- •Contents
- •Передмова
- •Unit 1. Career. Business plan Career Choices – 4 Steps to a Fulfilling Career
- •1. Understand Yourself
- •2. Understand Your Options
- •3. Connect Your Information
- •4. Make it Happen
- •Ten ways to improve your career
- •What Is Career Planning?
- •225 West 70 Street
- •Your Name
- •What is Electronic Commerce?
- •How make online business more successful?
- •What is e-commerce?
- •Explain the differences between such types of e-commerce as: Customer to Business and Business for Customer.
- •Worry for retailers as web shopping clicks into place
- •Format of formal email
- •Sample of email
- •Unit 3. Companies
- •Types of companies
- •Departments
- •A matter of choice
- •Start-up and growth
- •Unit 4. Teamworking
- •Meeting techniques
- •Types of Meetings.
- •Informing Meetings
- •Team role are specific and interdependent
- •In the office…
- •Unit 5. Selection. Job advertisements ... Rather than complaining, take some advice from Jim Rohn: “Things will get better for you, when you get better.”
- •Job adverts How to design and write effective job advertisements - tips and techniques
- •Job adverts no-nos
- •Alternative job advertising and recruitment methods
- •Exit interviews - responsibilities, process and outcomes
- •Sample Cover Letter
- •Unit 6. Managing people
- •Who are the people?
- •Personal Characteristic
- •The world of work
- •Unit 7. Employee ralations
- •Employee relations seeks to:
- •To meet these goals, the employee relations staff provide the following functions:
- •What is employee relations
- •What is Employee Relations?
- •Interesting fact:
- •A conflict which was handled well
- •A conflict which was handled badly.
- •Conflict Resolution – Effectively Handling Conflict
- •Routing claim
- •1147 Akron Road, Wooster, Ohio 44691-6000, 330 264-6464, www.Rubbermaid.Com
- •Unit9. Dealing with customers
- •Proactive Customer Service
- •Overcoming Obstacles
- •Personal Touch
- •Reliability
- •6 Keys to Improving Your Team’s Customer Service Skills
- •2. Look at every touchpoint
- •3. Improve your customer interactions
- •4. Enhance your customer service strategy
- •5. Make sure your reps are engaged
- •6. Give your customers a way to provide feedback
- •Vocabulary
- •Unit 10. Human resources department
- •Human resources staff training
- •Identification
- •Role and importance of human resources
- •Unit 11. Work with documents. Planning and structure
- •Speaking Speak about the importance of well-organized system.
- •The 13 Documents You Need to Start Your hr Department
- •1. Start with job profiles
- •2. Use the profiles to create a hierarchal structure of your company
- •3. Create a business staffing plan
- •4. You need a system
- •5. Devise a salary structure document
- •6. Create a compensation and benefits document
- •7. When do your employees get time off?
- •8. A way to measure performance
- •9. Travel and Expenses Tracking
- •10. Time and Attendance is as important as you make it
- •11. The end of the road
- •12. Training and Development
- •13. Job Description Template
- •Managing Information Efficiently
- •Benefits of Human Resources Document Management:
- •Task. Warning Notice to an Employee for Unsatisfactory Performance Template
- •Unit 12. Public relations
- •Public Relations
- •Unit 13. Advertising Many a small thing has been made large by the right kind of advertising.
- •What is advertising?
- •Importance of advertising
- •Managing advertising decisions
- •Brand history
- •Unit 14. Types of presentations. The main elements of public speech
- •Delivery Tips
- •Unit 15. Negotiating
- •The art of negotiating
- •Different kinds of negotiations
- •Internal negotiations
- •Unit 16. Manager
- •Clever tactics for brilliant young managers
- •Some advices
- •Kinds of managers
- •Top managers
- •Middle Managers
- •First-line managers
- •What is Memorandum?
- •Unit 17. Information management
- •How about now?
