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Sweeney from England and HuskMitNavnfrom Denmark, who says about the working process: “Since I am primarily an illustrator, it is relatively new for me to work professionally with three-dimensional objects. Therefore the project has been challenging although it is also strangely familiar since the model was to be made of LEGO bricks. Like most children, I was introduced to bricks very early on, and the bricks definitely inspired me to think creatively at an early age,” says the anonymous
Danish artist HuskMitNavn.
After the exhibition period, the LEGO models will be auctioned off and all proceeds donated to charity.
About Wood Wood
The design collective Wood Wood was formed in 2002 by three friends from the Danish Design School, who started making limited edition T-shirts and opened their own store with clothes, sneakers, toys and art books in Copenhagen. Since then,
Wood Wood’s distinctive graphic profile has made them on of Europe’s most trendsetting street culture brands, and their ninth collection is now in the pipeline. In addition, Wood Wood is frequently involved in projects with friends and likeminded peers. Previous collaborators include Nike, Adidas, Comme des Garcons, Arktip, Converse, Fred Perry and Medicom Toys.
www.woodwood.dk
For further information, please contact: Flemming Gammelgaard, LEGO System A/S +45 7950 4938/ +45 3010 2631/ flemming.gammelgaard@LEGO.com
Selma Karaca, Relations People +45 7221 5252/ +45 2265 5252/ seka@relationspeople.dk
The LEGO Group is a privately held, family-owned company, based in Billund,
Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children, employing approximately 7,500 people globally. The LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.
LEGO and the LEGO logo are trademarks of The LEGO Group. -30-
(from www.LEGO.com)
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Sample 1.4
Read and translate the following press release. Review it carefully to assess its physical layout, news value, purpose and style. How does it differ from previous samples?
Press Release
Contact Information: Dr. Ty Vincent
Public Relations Chair Member, Board of Directors
American Academy of Environment Medicine dr.ty@hotmail.com
November 16, 20____
The American Academy of Environment Medicine Announces the Installation of
Dr. Charles Crist as President
WICHITA, KS – Charles L. Crist, M.D., a family physician who specializes in chronic disease, was installed as the 42nd president of the American Academy of Environmental Medicine (AAEM) on Thursday, October 29, at the annual AAEM annual membership meeting in Chander, AZ.
Dr. Crist will serve a one-year term and act as spokesperson for the international medical society on national and international policy issues.
As AAEM president, Dr. Crist plans to spend his year helping to build data regarding the various testing and treating concepts used by the many members of the AAEM and channeling the AAEM to become more research oriented.
Dr. Crist received his medical degree from the University of Missouri – Kansas City in 1982. Dr. Crist recently moved his practice to Columbia, Missouri.
“Dr. Crist has demonstrated his commitment to continuing the forward momentum of the AAEM, and we look forward his leadership and vision.” Said De Rodgers Fox,
Executive Director for AAEM.
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Dr. Crist and his wife, Kim, reside in Columbia, Missouri.
The American Academy of Environmental Medicine was founded in 1965, and is an international association of physicians and other professionals interested in the clinical aspects of humans and their environment. The Academy is interested in expanding the knowledge of interactions between human individuals and their environment, as these maybe demonstrated to be reflected in their total health. The AAEM provides research and education in the recognition, treatment and prevention of illnesses induced by exposures to biological and chemical agents encountered in air, food and water.
# # #
USEFUL PHRASES
(Company) announced today that …
(Company) is proud to announce the launch of the new … (Company) is introducing …
(Company) unveils …
(Company) boosts …
For more information about …, contact …
More information about … can be found at www.company.com Businesses interested in more information on … should contact …
2. THE MEDIA ADVISORY
Media advisories (media alerts) are used to announce an upcoming event (press conference, charity event, significant speech, grand opening and some other events) on which you would like press coverage. So the most common way to invite reporters to a press conference is with a media advisory.
The classical format of media advisory uses short items instead of long paragraphs. A media advisory should be only one page in length. At the top left side of the page, write MEDIA ADVISORY. Underneath it, include the date of the event; for example,
“For September 19, 20__”. Media advisories are in the same style as press releases
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with the contact name, phone numbers, and ‘FOR IMMEDIATE RELEASE’ at the top, and with # # # or 30 to indicate the end. The rest of the document should be a few paragraphs, spaced at least two lines apart from one another. Thus, it may use a simple “5W+H” format. The first paragraph should begin with What and continue with a short description of the event. Next paragraph, Who or When, after that Where and How, and then the key paragraph Why. A media advisory often includes a boilerplate. If the event has more human interest than news value, the advisory may also take the form of the story, memo or letter.
