

to be determined — быть решительным

19)conduct (n.) — ведение, проведение syn. running

to conduct — проводить, вести

20)input (n.) — вклад syn. contribution

21)an objective (n.) — цель, задача

to set an objective — ставить задачу to be objective — быть объективным

to object to smth. — возражать, не соглашаться с чем-то

22)to conform to smth (v.) — согласовываться с чем-то, соответствовать

syn. to comply with, agree with

23)immeasurable (adj.) — неизмеримый to measure — измерять

a measure — мера, измерение measurable — измеримый measurability — измеримость

24)to be referred to as — считаться

1. Fill in the gaps with the right form of the words given.

1)The two countries agreed to establish full diplomatic relations. (establishment)

2)Difficulties strengthen the mind, as labour does the body. (strong)

3)Prioritize your goals in relation to their importance to you and your long-term objectives. (priority)

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