- •Предисловие
- •Методические указания
- •Introduction to the course.
- •Unit 1. Communication
- •Methods of communication
- •Ways of communication the main methods of bussiness communications.
- •Unit 2.
- •Improving communication
- •It is interesting to know that
- •How communications break down
- •Communication – it’s much easier said that done
- •Unit 3. Cross – cultural understanding.
- •Small talk.
- •I. Read the article below about small talk to find:
- •What is small talk?
- •III. Look at the tips for small talk below. Do you think the tips are useful?
- •It’s interesting to know.
- •Unit 4. Preparing to make a telephone call.
- •Introduction.
- •Improve your vocabulary.
- •Unit 5. Cross-cultural communication on the telephone.
- •Barriers to oral communication.
- •The seven steps to customer satisfaction.
- •Improving a conversation.
- •Unit 6. Presentation technique and presentation
- •Introduction. General approach. Your abilities to speak
- •Information, organize it, decide on a structure.
- •Improve your reading skills
- •Improve your writing skills
- •Unit 7. The middle of the presentation.
- •Holding the audience’s attention.
- •You’re lost if you lose your audience
- •Structure of the main body
- •Unit 8. The end of the presentation
- •Open for questions. The silent disaster
- •It’s interesting to know.
- •Using visual aids. General principles
- •Introduction
- •Improve your vocabulary
- •Improve your skills
Unit 1. Communication
“EVERYTHING THAT CAN BE SAID
CAN BE SAID CLEARLY”
Ludwig Wittgenstein (1889-1951)
Austrian philosopher
Communication (n) – 1. the process of giving information or of making emotions
or ideas known to someone
e.g. “There was a breakdown in communication.”
nonverbal communication (without speaking)
e.g. “One of the most powerful forms of nonverbal
communication is body language.”
communication skills
e.g. a workshop to improve teachers’ communication
skills
1a. the process of speaking or writing to someone to
exchange information or ideas
to communicate with
in communication
2. communications (plural) a system for sending information
communications system / network
3. (formal) a message such as a letter, phone call or e-mail
DISCUSSION Discuss the questions below
1.What is meant by communication?
2. What is meant by business communication?
3. How do people communicate?
4.What modes of communication are there?
5.Is it easy for you to communicate with unknown people?
6.How do you usually start your conversation with unknown people?
7.Are there any differences in two types of communication: private and
business?
8.What do you think effective communication means?
9.How to become a good communicator?
10.How do you usually communicate?
11.Must communication have a purpose? What is the purpose of
communication?
12.When do you think communication takes place?
13.In what way should you send a message: most suited for you or the
receiver?
14.Formulate some rules for ‘a good communicator.
Read the following conversation and discuss the questions below.
David Johnston, General Manager of Northern Textiles Ltd, visits the Supplies
Department to talk to Valerie Harper. Valerie has been working in the department for about a year.
Johnston Hello, Valerie. Just dropped by the check that those spare parts have
arrived – the ones for the cutting machines.
Harper The spare parts? Oh, yes. Look, I’m sorry.
Johnston What? Don’t tell me… Oh, no.
Harper I’m really sorry. I called Jack Peters at Humber Engineering, but
there’s been some sort of go-slow at the factory some dispute over
overtime pay – and they just can’t meet all their orders.
Johnston Come on, Valerie, you can do better than that. It’s your job to make
sure spare parts get here on time.
Harper Yes, but surely…
Johnston No ‘Yes, but’s. You’re a university graduate, aren’t you?
I thought you people knew how to solve problems- anyway, that’s
what you told me at your interview.
Harper I tried one or two other firms. The trouble is, these machines are
really old. No one seems to be making spare parts for them any more.
Johnston Nonsense, try some more firms. And, if you have to, lean hard on Jack
Peters. We’re one of his best customers.
Harper All right. But to be honest …
Johnston That’s more like it. You can go far in this company if you have the
right attitude, Valerie. Now, you will have those parts here by
Monday, won’t you?
Harper Yes, Mr Johnston.
Johnston Great! How’s the boyfriend these days? The one I met at the office
party.
Harper Oh, Tom? He’s fine, thanks.
Johnston Glad to hear it. OK, Valerie, don’t let me keep you from your work.
Harper OK, Mr Johnston, fine.
1.Are David Johnston and Valerie Harper communicating effectively?
Why? Why not?
2. If not, how could they improve communications between them?
B. Suggest your ideas on ‘Bad things to avoid in communication’
1) ………………………………………………….
2) ………………………………………………….
3) ………………………………………………….
