- •Contents
- •Передмова
- •Unit 1. Career. Business plan Career Choices – 4 Steps to a Fulfilling Career
- •1. Understand Yourself
- •2. Understand Your Options
- •3. Connect Your Information
- •4. Make it Happen
- •Ten ways to improve your career
- •What Is Career Planning?
- •225 West 70 Street
- •Your Name
- •What is Electronic Commerce?
- •How make online business more successful?
- •What is e-commerce?
- •Explain the differences between such types of e-commerce as: Customer to Business and Business for Customer.
- •Worry for retailers as web shopping clicks into place
- •Format of formal email
- •Sample of email
- •Unit 3. Companies
- •Types of companies
- •Departments
- •A matter of choice
- •Start-up and growth
- •Unit 4. Teamworking
- •Meeting techniques
- •Types of Meetings.
- •Informing Meetings
- •Team role are specific and interdependent
- •In the office…
- •Unit 5. Selection. Job advertisements ... Rather than complaining, take some advice from Jim Rohn: “Things will get better for you, when you get better.”
- •Job adverts How to design and write effective job advertisements - tips and techniques
- •Job adverts no-nos
- •Alternative job advertising and recruitment methods
- •Exit interviews - responsibilities, process and outcomes
- •Sample Cover Letter
- •Unit 6. Managing people
- •Who are the people?
- •Personal Characteristic
- •The world of work
- •Unit 7. Employee ralations
- •Employee relations seeks to:
- •To meet these goals, the employee relations staff provide the following functions:
- •What is employee relations
- •What is Employee Relations?
- •Interesting fact:
- •A conflict which was handled well
- •A conflict which was handled badly.
- •Conflict Resolution – Effectively Handling Conflict
- •Routing claim
- •1147 Akron Road, Wooster, Ohio 44691-6000, 330 264-6464, www.Rubbermaid.Com
- •Unit9. Dealing with customers
- •Proactive Customer Service
- •Overcoming Obstacles
- •Personal Touch
- •Reliability
- •6 Keys to Improving Your Team’s Customer Service Skills
- •2. Look at every touchpoint
- •3. Improve your customer interactions
- •4. Enhance your customer service strategy
- •5. Make sure your reps are engaged
- •6. Give your customers a way to provide feedback
- •Vocabulary
- •Unit 10. Human resources department
- •Human resources staff training
- •Identification
- •Role and importance of human resources
- •Unit 11. Work with documents. Planning and structure
- •Speaking Speak about the importance of well-organized system.
- •The 13 Documents You Need to Start Your hr Department
- •1. Start with job profiles
- •2. Use the profiles to create a hierarchal structure of your company
- •3. Create a business staffing plan
- •4. You need a system
- •5. Devise a salary structure document
- •6. Create a compensation and benefits document
- •7. When do your employees get time off?
- •8. A way to measure performance
- •9. Travel and Expenses Tracking
- •10. Time and Attendance is as important as you make it
- •11. The end of the road
- •12. Training and Development
- •13. Job Description Template
- •Managing Information Efficiently
- •Benefits of Human Resources Document Management:
- •Task. Warning Notice to an Employee for Unsatisfactory Performance Template
- •Unit 12. Public relations
- •Public Relations
- •Unit 13. Advertising Many a small thing has been made large by the right kind of advertising.
- •What is advertising?
- •Importance of advertising
- •Managing advertising decisions
- •Brand history
- •Unit 14. Types of presentations. The main elements of public speech
- •Delivery Tips
- •Unit 15. Negotiating
- •The art of negotiating
- •Different kinds of negotiations
- •Internal negotiations
- •Unit 16. Manager
- •Clever tactics for brilliant young managers
- •Some advices
- •Kinds of managers
- •Top managers
- •Middle Managers
- •First-line managers
- •What is Memorandum?
- •Unit 17. Information management
- •How about now?
- •Information technology is speeding up business decision-making and creating a real-time economy, says Ludwig Siegele
- •Instant gratification
- •Unit18. Data. Information. Knowledge
- •Information
- •Learning - from the individual to the organisation
- •Forms of information
- •Data. Information. Knowledge
- •Information:
- •Teleconferencing and videoconferencing
- •Unit 19. Communicating information
- •Planning and Structuring Your Document
- •Unit 20. Great ideas. Information processing
- •Ferrari attraction
- •If all goes to plan, Florida’s sweetest and juiciest oranges will soon grow in Punjab.
- •2015, Local officials estimate.
- •Million Dollar Homepage
- •Business meetings
- •Identify the purpose of the meeting.
- •If the meeting was routine and informal, follow it up with a memorandum summarizing the major points of the meeting. For more formal meetings, prepare and distribute minutes.
- •Unit 21. Information resources
- •Background information resources
- •Almanacs
- •Bibliographies
- •Biographical resources
- •Internet
- •How Does Human Resources Get Previous Employer Information?
- •Complete the sentences (Active or Passive Voice). Use Simple Past.
- •20. Complete the sentences (Active or Passive Voice). Use Future I.
- •Tools and Techniques of Information Distribution
- •Publication distribution
- •Banners
- •Chalking
- •Signage Standards
- •1. More isn’t always better.
- •2. Know your audience.
- •3. Integrate multimedia.
- •4. Create a buzz.
- •5. Take advantage of seo.
- •6. Use reports to your advantage.
- •Choose the correct tense (Simple Present or Present Perfect Progressive).
- •7. Fill in the correct tense (Simple Present or Present Perfect Progressive).
- •Some Principles of Data Protection
- •Regulated data
- •Confidential data
- •Public data
- •How is data breached?
- •Insecure Practices
- •Data Protection Good Practice Physical security
- •Computer security
- •Unit 24. Mass media
- •Mass Media
- •Professions involving mass media
- •Questionnaire
- •Unit 25. Internet as a source of information
- •Web users going to Wikipedia for news
- •Unit 26. Information society
- •Information Society
- •Write sentences in present perfect simple.
- •Write questions in present perfect simple.
- •Ask for the information in the bold part of the sentence.
- •Unit 27. Information war
- •Keynotes: information war, degradation of information, information transport, information protection, information manipulation, information collection, Information disturbance
- •Information Warfare: What and How?
- •Defining Information Warfare: Easier Said than Done
- •Weapons of Information Warfare
- •Information Collection
- •Information Transport
- •Information Protection
- •Information Disturbance, Degradation, and Denial
- •Conclusions
- •Information Manipulation
- •What is information?
- •What is information warfare?
- •Unit 28. Archives, library, museum as source of scientific information
- •The Role of Archives, Libraries and Museums in our Life
- •Museums Are Popular
- •Museums Serve the Public
- •Museums Are Community Anchors
- •Museums Partner with Schools
- •Test Yourself! Unit 1-3
- •Unit 4-6
- •Unit 7-9
- •Unit 10-12
- •Unit 13-16
- •Unit 17-18
- •Unit 19-26
- •Unit 27-28
- •Audioscripts
- •Interview 1
- •Interview 2
- •Business Correspondence
- •Internal Memo
- •Business english vocabulary Writing Business Letters
- •Business english vocabulary Writing Business Letters
- •Business english vocabulary Telephone
- •Business english vocabulary Presentations
- •Business english vocabulary Presentations
- •Useful Phrases and Vocabulary (Glossary)
- •Grammar tenses
- •Passive voice
- •1. Ellie will take the children to school.
- •In each of these sentences underline who or what is doing the action (the agent).
- •Infinitive
- •Irregular verbs
- •List of References
- •Gerund – ing infinitive - to
- •It is cold. – Холодно. (обставина в укр.) Двері закриті. - The door is closed.
Unit 13. Advertising Many a small thing has been made large by the right kind of advertising.
[Mark Twain]
Keynotes
Advertising is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media: including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Speaking With a partner, discuss the following questions:
What’s your favourite advertisement at the moment?
What products rely most on advertising?
What regulations should be applied to adverts to protect the consumer?
Vocabulary practice Match the catchphrases from advertising with the following companies.
Nokia Just do it
Nike Make believe
Maxwell House Connecting people
Levis I’m lovin’ it
Sony Quality never goes out of style
Skittles Good to the last drop
McDonald’s Taste the rainbow
Colgate Total Number 1 recommended be dentists
Reflect on your own ideas about these brands.
Match the synonyms.
Commercial disburse
sponsor medium
mass media anticompetitive
marketing advertising
Match these phrases to the definitions on the right.
advertising advert
sponsor
commercial advertisement
marketing
advertise |
to turn the attention or mind; the action of calling something to the attention of the public especially by paid announcements; something that is presented to the public to help sell a product or to make an announcement; to make the public aware of something that is being sold; the activities that are involved in making aware of a company's products, making sure that the products are available to be bought, etc.; a person or organization that pays the cost of an activity or event in return for the right to advertise during the activity or event; related to or used in the buying and selling of goods and services.
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Reading Read the text and answer the following questions.
What is advertising?
Is the purpose of advertisements to give information about products, or is their purpose only to project an image?
How truthful do you think advertisements are?
Some people complain that adverts stimulate an excessively consumerist society. What do you think?
What do you think is the most effective way of advertising something?