4. Great ideas

1. Speak on the ideas that were the result of a ‘eureka’ moment and think of the ways great ideas are generated and encouraged.

Twenty-one-year-old Alex Tew opened a one-page website, divided it into a million pixels (or dots), and sold the space as advertising. He had sold about $400,000 worth of pixels. . In late January 2006, the last pixels were sold, and Tew became a millionaire.

2. Speak on benefits unusual ideas can give to businesses. Give an example of a really great idea from your point of view.

The Penske-Wynn car dealership in Las Vegas began charging a 10$ entrance fee to anyone. About one-fifth of the daily visitors could bring in close 100 00$ a month in admission fees as well as selling 20-30 cars a month. I think it is a great idea!

3. Give some tips how to make a good meeting.

Pleasant atmosphere, good service, paid entrance,

Questions to be answered

1.Do all inventors bring their ideas to fruition?

No. For example, large organizations are conservative and their structure is against innovation. Of the leaders of 12 innovation projects studied, 4 resigned from their companies, 2 threatened to resign and 2 were dismissed.

2.What context are Leonardo da Vinci and Archimedes often cited in?

3.How are great ideas generated?

1. The Penske-Wynn car dealership in Las Vegas began charging a 10$ entrance fee to anyone. About one-fifth of the daily visitors could bring in close 100 00$ a month in admission fees as well as selling 20-30 cars a month.

2. Farmers in the northern Indian state grow mostly wheat and rice. In 4 decades soils were exhausted. Because of this, the farmers joined with the state government and PepsiCo of the USA to experiment with planting different varieties of citrus fruit.

3. Twenty-one-year-old Alex Tew opened a one-page website, divided it into a million pixels (or dots), and sold the space as advertising. He had sold about $400,000 worth of pixels. . In late January 2006, the last pixels were sold, and Tew became a millionaire.

4.Why do some organizations spend a lot on R&D?

Ideas may help to solve problems. For example: bananas bags for transportation in Costa-Rico. DuPont has created Biomax, a material, that naturally decomposes. This material may be used for bananas bags.

5.What does R&D do to encourage innovation?

6.What problems can great ideas solve in business?

Transportation, storage, sell and others.

7.What encourages great ideas?

subsidizing, embodiment of ideas in production.

7. Marketing

1. What is marketing mix?

The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand's unique selling point (the unique quality that differentiates a product from its competitors), and is often synonymous with the four Ps:price, product, promotion, and place;

 маркетинговая теория, основанная на четырёх основных «координатах»маркетингового планирования:

• product — товар или услуга, ассортимент, качество, свойства товара, дизайн и эргономика;

• price — цена, наценки, скидки;

• promotion — продвижение, реклама, пиар, стимулирования сбыта;

• place — месторасположения торговой точки, каналы распределения, персонал продавца

2. Think of some products you have bought recently. Why did you buy them?

I need them. I need to eat, to rest, to wear.

3. Speak on the marketing campaign which have impressed you.

Chanel No 5. In order to regain the top spot, and attract a new generation of perfume wearers, Chanel launched a new ad campaign.

The short ‘film’ tells the story of the most famous woman in the world (Kidman), who flees a horde of paparazzi and jumps into a taxi where meets a young writer (Rodrigo Santoro). They share a romantic weekend in his garret before she returns to her responsibilities and the outside world.

4. What do you take into consideration when you are to choose a product?

utility, convenience of using, low cost (полезность, удобство использования и низкая стоимость)

5. What is more important for you: “a desire” to buy a product or a need for it ?

A need for it, but sometimes I don’t need something and I buy, because I just want to buy it for my mood (настроение).