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English for crisis management. Учебное пособие

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6.3.3 Find out in the text the English equivalents for the following word groups. Make up sentences with these word groups:

-основные категории риска;

-четкие различия;

-иметь сходства;

-безответственные действия;

-планировать кризизы;

-не только …, но также;

-подстрекать кого-либо сделать что-либо;

-способствовать наихудшим результатам.

6.3.4 Match the following words and their contextual synonyms:

- likeness;

- various;

- to create;

- to attempt;

- to widen;

- humans;

- different;

- to broaden;

- result;

- effect;

- suitable;

- to produce;

- people;

- similarity;

- to think about;

- consider;

- to try;

- to prod;

- to urge.

- appropriate.

6.3.5 Put five types of questions to the following sentences

- Research in CM also shows how the best organization plan for major types of

crises.

- Most organizations only consider at most one or two families of crises.

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6.3.6 Define the meaning of the verb “to have to” in the following sentence

No one really has to prod fast food companies to prepare for food contamination and poisoning.

6.4 Read Text C

6.4.1 Read the text and suggest a title for it

An important reason for preparing for at least one crisis in each of the families is that in today's world any crisis is capable of setting off any other crisis and in turn being caused by it. That is, every crisis is capable of being both the cause and the effect of any other crisis. For this reason, the best organizations not only prepare for each individual crisis that they have selected as part of their crisis portfolio, but they also attempt to prepare for the simultaneous occurrence of multiple crises.

Organizations that are prepared for crises have done so by studying past crises and looking for patterns and interconnections between them. They have generated visual maps to better understand how crises unfold over time and how they reverberate both within and beyond the organization.

Again, it is not enough to be prepared for individual crisis in isolation. In today's world no crisis ever happens in isolation. For this reason, one's CM preparations are not effective if one does not consider the impact of every crisis in an organization's crisis portfolio on every other crisis.

In short, CM is strongly systemic. Like total quality management or environmentalism, if CM is not done systemically, then it is not being done well.

6.4.2 Find in the text the English equivalents for the following word groups:

-быть способным на что-либо;

-причина и следствие;

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-многочисленные кризисы;

-наука о защите окружающей среды;

-в пределах и за пределами организации;

-качественный менеджмент;

-каждый второй.

6.4.3 a) Find in the text the noun which matches the following definition:

- the study of the nature conditions in order to protect them from being damaged by human activities/crises;

b) Think of some more words belonging to the same family

7 Unit 7. Government and Crisis Management

7.1 Pre-text exercises

7.1.1 Practise the reading of the following words and guess their meanings:

- phase;

- author;

- policy;

- expert;

- reform;

- leader;

- politics;

- philosopher;

- role;

- extreme;

- political;

- minimize.

7.1.2 Memorize the following words and word-groups from the text:

alarm - тревога; anxiety - беспокойство;

to go hand-in-hand - идти сообща (вместе);

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governance - управление (власть); emergency - чрезвычайное положение; at hand - рядом (зд. близкий);

to face a problem - столкнуться с проблемой; error - ошибка;

internet-wise - информированный из Интернет-источников; ever-changing - постоянно изменяющийся;

to foster - благоприятствовать/способствовать развитию; to terminate - завершать/заканчивать;

sense - смысл; leadership - руководство.

7.1.3 Give the initial form of the following words and state what parts of speech they belong to:

- decision;

- national;

- emergency;

- governance;

- learning;

- leadership;

- assessment;

- historically.

7.1.4 Check up the meaning of the following verbs:

- establish;

- expect;

- refer;

- involve;

- describe;

- becloud;

- handle;

- consider.

7.1.5 Combine these sentences as shown in the example. Mind the meaning of the conjunction both… and – как … так и:

Model: - Decision making is the act of coming to a decision. - It is also the implementation of that decision.

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- Decision making is both the act of coming to a decision and the implementation of that decision.

Promts: a) The department trains crisis managers.

It also trains assessors.

b)Every crisis is capable of being the cause of any other crisis. It is also capable of being the effect of any other crisis.

c)A crisis threatens to harm an organization. It also threatens to harm its stakeholders.

7.1.6State in which sentences the verb “to have to” has the meaning of obligation

-Public leaders have a special responsibility to help society from the consequences of crisis.

-Experts who take this responsibility seriously have to deal with all crisis phases.

-Crisis management has become a defining feature of governance today.

-Organizations have to deal speedily with crises.

7.2 Text Government and Crisis Management

7.2 1 Read the text, translate it and be ready to do the assignments that follow

Historically, politics and crisis go hand-in-hand. In describing crisis, President Abraham Lincoln said, “We live in the midst of alarms, anxiety beclouds the future; we expect some new disaster with each newspaper we read”.

Indeed, government at all levels – local, state and national – has played a large role in crisis management. Many political philosophers have considered this to be one of the most important roles of government. Emergency services, such as fire and police departments at the local level, at the federal level, often play integral roles in crisis situations.

