Commercially Funded

Image in pixels (hdtv)

Unicast

Digital

-U-

Analogue

Image in lines (PAL/NT5C/SECAM)

Broadcast

5tate Funded

What type of TV transmission is most common?

Which TV funding model is most common?

What picture quality do most users receive?

How are most

programmes

received?

When you have finished, compare your answers with a partner and discuss the questions below.

• When do you think that TV transmission will be 100% digital in your country?

• Do you think that TV will ever be entirely commercially funded in your country?

• When do you think the choice of watching TV on a computer or accessing the internet via a TV will be irrelevant?

• Do you agree that the Unicast model causes fragmentation in TV viewing? What effect does this fragmentation have on the culture of TVori society when there are fewer big IV moments that large proportions of the population will have seen?

MEDIA START-UP

10 Start-up companies often need to raise money before they can launch a business. Make a note of one advantage and one disadvantage of each of the following ways of financing a new business;

Advantage Disadvantage

1. Using all your own money

2. Raising money from family and Friends

3. Borrowing money from a hank

4. Raising money from a Venture Capitalist / Business Angel

When you have finished compare your notes with a partner. Discuss any real companies you know of that have raised money and explain what choices they made.

© 11 AdVentureUS are a venture capital company that specialize in funding international technology start-ups. You are going to hear three companies pitch for investment.

Listen to the first pitch. Complete the notes about the company and its business model.

Wans: ¹

•Viain area of business: Revenue &t ream©

RfigjisttfrсЛ users

?..aq\€>td'ed uesre afteryeav2: dm

users зт£лгуеягЗ:

Current яъще or df.vehptr\c.rv.

12 Complete the questions that an in vestor might ask with words from the box.

account • banners * domain • e-commcrce * hosting • mailing » messageboard * monetize * prototype * social

1. Arc there any other networking sites for pet owners on the net?

2. Who built the that you. arc using to test out the idea?

3. How do you access the to a.-ra nge walks with other local users?

4. How else could you this and make it even more profitable?

English for 1

Telecoms 1

Retail Week 28

w Have you had any figures from the third party .company?

Now listen again to check your answers.

® 13 Note down answers to the questions In exercise 12-use information from the text or invent any missing information. Now work in pairs.

Student A: You represent the venture capitalists. Ask the questions. Student B: You represent Lamppost.com. Answer the questions.

Main markets

14 Listen to the second pitch. Complete the notes about the company and its business model.

Nam*; of company: Ares cf business:

Income

Monthly bubbcripVion: Sale of game in *>tore*>:

S\$ri up fee:

Reason for n 'Щ f и no;. _ T'lmt fcr product development: Time? fortuning tr'felling: _