Advertisment

Good advertising certainly increases a product’s sales. These days, advertisers have come up with new ways of promoting their products. For example, product placement is now common. This is advertising in TV programmes or films by having a character use a particular product. Interesting development is the use of famous personalities to endorse a product. The basketball player, Michael Jordan, endorsed Nike products and wore them while playing. David Beckham, the footballer, endorsed Police sunglasses. Maybe the most effective advert is probably TV commercial, but it is very expensive. If an organization wants to have a 30-second TV advert during the annual Superbowl game in the United States, they have to pay about $2,5 million.

Advertisement has to be attention-grabbing and powerful. You need a strong image that is eye-catching, catchy slogan, a joke or something shocking. It can be a short story telling inspirational tale that is witty, humorous or sophisticated. Good advertisements often take us to some exotic or romantic.

Recognisable logo is very important. Part of what makes a good advertisement is a clear symbol that people immediately identify with the company. A good slogan also helps you make a connection. But the important thing is that advertisement has to be effective and persuasive. It must get customers interested, make them want the product and motivate them to go out and buy it.

Сhildren love the adverts and watch them in the same way as any entertainment programme.Studies show that children influence about 50 percent of things that families buy, so they are an attractive target for advertisers. The advertisement has a persuasive message, to encourage them or their parents to spend as much money as possible on the product or service. Many advertisements promote food that is a lot higher in fat, salt and sugar than healthier alternatives. Many companies target children with offers of free toys, models of cartoon characters, gimmicky packaging and interactive websites.

DESIGN

The word design means different things to different people. The most famous definition is making things better for people. Scientists can invent technologies, manufacturers can make products, engineers can make them work and salespeople can sell them. However, only designers can combine all these things. Designers turn an idea into something that is desirable, commercially successful and adds value to people’s lives.

Good design begins with the needs of the user. A good design fulfills a user’s need. A design doesn’t have to be new, different or impressive to be successful in the market place, but it must fulfill a need. However, it is also true that design methods often lead to innovative products and services.

Many people have misconceptions about design. Magazines often use the word design when they mean style or fashion. For example, when they show a toaster or bottle opener which is well designed, the result is that people think that design is only about how things look. Design is also about how things work. In reality, the way a product looks is something which happens at the end of a product development process.

Designers, unlike artists, can’t simply follow their creative feelings. They have to ask themselves questions such as: Is the product really wanted? Will it cost too much to manufacture? Is it safe and environmentally-friendly? Designers work in a commercial environment, which means there are many points to consider.