4) ………………………………………………….
5)…………………………………………………..
6) …………………………………………………..
7) …………………………………………………..
READING FOR DETAIL
A Understanding a printed text
The following passage introduces the topic of maintaining good communication
and relationships between managers and the people they work with.
Look at the way the passage is constructed, paying attention to the headings.
Then read and translate the words and word combinations from the text before
reading.
Read the text carefully looking up everything you do not understand and answer
the questions given below the text.
Wordlist.
1.to receive information -……………………………………………………
2. to wish …………………………………………………………………….
3. to pass ……………………………………………………………………..
4. to send …………………………………………………………………….
5. to suit ……………………………………………………………………..
suited ……………………………………………………………………
6. receiver …………………………………………………………………..
7. to submit …………………………………………………………………..
8. to support …………………………………………………………………
9. appropriate terms …………………………………………………………
10. staff ……………………………………………………………………..
11. a powerhouse of ideas ………………………………………………….
12. actions ………………………………………………………………….
13. to make …………………………………………………………………
14. with …………………………………………………………………….
without ……………………………………………………………….
15. to follow ……………………………………………………………….
16. route …………………………………………………………………….
17. up and down …………………………………………………………….
18. to forget ………………………………………………………………….
forgotten …………………………………………………………….
19. communication path …………………………………………………….
20. social links ………………………………………………………………
21. official – unofficial ……………………………………………………..
22. formally – informally …………………………………………………..
23. grapevine ……………………………………………………………….
24. office gossip …………………………………………………………….
25. to affect …………………………………………………………………
26. interesting and useful …………………………………………………..
27. to receive and understand ………………………………………………
28. audience, recipient or reader ……………………………………………
29. to explain ……………………………………………………………….
30. tend to receive ………………………………………………………….
31. to seek out ………………………………………………………………..
32. to expect …………………………………………………………………
33. to ignore or reject ………………………………………………………...
34. past experience …………………………………………………………..
35 to depend on ………………………………………………………………
36. a purpose …………………………………………………………………
purposeful ……………………………………………………………..
purposeless …………………………………………………………….
37. to persuade ……………………………………………………………….
persuasion ……………………………………………………………..
38. to influence ………………………………………………………………
39. to take some course of actions …………………………………………..
40. to accept information ……………………………………………………
TEXT 1. How Information Travels
1. Managers do not work in isolation; once they receive
Channeling information, they will often wish to pass it on. To be most
information effective a message should be sent in the form most suited
to the receiver (and that is not necessarily the form easiest
to you, the sender). When you submit a recommendation to
your boss you will summarize the arguments as best you can
stressing the facts that support your case and filter out the
information which is unnecessary.
When decisions are passed down to you, from on high, you
will wish to “translate” them into appropriate terms for your
staff. This can sometimes take the form of receiving orders and
passing on detailed instructions.
The manager is the hub of a system of communication -
a one-man communication centre, as well as being a
powerhouse of ideas, an initiator of actions, and a thinking
man as well. The good manager is a good communicator – and
usually vice versa.
2 Communications of all kinds are what make organization
The formal work. Without adequate communications an organization
route will soon grind to a halt. Communications usually follow
the route of the established management hierarchy.
3 Formal communications usually pass up and down the
The Grapevine pyramid of management as intended. What is too often
forgotten is that there are other communication paths.
In any organization there are social links that are unofficially
and informally used to transmit “interesting’ information.
(“Interesting” information can be defined as that affecting
people.) The ‘grapevine’ includes not only the social links
but also everything from office gossip to post-room
misinformation. Every office, every factory, every organization
has its grapevine.
The good communicator will be aware of the grapevine
and plug into it. Not all that he obtains from it will be
complementary, nor will it always be correct, but it will
always be interesting and often useful. At times the manager
can feed information into the grapevine himself. If he
is not to lose all credence though, his input must always be
correct.
4. Communication is a two-way process. It is not
Two-way complete until the message has been received and under-
communication stood. The extent to which the message is understood
is more important than the way or form in which it is sent.
This means that the transmission of messages should
always be in the form best understood by the person receiving
them. Some things are better said, some best written down.
The principle is repeated: think first, last and all the time about
the recipient or audience or reader.
Adjust the writing, the speaking and arithmetic to suit him.
And if pictures will help, give him a picture.
Clearly, the style and quality of communication will
depend not just on the sender and the receiver but also on
their relationship to each other. A small, informal organisation
will suggest a different style of communication to a large
rigidly-controlled, hierarchical one. In all cases it is necessary
to select the best mode for communication.
