- •Contents
- •Preface
- •Part I. Print media Unit 1 mass media: general notion
- •Control Questions
- •Practical Tasks
- •It’s wrong to portray fathers as domestic incompetents – but women still
- •Unit 2 newspaper headlines and their linguistic peculiarities
- •Control Questions
- •Practical Tasks
- •Unit 3 lexical features of newspaper articles
- •Names of some organisations, establishments, parties
- •Abbreviations
- •Acronyms
- •Neologisms
- •Colloquial words
- •Shortened words
- •Control Questions
- •Practical Tasks
- •Former Mandela Fund Official Says Model Gave Him Diamonds
- •The International Herald Tribune, August 6, 2010
- •A. Too many clichés, at the end of the day
- •B. Social class affects white pupils’ exam results more than those of ethnic minorities – study
- •C. Blair’s job was done by 1997: to numb Labour, and to enshrine Thatcherism
- •In Downing Street, Blair never fulfilled his early promise and let Brown in.
- •Question time in Oldham Data profiling is helping Oldham police analyse the work of its community support officers
- •Airport and station get walk-in nhs centres
- •People's peers take back seat in the Lords
- •Not off to uni? What an excellent idea...
- •VIII Welsh Assembly launches £44m learning grants
- •4. Three men jailed for rape in Oxford after victim sees film on mobile.
- •Unit 4 grammatical and syntactical properties of newspaper articles
- •Control Questions
- •Practical Tasks
- •Cronyism alert on plan for more people’s peers
- •Revealed: Queen’s dismay at Blair legacy
- •Victim / radiation / in £50m drugs / cancer / is denied
- •Unit 5 feature articles: essence, structure, lexical means, stylictic properties
- •Control Questions
- •Practical Tasks Task 1. Read Article a and comment on its genre. What sphere of public life does it reflect? a. After 40 years, the terrorists turn to politics
- •In the East Belfast Mission hall, the uvf, uda and Red Hand Commando announced they had put weapons “beyond use”
- •С. A slice of Middle England Ruaridh Nicoll journeys in search of the perfect pork pie and finds himself seduced by the olde worlde charms of... Leicestershire
- •D. Gordon Brown: There is life after No 10
- •In his first major interview since losing the election, the former Prime Minister tells Christina Patterson why he’s thriving as a constituency mp – and happily living without the trappings of power
- •Unit 6 analytical genres of print media: editorial, op-ed, column, lte
- •I. Editorial
- •III. Сolumn
- •IV. Letters to the editor
- •Control Questions
- •Practical Tasks
- •How Not to Fight Colds
- •The New York Times, October 4, 2010
- •Clean and Open American Elections
- •It’s our class, not our colour, that screws us up
- •Task 12. Read the two ltEs below. What motive was behind writing those letters?
- •I. Giving an Edge to Children of Alumni
- •The New York Times, October 4, 2010
- •II. Childhood misery
- •Task 13. Read the two letters again, and observe the difference between them. What arguments does the author of first letter put forward to drive his message across?
- •Unit 7 print media: revision
- •Task 3. Read the article below and define its genre. What are the constituent parts of the text? House prices: Heading south
- •I was a terrible teenage drinker – I couldn't get hold of alcohol How do young people drink so much today? And how do they get served, asks Michael Deacon
- •Task 7. Read the article below and say what genre it is. Translate the italicised words and word combinations, analyse them. Twitter: Bad sports
- •Test 1. Print media
- •Variants 1-16.
- •Part II. Broadcast media Unit 8 learning to understand broadcast media texts
- •Control Questions
- •Practical Tasks
- •Unit 9 learning to differentiate broadcast media news and analytical genres
- •The press conference and the statement are an integral part of the live reporting and are not accompanied by the news presenter’s comments.
- •Fragments of the press-conference, the statement, as well as the parliamentary debate could be quoted in the video brief news, the report and the commentary that are part of the news bulletin.
