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  1. Choose the right word to complete the sentences. Discuss the idea of the article. Glocalization – thinking globally, acting locally

Glocalization (local + globalization ) is a new word. It describes the strategy of being global and being responsive to local conditions at the 1 (some, same, any) time.

While globalization was being criticized 2 (because of, because, as) causing problems, glocalization seeks to improve relations between the big international companies and their local customers.

The American fast-food chain McDonald’s is often the target of the anti-globalization 3(movement, move, moving). 4 (Although, So, However), it is trying to be more sensitive to local needs. In France, for example, McDonald’s serves French-style coffee in 5(its, it’s, their) restaurants. To avoid offence in Hindu or Muslim countries McDonald’s doesn’t serve beef or pork – the Big Mac has become the vegetarian Maharaja Mac.

Coca-Cola also creates products 6(suited, suitable, suiting) to local markets 7 (with, by, at) producing local versions of the drink. Even Yahoo, the Web portal, uses local teams of people 8(analyze, to analyze, analyzing) the content in each of its international sites.

5.Answer the questions.

1. Do many foreign companies and joint ventures operate in Ukraine nowadays?

2. What are they?

3. Do Ukrainian companies work internationally? Prove your answer.

4. Can we claim that Ukraine has officially integrated into the global market? Prove it.

5. Does Ukraine co-operate with the NATO?

6. Do you think that nowadays more Ukrainians travel abroad than they used to?

7. What are the purposes of their travel?

8. Do you / your family travel abroad? How often? With what purpose?

9. What is the biggest discomfort you / people feel travelling abroad?

10. What are the reasons Ukrainians started to pay more attention to learning English?

11. Has cultural life in Ukraine changed since the country became independent? Provide examples.

12.What country’s influence is the most tangible? What is the reason?

13. How do you feel about foreign cultural influence? Do you always approve of it? Prove your ideas.

6. Translate into English

  1. Які сфери охоплює глобалізація?

  2. Світова економіка може постраждати від впливу глобалізації.

  3. Люди можуть мати більший вибір серед товарів різних країн.

  4. Ми більше пізнаємо життя інших країн, включаючи віддалені.

  5. Україна не має потужних міжнародних корпорацій у порівнянні з іншими країнами.

  6. Чи вартість робочої сили в Україні нижча у порівнянні з розвинутими країнами Заходу?

  7. Деякі міжнародні компанії переміщають свій бізнес в Україну.

  8. Вони використовують перевагу значно дешевшої місцевої робочої сили.

  9. Чи є відчутнізміни у культурному житті України за останні 15 -20 років? Які вони?

10.Причина американського впливу на стиль життя українців, і не лише українців, є очевидною.

7. Speak about Ukraine in the context of globalization.

Unit 10

Setting up a business

Learn the active vocabulary of the Unit and be ready to use it in your further work.

willingly

reluctantly

to get on with

to go self-employed

to face / to overcome challenges

to give up

to achieve the aim

commitment

to take charge of

contrary to

legitimate

to assess

home environment

to be good/bad at

things go right/wrong

determination

to sort out

responsibility

to keep up the pace

allowance

to interfere with

to execute decisions

Pre- reading task:

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