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- •What is branding and why do we need brands?
- •Types of brands. What for do we need new brands?
- •What do you know about the history of brands?
- •How are distribution channels usually organized?
- •How do airline companies stimulate regular business travelers to stay their loyal customers?
- •What problems can airline personnel face dealing with business travelers?
- •What is “code-sharing”? What other types of cooperation in airline business do you know?
- •Which types of financial institutions do you know?
- •What is the difference between issuers, brokers and traders?
- •Describe different kinds of securities and different kinds of markets.
- •Subliminal advertising should be banned Express your viewpoint.
- •How should you plan an advertising campaign?
- •What is the most reliable source of advertising?
- •Do you think cultures are becoming more alike? Is it good or bad?
- •In what way should cultural stereotypes be handled?
- •Explain the meaning of the term cultural awareness'. Why is it important?
- •What factors are the most important while choosing a job?
- •What type of failures do companies experience while recruiting people? Can these failures be avoided?
- •What should you keep in mind preparing for your interview?
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