Часть 2.

1. Переведите фразы из деловых писем на русский язык.

1. We are enclosing our payment instructions with this letter.

2. You failed to attach your payment order.

3. Please be advised that the payment instructions were not enclosed with your letter.

4. We acknowledged receipt of your letter of 15th December yesterday.

5. This telex was sent to the bank on the 19th of October.

6. We have forwarded these documents to the buyer.

7. Your telex enquiry of 22nd January has been received.

8. We thank you for your letter of 1st February.

9. We refer to your debit advice of 2nd March.

10. We inform you that your payment instructions are being carefully studied.

11. We acknowledged receipt of your remittance of 2nd March was accepted for collection.

12. You failed to enclose the payment instructions with your letter of 12th June.

13. Their bill No. 18 has not reached us.

14. Please refer to our telex of 8th June and confirm the payment.

15. With reference to your telex of 12th November we sent you the necessary confirmation on the 19th November.

2. Прочитайте текст, переведите на русский язык. Выпишите в тетрадь незнакомые слова с транскрипцией и переводом. Подготовьтетекстначтениеиустныйперевод.

Advertising and promotion

As a rule, the Lanes spend 3% of their sales revenues onadvertising. They start a new advertising campaign every time theyput a new product on the market. The main aim of an advertisingcampaign is to make potential customers believe that a product isworth buying.

Kate: Before we start discussing our advertising planI ’ d l i k e to remind you that we have to remain within our3% advertising budget.

Robert: Do you mean that we have no money left for it?

Kate: Surely not, but we must sort out priorities.

Andrew: In that case we'd better advertise in the mass media.

Bruce: How expensive is advertising time on television?

Robert: We used to buy it at £ 2000 a minute, but prices might behigher now.

Bruce: How about the ads in newspapers and magazines?

Kate: The Evening News sells 5000 copies a day.They charge £ 100 a line. And if we write advertsourselves we won't have to pay copy-writers.

Robert: I wish we could handle all the advertising ourselves.

Andrew: While we are on the subject of newspapersand magazines how about some cooperative

advertising?

Kate: Not a bad idea at all. We can advertise our Sweety-Talkiewith girls' dresses by Smith and teddy-bears by Richards.We'll share the expenses with Richards and Smithand can have 3 adverts for the same amount of money.

Andrew: How about direct-mail advertising?

Kate: I don't think we can really-afford it.At the moment we don't do our own printing.

2 Andrew: I prefer to advertise Sweety-Talkie in theprincipal trade journals.

Kate: Do you really think we can afford that?

Andrew: How about transit advertising?

Kate: I'd prefer something more personal.

Andrew: If grandmother were here she wouldsay that a word of mouth is the best way of advertising.

Kate: I'd rather ask somebody who is less conservative