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- •Contents
- •Preface
- •Part I. Print media Unit 1 mass media: general notion
- •Control Questions
- •Practical Tasks
- •It’s wrong to portray fathers as domestic incompetents – but women still
- •Unit 2 newspaper headlines and their linguistic peculiarities
- •Control Questions
- •Practical Tasks
- •Unit 3 lexical features of newspaper articles
- •Names of some organisations, establishments, parties
- •Abbreviations
- •Acronyms
- •Neologisms
- •Colloquial words
- •Shortened words
- •Control Questions
- •Practical Tasks
- •Former Mandela Fund Official Says Model Gave Him Diamonds
- •The International Herald Tribune, August 6, 2010
- •A. Too many clichés, at the end of the day
- •B. Social class affects white pupils’ exam results more than those of ethnic minorities – study
- •C. Blair’s job was done by 1997: to numb Labour, and to enshrine Thatcherism
- •In Downing Street, Blair never fulfilled his early promise and let Brown in.
- •Question time in Oldham Data profiling is helping Oldham police analyse the work of its community support officers
- •Airport and station get walk-in nhs centres
- •People's peers take back seat in the Lords
- •Not off to uni? What an excellent idea...
- •VIII Welsh Assembly launches £44m learning grants
- •4. Three men jailed for rape in Oxford after victim sees film on mobile.
- •Unit 4 grammatical and syntactical properties of newspaper articles
- •Control Questions
- •Practical Tasks
- •Cronyism alert on plan for more people’s peers
- •Revealed: Queen’s dismay at Blair legacy
- •Victim / radiation / in £50m drugs / cancer / is denied
- •Unit 5 feature articles: essence, structure, lexical means, stylictic properties
- •Control Questions
- •Practical Tasks Task 1. Read Article a and comment on its genre. What sphere of public life does it reflect? a. After 40 years, the terrorists turn to politics
- •In the East Belfast Mission hall, the uvf, uda and Red Hand Commando announced they had put weapons “beyond use”
- •С. A slice of Middle England Ruaridh Nicoll journeys in search of the perfect pork pie and finds himself seduced by the olde worlde charms of... Leicestershire
- •D. Gordon Brown: There is life after No 10
- •In his first major interview since losing the election, the former Prime Minister tells Christina Patterson why he’s thriving as a constituency mp – and happily living without the trappings of power
- •Unit 6 analytical genres of print media: editorial, op-ed, column, lte
- •I. Editorial
- •III. Сolumn
- •IV. Letters to the editor
- •Control Questions
- •Practical Tasks
- •How Not to Fight Colds
- •The New York Times, October 4, 2010
- •Clean and Open American Elections
- •It’s our class, not our colour, that screws us up
- •Task 12. Read the two ltEs below. What motive was behind writing those letters?
- •I. Giving an Edge to Children of Alumni
- •The New York Times, October 4, 2010
- •II. Childhood misery
- •Task 13. Read the two letters again, and observe the difference between them. What arguments does the author of first letter put forward to drive his message across?
- •Unit 7 print media: revision
- •Task 3. Read the article below and define its genre. What are the constituent parts of the text? House prices: Heading south
- •I was a terrible teenage drinker – I couldn't get hold of alcohol How do young people drink so much today? And how do they get served, asks Michael Deacon
- •Task 7. Read the article below and say what genre it is. Translate the italicised words and word combinations, analyse them. Twitter: Bad sports
- •Test 1. Print media
- •Variants 1-16.
- •Part II. Broadcast media Unit 8 learning to understand broadcast media texts
- •Control Questions
- •Practical Tasks
- •Unit 9 learning to differentiate broadcast media news and analytical genres
- •The press conference and the statement are an integral part of the live reporting and are not accompanied by the news presenter’s comments.
- •Fragments of the press-conference, the statement, as well as the parliamentary debate could be quoted in the video brief news, the report and the commentary that are part of the news bulletin.
- •Control Questions
- •Practical Tasks
- •Audio Track 6
- •Audio Track 7
- •Bonfire of the quangos? It’s more like a barbecue: Despite all the fanfare, just 29 will be completely abolished
- •Control Questions
- •Practical Tasks
- •A shot in the arm – поиск наркотика; стимул (перен.) a soft touch – обходительный человек; pie in the sky – журавль в небе, пустые посулы
- •He wants the Scottish government to give a shot in the arm to the tourist industry (Sky News)
- •A flop – unsuccessful film or play gazumping – cheating a potential buyer of a house
- •Nifty – very good or attractive (nifty fifties – «золотой возраст»)
- •Some examples of former slang words to booze – to drink alcohol
- •Control Questions
- •Practical Tasks
- •Unit 12 stylistic and syntactical peculiarities of broadcast media discourse
- •Control Questions
- •Control Questions
- •Practical Tasks
- •Hungarians battle to hold back toxic sludge spill from Danube
- •Vessel mishap
- •Test 2. Lexical and syntactical propertires of broadcast media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •Unit 13 grammatical properties of broadcast media discourse
- •Control Questions
- •Practical Tasks
- •Uk’s official economic growth estimates revised down
- •Austerity won’t trigger double-dip recession, economists say
- •Ireland’s economic outlook worsens
- •Ireland’s economic outlook worsened on Monday as the country’s central bank
- •Unit 14 learning to work with broadcast media texts
- •Sun turns its back on Labour after 12 years of support
- •General election 2010: did it really happen?
- •The coalition government: Sweetening the pill
- •Test 3. Morphological properties of broadcast media discourse
- •Variants 1-16.
