- •Contents
- •Preface
- •Part I. Print media Unit 1 mass media: general notion
- •Control Questions
- •Practical Tasks
- •It’s wrong to portray fathers as domestic incompetents – but women still
- •Unit 2 newspaper headlines and their linguistic peculiarities
- •Control Questions
- •Practical Tasks
- •Unit 3 lexical features of newspaper articles
- •Names of some organisations, establishments, parties
- •Abbreviations
- •Acronyms
- •Neologisms
- •Colloquial words
- •Shortened words
- •Control Questions
- •Practical Tasks
- •Former Mandela Fund Official Says Model Gave Him Diamonds
- •The International Herald Tribune, August 6, 2010
- •A. Too many clichés, at the end of the day
- •B. Social class affects white pupils’ exam results more than those of ethnic minorities – study
- •C. Blair’s job was done by 1997: to numb Labour, and to enshrine Thatcherism
- •In Downing Street, Blair never fulfilled his early promise and let Brown in.
- •Question time in Oldham Data profiling is helping Oldham police analyse the work of its community support officers
- •Airport and station get walk-in nhs centres
- •People's peers take back seat in the Lords
- •Not off to uni? What an excellent idea...
- •VIII Welsh Assembly launches £44m learning grants
- •4. Three men jailed for rape in Oxford after victim sees film on mobile.
- •Unit 4 grammatical and syntactical properties of newspaper articles
- •Control Questions
- •Practical Tasks
- •Cronyism alert on plan for more people’s peers
- •Revealed: Queen’s dismay at Blair legacy
- •Victim / radiation / in £50m drugs / cancer / is denied
- •Unit 5 feature articles: essence, structure, lexical means, stylictic properties
- •Control Questions
- •Practical Tasks Task 1. Read Article a and comment on its genre. What sphere of public life does it reflect? a. After 40 years, the terrorists turn to politics
- •In the East Belfast Mission hall, the uvf, uda and Red Hand Commando announced they had put weapons “beyond use”
- •С. A slice of Middle England Ruaridh Nicoll journeys in search of the perfect pork pie and finds himself seduced by the olde worlde charms of... Leicestershire
- •D. Gordon Brown: There is life after No 10
- •In his first major interview since losing the election, the former Prime Minister tells Christina Patterson why he’s thriving as a constituency mp – and happily living without the trappings of power
- •Unit 6 analytical genres of print media: editorial, op-ed, column, lte
- •I. Editorial
- •III. Сolumn
- •IV. Letters to the editor
- •Control Questions
- •Practical Tasks
- •How Not to Fight Colds
- •The New York Times, October 4, 2010
- •Clean and Open American Elections
- •It’s our class, not our colour, that screws us up
- •Task 12. Read the two ltEs below. What motive was behind writing those letters?
- •I. Giving an Edge to Children of Alumni
- •The New York Times, October 4, 2010
- •II. Childhood misery
- •Task 13. Read the two letters again, and observe the difference between them. What arguments does the author of first letter put forward to drive his message across?
- •Unit 7 print media: revision
- •Task 3. Read the article below and define its genre. What are the constituent parts of the text? House prices: Heading south
- •I was a terrible teenage drinker – I couldn't get hold of alcohol How do young people drink so much today? And how do they get served, asks Michael Deacon
- •Task 7. Read the article below and say what genre it is. Translate the italicised words and word combinations, analyse them. Twitter: Bad sports
- •Test 1. Print media
- •Variants 1-16.
- •Part II. Broadcast media Unit 8 learning to understand broadcast media texts
- •Control Questions
- •Practical Tasks
- •Unit 9 learning to differentiate broadcast media news and analytical genres
- •The press conference and the statement are an integral part of the live reporting and are not accompanied by the news presenter’s comments.
- •Fragments of the press-conference, the statement, as well as the parliamentary debate could be quoted in the video brief news, the report and the commentary that are part of the news bulletin.
- •Control Questions
- •Practical Tasks
- •Audio Track 6
- •Audio Track 7
- •Bonfire of the quangos? It’s more like a barbecue: Despite all the fanfare, just 29 will be completely abolished
- •Control Questions
- •Practical Tasks
- •A shot in the arm – поиск наркотика; стимул (перен.) a soft touch – обходительный человек; pie in the sky – журавль в небе, пустые посулы
- •He wants the Scottish government to give a shot in the arm to the tourist industry (Sky News)
- •A flop – unsuccessful film or play gazumping – cheating a potential buyer of a house
- •Nifty – very good or attractive (nifty fifties – «золотой возраст»)
- •Some examples of former slang words to booze – to drink alcohol
- •Control Questions
- •Practical Tasks
- •Unit 12 stylistic and syntactical peculiarities of broadcast media discourse
- •Control Questions
- •Control Questions
- •Practical Tasks
- •Hungarians battle to hold back toxic sludge spill from Danube
- •Vessel mishap
- •Test 2. Lexical and syntactical propertires of broadcast media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •Unit 13 grammatical properties of broadcast media discourse
- •Control Questions
- •Practical Tasks
- •Uk’s official economic growth estimates revised down
- •Austerity won’t trigger double-dip recession, economists say
- •Ireland’s economic outlook worsens
- •Ireland’s economic outlook worsened on Monday as the country’s central bank
- •Unit 14 learning to work with broadcast media texts
- •Sun turns its back on Labour after 12 years of support
- •General election 2010: did it really happen?
