II. For speaking you should get 15%. Time limit 10 min. Speaking

1. Express your own opinion on these statements-6% (4min)

Task: Do you agree with given statements bellow? Why?

1. Buses and other vehicles are popular media for advertisers.

2. Parents should let young children watch anything they want on TV.

2. Making up a short topic(5 sentences) - 5% (3min)

Task: Prove this statement : ”There should be a complete ban on the advertising of dangerous product like cigarettes and alcohol”

2. Having dialogue on given theme - 4% , (3min).

Task: Make up the dialogue on theme “Advertisements for books, cars, medicines and slimming products”

3. For reading you should get 15%. Time limit 10 min.

Reading

1. Working on the text - 4%(3min)

Task: Read the first two paragraphs of the text and match the statements with the countries

1. Sweden a. people think children learn something useful from advertisements

2. France b. advertisements for toys are not allowed at certain times

3. The UK c. all advertising aimed at young children is banned

4. Greece d. advertising food to children is controlled

2. Read the original text, observing the rules of reading (700-900p.S.) and do the test – 8% (5min) .

Task: Read the text and retell.

Children and advertising.

Views concerning advertising aimed at children differ widely in Europe. In Sweden it is considered unacceptable and is banned for children under 12 with the approval of the majority of the population. In France advertisements are seen as part of preparing children for future life in a consumer society.

There seems to be agreement that certain regulations at least are necessary. However, the degree to which advertising to children is regulated again varies widely from country to country. In the UK, there are rules on food advertising, health, hygiene, safety and decency and there are restriction on broadcast time( for alcohol, medicines and slimming products). Greece has a ban on advertisements for children’s toys between 7 am and 10pm and a total ban on advertisements for war toys.

Children’s reactions to advertisements can be very different from grown –ups. If adults see a product advertised and don’t find it when they go shopping they forget about it. As children develop the ability to recognize and understand ads and their purpose they start making demands.

Research by advertising agencies has confirmed that children’s personal preferences can be targeted and changed by TV advertising. The effectiveness of advertising increases when the ads are shown in between or around programmes aimed at children, or when children perceive an advertisement to be made ‘for them’ as, for example, with toys or breakfast cereals. If adults, who have had years of practice in seeing through and being able to deal with ads, could not be influenced in their decisions to choose or by products then no company would spend millions on advertising .Research has also confirmed the influence of the media upon the close match between children’s tastes and the content of the programmes they watch.

3. Test - 3% (2min)

Task : Close the text and choose the right answer (A,B,C or D)

1. Most people in Sweden.

1. Agree with the ban on advertising to children.

2. Would prefer children to learn about advertising.

3. Think children have a right to view advertisements.

4. Would like to introduce a ban on advertising to children.

2. According to the text, which of these ads would be allowed in Greece?

A. an ad for toy soldiers at 11pm

B. an ad for a new game at 1pm

C. ad for a doll at 6 am

D. ad for a remote-controlled car at 9 pm

3. When adults don’t find something they have seen in an advertisements.

1. they can often be quite childish about it.

2. it becomes irrelevant to them.

3. they don’t understand why it was advertised.

4. they continue looking until the find it.

4. According to the text, why do companies spend a lot on advertising.

1. It is successful at persuading people to buy their products.

2. It means they are able to influence the content of TV programmes.

3. It teaches people how advertising work.

4. They know that people prefer the ads to the programmes.

3. For writing you should get 15%. Time limit 10min.