Supplementary list of words and phrases

break even	досягти точки економічної рівноваги
budding	той, що подає надії; багатообіцяючий, перспективний
dispute	ставити під сумнів, спростовувати
generate income	накопичувати дохід
high-tech = high-technology	високого технічного рівня; з більшими технічними можливостями
payoff	сплата
profile	короткий нарис; відомості
rectangular	прямокутний
stumble across	випадково знайти, натрапити на
targets	можливі клієнти; потенційна клієнтура; клієнти, на яких орієнтується компанія; об'єкти рекламної компанії; цільова аудиторія

Exercise 5. Make the list of "banner display" advantages.

Exercise 6. Correct the statements using the above text information:

1. Developing a Web site is relatively cheap.

2. Purchasing over the Web is by far the most popular means in Ukraine.

3. Internet users place as much information as they look for it.

4. To be taken to the site following the banner ad one needs the Web site address.

5. There is no payoff clicking on a banner.

6. Internet advertising is costly.

7. UBN charges both the advertiser for placing a banner ad and the target for clicking on a banner ad.

Exercise 7. Read the word-combinations in the box below and put them in the gaps. Translate the sentences into Ukrainian.

Web sites, banner ads, e-market, e-commerce, roam the net, access a site, banner slot, browse the Web, target the audience, allocate an ad

1. With few Ukrainians online, and even fewer possessing credit cards or other electronic payment systems to make purchases over the Web, … here is struggling to take off.

2. Ukrainian Banner Network places … on Web pages.

3. Internet non-professionals just think there's a bunch of people …-ing … who'll see their site and enter it.

4. UBN … to banner slots for its clients for free, but charges for banners shows or clicks on a banner ad.

5. UBN's complex software can track the electronic signature (IP address) of Internet users as they …

6. UBN's main line of activity is to provide software to Web site owners that automatically places ads in … on Web pages.

7. Local businesses are already spending thousands of dollars developing

8. UBN is focused on the small but growing flashy …… in Ukraine.

9. A Web address is needed to …

10. The power of the Internet allows advertiser to … with more precision than in more traditional media.

Exercise 8. Complete the word combinations. Choose from the box.

e-, banner, cards, ad, page, slot, target, businessmen, purchases, site

banner … …-market place … possess credit … convince …

Web … make … to be taken to … banner … hit the …

Exercise 9. Discuss the following:

1. What is your opinion of banner ads? Are they efficient?

2. What are the advantages of banner ads compared with other mass media ads?

3. What are the topics of the sites you enter most often?

Exercise 10. Translate from Ukrainian into English in written form: