Vocabulary

1 initially - в начале

2 owner - владелец

3 trader - трейдер, торговец

4 esplanade - эспланада, площадка для прогулок; ровная открытая местность

5 luxury - богатство, пышность, роскошь

6 prosperous - богатый, обеспеченный, состоятельный

7 patronage - покровительство, попечительство

8 possession - владение, собственность, имущество

9 to bring about - вызывать

10 to turn somebody away - отворачивать; отклонять

Text work

1. Find English equivalents in the text:

1 рекламировать отдых

2 первая официальная туристическая компания

3 воспользоваться чем-л., использовать что-л. в своих интересах

4 отражаться в названиях многих мест

5 преобладание клиентов – англичан

6 расположенный на побережье

7 роскошь только для состоятельных людей

8 достаточно обеспеченный

9 позволить людям проводить выходные (отпуск) вне дома

10 разнообразие ночной жизни

2. Look through the text once again and find the words which characterize such notions as:

1 leisure time

2 seaside resort

3 entertainment industries

3. Answer the questions:

1 What was the first tourist company in the UK?

2 What was the alternative to wealthy spa towns in the early nineteenth century?

3 Why was the seaside residence considered to be an extremely fashionable ownership?

4 When did people from less privileged classes begin to take holidays at seaside resorts?

5 What entertainment facilities are presented at seaside towns?

6 Why are many seaside towns culturally different?

7 What facilities can be observed in present day beach resorts?

8 What entertainment facility attracts you most of all? Why?

9 What seaside resorts have you visited?

10 How can you characterize Russian seaside resorts?

Text 4. Mass tourism

Scan the text and find the information about the factors which allowed the mass tourism to spread all over the world.

Ciutat de les Arts i les Ciències, Valencia, Spain. Saint Peter's Square, St. Peter's Basilica,

Vatican City.

Mass travel could only develop with improvements in technology allowed the transport of large numbers of people in a short space of time to places of leisure interest, and greater numbers of people began to enjoy the benefits of leisure time.

The pioneer of modern mass tourism was Thomas Cook who, on 5 July 1841, organized the first package tour in history. He arranged for the rail company to charge one shilling per person for a group of 570 temperance campaigners from Leicester to a rally in Loughborough, eleven miles away. Cook was paid a share of the fares actually charged to the passengers, as the railway tickets, being legal contracts between company and passenger, could not have been issued at his own price. There had been railway excursions before, but this one included entrance to an entertainment held in private grounds, rail tickets and food for the train journey. Cook immediately saw the potential of a convenient 'off the peg' holiday product in which everything was included in one cost. He organised packages inclusive of accommodation for the Great Exhibition, and afterwards pioneered package holidays in both Britain (particularly in Scotland) and on the European continent (where Paris and the Alps were the most popular destinations).

The spread of the railway network in the 19th century resulted in the growth of Britain's seaside towns by bringing them within easy distance of Britain's urban centres. Blackpool was created by the construction of a line to Fleetwood, and some resorts were promoted by the railway companies themselves - Morecambe by the Midland Railway and Cleethorpes by the Great Central Railway.

Increasing speed on railways meant that the tourist industry could develop internationally. To this may be added the development of sea travel. By 1901, the number of people crossing the English Channel from England to France or Belgium had passed 0.5 million per year. Shipping companies were anxious to fill cabin space that was under-utilized.

However, the real age of international mass travel began with the growth of air travel after World War II. In the immediate post-war period, there was a surplus of transport aircraft, such as the popular and reliable Douglas Dakota, and a number of ex-military pilots ready to fly them. They were available for charter flights, and tour operators began to use them for European destinations, such as Paris and Ostend.

The developments in technology and transport infrastructure such as jumbo jets and low-budget airlines have made many types of tourism more affordable. There have also been changes in lifestyle, such as retiree-age people who living as a tourist all the year round. This is facilitated by internet purchasing of tourism products. Some sites have now started to offer dynamic packaging, in which an inclusive price is quoted for a tailor- made package requested by the customer upon impulse.