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This sample business plan has been made available to users of Business Plan Pro®, business planning software published by Palo Alto Software, Inc. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information.

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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________.

Upon request, this document is to be immediately returned to _________________________.

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___________________ Name (typed or printed)

___________________ Date

This is a business plan. It does not imply an offering of securities.

1.0 Executive Summary 1

Chart: Highlights 1

1.1 Objectives 1

1.2 Mission 2

1.3 Keys to Success 2

2.0 Company Summary 2

2.1 Company Ownership 2

2.2 Start-up Summary 2

Table: Start-up Funding 3

Chart: Start-up 4

Table: Start-up 4

4

4.0 Market Analysis Summary 5

4.1 Market Segmentation 5

Table: Market Analysis 5

Chart: Market Analysis (Pie) 6

4.2 Target Market Segment Strategy 6

4.3 Industry Analysis 6

4.3.1 Competition and Buying Patterns 6

5.0 Strategy and Implementation Summary 7

5.1 Competitive Edge 7

5.2 Marketing Strategy 7

5.3 Sales Strategy 7

5.3.1 Sales Forecast 8

Table: Sales Forecast 8

Chart: Sales Monthly 8

Chart: Sales by Year 9

5.4 Milestones 9

Table: Milestones 9

Chart: Milestones 10

6.0 Management Summary 10

6.1 Personnel Plan 10

Table: Personnel 11

7.0 Financial Plan 11

7.1 Important Assumptions 11

Table: General Assumptions 11

11

Chart: Break-even Analysis 12

Table: Break-even Analysis 12

12

Table: Cash Flow 13

Chart: Cash 14

7.4 Projected Profit and Loss 14

Chart: Profit Monthly 14

Chart: Profit Yearly 15

Chart: Gross Margin Monthly 15

Chart: Gross Margin Yearly 16

Table: Profit and Loss 16

16

7.5 Projected Balance Sheet 17

Table: Balance Sheet 17

7.6 Business Ratios 17

Table: Ratios 18

Table: Sales Forecast 1

1

Table: Personnel 2

2

Table: General Assumptions 3

3

Table: Profit and Loss 4

4

Table: Cash Flow 5

Table: Balance Sheet 6

1.0 Executive Summary

The Dollar Store is a start-up retail store in Bend, Oregon that provides interesting merchandise options at bargain prices. Financing will come from the private investments of owners Ted Brinkman and Jim Spencer. They will donate equity that will be cleared at the end of 36 months. Dividends will be paid quarterly on the outstanding equity.

The Dollar Store will be incorporated as an LLC corporation. This will shield the owners from issues of personal liability and double taxation. The investors will be treated as shareholders and therefore will not be liable for more than their personal investments. The majority owner Ted Brinkman, will contribute from his personal savings toward this business venture. With an agressive marketing plan The Dollar Store expects to experience steady growth as it becomes more familiar to the general public.

With the financing in place The Dollar Store will be able to successfully open and maintain operations through year one. The large capital investments of the owners will provide the public with a unique and innovative store that will cater to the needs of those on fixed incomes such as low income families, the elderly, and the large student population in the Bend area. The successful operation of the Dollar Store will provide a customer base that will allow it to be self-sufficient.