- •Information technology is speeding up business decision-making and creating a real-time economy, says Ludwig Siegele
- •Instant gratification
- •Unit18. Data. Information. Knowledge
- •Information
- •Learning - from the individual to the organisation
- •Forms of information
- •Data. Information. Knowledge
- •Information:
- •Teleconferencing and videoconferencing
- •Unit 19. Communicating information
- •Planning and Structuring Your Document
- •Unit 20. Great ideas. Information processing
- •Ferrari attraction
- •If all goes to plan, Florida’s sweetest and juiciest oranges will soon grow in Punjab.
- •2015, Local officials estimate.
- •Million Dollar Homepage
- •Business meetings
- •Identify the purpose of the meeting.
- •If the meeting was routine and informal, follow it up with a memorandum summarizing the major points of the meeting. For more formal meetings, prepare and distribute minutes.
- •Unit 21. Information resources
- •Background information resources
- •Almanacs
- •Bibliographies
- •Biographical resources
- •Internet
- •How Does Human Resources Get Previous Employer Information?
- •Complete the sentences (Active or Passive Voice). Use Simple Past.
- •20. Complete the sentences (Active or Passive Voice). Use Future I.
- •Tools and Techniques of Information Distribution
- •Publication distribution
- •Banners
- •Chalking
- •Signage Standards
- •1. More isn’t always better.
- •2. Know your audience.
- •3. Integrate multimedia.
- •4. Create a buzz.
- •5. Take advantage of seo.
- •6. Use reports to your advantage.
- •Choose the correct tense (Simple Present or Present Perfect Progressive).
- •7. Fill in the correct tense (Simple Present or Present Perfect Progressive).
- •Some Principles of Data Protection
- •Regulated data
- •Confidential data
- •Public data
- •How is data breached?
- •Insecure Practices
- •Data Protection Good Practice Physical security
- •Computer security
- •Unit 24. Mass media
- •Mass Media
- •Professions involving mass media
- •Questionnaire
- •Unit 25. Internet as a source of information
- •Web users going to Wikipedia for news
- •Unit 26. Information society
- •Information Society
- •Write sentences in present perfect simple.
- •Write questions in present perfect simple.
- •Ask for the information in the bold part of the sentence.
- •Unit 27. Information war
- •Keynotes: information war, degradation of information, information transport, information protection, information manipulation, information collection, Information disturbance
- •Information Warfare: What and How?
- •Defining Information Warfare: Easier Said than Done
- •Weapons of Information Warfare
- •Information Collection
- •Information Transport
- •Information Protection
- •Information Disturbance, Degradation, and Denial
- •Conclusions
- •Information Manipulation
- •What is information?
- •What is information warfare?
- •Unit 28. Archives, library, museum as source of scientific information
- •The Role of Archives, Libraries and Museums in our Life
- •Museums Are Popular
- •Museums Serve the Public
- •Museums Are Community Anchors
- •Museums Partner with Schools
- •Test Yourself! Unit 1-3
- •Unit 4-6
- •Unit 7-9
- •Unit 10-12
- •Unit 13-16
- •Unit 17-18
- •Unit 19-26
- •Unit 27-28
- •Audioscripts
- •Interview 1
- •Interview 2
- •Business Correspondence
- •Internal Memo
- •Business english vocabulary Writing Business Letters
- •Business english vocabulary Writing Business Letters
- •Business english vocabulary Telephone
- •Business english vocabulary Presentations
- •Business english vocabulary Presentations
- •Useful Phrases and Vocabulary (Glossary)
- •Grammar tenses
- •Passive voice
- •1. Ellie will take the children to school.
- •In each of these sentences underline who or what is doing the action (the agent).
- •Infinitive
- •Irregular verbs
- •List of References
- •Gerund – ing infinitive - to
- •It is cold. – Холодно. (обставина в укр.) Двері закриті. - The door is closed.
What is information warfare?
At the grand strategy level, nations seek to acquire, exploit, and protect information in support of their objectives. This exploitation and protection can occur in the economic, political, or military arenas. Knowledge of the adversary's information is a means to enhance our own capabilities, degrade or counteract enemy capabilities, and protect our own assets, including our own information. This is not new. The struggle to discover and exploit information started the first time one group of people tried to gain advantage over another.
Information warfare consists of targeting the enemy's information and information functions, while protecting our own, with the intent of degrading his will or capability to fight (5). Drawing on the definitions of information and information functions, information warfare may be defined as:
Information Warfare is any action to deny, exploit, corrupt, or destroy the enemy's information and its functions; protecting ourselves against those actions; and exploiting our own military information functions (6).
This definition is the basis for the following assertions:
Information warfare is any attack against an information function, regardless of the means. Bombing a telephone switching facility is information warfare. So is destroying the switching facility's software.
Information warfare is any action to protect our information functions, regardless of the means. Hardening and defending the switching facility against air attack is information warfare. So is using an anti-virus program to protect the facility's software.
Information warfare is a means, not an end, in precisely the same manner that air warfare is a means, not an end. Information warfare may be used as a means to conduct strategic attack and interdiction, for example, just as air warfare may be used to conduct strategic attack and interdiction.
Militaries have always tried to gain or affect the information required for an adversary to effectively employ forces. Past strategies typically relied on measures such as feints and deception to influence decisions by affecting the decision maker's perceptions. Because these strategies influenced information through the perception process, they attacked the enemy's information indirectly. That is, for deception to be effective, the enemy had to do three things:
observe the deception,
analyze the deception as reality, and,
act upon the deception according to the deceiver's goals.
However, modern means of performing information functions give information added vulnerability: direct access and manipulation (7). Modern technology now permits an adversary to change or create information without relying on observation and interpretation. Here is a short list of modem information system characteristics creating this vulnerability: concentrated storage, access speed, widespread information transmission, and the increased capacity for information systems to direct actions autonomously. Intelligent security measures can reduce, but not eliminate, this vulnerability; their absence makes it glaring.
[http://www.iwar.org.uk/iwar/resources/wikipedia/information-warfare.htm]
Speaking
Work with a partner. Decide whether you agree or disagree with these statements about information warfare.
Counterinformation: controlling the information realm.
Information Operations: any action involving the acquisition, transmission, storage, or transformation of information that enhances the employment of military forces.
Any action against any element of the enemy's command and control system.
Command and Control: The exercise of authority and direction by a properly designated commander over assigned forces in the accomplishment of the mission.
Counterinformation: Actions dedicated to controlling the information realm.
Defensive counterinformation: Actions protecting our military information functions from the adversary.
Direct Information Warfare: Changing the adversary's information without involving the intervening perceptive and analytical functions.
Indirect Information Warfare: Changing the adversary's information by creating phenomena that the adversary must then observe and analyze.
Information: Data and instructions.
Information Attack: Directly corrupting information without visibly changing the physical entity within which it resides.
Information Function: Any activity involving the acquisition, transmission, storage, or transformation of information.
Information Operations: Any action involving the acquisition, transmission, storage, or transformation of information that enhances the employment of military forces.
Information Warfare: Any action to deny, exploit, corrupt, or destroy the enemy's information and its functions; protecting ourselves against those actions; and exploiting our own military information functions.
Listening Listen to Charles Robinson, lecturer at major business conferences throughout the world, and discuss the advantages of using e-mail effectively.
Language check Review of gerund and infinitive.
Change phrases in bold type into infinitive
1. It is certain that it will rain if you don't take your umbrella. 2. Don't promise that you will do it, if you are not sure that you can. 3. He was happy that he was praised by everybody. 4. He was very proud that he had helped his elder brother. 5. She was sorry that she had missed the beginning of the concert. 6. I am glad that I see all my friends here. 7. I was afraid of going past that place alone. 8. My sister will be thrilled when she is wearing a dress as lovely as that. 9. We must wait till we hear the examination results. 10. She is happy that she has found such a nice place to live in. 11. I should be delighted if I could join you. 12. He hopes that he will know everything by tomorrow.
Speaking
Task 1. Offensive and defensive information warfare.
Task 2. Cyber warfare.
Writing Write a complaint letter
