Английский язык для профиля «Менеджмент в спорте». Учебное пособие для студентов 1 курса факультета Международного туризма, спорта и гостиничного бизн

Unit 2. The business of sports

5)The conference discussed the _________________ of income and wealth.

6)Your business plan must include the ______________.

5. Read Text A and answer the questions.

TEXT A

The Business of Sport Attributes of the Sport Industry

The sport business has a number of attributes that make it an interesting and challenging business to manage. These attributes include:

•Sport industry leaders are household names

•The industry evokes great passion in consumers of the sport product

•The sport product is very perishable, i.e. a live sport performance can never be a live sport performance again once the final whistle has blown

•The sport product is unpredictable, you can never be sure of what you are going to get

•Millions of people put their labour into the industry for free to create the sport product

•The sport product is used by other industries as a vehicle to promote their own product

•The sport product is consumed by people from a very young age

•The sport product is highly valued by television and other media organisations who pay very large sums of money to televise some sports.

•The sport industry causes major events to occur where many thousands of people gather from all over the world.

•Sport industry leaders are given high status in society, honoured, and treated often as role models

•The sport industry often has its own government ministry, and millions of tax payer funds are distributed to organisations to assist them produce a better sport product

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Unit 2. The business of sports

These extraordinary attributes make the Sport Business a difficult business to manage. The best outcome is often achieved when people receive training that is specific to the sport industry. However unlike other industries, training in the sport industry is relatively new. Although, for decades, some training has existed in coaching and officiating for most sports, it is only in the last 20-30 years that training for sports management professionals has become available. But still today the overwhelming proportion of sport clubs and organisations are managed by boards, committees and staff who have little or no recognised industry qualifications.

Major issues in the Sport Industry

One of the main reasons why managers and administrators of sport organisations need specific training, is to deal with major issues that are peculiar to the industry.

These issues include:

•Sports Doping and the adverse publicity it causes

•The management of risks, particularly injury or death, associated with sport participation

•Child protection e.g. sexual misconduct of coaches and officials involving children

•Hooliganism in some sports and some countries of the world

•Limited ability to generate income from the consumer

•Earning income from poker machines and lotteries

•The sudden withdrawal of funding from sponsors and/ or government

•Pressure on teams and individual athletes to perform

•Sport politics within organisations and between levels of sport

•A lack of volunteers, a necessary factor in sport delivery

•Financial viability of the sport club or professional team This is not to say that all of these issues are present in all

organisations in the industry but sport administrators must have the knowledge and the skill to deal with these issues.

(http://www.leoisaac.com/sportman/sportman07.htm)

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Unit 2. The business of sports

Questions

1)What attributes make the sport business an interesting and challenging business to manage?

2)Why is sport product very perishable?

3)From what age do people consume sport product?

4)What kind of status are sport leaders given in society?

5)When is the best result in sport management achieved?

6)When has training for sports management professionals become available?

7)What are major issues in the Sport Industry?

6.Find phrases in the text and provide their Rusiian equivalents.

1)The sport product is very perishable

2)The sport product is unpredictable

3)millions of tax payer funds are distributed to organisations to assist them produce a better sport product

4)unlike other industries, training in the sport industry is relatively new

5)the overwhelming proportion of sport clubs and organisations

6)who have little or no recognised industry qualifications

7)to deal with major issues that are peculiar to the industry

8)associated with sport participation

9)within organisations and between levels of sport

10)sport administrators must have the knowledge and the skill 7. Find English equivalents in the text.

1)Отличительные особенности индустрии спорта

2)Создать спортивный продукт

3)Для продвижения своего собственного продукта

4)Высоко ценится телевидением и другими медийными организациями

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Unit 2. The business of sports

5)Благодаря индустрии спорта организуются важные события

6)Преобладающая часть спортивных клубов и организаций

7)Менеджеры и администраторы спортивных организаций нуждаются в специальном обучении

8)Давление на команды и индивидуальных спортсменов в ходе выступлений

9)Финансовая устойчивость профессиональной команды

8.Summarise the attributes that make the sport business an interesting and challenging business to manage.

