From: Date: Subject:

23. What tone is used for memos?

Since you typically send memos to those working within your company, you can use a more informal tone than you would if you were writing a business letter. However, always keep in mind that you still need to be professional.

23. How long could a memo be?

Memos are generally short, concise documents. However, you may have to write longer memos, depending on your topic. For example, a memo might present the new guidelines for a specific office task. Obviously, if you have over forty guidelines, the memo will be more than a page. Some memos might even introduce a short report. In this case, you might include the report in the memo, or the memo might be a separate document, introducing the report.

34. What are the format guidelines?

Regardless of the style, memos generally have similar format characteristics, unless otherwise specified by your company. Listed below are some basic guidelines that can help you create a memo:

• memos have one–inch margins around the page and should be typed on plain paper;

• all lines of the memo begin at the left margin;

• the text begins two spaces after the subject line;

• the body of the memo is single–spaced, with two spaces between paragraphs;

• second–page headings are used, as in business letters (it includes who the Memo is to, the page number, and the date);

• the sender usually signs the memo using initials, first name, or complete name, the sender’s position is optional.

35. What’s the role of a Cover Letter?

The role of the application letter is to draw a clear connection between the job you are seeking and your qualifications listed in the resume. To put it another way, the letter matches the requirements of the job with your qualifications, emphasising how you are right for that job. The application letter is not a lengthy summary of the resume — not at all. It selectively mentions information in the resume, as appropriate. 36. If the Cover Letter isn’t a lengthy summary of the resume, then what’s it?  The application letter is not a lengthy summary of the resume — not at all. It selectively mentions information in the resume, as appropriate  37. What are the principles for writing a successful Cover Letter?  Your letter, therefore, will have to be well written and designed to attract attention in a positive way in order to receive a favorable response. Always mail a cover letter with your resume.  · Address the letter to the contact person or to the Human Resources Director.· Use standard business letter format on paper that matches your resume.· Use white or off-white paper.· Use a font size of 10 to 14 points.· Use non-decorative typefaces.· Choose one typeface and stick to it.· Cover letters should be individually typed and signed.· Use terms and phrases that are meaningful to the employer.· Minimize jargon, abbreviations, and contractions and be concise.Check your letter for errors and grammatical correctness.· Print on one side of the paper.  38. What are the sections in a successful Cover Letter?  Introductory,main body,closing  39. Characterize the introductory paragraph.  This first paragraph of the application letter is the most important.State the purpose of the letter — to inquire about an employment opportunity.  Indicate the source of your information about the job — newspaper advertisement, a personal contact, or another.   State one eye–catching, attention–getting thing about yourself in relation to the job or to the employer that will cause the reader to want to continue.  And you try to do all things like these in the space of a very short paragraph — no more than 4 to 5 lines of the standard business letter.  40. Characterize the body of the Cover Letter and the two approaches which can be used here.  State why you are interested in the position, the company, its products or services, and, above all, indicate what you can do for the employer.  There are two common ways to present this information:  Functional approach — This one presents education in one section, and work experience in the other. If there was military experience, that might go in another section. Whichever of these sections contains your "best stuff" should come first, after the introduction.  Thematic approach — This one divides experience and education into groups such as "management," "technical," "financial," and so on and then discusses your work and education related to them in separate paragraphs.  41. Should information about your work experience and education cover all your background?  No,it highlights just those aspects of your background that make the connection with the job you are seeking.  42. What paragraph in the body is worth considering for people just starting their career?  one in which you discuss your goals, objectives — the focus of your career — what you are doing, or want to do professionally. A paragraph like this is particularly good for people just starting their careers, when there is not much to put in the letter  43. What should you indicate in the closing paragraph?  you can indicate how the prospective employer can get in touch with you and when the best times for an interview are. 

44. Why is it important to present your background details and what details should be presented?  In the application letter, you work in selective detail that makes your letter stand out, makes it memorable, and substantiates the claims you make about your skills and experience.  45. What shouldn’t you say explaining why you left the previous positions?  But you should never use explanations such as leaving for more money, better fringe benefits, advantages besides salary, e.g. better pension, health scheme, social facilities, car, or conditions. You should also not state you were bored with the work you were doing  46. How to explain why you are applying for the position?  not only explain why you want the job but why you think your particular skills and experience would be valuable to the firm.  47. What’s a sales letter and what’s its job?  A sales letter is a document designed to generate sales.The job of the sales letter is to sell, not to tell  48. Is any other support literature needed and what is it needed for?  Other pieces of support literature that amplify the selling points, illustrate the product or service, or provide technical information.  49. What should a sales letter be in order to sell?  50. What is people’s motivation to buy based on and what does it mean for writing a sales letter?  each step in the sales letter process must be built on the reader’s emotions to a point where they are motivated to take action.  There are only two things that truly motivate people and they are the promise of gain or the fear of loss. Of the two, the fear of loss is the stronger motivator 

51. How do you understand “buying resistance”?