- •Предисловие
- •Методические указания
- •Introduction to the course.
- •Unit 1. Communication
- •Methods of communication
- •Ways of communication the main methods of bussiness communications.
- •Unit 2.
- •Improving communication
- •It is interesting to know that
- •How communications break down
- •Communication – it’s much easier said that done
- •Unit 3. Cross – cultural understanding.
- •Small talk.
- •I. Read the article below about small talk to find:
- •What is small talk?
- •III. Look at the tips for small talk below. Do you think the tips are useful?
- •It’s interesting to know.
- •Unit 4. Preparing to make a telephone call.
- •Introduction.
- •Improve your vocabulary.
- •Unit 5. Cross-cultural communication on the telephone.
- •Barriers to oral communication.
- •The seven steps to customer satisfaction.
- •Improving a conversation.
- •Unit 6. Presentation technique and presentation
- •Introduction. General approach. Your abilities to speak
- •Information, organize it, decide on a structure.
- •Improve your reading skills
- •Improve your writing skills
- •Unit 7. The middle of the presentation.
- •Holding the audience’s attention.
- •You’re lost if you lose your audience
- •Structure of the main body
- •Unit 8. The end of the presentation
- •Open for questions. The silent disaster
- •It’s interesting to know.
- •Using visual aids. General principles
- •Introduction
- •Improve your vocabulary
- •Improve your skills
Structure of the main body
1. Read the following text and identify the following:
a) the relationship between the main body of the presentation and the introduction;
b) a recommendation how to divide the main body of a talk.
The main body of the presentation contains the details of the subject or themes described in the introduction. All the above techniques are especially useful in making the main body easily understood. They help the audience to follow the information and to remember it. They also help the speaker to keep to the planned structure and to know exactly what stage has been reached at all times during the presentation. Clear structure doesn’t just help the audience! In many presentations the main body can be usefully divided into different parts. The main parts, each with a main heading, are referred to in the Introduction. Clearly there are many ways to divide the main body of a presentation and often different parts will themselves be divided into smaller sections of information.
The main body should be driven by your objectives or desired outcomes.
-What do you want the audience to do?
-What do you want the audience to feel?
You should have clear headings and signposts aimed at your objectives.
Stick to simple messages and don’t focus on your delivery! Focus on what is needed.
Only use the material that you need to make your case.
Unit 8. The end of the presentation
Summarizing and concluding
Questions and discussion
The end of the presentation may contain:
*recommendations
*summary
*conclusion
*questions
*discussion
*thanks
(in business thanks are fairly standard at the end of a presentation, as are questions.)
1.Summary restates what has already been said.
Remember the maxim: “In a presentation, say
what you are going to say, say it, then tell them
you’ve said it.” Some are like this, but not all.
There is a brief summary of the key ideas from each section. “So, you’ve
seen where we’ve got to with our business plan, you’ve seen how it affects
your department, you’ve seen how it will make our reporting more effective, and
we’ve agreed who does what next and when.”
Conclusion is different: it often contains a message which grows out of the
information described in the main body of the talk. It may contain lessons
learnt, recommendations, next steps.
People think that summary and conclusion are the same. They are nothing like
the same, but they are likely to be linked. This is your chance to offer your
personal view.
More – this could take many forms:
Any questions?
Think about two or three points and email me next week.
There will be a further meeting.
A working party will be formed.
Before we leave the end, make sure that you finish on a high – it’s what people
remember. So the end could be simple. Your ending is as crucial as your
introduction and needs to be as punchy.
punchy (adj)- a punchy ending =very effective
because it uses clear simple
language and not many words
Task 1. Read the following text and find an answer to the questions below:
1. What is a potential problem at the end of a presentation?
2. What are three ways to avoid the problem?