Sample 2.1
Read and translate the following media advisory. Review carefully to assess its layout.
LOGO
MEDIA ADVISORY
For September 12, 20__
FOR IMMEDIATE RELEASE
CONTACT: Sara Groves
tel.(406) 444-5357
WHAT: September is National Library Card Sign-up Month. To celebrate, Governor Brian Schweitzer will get a library card at his new local library – the Lewis & Clark Library in Helena. He will also debut a new poster that encourages Montanans to get a library card for free access to everything from books to computers, to movies, and to music.
WHEN: Thursday, September 12, 20__ 8:15 a.m.- 9:00 a.m.
WHERE: Lewis and Clark Library
120 S. Last Chance Gulch
Helena, MT 59601
WHO: Brian Schweitzer, Governor of Montana
Darlene Staffeldt, Montana State Librarian
Judy Hart, Lewis & Clark Library Director
WHY: September is National Library Card Sign-up Month – a time when libraries across the country remind parents and schoolchildren that a library card is the most important school supply of all. The observance was launched in 1987 to meet the challenge of the Secretary of Education William J. Bennett who said, “Let’s have a national campaign… Every child should obtain a library card – and use it.” Since
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then, thousands of public and school libraries join each fall in a national effort to ensure every child does just that. This is the first time the Governor of Montana has participated in the statewide campaign to encourage Montanans to obtain a library card.
# # #
Sample 2.2
Read and translate the following media advisory. Review carefully to assess its layout.
PRESS ADVISORY
Contact:
Jonathan Choquette
Guelph Students for Environment Change University of Guelph
519-780-2261 jchoquet@uoguelph.ca
FOR IMMEDIATE RELEASE
Buy Nothing Day Takes Over the Guelph University Centre:
All in the Name of ‘Buy Less, Live More!’
Guelph, Ontario, November 24, 20__, students at the University of Guelph will take over the University Centre for a full day of anti-consumerism. Interactive workshops and displays, street theater, music, a stuff swap and free food will engage community members in reflection about excessive consumerism and possible alternatives.
Buy nothing Day has become an annual celebration at the University of Guelph for the past few years. This year, a group of students is organizing the Biggest Buy nothing Day the University has seen yet.
WHEN: Friday, November 24, 20__
WHERE: University Centre Courtyard, University of Guelph
TIME: 9 a.m. to 4 p.m.
-30-
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Sample 2.3
Read and translate the following media advisory. Review carefully to assess its layout.
Milton Bradly Company
PRESS ALERT
FOR IMMEDIATE RELEASE
CHILDREN’S GIVING TREE KICKS OFF FOURTEENTH YEAR WITH OPENING CEREMONY ON TUESDAY, NOVEMBER 25 AT 10 A.M.
WHO: Members of the Springfield Golden Age Club, students from the
Springfield Day Nursery and Milton Bradley’s Vice President of Human
Resources Michael Niziclek
WHAT: Special opening of the Fourteenth Annual Children’s Giving Tree
WHEN: Tuesday, November 25, 20__ at 10:00 a.m.
WHERE: Tower Square in downtown Springfield
WHY: To kick off the fourteenth annual Giving Tree. Children from local schools provide holiday gifts for needy children in the Springfield area by making and donating ornaments to the tree. For every ornament placed on the tree, Milton Bradly donates a toy or a game to one of three local children’s charities.
HOW: The toys and games are distributed in time for Christmas by local branches of the United Way, the Salvation Army Toy for Joy and the Marine Corps Toys for Tots. Representatives from each organization will be on-hand for the opening ceremony.
For more information, contact Earl Donahue at Milton Bradly Company, (413) 333 2244
-30-
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3. THE FACT SHEET AND BACKGROUNDER
Backgrounders and fact sheets are important organizational documents because they are used in a variety of contexts. They are used to support organizational initiatives, campaigns, programs, or when information about an employee of the organization is sought, they often accompany press releases and provide additional information not found in the releases, they are used in times of crises to prepare quick summary documents, and they are often used in internal documents to establish organizational climate. Audiences for these documents range from new employees to visitors, to media representatives at a press conference, to students writing for information for a school report. Backgrounders and fact sheets often describe how an organization (product, service) evolved or was created, or they may talk about an individual within an organization.
Fact Sheet
A fact sheet is an important, at-a-glance tool used in public relations to provide an overall view of a business. Fact sheets typically focus on organizational strengths and identify unique attributes to differentiate the organization from its competitors. Though they can stand alone, they are commonly used to supplement a news release, anchor a press kit, or replace a brochure. Fact sheets are generally not aimed at the already committed but rather at newcomers to the organization. Some fact sheets are organized chronologically, citing important events that have occurred over time. Others include sections.