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Crisis management has become a defining feature of governance today. In times of crisis organizations expect their public leaders to minimize the impact of the crisis at hand while critics try to seize the moment to blame responsible rulers and their policies. In the extreme environment, policy makers must somehow establish a sense of normality, and foster collective learning from the crisis experience.

In the face of crisis, leaders must deal with the strategic problems they face, the political risks and opportunities they encounter, the errors they make. The necessity for management is even more significant with a rising internet-wise audience and with ever changing technology.

Public leaders have a special responsibility to help society from the consequences of crisis. Experts in crisis management note that leaders who take this responsibility seriously have to deal with all crisis phases. Crisis leadership then includes five tasks: sensemaking, decision-making, meaning-making, terminating and learning.

A brief description of five tasks of crisis leadership includes:

1)Decision-making is both the act of coming to a decision and the implementation of that decision.

2)Sense-making is the classical situation assessment step in decision making.

3)Meaning-making refers to crisis management as political communication.

4)Terminating a crisis is only possible if the public leader correctly handles the responsibility questions.

5)Learning refers to the actual learning from a crisis. A crisis often opens a window of opportunity for reform for better or for worse.

Notes:

-pay attention to the difference in translation of the phrases:

-sense-making – формирование восприятия как задача руководства кризисом;

-meaning-making – определение значения как задача руководства кризисом.

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7.3 Assignments

7.3.1 Explain the meaning of the following phrases:

-to go hand-in-hand;

-to play an integral role;

-a defining feature of governance;

-an internet-wise audience;

-to minimize the impact of crises at hand;

-the classical situation;

-to open a window of opportunity for reform.

7.3.2 Scan the text and give the English equivalents for the following word groups:

-играть большую роль;

-к лучшему или к худшему;

-придти к решению;

-краткое описание;

-взять на себя ответственность;

-общественный деятель;

-общение в сфере политики.

7.3.3 Find English and Russian equivalents for the word groups given below:

A

-в период кризиса;

-столкнуться с кризисом;

-руководство кризисом;

-перед лицом кризиса;

-кризисная ситуация;

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-извлечь выводы из кризиса;

-покончить с кризисом;

-опыт, связанный с кризисом.

B

-crisis experience;

-to terminate a crisis;

-in the face of crisis;

-crisis leadership;

-in times of crisis;

-crisis situation;

-to face a crisis.

7.3.4 Complete the following sentences. Consult the text if necessary

-Government at all levels ….

-Crisis management has become ….

-In the face of crisis, ….

-Public leaders have a special responsibility …

-Crisis leadership includes five tasks: …

7.3.5 Answer the following questions

1)What did Abraham Lincoln say about crisis?

2)Crisis management has become a defining feature of governance today, hasn’t

it?

3)What must policy makers do in the face of crisis?

4)What is public leaders’ special responsibility?

5)What tasks does crisis leadership include?

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7.3.6Give a written translation of the final part of the text describing the five tasks of crisis leadership

7.3.7Work with the compound words

a) Form compound words according to the models. Pay attention to their meaning. Model 1: decision (решение) – making (создание) = decision-making (принятие

решения)

- Decision-making is one of the crisis leadership tasks.

Model 2: policy

(политика) – maker

(создатель, творец)

= policy-maker

(политический деятель)

 

 

 

 

 

 

- In the critical situation policy-makers must establish a sense of normality.

mistake/error

 

 

 

 

decision

 

 

 

 

 

 

 

 

sense

 

 

 

 

money

 

 

 

policy

 

 

making

 

law

 

 

maker

money

 

 

 

 

news

 

 

 

image

 

 

 

 

image

 

 

 

 

 

 

 

 

 

 

 

 

7.3.8 Give a written summary of the text

7.4 Speaking activity

7.4.1 Comment on President Lincoln’s statement “We live in the midst of alarms, anxiety beclouds the future; we expect some new disaster with each newspaper we read”. Do you find it to be actual today? If so, prove it making references to the texts given in the units.

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8 Unit 8. Crisis Management in Business World

8.1 Pre-text exercises

8.1.1 Practise the reading of the following words and guess their meanings:

- bankruptcy;

- risk;

- creditor;

- critical;

- petition;

- procedure;

- destruction;

- credit;

- document;

- portion;

- conflict;

- analyze;

- declaration;

- program;

- criminal;

- conflict;

- typically;

- guarantee;

- identify;

- tactic.

8.1.2 Memorize the following words and word-groups from the texts of the unit:

concept - понятие, концепция;

to file a petition - подать петицию, зд. объявлять банкротом; to owe - быть должным, задолжать;

fraudulent - мошеннический; debtor - должник, дебитор; concealment - сокрытие, утаивание; assets - имущество, активы;

to violate laws - нарушать законы; claims - требования;

schedule - расписание, график; net value - чистая стоимость;

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