Idioms /1.1/

gamble - a risk

to spell out - to explain clearly and in detail

to stick at - to stay in the same position

to shoot up - to increase very fast

to pick on - to choose, select

to go down well - to be successful, popular

to get round to smth. - to find the time to deal with the matter

PART II BUSINESS TERMS /1.2/

to identify a market - to find a market which is suitable

at this stage - at this particular time

market research - the work of finding out what kind of goods people want, how much they are willing to spend, and how to persuade them to buy

to carry out a market survey - to make an investigation or analysis of a market

marketing consultant - a person from outside the company with special knowledge of marketing techniques who acts as an adviser

export consultancy service - an organisation which gives advice to companies or individuals about exporting

on a small scale - in only limited quantities

approach - a method, strategy

to distribute goods - to supply goods to a particular area

brand - a trade name identifying the product of one manufacturer and distinguishing it from that of another manufacturer

product areas - the groups of commodities that we sell

regulations - rules

labelling - putting pieces of paper (labels) on products to give information about them

Idioms /1.2/

to sound out - to try to find out someone's opinion or intention

to start the ball rolling - to begin the discussion

to push - to try hard to sell, to sell aggressively

a mine of information - someone who knows a great deal about a subject and is willing to pass that information to others

I don’t follow you - I don't understand you completely

to be up to smb. - to be the responsibility of smb.

to sort out - to understand and interpret

UNIT 2 MEETING WITH A POTENTIAL CUSTOMER

PART 1 BUSINESS TERMS /2.1/

Sales Manager - manager responsible for the work of the Sales Department

Production Manager - (also called Works/Factory Manager) person responsible for controlling the factory, particularly the manufacture of its products

shop-floor workers - persons working in the area of the factory where the goods are actually produced

product range - a group or series of products

in operation - actually working, in action

high performance - very efficient in operation

to match - to be as good as, to equal

to put on the market - to offer for sale for the first time, to introduce/launch

design modifications - changes in the arrangement and planning of the machines

brochure - small, thin book which gives details of a product and advertises its qualities, often with illustrations

specifications - detailed descriptions of the products, with measurements

price lists - printed lists showing the prices that customers must pay for the company's goods

to revise - to change (to bring the prices up-to-date)

to quote - to state the price of the goods and the conditions of sale

firm - unchanging

sales literature - printed material produced by the company to increase sales, e.g. brochures and catalogues

publicity material - printed material advertising the goods and drawing attention to their qualities

on file - kept as a record (in files)

sales catalogue - thin book describing a company's goods for sale, often illustrated

fabric – cloth