Задача 1. The importance of advertising and promotion.

Вопрос 1.1. Определите, являетсялиутверждение:

Promotion is a vital element of a business at any time.

• Истинным

• Ложным

• В тексте нет информации

Вопрос 1.2. Определите, являетсялиутверждение:

A company should cut back on advertising when business drops off.

a. Ложным

b. Истинным

c. В тексте нет информации

Вопрос 1.3. Определите, является ли утверждение:

Advertising will increase company’s profit.

• В тексте нет информации

• Ложным

• Истинным

Вопрос 1.4. Укажите, какому из абзацев текста (1,2,3,4) соответствует следующая идея:

Any business should always be engaged in promotion.

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Вопрос 1.5. Укажите, какому из абзацев текста (1,2,3,4) соответствует следующая идея:

The way the promotion cycle is organized.

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Вопрос 1.6. Ответьтенавопрос

Why should companies never stop promotion?

• It will guarantee them the place in the market.

• It will bring them profit.

• It will help them to become stronger.

• It will help them to fight with competitors.

Вопрос 1.7. Определите основную идею текста.

• Promotion and advertising is an essential element of any business.

• When the economy is shrinking there should be no advertising.

• Promotion has a six-week cycle.

• If you have a good business there is no need to promote it.

Задача 2. What Every Manufacturer Needs: A Market Assessment

Вопрос 2.1. Определите, являетсялиутверждение

Manufacturers must keep up-to-date with the market situation.

• Истинным

• Ложным

• В тексте нет информации

Вопрос 2.2. Определите, являетсялиутверждение

ManufacturersResourceCenter, a business organization created to help small and midsize producers flourish, recommends an independent market assessment.

• Ложным

• Истинным

• В тексте нет информации

Вопрос 2.3. Определите, являетсялиутверждение

The consultants undertake polling in order to provide the manufacturers with the information concerning the customers’ opinions, needs and interests.

• В тексте нет информации

• Ложным

• Истинным

Вопрос 2.4. Укажите, какой части текста (1,2,3,4) соответствует следующая информация:

There should be made an increased emphasis on the importance of the customer and meeting the customer’s needs.

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Вопрос 2.5. Укажите, какой части текста (1,2,3,4) соответствует следующая информация:

MRC is associated with one of the Higher Educational Institutions in Pennsylvania.

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Вопрос 2.6. Ответьтенавопрос

What is the aim of MRC?

• To help the manufacturers to split profits

• To provide the Government with the information on financial affairs of the small and midsize businesses

• To test a new horizontal approach to assessment

• To help the manufacturers discover new opportunities, in new markets, sales distribution, and existing or new product lines

Вопрос 2.7. Определитеосновнуюидеютекста

• In this fast changing world it is not sufficient to produce a product and wait for the customer to come and buy it.

• There are four basic issues of the marketing research

• Every manufacturer must understand the importance of making assessments

• The MRC consultants undertake new projects.

Задача 3. BUILDING A BRAND

Вопрос 3.1. Определите, являетсялиутверждение

If we can immediately define the product according to the logo, slogan or design, then the branding is successful.

• Истинным

• Ложным

• В тексте нет информации

Вопрос 3.2. Определите, являетсялиутверждение

When a brand is widely known it has “brand recognition” and “brand equity”, which is its financial value.

• Истинным

• Ложным

• В тексте нет информации

Вопрос 3.3. Определите, являетсялиутверждение

Packaging is not so important for communicating brand identity if compared with a logo or slogan.

• Истинным

• Ложным

• В тексте нет информации

Вопрос 3.4. Укажите, какой части текста (1, 2, 3, 4) соответствует следующая информация:

The role of packaging is of great importance when creating a brand name.

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Вопрос 3.5. Укажите, какой части текста (1, 2, 3, 4) соответствует следующая информация:

There is a great competition between different brands.

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Вопрос 3.6. Ответьтенавопрос:

What is the product usually associated with?

• packaging and advertisement

• quality, reliabilityandperformance

• a manufacturer

• a consumer

Вопрос 3.7. Определитеосновнуюидеютекста:

• Nowadays an illegal trade in pirated copies of branded goods is increasing rapidly.

• Different sorts of branding and the best way to brand.

• Marketing strategy and advertisement of products.

• The most successful brand names.

Задача 4. The magic of the merger

Вопрос 4.1. Определите, являетсялиутверждение:

Changes in the global economic trends are the only factor behind the increase in mergers and acquisitions.

• истинным

• ложным

• в тексте нет информации

Вопрос 4.2. Определите, являетсялиутверждение:

The biggest bank and the largest oil company were created as a result of merger.

• истинным

• ложным

• в тексте нет информации

Вопрос 4.3. Определите, являетсялиутверждение:

The merger of Zeneca and Astra gave birth to a new product.

• истинным

• ложным

• в тексте нет информации

Вопрос 4.4. Укажите, какой части текста(1,2,3,4)

соответствуетследующаяинформация

Global trends have strong effect on mergers and acquisitions.

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Вопрос 4.5. Укажите, какой части текста (1,2,3,4)соответствует следующая информация

The company may merge with another one to increase its product range.

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Вопрос 4.6. Ответьтенавопрос:

What is the potential destabilizing effect of a merger?

• Bad performance of the stock market.

• Decreased competitiveness.

• Economy of scale.

• Problems with corporate and national cultures and redundancies.

Вопрос 4.7. Определитеосновнуюидеютекста

• In most cases mergers and takeovers are initiated by changes inside the company.

• The largest takeovers and mergers of the 20th century.

• Mergers and takeovers are contradictory phenomena with their pros and cons.

• Mergers and takeovers are the result of global economic trends, political change or technological innovation.

Задача 5. Internationalorganizations

Вопрос 5.1. Определите, являетсялиутверждение:

The operations of multinationals always cause great economic positive effects.

• Ложным

• В тексте нет информации

• Истинным

Вопрос 5.2. Определите, являетсялиутверждение:

In addition to being members of world organizations, some countries have joined together regionally to abolish trade restrictions and also barriers on movements of labor and capital.

• В тексте нет информации

• Ложным

• Истинным

Вопрос 5.3. Определите, являетсялиутверждение:

“Multinationals” is a kind of international business organizations which activities are carried out in many countries.

• Истинным

• В тексте нет информации

• Ложным

Вопрос 5.4. Укажите, какой части текста (1,2,3,4) соответствует следующая информация

Unstable and limited international trade was the reason of the International Monetary Fund creation.

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Вопрос 5.5. Укажите, какой части текста (1,2,3,4) соответствует следующая информация

The aim of any multinational is to arrange its production, finance and commercial operations in an international way.

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Вопрос 5.6. Ответьтенавопрос:

What was the object of the International Monetary Fund (IMF) creation?

• to limit the commercial activity of some foreign countries;

• to advise the ways in which the country should develop the agriculture and oil production;

• to achieve international economic stability, international monetary cooperation and stabilization of exchange rates;

• to provide economic independence of countries with a bad history of industrial relations.