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  1. How make online business more successful?

  2. What is e-commerce?

  3. Which electronic commerce companies do you know?

  4. Explain the differences between such types of e-commerce as: Customer to Business and Business for Customer.

Put the sentences in the correct order.

The typical steps involved in selling online include:

The typical

  1. Transaction is processed through merchant account or other payment method.

  2. Funds flow to your business.

  3. Customer finds product (on your website or 3rd party channel).

  4. May call for more details or buy right away.

  5. Customer can see reviews and information to allow for sale (price, features, policy, etc.).

  6. Client adds to shopping cart or clicks to order.

  7. Products or services are delivered.

  8. Client receives confirmations and receipt.

Vocabulary practice Match the words with their meaning.

stock (n)

means that a product is not available for sale.

in-stock (adj)

is a type of event where products are sold at a lower price

out-of-stock (adj)

means the products that are physically present at a store and available for sale.

sale (n)

means that a product is available for sale.

discount (n)

is the process of a customer returning a product to the store that he or she purchased it from. The customer is given back the money that he or she paid for the product.

to discount (v)

something means to lower the price of something.

return (n)

is a reduction in the price of something.

to return (v)

when used as a verb, means to give money back to a customer who is not satisfied with a product or service.

an exchange (n)

is when a customer changes one product for a different one. This occurs after the product has been purchased.

to exchange (v)

is the money given back to a customer who is not happy with a product or service.

refund (n)

means to change a product for a different one after it has been purchased.

to refund (v)

a product means to take or send a product back to the store where you bought it from and get your money back.

Choose the correct word to complete each sentence.

1. During the holiday season, a lot of popular products are ________.

a) discount b) out-of-stock c) return

2. Some companies have ______ to get rid of inventory and make room for new products.

a) discount b) refund c) sale

3. We allow up ________ until 45 days after the product was purchased.

a) dispatch b) return c) exchange

4. Goods are kept in out ________until ready for delivery.

a) stock b) storage c) warehouse

5. Companies sometimes offer _______ if products are delivered late.

  1. sale b) bargain c) discount

Speaking: Answer the following question.

  1. How long do you usually shop for?

  2. Do you try to get your shopping done as fast as possible?

  3. Do you ever shop on the internet?

  4. Do you try to get your shopping done as fast as possible?

  5. Do you shop online? What kinds of things do you buy online?

  6. What is your opinion of this way of shopping?

Reading In pairs discuss positive and negative ways in which online shopping affects the retail business.