9)Work in pairs. Makeup a dialogue discussing major issues that are peculiar to the sport industry and the problem of specific training needed for managers and administrators of sport organisations.

10)Read Text B and mark statements as True/False/Not mentioned.

TEXT B

Finance in Sport Co-operatives

Some useful examples of co-operatives in sport can be found with Spain’s leading football clubs: Real Madrid and Barcelona.

In the case of Barcelona, the club is able to generate funds from the annual fee that its 175,000 registered members pay. A report by Co-operatives UK reveals that a number of European clubs opt for a co-operative structure to ensure the stability of the business.

Privately held companies

Companies are considered to be privately owned if the company does not trade its stocks or shares publicly. Instead, company shares are owned and traded privately by a relatively small number of shareholders. An example of a privately owned sports company is Manchester City Limited. The club is wholly owned by Sheikh Mansour, through the private equity company Abu Dhabi United Group. Privately owned companies tend to be financed through the profits the company is able to generate, or through investments that shareholders are willing — or able — to make.

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Unit 2. The business of sports

Privately owned companies benefit the owners by guaranteeing full control of the operation of the company — as opposed to publicly held companies, where the interests and expectations of company shareholders must be considered in making decisions about the running of the business.

Publicly held companies

In contrast, publicly owned companies will offer securities – stocks and shares — for sale publicly. Shares in the company are typically traded through a stock exchange, such as the London Stock Exchange.The sale of company shares is seen as a good way of raising finance for an organisation where an investment is required, but where company profits or shareholder investment are not available.

Shares in previously privately owned companies can be made available to the general public through what is called an “initial public offering” (IPO). This is seen as an effective way to generate capital for the advancement of the company.

Money raised from the sale of shares in a company is most often re-invested into the company.

(adopted from https://blogs.salford.ac.uk/busi- ness-school/what-is-sports-business/)

Statements

1)A report by Co-operatives UK shows that most European clubs choose a co-operative structure to ensure the stability of the business T/F/NM

2)If the company trade its stocks or shares publicly, it is considered to be privately owned. T/F/NM

3)Full control of the operation is guaranteed in privately owned companies. T/F/NM

4)An example of a publicly owned company is Manchester United Plc., where shares of the company are traded through the New York Stock Exchange.

5)In case company profits or shareholder investment are not available, the sale of company shares can help to raise finance for an investment if needed. T/F/NM

6)Money raised from the sale of shares in a company could be invested into the improvement for example of its home stadium. T/F/NM

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Unit 2. The business of sports

11. Complete 1-5 with ending a — e.

1)the club is able to generate funds from …

2)European clubs opt for a co-operative structure…

3)Companies are considered to be privately owned if…

4)Publicly owned companies will offer securities…

5)Shares in previously privately owned companies can be made available to the general public through…

a)what is called an “initial public offering” (IPO).

b)for sale publicly

c)to ensure the stability of the business.

d)the company does not trade its stocks or shares publicky.

e)the annual fee that its registered members pay.

12.Choose the right preposition if needed in the passage below.

TEXT C Generating income from sport

Like any business, generating income is a constant preoccupation in/for/to (1) sport administrators. However, unlike businesses in other industries, the need to generate income is NOT primarily motivated from/in/by (2) a desire for profit but rather a greater desire to improve sporting performance. Greater income allows clubs/teams -/to/by (3) attract better coaches and players, improve sporting facilities and/or purchase better equipment to improve results.

