5. proactive

6. fix

7. Buyback

8. ping test

le 2a 3Г 41" 5h 6g 7С 8b 9d

OUTPUT

1. procurement skills and experience

2. be vague

3. They know the approvaI SyS te m best.

4. There are aUtrnativea.

UNIT 7

1. content makers/ content providers

2. transmit a signal

3. Compress cancenr

4. decode .„content

5. protect content С receive a signal

   7. demodulated signal

   8. SI ream content

pas***

Starter

Suggested answers

1. advertise in a (paper) holiday magazine, the classified section of a dally newspaper or on a specialist holiday website.

2. launch an advertising campaign on TV

3. use a Social networking web Site to Contact old friends and meet new oner,

4. lobacto companies 'ace severe restrictions on advertising; in some countries, sponsorship of spo rt i n g eve nts may Still b e possib le.

5. launch an email advertising campaign as cbis woo Id be re lative I у с h eap a n d И h a s a d a ta ba se о f customers

6. warn people by placing notices in daily newspapers; in addition, place notices in its stores and on the company webslle

antenna / broad band CRT/LCD

broadcast to all / download on demand TV licence or advertising/ pay per view all scheduled/time shifted

ggested answers

U sing your own money?

Advantage: you remain intn]) control of the

business

Disadvantage: your risk is much higher, the /«sourcesavailable maybe limited Friends and tamily:

Advantage: You still maintain good control over fhe company

Disadvantage: You are putting families and friends at risk; hthe event of failure, there are persona J consequences', funds may be limited 8an\ financing:

Advantage: There is & chance of substantial funding if the businesses successful Disadvantage: Ihe bank may charge a high rate of interest; in some circumstances, the bank may want to recall the money Vent i j re r.a p italis t/ В us i n e ss Angc I Advantage; Business An gels may also give advice and help based on their own experience Disadvantage: You may have to give away a large amounl ofequityirwhe business to secure the funding

1. an antenna 4 media player

2. spectrum 3 pay per view

3. set top box 6 licencefee

5

Suggested answers

1. The signal comes ove г t h e га dio sp с r.t nj m to a rooftop antenna, then it is demodulated and sent to а С.ЯТ,

2. Adigita? signal can be compressed into.VlPCG2 orMPFG'i formats, broken into IP packets and streamed across the Internet

3. They can use a video or MD recorder or use a VOD service.

5. playback

6. watch

7. roPV

8. protect n provider 12 maker

/1 Via a li cence f ее, s i j bsr.riptio n, о г pa у per v iew.

a 3 YouTube b x Sky r. 2 BBC.

1. receive

2. demodulate 1 distribute

1. compress

2. stream

3. dec.odc

12

1 social ? prototype 3 messagehoard /1 monetize 5 account

1. BigFight

2. gaming

3. games console users

4. PC users

5. 6. e-commerce

   7. banners

   8. mailing

   9. domain

   10. hosting

   11

   1. Lamppost.com

   2. social networking for dogs and their owners

   3. registration tee

   /| e -co mme rce sectio n

   5. advertising

   6. mailingItst

   7. 2 m В 15m

   9 have buill prototype and have had discussions with hosting company

   6. one year

   7. Six months

   8. $10

   9. U

   10. $39'99

   support development activity

Answer key I S5

15

1. open source

2. networked

3. screamed л consoles

5. graphics

6. joysticks

/ controllers

& keyboards

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18

ESI

1. The baroode reader helped the nurse 10 check and record the drugs.

2. The m on ito ri ri g devi ce measured Su e' S ternpera lu re, h e 9 rt rate etc.

5

1. she was given

2. she was moved

3. she wa s loo к e 6 of te r by И elen

4. Stic was visited

5. her p ro gre ss was m onito red carefи lly

6. Al I trie detail s 0 f Sue's treatment were reco rd ed

7. the information was transmitted

8. she is monitored

9. Her heart and blood pressure are monitored by a special device

to it is added n The data is displayed 12 itissentoul

19

iT 2F 3F 4F 5T 6F 7T 8T OUTPUT

t They have become smaller.