- •Control Questions
- •Practical Tasks
- •Audio Track 6
- •Audio Track 7
- •Bonfire of the quangos? It’s more like a barbecue: Despite all the fanfare, just 29 will be completely abolished
- •Control Questions
- •Practical Tasks
- •A shot in the arm – поиск наркотика; стимул (перен.) a soft touch – обходительный человек; pie in the sky – журавль в небе, пустые посулы
- •He wants the Scottish government to give a shot in the arm to the tourist industry (Sky News)
- •A flop – unsuccessful film or play gazumping – cheating a potential buyer of a house
- •Nifty – very good or attractive (nifty fifties – «золотой возраст»)
- •Some examples of former slang words to booze – to drink alcohol
- •Control Questions
- •Practical Tasks
- •Unit 12 stylistic and syntactical peculiarities of broadcast media discourse
- •Control Questions
- •Control Questions
- •Practical Tasks
- •Hungarians battle to hold back toxic sludge spill from Danube
- •Vessel mishap
- •Test 2. Lexical and syntactical propertires of broadcast media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •Unit 13 grammatical properties of broadcast media discourse
- •Control Questions
- •Practical Tasks
- •Uk’s official economic growth estimates revised down
- •Austerity won’t trigger double-dip recession, economists say
- •Ireland’s economic outlook worsens
- •Ireland’s economic outlook worsened on Monday as the country’s central bank
- •Unit 14 learning to work with broadcast media texts
- •Sun turns its back on Labour after 12 years of support
- •General election 2010: did it really happen?
- •The coalition government: Sweetening the pill
- •Test 3. Morphological properties of broadcast media discourse
- •Variants 1-16.
- •In class:
- •Unit 15 regional accents of british broadcast media (scottish, welsh, irish)
- •Control Questions
- •Practical Tasks
- •Unit 16 broadcast media: revision
- •Murder rate at lowest for 20 years
- •Rogue Trader at Société Générale Gets Jail Term
- •The Guardian, October 5, 2010 Task 9. Find special terms in the second half of the material (they are not marked). Read the piece again, find clichés and idioms in it.
- •Task 38. Read the article below and say what crime is reflected in it. What are its underlying reasons?
- •Sham marriages on “unprecedented scale”
- •Final test on mass media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •References
- •Учимся понимать и интерпретировать медийные тексты на английском языке
Unit 9 learning to differentiate broadcast media news and analytical genres
The major news and analytical genres of broadcast media
The news brief (duration 10-30 seconds) reflects factual information of some importance to the viewer.
The video news brief (duration 30-45 seconds) is the news brief accompanied by a brief video recording.
The report (or package, duration 1.5-2 minutes) is the major genre of TV news channels. It includes video recording of a certain event or development, accompanied by the journalist’s narration or commentary and backed by screen graphics, visual or sound effects.
The interview is the variant of questioning that aims to get information from the competent person on a topical question or a problem. It can be an independent genre as in such television programmes, as Hard Talk (BBC World News), The Andrew Marr Show and The Politics Show (BBC News) or be a constituent part of the report, live reporting, and an extended press review.
The commentary (comment / expert opinion) explains or comments on an actual event. It employs various means of argumentation and generalization. In its classic format it exists only on the radio, as on television the genre in question is an integral component of the interview or can be part of a live reporting from the scene.
The talk is the exchange of opinions, with interlocutors being in equal position. The genre is transformed into the discussion which is passing in the question-answer form (Question Time on BBC News).
The extended press review (duration of 15-25 minutes). The journalist (or several journalists) is invited to the news studio to analyse front pages of tomorrow’s press and to comment on the facts and opinions reflected by the print media.
The press conference and the statement are an integral part of the live reporting and are not accompanied by the news presenter’s comments.
Fragments of the press-conference, the statement, as well as the parliamentary debate could be quoted in the video brief news, the report and the commentary that are part of the news bulletin.
Control Questions
1. Give a brief outline of the major news and analytical genres of the broadcast media.
2. What is the difference between the news brief and the video news brief?
3. What is the basic difference between the report and the comment?
4. State the difference between the talk and the interview.
Practical Tasks
Task 1. Listen to Audio Track 5 (Folder Unit 9) and say what genre it is. Fill in the gaps below.
1. The …1… is scraping nearly 200 quangos1 in a drive to improve …2… and …3… .
2. The amount of …1… savers can put into a …2… is being cut from 255,000 pounds a year to …3…
3. There’s been more …1… wrangling over the …2… of Liverpool football club.
4. The …1… of Iran … has made a …2… to thousands of Hesbollah1 supporters in southern Lebanon on what Israel is calling “a …3… ”.
5. …1… who‘ve been treating 33 miners who were trapped …2… in Chili say most of them are in surprisingly …3… .
Task 2. What grammatical constructions and grammatical tenses are used in the sentences above. What conclusions do you come to?
Task 3. What lexical units can be found in the sentences in Task 1. Listen to Audio Track 5 again and fill in the grid:
clichés: ……………;
realia …………;
attributive groups ……………;
d) special terms ……………
Task 4. Study the meaning of the words in the box below.
to murder to testify life imprisonment to be on bail
fire fighters shift row reception trial
Listen to Audio Track 6 and Audio Track 7 and say what genre the material is. Listen to the tracks again and fill in the gaps in the script.