While the format for fact sheets varies, they have several things in common. A fact sheet is generally one or two pages long and includes the Who, What, When, Where, Why and How about a business. Components of a classical fact sheet include the following:
1.Business name, address and phone number should be on the upper left. If using company letterhead, this step is disregarded.
2.Contact information (name, title, and phone number) should be on the upper right, but some PR practitioners use it at the end of the message.
3.Double space down and type “Fact Sheet”, which should also be centered.
4.The body of the fact sheet is often set up in two columns. The left side includes the headings, such as HISTORY, VISION, MISSION, PURPOSE, FUTURE, etc., all in
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upper case lettering. The right side contains the heading descriptions. Or subheads can be used followed by descriptions (sample 3-2). If the document is longer than one page, type “more” at the center of the bottom of the first page. Occasionally, fact sheets contain statistical or numeric information, such as demographics, transportation or air quality statistics, or community information. When presenting such data use charts, graphs, or other visual devices to make them easier for the reader to comprehend.
When several subjects need to be covered, it is better to write separate fact sheets. 5. At the end of the fact sheet, # # #, or -30- should be centered.
Sample 3.1
Read and translate the following fact sheet. Review carefully to assess its layout.
NIBCO
Fact Sheet
WHO WE ARE
Founded in 1904, NIBCO INC. is a leading provider of a diverse range of flow control products. Since its inception as a brass foundry, and under four generations of family leadership, NIBCO offers an unsurpassed line of quality flow control products, competitive pricing and a full range of services to the global marketplace. NIBCO is headquartered in Elkhart, Ind., and operates 12 manufacturing plants located throughout the United States, Mexico and Poland. NIBCO products are manufactured under a Quality Management System conforming to the current revision of ISO-9001 International Standarts.
MISSION
To continue growing through the pursuit of quality improvement in products and services provide to our end customers in the flow control industry. To stay ahead of the flow in today’s marketplace by combining experience, leadership and values to provide quality products and services that exceed customers’ expectations. To continue leading the way in the 21st century by combining cutting-edge computer technology and integrated business software to produce new products and processes.
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To uphold manufacturing excellence through our four core values: safety, integrity, teamwork and continuous improvement.
MARKETS
Residential and commercial construction, fire protection, industrial and irrigation markets including these end use applications: automotive, biotech, chemical, fire protection, food and beverage, iron and mining, oilfield and offshore technology, pharmaceutical, plumbing, power and paper, textiles, water and wastewater, and original equipment piping.
PRODUCT OFFERINGS
Metal and plastic fittings, valves and actuators, PEX piping systems, press-to-connect copper fittings and valves, BlazeMaster fire protection fittings, Chemtrol industrial plastics, and TOLCO pipe hangers, fabricated supports, seismic bracing, channels and accessories.
SERVICES
NIBCOpartner.com allows customers to place an order online; check inventory availability, pricing and order status; track shipments; create reports and view invoices; vendor managed inventory (VMI).
MAJOR BRANDS
NIBCO |
NIBCO DURA-PEX Piping Systems |
Chemtrol |
NIBCO Press System |
TOLCO |
NIBCO Basic Radiant |
Just Right |
|
EMPLOYEES
NIBCO employs approximately 2,600 people worldwide
Web Sites
www.nibco.com www.tolco.com www.chemtrol.com
###
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Sample 3.2
Read and translate the following fact sheet. Review carefully to assess its layout.
Gap Inc.
One Harrison Street
San Francisco, CA 94105 (800) 333-7899
Company Fact Sheet
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Gap brand includes Gap, Gapkids, babyGap and Gapbody. The company also operates Gap Outlet and Banana Republic Factory Outlet stores.
HEADQUARTERS
Our world headquarters offices are based in the San Francisco Bay Area and our product design offices are located primarily in New York City, San Francisco and London. We also have offices around the globe to support our store management, distribution and product manufacturing operations.
STORE OPERATIONS
Gap Inc. operates 3,076 stores worldwide. We have stores throughout the United States, as well as in Canada, the United Kingdom, France, Ireland and Japan.
EMPLOYEES
More than 134,000 employees around the world support Gap Inc. and its brands.
LEADERSHIP
Glenn K. Murphy – Chairman and Chief Executive Officer
Michelle Banks – General Counsel and Corporate Secretary
Jack Calhoun – President, Banana Republic
John Ermatinger – President, Asia Pacific Region
Marka Hansen – President, Gap North America
FINANCIAL HIGHLIGHTS
2009 Revenue: $ 14.2 billion