Sports differ greatly in/at/for (4) their ability to generate income despite there being little difference in the level of passion to/of/against (5) the consumer for their preferred sport product. The main factors that determine how well a sport can generate income include:

•The entertainment value of/in/by (6) the sport

•The extent of national and international participation

•The cultural status attached before/to/- (7) the sport

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Unit 2. The business of sports

• The prominence of the sport in the school sport system The first of these factors, entertainment value, is the main determinant of income generation. All sports are pursued passionately by their own participants but some sports have a mass appeal and are avidly followed in/by/to (8) people who do not participate at all. This gives the sport an extra dimension that attracts to/-/by (9) the media and results to/in/before (10) a level of consumption (as spectators) that is far greater than the

actual number of participants. (http://www.leoisaac.com/sportman/sportman08.htm)

13.Role play the press-conference of Sport business experts. Make up questions and be ready to answer them using the information in texts A, B and C.

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Unit 3

Management

Lead-in

1)Answer the questions.

•What does the term management refer to — activity or a group of people?

•What famous business managers can you name? What do you know about them?

•What do you think are the most important characteristics of a good manager?

•What types of management do you know ?

2)Work in pairs or groups. Support or refute the statement “Good managers are born, not made”. Give your arguments.

Vocabulary

1)management (n.) — управление, руководство, менеджмент

syn. сontrol, leadership ant. mismanagement

effective management — эффективное управление senior management — высшее руководство

to manage (v.) — руководить, управлять, контролировать,

syn. supervise, control

manage finances — распоряжаться финансами manage a team — руководить коллективом manage risk — управлять рисками

manage the situation — справиться с ситуацией manager (n.) — менеджер, руководитель, директор syn. officer, director, administrator

deputy general manager — заместитель генерального директора

2)goal (n.) — цель, задача

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Unit 3. Management

syn. purpose, objective

strategic goal — стратегическая цель to set new goals — ставить новые цели to reach a goal — достичь цели

syn. to attain a goal

3)resources (n.) — ресурсы, возможности natural resources — природные ресурсы

organizational resources — организационные ресурсы

4)characteristics (n.) — характеристики, свойства, особенности

syn. attribute, feature. specification

to characterize (v.) — характеризовать, описывать, определять

syn. describe, define

character (n.) — характер, знак, признак, личность, персонаж

national character — национальный характер

5)to influence (v.) — оказывать влияние, воздействовать syn. affect

influence a situation — повлиять на ситуацию influential (adj.) — влиятельный, авторитетный syn. powerful, authoritative

influential politician — влиятельный политик influential leader — авторитетный лидер

6)to choose (v.) — выбирать, подбирать, отбирать syn. select, pick

choose tasks — выбирать задачи

choose profession — выбирать профессию choice (n.) — выбор, отбор

7)toperform(v.)—выполнять,исполнять,осуществлять syn. conduct, carry out

perform a task — выполнить задание

perform various functions — выполнять различные функции

performance (n.) — выполнение, осуществление syn. implementation, execution

performance reviews — обзор результатов работы

8)to indicate (v.) — указывать, означать

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Unit 3. Management

syn. specify, mean,

indicator (n.) — показатель, указатель syn. index

indicator of living standards — показатель уровня жизни

9)ultimately (adv.) — в конечном счете, в итоге syn. eventually, finally

ultimate(adj.)—конечный,окончательный,итоговый syn. final

ultimate objective — конечная цель

10)to refer to (v.) — ссылаться на syn. mention, indicate

to be referred to as — называться, как to refer to — означать

reference (n.) — ссылка, упоминание syn. link, mention

11)to measure (v.) — измерять, оценивать syn. evaluate, estimate

measure (n.) — мера, степень syn. action, degree

last resort measure — крайняя мера

take appropriate measures — принять надлежащие меры

measurement (n.) — измерение, оценка, определение syn. dimension, determination

unit of measurement — единица измерения

12)to compare (v.) — сравнивать, сопоставлять syn. liken, equate

compare prices — сравнивать цены

compare the results — сопоставить результаты comparable (adj.) — сопоставимый, сравнимый syn. comparative

comparative analysis — сравнительный анализ

13)modification (n.) — модификация, изменение syn. change, amendment

make modifications — вносить изменения

to modify (v.) — модифицировать, менять, изменять syn. alter, change

14)desired (adj.) — желаемый, нужный

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