- •In class:
- •Unit 15 regional accents of british broadcast media (scottish, welsh, irish)
- •Control Questions
- •Practical Tasks
- •Unit 16 broadcast media: revision
- •Murder rate at lowest for 20 years
- •Rogue Trader at Société Générale Gets Jail Term
- •The Guardian, October 5, 2010 Task 9. Find special terms in the second half of the material (they are not marked). Read the piece again, find clichés and idioms in it.
- •Task 38. Read the article below and say what crime is reflected in it. What are its underlying reasons?
- •Sham marriages on “unprecedented scale”
- •Final test on mass media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •References
- •Учимся понимать и интерпретировать медийные тексты на английском языке
D. Gordon Brown: There is life after No 10
In his first major interview since losing the election, the former Prime Minister tells Christina Patterson why he’s thriving as a constituency mp – and happily living without the trappings of power
Christina Patterson
The last time I saw Gordon Brown, he made me cry. It wasn’t just the way he stood, a Heathcliff battered, but not broken, a wounded warrior setting his face, one last time, against the glare of the cameras, and the gaze of the cackling hordes for whom he had been sport.
It wasn’t just the tribute to his family, and his staff, and to the soldiers whose hands he had shaken. It wasn’t just his assertion that he had learnt “much about the very best in human nature and a fair amount too about its frailties”, including, he was careful to add, his own. And it wasn’t just those scrumptious little boys. It was the whole damned caboodle, the whole tragedy of it, and dignity of it, and pity of it, and screaming, howling, frustration of it, that what had started so well had gone so badly wrong.
But that was on the telly, and this is what TV producers like to call “reality” on a wind-swept July morning in Fife. In spite of widespread rumours that Gordon Brown has been abducted by aliens (or absent from London, which amounts to the same thing), or perhaps to counter them, I have been invited to spend a day in his constituency, shadowing him. I am excited. I am terrified. I don’t know how you talk to mad, bad mafiosi. I don’t know how you get them to open up, particularly when you’ve been told that they will only talk about their work in Fife. About which, it has to be said, you don’t know very much.
But here’s the car and here, leaping out of it, is the man. If he has spent the past two and a half months brooding in an attic, there isn’t much sign of it. Gordon Brown looks healthy and fit. When he bounds over and shakes my hand, he also seems quite cheerful.
We’re at Fife Energy Park in Methil for a meeting with the MD of Burntisland Fabrications. It isn’t strictly speaking in Brown’s constituency, but Burntisland, where its other factory is. I passed through it on the train up, an almost parodically industrial vista of factory chimneys and red brick blocks, set against a background of driving rain and sea.
We march down a long corridor, running alongside a Tate Modern-sized space enclosing a giant pipe. At a meeting table dotted with cups of coffee and plates of biscuits (which nobody touches) Brown grills the MD on the company’s current activities, the number of “jackets” (sub-structures for the wind turbines) that it's producing and the number of apprentices it's taking on. I can’t keep my eyes off Brown’s face. It’s like a map of a man’s soul, a collage of storms and sorrow and steel. “For the benefit of Christina,” he says, jolting me out of my fantasies of fly-on-the-wall invisibility, “Britain is now the biggest producer of offshore wind”. I believe it. Leaving London in 28 degrees, I’d thought a summer frock would be just the ticket. Ever since I arrived, my fingers have been blue.
Perhaps sensing that the industrial history of Fife wouldn't be my special subject at Mastermind, Brown fills in some of the gaps. There used, he tells me, to be 66 mines, employing 33,000 people. But now mining has died. “Fife’s history,” he says, “has been trying to create new jobs in new areas every 30 years.” Apart from the dockyard and the naval base, and the lino industry which was once huge and has now dwindled to almost nothing, jobs in manufacturing are now few and far between. “What’s great about this project,” he says, and he looks as though he means it, “is that it’s about tackling climate change, creating new sources of energy, reducing our dependence on oil and creating new jobs.”
It’s time for us to get “booted up.” “I bet you didn’t think you’d be doing this,” says Brown chummily, as I swap my dainty black pumps for chunky builders’ boots and stuff my hair into a yellow plastic helmet.
Back in our normal shoes, and without our helmets, we set off in different cars to the next stop. It’s the Council for Voluntary Services in Buckhaven, a tatty building on a run-down parade.
The Independent, July 26, 2010
Task 12. What do the word combinations in bold type mean? What lexical groups do they relate to?
Task 13. Answer the following questions.
1. Where is the introduction of the article?
2. What does the sentence The last time I saw Gordon Brown, he made me cry imply?
3. Why do all the sentences that go after this phrase in the first and second passages begin with introductory It / And it ?
4. Why do four sentences in the third paragraph begin with the pronoun I ?
5. Does the journalist stick to this style of writing further on? Why?
6. What is your impression of the story? How is this effect achieved?
Task 14. Watch Video 6.1 (Folder Unit 5), featuring press review, and get its overall idea.
You might need to know the word combinations in the box to have a better idea of the talk.
to spend a day with sb up in the constituency domestic politics
fascinating to be up somewhere
to put on sth just for show to be in the mood
not to let slip anything (at all) not to be brooding
to enjoy life up there to be blunt with sb
to be peppered throughout the interview trappings of power
Task 15. Watch Video 6.1 again and highlight its idea with the pattern Who? – What? – When? – Where? (find more than one answer) – Why? – How?
What is the general attitude of the journalist to the article in question?
Task 16. Watch another fragment of the press review talk (Video 6.2, Folder Unit 5), and try to find answers to the following questions.
1. How many papers are being reviewed?
2. How many issues are being raised? Some issues fall into several smaller problems. What are they? Fill in the grid below to report them.
-
Issue
1
2
3
…
Problem
Task 17. Watch Video 6.2 again and try to catch several colloquial words in Kelvin Mackenzie’s talk. What words does the journalist drop out while talking? Comment on his play with the word band.