- •Contents
- •I. Answer the questions:
- •I. Answer the questions:
- •II. Translate into English:
- •Translate into Russian:
- •IV. Speak about:
- •I. Answer the questions:
- •II. Translate into English:
- •I. Speak about:
- •The Sole Proprietorship,
- •The Partnership, and
- •The Corporation.
- •I. Answer the questions:
- •1. General Partnership
- •3. Joint Venture
- •I. Answer the questions:
- •I. Answer the questions:
- •I. Answer the questions:
- •I. Speak about:
- •II. Answer the questions:
- •III. Decide which of the advantages and disadvantages below you would associate with the following forms of business. In some cases there may be more than one correct answer.
- •IV. Prepare a short checklist of the questions that you would need to ask yourself before starting a business.
- •V. What position would you like to have:
- •VI. How do you see your future profession? Please answer the following questions:
- •Interviewing Job Applicants
- •I. Answer the questions:
- •1. Prepare in Advance for the Interview
- •2. Collect Important Information During the Interview
- •3. Treat All Candidates Fairly
- •4. Be Courteous and Respectful
- •5. Facilitate Open Communication
- •I. Answer the questions:
- •If not, indicate which ones you do not wish us to contact:
- •I. Answer the questions:
- •1. Job Descriptions
- •2. Using Job Descriptions for Recruiting Situations
- •I. Answer the questions:
- •II. Speak about:
- •What should a cv be?
- •How to compile the cv?
- •Style and layout
- •I. Answer the questions:
- •Write your own resume for the positions of:
- •III. Write your own cv.
- •I. Answer the questions:
- •II. Write your own letter of application. (See the sample in Appendix 2)
- •Face-to-face interviews
- •I. Answer the questions:
- •1. Drafts
- •Value received; Charge to Account of
- •2. Checks
- •4. Certificates of Deposit
- •I. Answer the questions:
- •1. Certified Checks
- •2. Cashier's Checks
- •3. Bank Drafts
- •4. Money Orders
- •5. Traveller's Checks
- •I. Give Russian equivalents for the following words and word combinations:
- •II. Match the following:
- •III. Translate the following into Russian:
- •IV. Read the letter and translate the phrases below:
- •V. Translate into Russian:
- •VI. Match the synonyms:
- •VII. Translate the sentences:
- •VIII. Read the letter and translate the phrases below:
- •IX. Translate into English:
- •X. Translate into Russian:
- •I. Answer the questions:
- •The Marketing Concept
- •Market Research
- •Marketing Strategy
- •Target Marketing
- •Marketing Performance
- •I. Answer the questions:
- •I. Answer the questions:
- •Annual-plan control
- •I. Answer the questions:
- •II. Translate the text into Russian: Marketing Methods
- •Getting connected
- •The Birth of Domain Names
- •The Birth of the Web Browser
- •How does email work?
- •I. Answer the questions:
- •I. Answer the questions:
- •Fill-in Forms
- •Shopping Cart Software
- •Secure Financial Transactions
- •International Sales
- •Third Party Service Providers
- •Building Internet Sales Takes Time
- •I. Answer the questions:
- •I. Answer the questions:
- •II. Speak about:
- •Managerial decision-making
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The modern executive
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Management and control of companies
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Types of business associations
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Irving Fisher- pioneer in Monetary Theory
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The First Modern Economists The Mercantilists
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The Physiocrats
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Adam Smith and the wealth of nations
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •15. Electronic customer relations management
- •59. Affiliate - Участник партнерской программы рекламодателя, размещающий его коммерческую рекламу.
- •136. Page views - показатель интереса пользователя к веб-ресурсу. Рage views измеряется числом страниц, которые просмотрел пользователь за сессию.
- •149. Session time -количество времени, проведенного пользователем на сайте за сессию.
- •Letter of enquiry
- •Letter of confirmation
- •Order acknowledgement
- •Sales promotion letter
- •Letter of claim
- •Letter of complaint
- •Letter of application
I. Answer the questions:
How is new connection to the Internet achieved?
What is the difference between Internet and WWW?
What language is used in WWW?
What are the two ways of putting up a web page in the Internet?
WORDS TO REMEMBER
stay abreast |
не отставать, идти в ногу |
to keep up with news |
быть в курсе новостей |
time-consuming |
отнимающий много времени |
off-line |
автономно, без подключения |
fill-in forms |
бланки для заполнения |
CGI (computer graphics interface) |
интерфейс компьютерной графики |
order form |
бланк заказа |
online |
(работающий) в режиме онлайн |
to place an order |
подавать заказ |
to set up |
настраивать |
to complete a transaction |
осуществить сделку |
unstructured |
расплывчатый |
check box |
окошко для отметки; флажок (для указания включения/выключения требуемых опций, напр,"галочкой") |
to check out |
заканчивать работу |
database |
база данных |
secure financial transaction |
безопасная финансовая операция |
encrypted |
зашифрованный |
scrambled |
скремблированный, засекреченный |
validity |
действительность |
shipping costs |
затраты на транспортировку |
customs forms |
таможенные декларации |
exchange rates |
курсы обмена валют |
online order |
заказ по Интернету |
TEXT C
E-BUSINESS (SELLING ON THE INTERNET)
Should you sell your products and services on the Internet? Offering your customers this option may be an important service for your business and may bring you new sales from around the globe.
A few strategies for handling online sales are outlined below. If you think that selling via the Internet is for you, you'll want to stay abreast of the topic - keep up with news in the traditional media and on the Web.
Use Email, Fax and Phone to Complete Transactions
A low-budget solution for Internet sales is to "sell" your product on your web site by inviting customers to complete the transaction using email, fax or phone (800 number). The disadvantage of this method is that customers may not send you all the information you need to complete the sale; obtaining the additional information could be time-consuming and costly. Also, since the customer would need to initiate a second step off-line to make the purchase, your chances of sale are reduced.
Fill-in Forms
Adding forms (possibly using CGI [computer graphics interface] scripts or other techniques) to your web site allows your customer to quickly "fill in the blanks" of an order form for your products at that moment online. Customers can place an order immediately while they're still excited about what they've seen on your web site. (You can build a database of order information from these sales for future promotions as well.)
The form can be set up to immediately return a message to the customer indicating which required field(s) have been left blank. The customer will understand that the form will not be submitted until information in all of the required fields has been submitted. This allows you to gather all of the necessary data to complete a sale, which is an advantage over your customer sending an unstructured, and possibly incomplete, email message to place an order.
Your web page designer adds the script to your web site, and your Internet Service Provider (ISP) sets up a system for sending you the information collected from your forms.