
- •Content
- •Передмова
- •Part I. Texts for reading and translation
- •Advertising1
- •History
- •19Th century
- •20Th century
- •On the radio from the 1920s
- •Public service advertising in ww2
- •Commercial television in the 1950s
- •Media diversification in the 1960s
- •Cable television from the 1980s
- •On the Internet from the 1990s
- •Types of advertising
- •Television advertising / Music in advertising
- •Infomercials
- •Radio advertising
- •Online advertising
- •New media
- •Product placements
- •Press advertising
- •Billboard advertising
- •Mobile billboard advertising
- •Consumer-generated advertising
- •Aerial advertising
- •Purpose of advertising
- •Sales promotions
- •Media and advertising approaches
- •Rise in new media2
- •Niche marketing
- •Crowd sourcing
- •Global advertising
- •Foreign public messaging
- •Diversification
- •New technology
- •Advertising education
- •Criticisms
- •Regulation
- •Advertising research
- •Semiotics
- •Gender effects in the processing of advertising
- •Children's fitness is in our clubs
- •Exercises
- •Unit 2 Adidas
- •Exercises
- •10 Scary facts about the Coca-Cola
- •Exercises
- •Unit 4 The Best Drink Created Worldwide
- •Exercises
- •Unit 5 roshen
- •Exercises
- •Unit 6 High Quality at low price!
- •Exercises
- •Unit 7 Liverpool
- •Exercises
- •Unit 8 Travel company “cita”
- •Exercises
- •Text 2. On the dangers of fast food!
- •Text 3. 10 reasons not to buy iPhone 5
- •Text 4. Notebook. Defective
- •Text 5. Netbook. Defective
- •Text 6. History of ford motor company
- •I am not older than you.
- •I saw him on the last day of my holiday.
- •I'll see you next week.
- •Вживання ступенів порівняння прикметників
- •I'm just as tired as you (are).
- •It's as clear as day.
- •In winter days are shorter and nights are longer than in summer.
- •Дієприкметник
- •Утворення дієприкметників
- •Форми дієприкметників
- •Функції дієприкметника в реченні
- •Part V.
- •Нестандартних
- •Part vі. Тлумачний словник4
Exercises
Scan the advertisement and give reasons for choosing Pepsi:
1. ____________________________________________________________ .
2. One of the ________________________________________ world market.
3. _______________________________________________________ tasty.
4. ________________________________________________________ price.
2. Here are 5 words. Write antonyms to them:
1. Facility
2. Tasty
3. Acceptable
4. Blind
5. Special
3. Match the words below to make 4 word partners from the text:
1. every
2. best-selling
3. delicate
4. matches
a) taste
b) the quality
c) store
d) products
4. Now use the word partners to complete these sentences:
1. You can buy this drink almost in _________________________________ .
2. Today, Pepsi is one of the world's ________________________________ .
3. Pepsi has an unusual, __________________________________________ .
4. You do not have to pay more. Price _______________________________ .
Unit 5 roshen
ROSHEN – has a leading position in the Ukrainian market. ROSHEN produces about 25% of all Ukrainian confectionery.
In 2007 the corporation objects "ROSHEN" received certificates of international quality standards. Products are available in Russia, Ukraine, Armenia, Moldova, Estonia, Latvia, Lithuania, USA, Canada, Germany and other countries. Under its own “sweet quality mark” ROSHEN produces about 200 types of confectionery. Total production is 410 thousand tons per year.
Work 7 days (from 9.00 to 17.00)
Any additional information
you can find on the phone: 09-00-70
or on the site: www.roshen.ua
Exercises
1.
1. ROSHEN – has a leading ________ in the Ukrainian market.
2. ROSHEN produces about 25% of all Ukrainian ________ .
3. In ________ the corporation objects "ROSHEN" received certificates of international quality standards.
4. Total production is 410 ________ tons per year.
2.
1. ROSHEN – has a leading position in the Ukrainian market.
2. ROSHEN produces about 25% of all Ukrainian confectionery.
3. In 2007 the corporation objects "ROSHEN" received certificates of international quality standards.
4. Total production is 410 thousand tons per year:
a) The position
b) How much %
c) When
d) How much thousand
3.
1. leading position
2. about 25%
3. products are available:
a) in the Ukrainian market
b) of all Ukrainian confectionery
c) in Russia and
Unit 6 High Quality at low price!
Here are our benefits:
The quality of our goods is invariably high.
You can be confident about timely delivery of fresh products.
We open 7 days, from 9.00 to 20.00
We have nightly qualified stuff.
We selected for you about 3700 items of the essential food stuff and daily demand goods offered at ATB store sell out quickly and don’t stay on shelves for too long.
ATB – Market Company always remains faithful to its principles. Visit any ATB store to see this for yourself. All our actions are armed at letting customers appreciate the advantage of really low prices.
Any additional information you can
find on the phone: 735-08-62
Or on the site: www.atbmarket.com