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- •18. What are the paragraphs of a business letter? What does each of them serve for?
- •19. What complimentary close can you use?
- •20. What does a signature block include? What does p.P. Stand for?
- •Why do executives prefer written documents to other forms of communication?
- •What are the main rules for successful business letter writing? Characterize each of them.
- •What are seven c’s that you should follow?
- •What is memos?
- •What differs a memo from a business letter?
- •What are the purposes of memos?
- •What can the audience for memos be?
- •What information does a memo heading provide?
- •From: Date: Subject:
- •What tone is used for memos?
- •How long could a memo be?
- •What’s the role of a Cover Letter?
- •52.Could you name seven universal motivations?
- •53.What are the steps in sales letter writing?
- •54.Why is it important to catch your reader’s attention from the very beginning?
- •55.What’s the first thing your reader will look at?
- •56.Can you give any examples of headlines? Why are these headlines proven to get your reader’s attention?
- •57.Can you describe “problem-agitate technique”?
- •58.What do you do after identifying the problem?
- •63.What extra incentive can you give in your sales letter?
- •65.There is one more most read element in sales letters. What’s it?
- •66.What are the parts of a sales letter? Can you characterize them?
- •67.What’s a letter of inquiry?
- •68. What’s a solicited letter of inquiry? Give examples.
- •69. What’s an unsolicited letter of inquiry?
- •70. Are there any differences in the style and tone of these two types? What are they and why is it so?
- •75. What is usually asked in the body of an inquiry?
- •52.Could you name seven universal motivations?
- •53.What are the steps in sales letter writing?
- •54.Why is it important to catch your reader’s attention from the very beginning?
- •55.What’s the first thing your reader will look at?
- •56.Can you give any examples of headlines? Why are these headlines proven to get your reader’s attention?
- •57.Can you describe “problem-agitate technique”?
- •58.What do you do after identifying the problem?
- •63.What extra incentive can you give in your sales letter?
- •65.There is one more most read element in sales letters. What’s it?
- •66.What are the parts of a sales letter? Can you characterize them?
- •67.What’s a letter of inquiry?
- •68. What’s a solicited letter of inquiry? Give examples.
- •69. What’s an unsolicited letter of inquiry?
- •70. Are there any differences in the style and tone of these two types? What are they and why is it so?
- •75. What is usually asked in the body of an inquiry?
- •84. What terms might you not agree to?
- •86. Complaints
- •87. What is a complaint, its objective and scope? (жалоба, цель и обьемы)
- •88. The essential rule in writing complaints
- •89. What grammar structures are preferable?
- •90. What may complaints arise from?
- •92. Adjustments
- •94. The rules for writing adjustments
- •95. The parts of adjustments
- •97. The reasons for rejecting complaints
52.Could you name seven universal motivations?
There are seven “universal motivations” to which everyone responds : To be wealthy, To be good looking, To be healthy, To be popular, To have security, To achieve inner peace, To have free time, To have fun.
53.What are the steps in sales letter writing?
These are the steps help to write a sales letter, each of them add to reader’s emotions while calming their fears:
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Get attention
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Identify the problem
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Provide the solution
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Present your credentials
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Show the benefits
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Give social proof
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Make your offer
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Inject scarcity
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Give a guarantee
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Call to action
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Give a warning or Close with a reminder
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