- •Contents
- •I. Answer the questions:
- •I. Answer the questions:
- •II. Translate into English:
- •Translate into Russian:
- •IV. Speak about:
- •I. Answer the questions:
- •II. Translate into English:
- •I. Speak about:
- •The Sole Proprietorship,
- •The Partnership, and
- •The Corporation.
- •I. Answer the questions:
- •1. General Partnership
- •3. Joint Venture
- •I. Answer the questions:
- •I. Answer the questions:
- •I. Answer the questions:
- •I. Speak about:
- •II. Answer the questions:
- •III. Decide which of the advantages and disadvantages below you would associate with the following forms of business. In some cases there may be more than one correct answer.
- •IV. Prepare a short checklist of the questions that you would need to ask yourself before starting a business.
- •V. What position would you like to have:
- •VI. How do you see your future profession? Please answer the following questions:
- •Interviewing Job Applicants
- •I. Answer the questions:
- •1. Prepare in Advance for the Interview
- •2. Collect Important Information During the Interview
- •3. Treat All Candidates Fairly
- •4. Be Courteous and Respectful
- •5. Facilitate Open Communication
- •I. Answer the questions:
- •If not, indicate which ones you do not wish us to contact:
- •I. Answer the questions:
- •1. Job Descriptions
- •2. Using Job Descriptions for Recruiting Situations
- •I. Answer the questions:
- •II. Speak about:
- •What should a cv be?
- •How to compile the cv?
- •Style and layout
- •I. Answer the questions:
- •Write your own resume for the positions of:
- •III. Write your own cv.
- •I. Answer the questions:
- •II. Write your own letter of application. (See the sample in Appendix 2)
- •Face-to-face interviews
- •I. Answer the questions:
- •1. Drafts
- •Value received; Charge to Account of
- •2. Checks
- •4. Certificates of Deposit
- •I. Answer the questions:
- •1. Certified Checks
- •2. Cashier's Checks
- •3. Bank Drafts
- •4. Money Orders
- •5. Traveller's Checks
- •I. Give Russian equivalents for the following words and word combinations:
- •II. Match the following:
- •III. Translate the following into Russian:
- •IV. Read the letter and translate the phrases below:
- •V. Translate into Russian:
- •VI. Match the synonyms:
- •VII. Translate the sentences:
- •VIII. Read the letter and translate the phrases below:
- •IX. Translate into English:
- •X. Translate into Russian:
- •I. Answer the questions:
- •The Marketing Concept
- •Market Research
- •Marketing Strategy
- •Target Marketing
- •Marketing Performance
- •I. Answer the questions:
- •I. Answer the questions:
- •Annual-plan control
- •I. Answer the questions:
- •II. Translate the text into Russian: Marketing Methods
- •Getting connected
- •The Birth of Domain Names
- •The Birth of the Web Browser
- •How does email work?
- •I. Answer the questions:
- •I. Answer the questions:
- •Fill-in Forms
- •Shopping Cart Software
- •Secure Financial Transactions
- •International Sales
- •Third Party Service Providers
- •Building Internet Sales Takes Time
- •I. Answer the questions:
- •I. Answer the questions:
- •II. Speak about:
- •Managerial decision-making
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The modern executive
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Management and control of companies
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Types of business associations
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Irving Fisher- pioneer in Monetary Theory
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The First Modern Economists The Mercantilists
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The Physiocrats
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Adam Smith and the wealth of nations
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •15. Electronic customer relations management
- •59. Affiliate - Участник партнерской программы рекламодателя, размещающий его коммерческую рекламу.
- •136. Page views - показатель интереса пользователя к веб-ресурсу. Рage views измеряется числом страниц, которые просмотрел пользователь за сессию.
- •149. Session time -количество времени, проведенного пользователем на сайте за сессию.
- •Letter of enquiry
- •Letter of confirmation
- •Order acknowledgement
- •Sales promotion letter
- •Letter of claim
- •Letter of complaint
- •Letter of application
I. Answer the questions:
When and how did Internet get started?
What is the TCP/IP protocol?
Who provides physical connections that allow the access to the Internet?
How is the host address expressed in DNS?
What is a browser?
What is a domain name?
What is the IP address?
WORDS TO REMEMBER
bypass route |
объезд, объездной маршрут |
pipeline |
канал (связи, снабжения, коммуникации и т. д.) |
thoroughfare |
транспортная магистраль |
entity |
организация |
for free |
бесплатно |
to sign up |
подписаться на услуги провайдера |
dial-up access |
наборный доступ (по телефону) |
user account |
учетная запись пользователя (содержит имя пользователя и его пароль для регистрации при входе в сеть) |
subset |
подмножество |
web page |
страница или ряд страниц, хранимые в сети |
web server WEB |
сервер (компьютер, предоставляющий доступ к службам и страницам WWW пользователям Интернета) |
to put up |
организовывать, устраивать |
TEXT B
WHO OWNS THE WWW?
Who owns the World Wide Web (WWW)? The answer is -NOBODY! How can that be?" you could ask. This concept is a bit difficult to grasp unless you understand the structure of the Internet and its component parts, including the WWW.
We have called the Internet "The Information Superhighway" and that is still the most accurate analogy. The Internet is a network of independently-owned and operated interconnecting communication pipelines, just as the system of roads and bridges is a network of independently-owned and operated thoroughfares. From dirt roads to gravel roads to two lane paved roads to the largest multi-lane superhighways. Each road and each bridge was built by an independent entity and continues to be owned and controlled by that entity, including sale or other transfer of interest. Anyone can connect to an interstate highway, if the price is right.
The beauty of the system, however, is that anyone can drive on any of these roads, usually for free. Once you get on one road in the system, you can use it to access any number of other roads, to go anywhere on the network you choose. All you need is a vehicle — a car or a computer with a modem and software.
The Internet works the same way. Some parts of the Internet were installed and now maintained by government agencies, some by universities, some by private businesses, some by individuals. Each new connection to the Internet is achieved by acquiring permission to connect to someone who is already connected. It can be as simple as an individual signing up for a dial-up access account through an ISP, or as complicated as a new ISP establishing a high-speed data connection to a major backbone, with dozens of pieces of computer hardware to regulate and route the traffic. Once you're on, you're on. You can go anywhere.
The WWW is merely a subset of information published on the Internet. The only thing distinguishing information on the Web from other types of information on the Internet is the format in which the information is published. Web documents are published in Hyper-Text Markup Language (HTML). In order to put up a web page of your own, whether individual or business, you need to get access to the WWW by either renting space on an existing commercial Web sewer, or by putting up your own Web server and paying for a connection to someone else's data pipeline.
Either way, you'll own a piece of the WWW yourself!
TASKS