- •The coalition government: Sweetening the pill
- •Test 3. Morphological properties of broadcast media discourse
- •Variants 1-16.
- •In class:
- •Unit 15 regional accents of british broadcast media (scottish, welsh, irish)
- •Control Questions
- •Practical Tasks
- •Unit 16 broadcast media: revision
- •Murder rate at lowest for 20 years
- •Rogue Trader at Société Générale Gets Jail Term
- •The Guardian, October 5, 2010 Task 9. Find special terms in the second half of the material (they are not marked). Read the piece again, find clichés and idioms in it.
- •Task 38. Read the article below and say what crime is reflected in it. What are its underlying reasons?
- •Sham marriages on “unprecedented scale”
- •Final test on mass media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •References
- •Учимся понимать и интерпретировать медийные тексты на английском языке
T
Cairn
Energy Iceberg Alley
Arctic
Aasiaat
pristine
to drill
a
humpback whale untapped
offshore
well
to
disperse to skimVessel mishap
to make up (a share of sth) to head
slick inevitable
Task 23. Watch the lead in Video 32 and get it’s idea.
Task 24. Watch Video 32, make up two lists of special terms:
ecology; b) oil extraction.
Each list should contain at least five terms.
Task 25. Close the gaps in the sentence fragments below of Video 32.
What lexical units and stylistic means prevail in the sentences? What is the syntactical structure of the sentences below?
1. “We’re 350 km north of the Arctic Circle where humpback whales …1… the waters and …2… the passing traffic.”
2. This is one of the …1… …2… and …3… regions on the planet.
3. …1… as well as the main platform, they have a second drilling ship ready to begin a relief …2… immediately in an event of a leak and …3-4… what they call the …5-7… equipped to physically tow icebergs away from the rig site.
4. So these support vessels, they ring, …1-3… the drill ships in…
5. …1… in an event that an iceberg enters that safety zone, then they …2… tow it out of the way.
6. The drilling here in these …1… Arctic waters has been condemned by environmental groups as …2… disappointing.
7. An oil spill in these waters would be …1… for this …2… eco system.
8. The sea here is so cold that …1… the Gulf of Mexico where the oil is rising to the surface and able to be dispersed or …2-3…, here the oil would …4… much …5… slowly.
9. So it would tend to stay below the surface, in a …1… and …2… slick.
10. …1… unlike the Gulf of Mexico, a …2-6… this is where a Greenland’s spill response would have to be mounted.
11. …1… the fishing stocks …2-4… and there are …5… problems with unemployment.
12. …1… there is to be an …2-3… here it would likely be …4… future generation who would …5-7…
13. …1… …2… demand is not decreasing, …3… these …4… frontiers are where the industry is …5… heading. The age of …6-7… , so they say, …8-9…
Task 26. How stylistically charged is the report in general? How successful is the journalist in attaining her objective – to persuade the viewer … (in what?) …?
Task 27. Comment on the notion frontier. In what context is it used in the report?
Task 28. Think of the three key sentences of the report. Write them down. Can you divide the report into logical parts? What are they?
Task 29. Watch Video 33 lead and get its idea. Fill in the gaps to make its lexical and stylistic analysis.
…1-2… , …3-4… and …5-6… could be seen back on the supermarket shelves. EU laws which …7… years of …8-9… in the 1980s have been …10… to try to help consumers through the …11…
Task 30. Say what stylistic tropes are used in Video 33 lead?
What lexical units prevail in the video? Why?
Task 31. Watch Video 33 in full. Close the gaps in the sentences below. The word list in the box would be of much avail to you. Study it. Say what lexical units prevail in it.
nully pot belly to nurture fearsome vegy kinky
topsy turvey gruesome curvy to ditch caulli
1. They grow in the same fields, …1… by the same …2… and are …3-4… by the same people.
2. But until now al fruit and vegetables were not …1… In the EU there was a form of …2-3… but no more.
3. The days of the …1… carrot, …2-3… turnip and …4-5… parsnip are back.
4. And it’s …1-2… the …3-4…
5. And this …1-2… would have been …3-4… to. …4… it’s …5… small.
6. “Our customers want to have a …1-2… vegetables which …3… they are going to peel and chop, and use in cooking. …4… they don’t mind they are slightly more diverse.”
7. …1… do we really want …2… greens and …3… fruit?
8. “…1… you assume if these …2… ones are cheaper you’d buy those, would you?”
9. …1… before we start transforming our …2-3… into the …4-6… there are still some things that have to be the right size and shape.
10. Apples – …1… , they’ve got to be apple shaped. …2-4… ? Pears, they …5-7… be pear-shaped.
11. …1… , even they can be sold in non-standard form as long as it’s made clear to the …2… purchaser that they are lesser …3… that the great …4… staff.
Task 32. Why does the journalist employ so many colloquialisms in the report? Prove your point.