Advertising Advertising media and methods.Their advantages and disadvantages.

Advertising is nonpersonal presentation of goods, services or ideas aimed at mass audience. The public nature of advertising suggests that the advertised product is standard and legitimate. Advertising also lets the seller a message many times, and it lets the target audience receive and compare the messages of various competitors.

There are several methods of advertising and several media. Every advertising medium has characteristics that give it natural advantages and disadvantages.

TV advertising reaches a large audience. It has the advantage of appealing to the emotions through the senses of sight and sound. TV commercials are expensive to produce and must be repeated thousands of times in order to justify the cost of production.

Newspaper ads can appear on a particular day in a particular geographic area. It can contain a lot of written details that appeal to the logic of readers. People expect advertising in the newspaper. From the advertiser’s point-of-view, newspaper advertising can be convenient because production changes can be made quickly. Although there are some disadvantages of this medium. Newspapers are usually read once and stay in the house for just a day. The print quality of newspapers isn’t always the best. And your ad has to compete with other ads for the reader’s attention.

Magazine advertising messages are more image-oriented and less price-oriented.

Radio is personal advertising medium. If radio personally announces your commercial, it’s almost an implied endorsement. Radio is relatively inexpensive way of reaching people. On the other hand, one can’t review a radio commercial and as there are many radio stations, advertisers have to be specific in choosing the proper on to reach the target audience.

Outdoor advertising is usually associated with colourful billboards along the streets. This means of advertising is rather cheap and effective because it reaches a large audience. Its messages work on the principle of “frequency”. Outdoor advertising is an excellent adjunct to other types of advertising you are doing. In fact, it’s most effective when coupled with other media.

Direct mail is promotional message that outwits traditional media and appeals directly to an individual consumer. Message should attract the reader’s attention with colour and creativity. It can significantly increase the potential return.

“giveaways” – the pencils, pens, buttons you see everyday are called “specially advertising” in advertising business. Businesses imprint their name on items and give them away in order to consumers notice their name enough times on the item to build “top-of-the-mind” awareness.

Being very expensive, advertising on the one hand can be used to build up a long-term image for a product and, on the other, to trigger quick sales. It’s able to carry on only one-way communication with the audience. And the audience doesn’t feel that it has to pay attention to respond. But advertising can be very costly .in general, advertising works best when demand for a product is increasing. The purpose of advertising is to communicate information that convinces a customer to buy specific product. There is no one best way to advertise product or service. It’s important to explore various advertising media.