- •18. What are the paragraphs of a business letter? What does each of them serve for?
- •19. What complimentary close can you use?
- •20. What does a signature block include? What does p.P. Stand for?
- •Why do executives prefer written documents to other forms of communication?
- •What are the main rules for successful business letter writing? Characterize each of them.
- •What are seven c’s that you should follow?
- •What is memos?
- •What differs a memo from a business letter?
- •What are the purposes of memos?
- •What can the audience for memos be?
- •What information does a memo heading provide?
- •From: Date: Subject:
- •What tone is used for memos?
- •How long could a memo be?
- •What’s the role of a Cover Letter?
- •52.Could you name seven universal motivations?
- •53.What are the steps in sales letter writing?
- •54.Why is it important to catch your reader’s attention from the very beginning?
- •55.What’s the first thing your reader will look at?
- •56.Can you give any examples of headlines? Why are these headlines proven to get your reader’s attention?
- •57.Can you describe “problem-agitate technique”?
- •58.What do you do after identifying the problem?
- •63.What extra incentive can you give in your sales letter?
- •65.There is one more most read element in sales letters. What’s it?
- •66.What are the parts of a sales letter? Can you characterize them?
- •67.What’s a letter of inquiry?
- •68. What’s a solicited letter of inquiry? Give examples.
- •69. What’s an unsolicited letter of inquiry?
- •70. Are there any differences in the style and tone of these two types? What are they and why is it so?
- •75. What is usually asked in the body of an inquiry?
- •52.Could you name seven universal motivations?
- •53.What are the steps in sales letter writing?
- •54.Why is it important to catch your reader’s attention from the very beginning?
- •55.What’s the first thing your reader will look at?
- •56.Can you give any examples of headlines? Why are these headlines proven to get your reader’s attention?
- •57.Can you describe “problem-agitate technique”?
- •58.What do you do after identifying the problem?
- •63.What extra incentive can you give in your sales letter?
- •65.There is one more most read element in sales letters. What’s it?
- •66.What are the parts of a sales letter? Can you characterize them?
- •67.What’s a letter of inquiry?
- •68. What’s a solicited letter of inquiry? Give examples.
- •69. What’s an unsolicited letter of inquiry?
- •70. Are there any differences in the style and tone of these two types? What are they and why is it so?
- •75. What is usually asked in the body of an inquiry?
- •84. What terms might you not agree to?
- •86. Complaints
- •87. What is a complaint, its objective and scope? (жалоба, цель и обьемы)
- •88. The essential rule in writing complaints
- •89. What grammar structures are preferable?
- •90. What may complaints arise from?
- •92. Adjustments
- •94. The rules for writing adjustments
- •95. The parts of adjustments
- •97. The reasons for rejecting complaints
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What are seven c’s that you should follow?
• Clear
• Concise
• Correct
• Courteous
• Conversational
• Convincing
• Complete
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What is memos?
Memorandums are internal business letters which advise or inform employees of policies and procedures that their company has decided to adopt. (Memos can be as formal as business letters. However, the heading and overall tone make a memo different from a business letter. Because you generally send memos to co–workers and colleagues, you do not have to include a formal salutation or closing remark.)
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What differs a memo from a business letter?
A business letter is exchanged between businesses and their clients. It contains more words and information and uses formal language. Each word in a business letter is carefully selected and planned for since it is intended for communicating with people who are vital to a business or company. It addresses a specific topic and is sent to specific individuals. It can be as long as the sender wants it to be and is meant to be read only by the intended recipient.
Memo is usually intended for internal communication, that is, it is used to convey messages within the organization or business. It is called a memorandum or memo. A memo is usually informal, short, concise, and to the point. It is used to call a meeting or to call an individual to action. It has a header which indicates where it comes from, who it is addressed to, the date, and the subject of the memo. It can be addressed to a single person or to all of the people in the company. Like a letter, a memo can be written by hand, typewritten, or printed from a computer. Summary:
1.A bus.letter is a short or long message that is sent by one person to another while a memo is a short message that is sent by a person to another. 2.A bus.letter is more formal and contains more information while a memo is informal and is very short. 3.A memo is more concise and to the point as compared to a letter. 4.A bus.letter is exchanged between businesses and their clients while a memo is exchanged between individuals within an organization. 5.A memo usually has a header that states where it is from and who it is intended for while a letter may or may not have this feature.
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Is a memo always a right solution to communicate a matter?
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What are the purposes of memos?
Usually you write memos to give readers specific information. You might also write a memo to persuade others to take actions, give feedback on an issue, or react to a situation. However, most memos communicate basic information, such as meeting times or due dates.
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What can the audience for memos be?
The typical audience for a memo is your co–workers and colleagues. However, in the age of downsizing, outsourcing, and teleconferencing, you might also write memos to employees from other companies working on the project, or other departments within your company.
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What information does a memo heading provide?
When you write a memo, you will follow a general format. Your company may have specific requirements that you must use. For instance, a company might have a particular way of presenting a heading or may even use a specific type of letterhead or logo.
However, usually a memo's heading provides information about who will receive the memo, who is sending the memo, the date, and the memo's subject. This information may be bolded or highlighted in some way. For example:
To: